• Are you telling your brand story in social media?

Investing In Social Media


Investing in social media IS investing in yourself.  I’ll pause for a minute and let you re-read that sentence.  It is that important.  Investing in social media ISinvesting in yourself.  No matter if you are a business owner or a sales rep, you are making several investment decisions every day.  You invest in the clothes you wear to a business meeting.  You invest in the tools of your business, your computer, your transportation, even the pictures on your office walls.  There is a story you are wanting to tell to your potential customers.  You invest in your story.
What better way to invest in your story, than by telling it on social media?  This is an investment in time, thought, and even training or support.  The choice is yours, but I am reminded of one of my favorite lyrics.  “If you choose not to decide, you still have made a choice.” (“Freewill” by Rush)  When a potential customer goes looking for you on Twitter, LinkedIn, Facebook, or other social media outlets and finds nothing (or even worse no activity for over a year) what does that tell them about you and your business?  Are you still wearing bell-bottoms, or a suit from the 1980’s?  You have invested in yourself and with the changing times.  It is time to take a hard look at your social media investment, and what story it is telling everyone you want as customers.
Although social media sites are essentially “free” to create an account, social media marketing as a program is worth the investment in your business.  The results you receive are equivalent  to the investment you put behind them. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in  LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
  
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Attending Channel Partners Expo 2011 in Las Vegas? Schedule a Meeting with a Social Media Specialist!

5 Sites where you should have presence:

LinkedIn
Facebook
Twitter
Slideshare
Youtube

For consulting, support or ramp up into these spaces with optimized SEO, SMO and key placement, our team has developed a process to quickly get you up to date, active and searchable on these major sites. Build your client portfolio, grow your business and stay in touch with your customers on a weekly basis using customizable tools to manage your spaces. Just having a business card or website isn’t enough anymore to manage an effective retention base.

Call us today to learn how we can help you grow your Agency Business.

Our availability during Channel Partners is as follows:

Monday 03/14/2011
8:30a-9:30a breakfast meeting
10:00a-11:00a
11:30a-12:30p
1:00p-2:00p lunch meeting
2:30p-3:30p

Tuesday 03/15/2011
9:00a-10:00a
10:00a-11:00a breakfast meeting
11:00a-12:00p

Please let me know which 3 times may work best for you. We can allocate 30 or 60 minute meetings.

Direct: 303-927-7398
Email: hclere@clerecomm.com

Xeesm Social Media CRM enhances business practices

Xeesm is a great “relationship” tool that lets you compile a public list of all of your social media profiles. It also allows you to follow others and build your network. The tool ultimately can be used for CRM; allowing contact communications, discussions and networking in a single platform. That functionality requires a monthly fee or you can utilize the (currently) free version available as your social media profiles database.


The tool gives you the capability to track when people view your contact card, how many visits you get a week, see how many people you have “favorite” or how many have “favorite” you. In the manage section it shows the top 10 people you visit most and which links off of your contact card people are clicking to follow you further.

The developers are constantly adding new applications, providing training, testing and open forums to enhance the usage and visibility of the program.

XeeURL is a function that lets you select your own Xeesm URL you can distribute to your connections.

Engage! Is an application within the tool which allows you to join multiple Xeesm groups, post your own lists featuring your blog or website to share with your customers and contacts.

Flights are groups of people engaged on projects, events, engagements or plans with contacts where you can generate leads, assign tasks, arrange appointments and add “onboarding” contacts.

Onboarding is when you add contacts in Xeesm, to an application or opportunity. You select from your full list of Xeesm contacts.

Partner Collaboration is a partner management system.

Vendor Relations is a vendor management system.


The newest launch is the Edge!; the social CRM tool. The tool is designed for cutting edge networkers to establish and track sales engagement opportunities, forecasting, and easy messaging to all contacts, reporting and unlimited contact groups. You can then invite others to participate in the opportunity, add products and then connect with your contacts. The system allows you to make personal notes about the client or contact. It has buttons that let you check off where your relationship is with this contact i.e.: connect, explore, open, support, advocate. You can select the progress of the opportunity, view history and once the opportunity is “won” it moves the deal to your customer list. The concept is a “people based CRM” which focuses on contact “relationship strength instead of account based CRM”.

Check out the functionality & let me know your thoughts.

What is your strategy with Social Media?

There are a lot of ways to promote awareness of topic you are interested in.

Have you heard of the Rabbi who delivered the passover message via twitter? Great way to spread the word about your message. Tweets are timeless & posts never get removed from the database. I think this was a brilliant campaign. http://tinyurl.com/3323cch

Have you heard about @OldSpice promoting through youtube & twitter?
“The Old Spice Guy Now Making Custom Videos for Fans via Social Media”


View the article here: http://mashable.com/2010/07/13/old-spice-gu/?utm_source=TweetMeme&utm_medium=widget&utm_campaign=retweetbutton
Well done @OldSpice !

How will you spread your message to the masses?

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  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


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