Top 3 Uses of Hashtags in Your Social Media Marketing

In all the social media trainings and presentations I do each year, hashtags is always a hot button topic. Businesses know about hashtags but many of them don’t understand their value or the appropriate way to use them. Hashtags are a powerful strategy for getting your content seen but only if you use them the right way.

Here are the top 3 uses for hashtags in your social media marketing:

The Power of Search

Since every social media channel happens to be a search engine, hashtags help people locate the type of content they want to find. If someone wants to know more about social media marketing, they can type in #socialmediamarketing into any of the social media platforms and find posts that have been tagged with that hashtag. For folks who use social media this way, and it’s common on platforms like Twitter and Instagram, if you aren’t using the right hashtags you won’t show up in those searches.

Hashtag Followers

On Instagram, users can actually follow hashtags the way you follow accounts, people or businesses. By following a specific hashtag, it allows users to find content on a topic they care about from people they haven’t heard from before. Otherwise, they’d be stuck only viewing content from accounts and influencers they already knew about. If you are a photographer, using the #photography hashtag will pull that bit of content into the feed for that hashtag and into the feeds of those who follow it.

Content Grouping

The original purpose of hashtags was to allow Twitter users to group content together. For example, if a conversation was happening about 2020 marketing trends and you wanted to see all the questions and comments attached to that conversation, everyone using the same hashtag (#2020marketingtrends, for example) would help people keep up with the conversation.

This also works well for big events. If the event organizer gets the word out that every post should include their official hashtag it helps attendees and organizers to see what everyone is posting about that event online.

For those not well-versed in social media, hashtags can be confusing. Sometimes, they can appear to be downright silly. However, if you understand why they exist and the most effective ways to use them then you can expand your online reach much further.

If hashtags and social media confuse you, give us a call. Our team loves to help business owners make an impact online with their social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Setting Goals with Your Social Media Marketing

If one of your marketing goals this year is to make a bigger impact on social media for your business, then you are going to need to identify the social media marketing goals that will encourage you to stretch out of your comfort zone while interacting with more people, building your online community and presence. Here are some options to take into consideration when outlining social media goals for your business.

Followers

While this is increasingly becoming a vanity metric, this is still an effective goal if your audience base is small and you are struggling to build community or get engagement on your posts. What can you do this year to encourage people to follow you on your social media platforms? Remember, whether they choose to follow you is largely based on what they feel like they are getting out of the arrangement.

Engagement

Engagement is one of the most valuable metrics when it comes to social media marketing. If your audience is not engaging with your content, they are less likely to see any of it in their feed. It’s the basic mechanics of how algorithms work. If one of your goals is to increase engagement on your social media channels this year, we back you 100%!

Hashtags

If you plan to be on Twitter or Instagram, hashtags are a must! However, they can be beneficial on any of the social media platforms, if used the right way. If you don’t understand the value of hashtags or how to make them work for your social media platforms, make it a goal this year to find out more about hashtags and create a strategy to expand your reach using them.

Quality Content

Hands down, the most important goal you can set for yourself when it comes to social media marketing is creating consistent, quality content that your audience actually wants. Achieving this will make all the other goals slide into place. This is a challenge for most business owners because it can be tough to get into the shoes of your audience and create content they actually want. But, it’s certainly not impossible, and is always going to make a larger impact than just posting to maintain your online presence. Make it a goal this year to talk to your target market and find out what content they want to see, track what content they engage in most, and create a content marketing strategy that will truly boost your social media marketing efforts.

These are just some of the goals you can work on this year. Regardless of what you choose, the Social Media Advisor team is here to support you and help you reach those goals.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Setting Goals with Your Marketing

It’s a new year and that means you have a brand new chance to make an impact with your small business! You’ve gone through another year of trial and error with an even better idea of what does, and doesn’t work, when it comes to marketing your business. Now it’s time to take that information and create a plan for going even bigger this year!

First, let’s start with identifying your marketing goals.

Types of Marketing Goals

What sort of goals should you be aiming for with your marketing this year? The truth is always that this will vary based on loads of factors including type of business, industry, location, audience, and more. However, there are some tried and true recommendations for marketing goals that you can start with.

