Using Social Media to Stay Busy in "Slower Seasons"

Using Social Media to Stay Busy in “Slower Seasons”

Depending on your business and industry, you may experience slow seasons throughout the year. For many B2B companies, the summer months are slower because potential clients are focused on getting outside, adventuring, and going on vacation. Perhaps, your company grinds to a halt after the new year or during the holiday season? 

Each business will experience their peaks and valleys throughout the year. The key is to understand when your slow seasons will happen and to plan for boosting your possible business during these times.

Save Your Best Ideas

Whether it’s a contest, giveaway, large promotion, juicy discount, or simply the best content you’ve created all year, consider saving all those attractive social media posts for your slow season. 

You can still run promotions throughout the rest of the year but see if you can draw in clients or customers during your quietest time of year by saving the absolute best content for that time period.

Prep a Video Campaign

Really want to get your audience’s attention? Design and develop a video marketing campaign. This tip is especially good for any small biz owners who haven’t taken the plunge into video marketing yet. If you haven’t put yourself out there yet, that’s sure to get the attention of your audience during slow times!

Social Advertising

If you find that you, typically, don’t need to invest in advertising to keep the dollars rolling in, you may not see the opportunity in creating and scheduling social media ads during the slow months to give your biz a boost. Plan for online and off-line advertising costs and build those into your marketing budget each year. This could be just the thing to save your bacon when things get slow and increase your bottom line for the year.

By intentionally posting videos and running ads during slower months, you can easily support the efforts you are doing through the use of newsletters, phone calls, handwritten notes, and attending networking events. If you are finding yourself slower, plan to increase your knee to knee activity by having virtual or in person meetings with more people and share your experiences with that meeting online.


If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a
Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How Can Your Business Serve Your Online Audience Better?

Many of us have had to shift our businesses recently to offer online and no contact options.  Have you come up with your plan to serve a shifting audience yet?  As the world becomes more automated, your customers will expect you to understand the apps and tools commonly used to make things like scheduling, payment, and support easy and efficient.

Scheduling

Many new and smaller businesses have grown accustomed to signing up new clients on a one-to-one basis – in-person or over the phone. The future is transitioning all of these administrative tasks online using modern apps and solutions. The key to modernizing your business and making it online-friendly is finding ways to automate tasks that are normally time-consuming and frustrating. No one enjoys playing phone tag with someone to set up an appointment. More and more individuals find that engaging in a phone conversation without an appointment is inconvenient. We don’t answer a call if we don’t know the number and we put our phones away in an attempt to be more productive. In this brave new world, investing in and setting up an online scheduler is essential for businesses wanting to efficiently and easily make appointments with leads and customers. There are lots of options available but we use YouCanBookMe.com.

Invoicing

We live in a world of online payment solutions. The days of waiting for a check to come in the mail are over. In fact, many people in the younger demographics don’t even use checks or carry cash which means an online invoicing tool is key. After all the hard work of persuading a lead to do business with you, don’t then make the process difficult by making payment inconvenient and hard to process. Whether you use Quickbooks Online for your business, have a Square or Stripe account, or use a CRM software with invoicing built-in – get familiar with a trusted tool and make payment easy and convenient for your customers.

Support

Do you have a system set-up on your website or social media to answer common questions and provide real-time support or your audience? If you find that people call 15 times a day asking about your location, setting up something on Facebook that answers that question or setting up your phone system to answer that question before transferring to you could save you time AND help you support your audience at the same time. Take some time to research options for online and phone options that could help your customer support efforts.


Another way to have more time to really focus on nurturing your leads and clients is to bring on help! Social media marketing doesn’t have to be tackled alone. Having a strategy in place for your social media postings will be key in developing relationships, staying relevant, and knowing how / what to post so you don’t run out of content.  By signing up for Quarterly Roadmap sessions, we will also cover the best ways to use ads and you’ll learn how to read reports so you aren’t wasting a ton of money. Instead, you’ll be strategic about your spending so you see results for your efforts. Contact The Social Media Advisor today to get started!

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Social Media Goal Setting in a Pandemic

Last year was a 12-month period like most of us have never experienced before. It felt like a roller coaster of emotions and decision-making felt treacherous and overwhelming. If you struggled to figure out how to make the most out of your social media marketing in 2020, you certainly weren’t alone. 

However, the light is beginning to dawn again and it’s time to sort out your goals for social media marketing in 2021. Here are our best tips for both short-term and long-term goals to propel you into success this year.

Short-term Goals

Consistency

Many business owners fell off the wagon in terms of consistency in 2020. Unsure what to post and often concerned about posting the wrong thing, showing up consistently on social media got pushed to the back burner. Well, it’s a new year and it’s time to put yourself back out there! People won’t find you if you aren’t showing up and consistency is what gains attention and earns the trust of your audience.

Social Advertising

One of the things that happened during the pandemic is that people spent more time online and on social media than ever before. If you haven’t put together an ad strategy for your chosen social media platforms, now is a great time to start. Ads can deliver decent results with smaller package offers and this could be a smart entry point for your business and help you get warmed up to the idea of investing in social media advertising.

Robust Profile Optimizations

Now is the time to revamp your social media channels to get found by your people so you can make a bigger impact with your work. Every word matters. We help small businesses, like yours, maximize the potential of their social media profiles. A great profile, with the right keywords, will help your business get found and will convert your audience from followers to customers.

Long-term Goals

Relationship Building

What are you doing to nurture your existing relationships and build new ones? The pandemic made it more difficult to connect with people but humans are innovative and inventive. Networking went virtual in a big way in 2020 so there’s no excuse to not make the time to connect with the people in your professional network and start establishing new relationships. Looking for a new networking group in the Southeast Denver area that hasn’t closed up shop during the pandemic? Check out the Southeast Denver Chapter of Webo Network.

Conversation & Social Engagement

Social media was always meant to be social but too many small business owners post content and then walk away. If you are truly trying to build relationships on social, you’ll need to spend time engaging with conversations and starting many of your own. Your community can tell whether or not you are there for them online and they’ll only be there for you if you show up first.

Are you ready to hit the grounding running with social media this year? The pandemic may have set your business back but this isn’t a hurdle that you can’t bounce back from. Book a session with us to find out about our Robust Profile Optimizations for your social media profiles or to get support on becoming more consistent on social media this year!


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2022 Clere Communications / The Social Media Advisor