Top 3 Ways to Add Company Culture to Your Brand Messaging in Social Media

Top 3 Ways to Add Company Culture to Your Brand Messaging in Social Media

If you want your social media audience to be truly invested in your brand and it’s success, sharing your company culture is a great way to show the world who you are, how you show up, and the impact you want to make in the world! Brand advocates don’t just show up. You have to give people a reason to fall in love with your mission and vision. 

Your culture and company values can be represented in a variety of ways: 

Frequently Asked Questions

If you haven’t been jotting down the questions you are asked about your business the most, you are missing out on an amazing opportunity to convert those into content for your audience. You can answer these questions in fun ways including social media polls, Share a GIF posts, or behind-the-scenes selfies to pull the curtain back and invite your audience into your world. These types of posts tend to be quite popular and inspire the most engagement. 

These questions are also fantastic ways to create brand stories that you already know your  people are interested in hearing.

Fun Holidays

If you browse DaysoftheYear.com you’ll discover there is a fun holiday (or three) for all 365 days of the year. Some of these holidays will align with your brand and messaging. Take advantage of these days by creating social media posts, or entire marketing campaigns, that will resonate with your audience. This is a great way to show off your company’s unique personality and demonstrate to folks what is important to you and your business.

Brand Photography

A headshot is nice but it rarely tells a story about your company culture. Brand photography is the solution to this problem. Not only will you have amazing photos to share on your website and in social media, branded photos are an awesome opportunity to showcase your company’s personality, energy, and culture. Get the team together and have some fun! Your followers are there because they are interested in what you are putting out into the world, they’ll love seeing you and your team in action!

Are you struggling with not knowing how to use social media for your business?  Not sure when to post, how to post, or what #Hashtags even are? Over three months, we will develop a roadmap of exactly how to use social media for your business in our Quarterly Roadmap Sessions.  We will work on your editorial calendar, branded content, ads, reporting, creating posts for higher engagement, and break through the fears and frustrations small businesses experience with social media marketing. Let’s chat.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Developed Your Social Media Marketing Goals for the Rest of the Year

Developed Your Social Media Marketing Goals for the Rest of the Year?

Our word for the year is LIMITLESS!  Do you have a word for the year? 

Is your messaging reflecting your goals, your vision, and your mission or are your channels and messaging out of date?  What accomplishments have you had so far this year?  How do you plan to level up for the rest of the year?  Now is the perfect time to revisit existing goals or develop new ones to work on through the second half of the year.

If you don’t know what you want to work on when it comes to social media marketing, here is our advice:

Optimize Your Online Presence

Spending some time and energy a couple of times a year to review your current online assets and making sure they are still on-point is always a great idea. While it’s certainly possible to sign on new clients without them every using the Internet to find out more about you, that’s the exception, not the rule. 

Just about every lead is going to look you up on Google. What will they find? Is your messaging current? Are you easy to find online? What do folks uncover about your business with a 5 or 10 minute search?

While you are updating or refreshing your profiles, add some new keywords or phrases that will help your ideal client find you while browsing the Internet. 

Get Comfortable with Social Media Strategy

If you are tired of throwing spaghetti at the wall and waiting to see what sticks, it’s time to talk social media marketing strategy. If you don’t have a strategy for your social posts yet, we highly recommend sitting down and drafting one. First, you’ll need to decide on your social media goals. After that’s determined, your social media strategy is designed to work towards those objectives. It should include an editorial calendar, defining your brand messaging and keyword phases, picking hashtags, identifying your ideal audience, crafting content, and making a decision about promotion and advertising. 

It may feel overwhelming but we are experts at helping small businesses develop a social media strategy that works for their brand.

Outsource, Outsource, Outsource

While it’s up to you, as the business owner, to set the socials and determine the strategy, that doesn’t mean you have to tackle all the work solo. Here’s where you bring in trusted experts to help you execute those tasks that aren’t in your genius zone, that you may procrastinate on, or that you simply no longer have time to do yourself. An unexecuted social media strategy won’t do your business any good. 