  • Online vs Offline – What percentage of the time will you dedicate to marketing yourself online? What percentage of time will you market yourself offline, such as events, networking, trade shows, speaking, and business functions?
  • Target Audience – Do you know your target audience and ideal client? If not, it’s time to figure that out. If you do, will that stay the same this year? What goals can you set to connect more with your audience?
  • SEO – What goals can you jot down that will help you be FOUND online?
  • Conversion – If you are at all interested in growing your business online, what conversion tools and goals will you set this year? (This could include websites, landing pages, social ads, or online courses.)
  • Authority – What goals will you set to increase your credibility and authority this year? Will you collect more online reviews and testimonials? Will you create original content? Will you pitch to be a guest on other blogs, podcasts, or videos?
  • Social Media Marketing – Last, but never least, what’s your goals for building your social media presence and audience?

Setting Your Goals with S.M.A.R.T. Way

Too often do I see small business owners setting goals based on what they wished would happen with no thought or data to back up whether or not their goals are even plausible. The S.M.A.R.T goals method ensures that you are selecting goals that are well thought out and built for you to be successful.

Specific – Your goals are not dreams. They need to be specific so you know what you are aiming for and can create a step-by-step for achieving it.

Measurable – If you can’t quantify the goal, how will you know whether or not you achieved it. A goal should be measurable. Once achieved, you should be able to prove that you’ve completed it so you can move on to something bigger and better.

Achievable – Goal setting only works if you are actually able to achieve the goals you have set for yourself. Becoming a million-dollar business is an admirable goal but if you don’t even have clients yet, aiming for something lower that you can build on is a better plan.

Relevant – Does your goal relate to what you are trying to build this year? Can you tie the goal into a specific result you are targeting by year-end. Why is this goal relevant to where your business is at and going this year?

This should give you plenty to think about so that you can create a marketing strategy for 2020 that works for your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – How to Create Content in Social Media that Your Audience Loves!

You know what they say: Content is king.

But that’s really only applicable if you’re writing content that your audience loves. Otherwise, your content is relegated to the sidelines. It’s more court jester than king.

Churning out content just for the sake of churning out content will get your business nowhere. If you’re not producing quality material, it’s a waste of time for both you and your audience.

If you want to get noticed in this great big online world, your content has to be quality. It has to answer your audience’s questions, solve their problems, or at least be entertaining. It has to make people take notice.

Are your social media posts hitting the mark? If not, keep reading for a few simple ways to up your online game and write content your audience will love:

  1. Know your customers

We’ve talked before about your ideal customer, or “avatar.” By now, you should know them inside and out:

  • Who are they?
  • What do they do for work?
  • Where do they live?
  • Do they have kids?
  • What are their hobbies?
  • What challenges do they need help with?

Keep that person in mind every single time you write a piece of content – even if it’s just a simple Facebook post – and your chances of success will multiply a hundredfold.

  1. Check out the competition

All of the big-name brands monitor the competition to see what they’re up to. There’s no shame in that game!

If you see another brand in your niche that’s killing it on social media, try to figure out what’s working for them.

Maybe they’re sharing more video than you, or they post a lot of quizzes and polls to encourage interaction. Whatever it is, don’t be afraid to take their tactics and work them into your own strategy!

  1. Be responsive

When a member of the public makes a mention of your brand online, whether the comment is good or bad, respond.

Many business owners make the mistake of ignoring online interactions. They assume that if a comment is good, no further action is necessary, because that person is already a fan. If the comment is bad, they may not want to further aggravate the situation by engaging with the detractor.

But a quick response, either way, shows your audience that you care about customer service and value your clients.

  1. Optimize your posts

Last but not least: Do a little keyword research. Yes, keywords matter – even in social media.

Keywords reveal what people are talking about and what they’re likely to be searching for. Use those words in your posts, your social media ads, or your hashtags to ensure you get in front of the largest audience possible.

Writing great content can take time and effort, but if it gets more eyes on your page, it’s totally worth it.

Still feel lost? Check out our Social Power Program, designed to give business owners all the knowledge they need to succeed online – starting NOW.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2020 Clere Communications / The Social Media Advisor