Bottom line: it’s never too late to create social media marketing goals that will help you move the needle with your business.

If you are overwhelmed, let’s start with our first tip. Every platform is searchable.  Every word matters.  Do you have a few paragraphs in the about section of each of your social media accounts? Are they padded with the right, searchable keywords? Is your messaging current? Not sure what your online presence says about your business? Now is the time to revamp your online assets! This commitment in time, money, and effort will produce results you never expected and it’s a great way to position your business better online without making a long-term financial commitment. Give the Social Media Advisor team a call today to discuss options.


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Top 3 Reasons to Ramp Up Social Media in the Summer

Top 3 Reasons to Ramp Up Social Media in the Summer

After decades of working with small business owners and coaches, we’ve found that many companies experience a dip in income once or twice a year. This can vary depending on the industry, location, and business but tends to occur in either the summer or winter months. 

However, this is not the time to abandon your social media marketing efforts! Everyone may ‘be on vacation’ but there are some solid reasons to keep at it this time of year. Here are our top 3 reasons to ramp up your social media marketing in the warmer months.

Planning Today, Impact Tomorrow

There’s a valuable piece of business advice that makes the rounds in many of the networking groups I’ve been a part of and that is: what you do today is not likely to produce results until three months from today. That means you need to be thinking about your slow seasons way in advance. You’ll have to give yourself enough time to plan and create content that you can share three months before you expect that annual dip. If you procrastinate on this, and then try to throw something together at the last minute, you’ll often be disappointed in the result of your efforts.

Experimentation

If you are truly slow in summer, this could be a great season to test out content that you may have hesitated to post during your other launches or campaigns. Your slow season is an excellent opportunity to take some small risks, try something new, and get creative with finding new people and engaging your current audience.

Keep the Money Flowing

We’ve found that our clients that commit to social media marketing, even in slower seasons, find that they no longer experience a dip in income potential. Most of our clients have found that they no longer experience slow seasons and business is consistent throughout the year if they create and execute a social media strategy. We assist them in developing strategies around boosting posts and investing in paid ads to target new audiences while keeping an eye on specific outcomes and goals so that the business continues to grow all year long.

By posting consistently with a themed editorial calendar, busineses are able to strategically plan for those “slower” months so that the messaging isn’t only relevant to the season, but relevant to what they can plan for in the upcoming months.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Using Social Media to Stay Busy in "Slower Seasons"

Using Social Media to Stay Busy in “Slower Seasons”

Depending on your business and industry, you may experience slow seasons throughout the year. For many B2B companies, the summer months are slower because potential clients are focused on getting outside, adventuring, and going on vacation. Perhaps, your company grinds to a halt after the new year or during the holiday season? 

Each business will experience their peaks and valleys throughout the year. The key is to understand when your slow seasons will happen and to plan for boosting your possible business during these times.

Save Your Best Ideas

Whether it’s a contest, giveaway, large promotion, juicy discount, or simply the best content you’ve created all year, consider saving all those attractive social media posts for your slow season. 

You can still run promotions throughout the rest of the year but see if you can draw in clients or customers during your quietest time of year by saving the absolute best content for that time period.

Prep a Video Campaign

Really want to get your audience’s attention? Design and develop a video marketing campaign. This tip is especially good for any small biz owners who haven’t taken the plunge into video marketing yet. If you haven’t put yourself out there yet, that’s sure to get the attention of your audience during slow times!

Social Advertising

If you find that you, typically, don’t need to invest in advertising to keep the dollars rolling in, you may not see the opportunity in creating and scheduling social media ads during the slow months to give your biz a boost. Plan for online and off-line advertising costs and build those into your marketing budget each year. This could be just the thing to save your bacon when things get slow and increase your bottom line for the year.

By intentionally posting videos and running ads during slower months, you can easily support the efforts you are doing through the use of newsletters, phone calls, handwritten notes, and attending networking events. If you are finding yourself slower, plan to increase your knee to knee activity by having virtual or in person meetings with more people and share your experiences with that meeting online.


If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a
Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2021 Clere Communications / The Social Media Advisor