• Are you telling your brand story in social media?

#GrowYourAudience – Using the Tools of the Trade in Your Online Marketing

In the world of online marketing, things move fast – so fast that we rarely get the chance to pause and evaluate how we do our work. It’s easy to lose track of all the tools that are available to help us maximize our online marketing efforts.

From social media managers, analytical tools, and other utilities, there are many tools from which to choose from. Some are designed for casual users, some are super techie, some are expensive, and some are cheap. Which ones are best for you all depends on what you are trying to do. But no matter what your skill level or strategy, there are some must-haves. Let’s take a look at five tools of the trade that every online marketer should have in his or her toolbox.

Hootsuite

Hootsuite is a tool that allows you to schedule and post updates to your social media accounts. You can implement and analyze campaigns across all the platforms you use all from one dashboard. Depending on the type of account you have (yes, there are both free and paid versions) you can track a wide variety of metrics to monitor your efforts.

Canva

Canva is a powerful graphics media program that allows you to create a wide variety of marketing pieces using your own designs or pre-designed templates. It also offers the ability to collaborate with other members of your team. Many of Canva’s most useful features are free.

Google Analytics

When you insert a short piece of code on your web pages, Google Analytics allows you to track and analyze your website traffic. This must have tool for any webmaster will help you understand what your users are looking at, how they get to your website, and if they are using your content the way you intended.

Facebook Pixel

Facebook Pixel helps you monitor whether or not the ads you place on Facebook are working. The Pixel is activated by code you put on your website. You’ll be able to analyze the effectiveness of your ads using a variety of metrics.

Cloud Storage

Cloud storage is remote storage space that is made available over a network. Among the most well-known cloud storage is Apple’s iCloud but there are other services available. You purchase storage based on your needs. The service will take care of maintaining and backing up your data in a way that is virtually invisible to you.

There are many tools available to help you work more effectively to manage your social media needs. For many people, having these five tools and knowing how to use them is enough; they can make your life easier, make your team more effective, and ensure that your business is running smoothly.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GrowYourAudience – Drive High Brand Awareness Through Lead Strategies in Facebook

For anyone with a product to sell one of the first things on our list of strategic action items is to build brand awareness. The question is, what’s the best way to do that? Luckily, there is one tool out there that is right at your fingertips. In fact, you are probably already using it—Facebook. The question is, how do you get started?

One of the quickest ways to use Facebook to help build brand awareness is to adopt the same tried and true techniques that are used for generating leads. Here are five common lead generating ideas that can be effectively applied to creating brand awareness.

  • Post Compelling Content: If you’ve been working with social media for awhile then you know that saying you will post compelling content is easier said than done. The good news is that it can be easier to create content that is all about image than it is to sell a particular product. Blog posts, stories, and other narrative posts can all do an excellent job of telling the story of your business and your brand. Keep it personal and post consistently. You want to engage your audience as well as educate them.
  • Use Facebook Live: Live streaming to your audience can be quick, cheap, and extremely effective in helping you get your brand name out there. You can stream from an event, educate your audience on how to use a product or have an employee talk about themselves or their job. Pro Tip: Practice before you go live.
  • Run a Contest or Giveaway: A contest such as a scavenger hunt or a free sample of your product can be very engaging if it is well managed. Plus, you’ll be able to beef up your mailing list with verifiable data.
  • Run Targeted Ads: If you haven’t used Facebook advertising then now is the time to learn all about it. With the help of the platform’s targeting features, you can reach a whole new set of potential customers. Depending on your particular situation, boosting that compelling content you’ve been creating can be just as effective as traditional ads.
  • Create Special Landing Pages: Combine a strong call to action with a custom landing page, and you can help your audience learn all about you. While you’ve got your audience’s attention, present your case for why you are the best in the business.

Like all sales and marketing tactical efforts, using lead strategies to drive high awareness of your brand will take planning and work. Before you get started, decide how you will measure success. Then put your plan in place, watch the results, and adjust as you need to. With a well-executed plan, you’ll find your brand garnering a whole new level of attention.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#CustomerService – Know What Industries You Work With Most

It doesn’t matter what kind of job you have, somewhere along the line you will need to provide customer service. Whether or not that customer service is behind the scenes or on the front lines, good customer service requires patience, quick thinking, and the ability to listen. There’s one other thing that you need as well—knowledge about your customers and what makes them tick.

To understand your clients you need to know about the challenges they face, the skills that give them a competitive advantage, and what you can do to help them be successful. That means that you not only need to know about them, but you also need to know about their industries.

If you are like most business people, most of your business comes from about 20% of your customers. That makes it critical that you identify the industries that you work with most often. Once you do, you can dig in deep and learn what makes those industries unique.

To get started when learning about an industry, start with these five key areas.

Language: Every industry has unique jargon and terms. Knowing the language is essential to being able to communicate with your customers.

Trends: Knowing what trends are currently impacting your customer’s industry will help you understand what is on his or her mind. It will also help you understand how they make money and what you need to consider when setting your prices.

Key Players: Whether your customer is a major industry mover or a small company just starting out, understanding the major influencers in the industry can help you identify your customer’s needs and wants. It can also give you insight into what your customer aspires to be.

History: While you may not need to know all the details, understanding how your client’s industry has evolved and where it is in its lifecycle will help you understand some of the pressures your customer may be facing. The factors that influence an industry that is growing may be very different than those for an industry in decline.

Dynamics: Every industry has unique drivers, and the most successful companies have established strategies for responding to those drivers. Understanding both the micro and macro drivers for your customers business will help you respond to the unique challenges they face.

Investing time to learn about the industries your customers represent is well worth it. Not only are you sure to be speaking the same language your clients speak, but you’ll also be in a much better position to help them succeed, and if they succeed, the chances are you will too.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

 

#GetOrganized – Adding Video to Your LinkedIn Updates

Without a doubt 2017 was the year of video on social media. In fact, by the end of last year, video accounted for 74% of all online traffic. If you need more evidence just look at your own Facebook, Twitter, or Instagram feed. There’s a good chance that you’ll see at least one video close to the top.

There’s a good reason for the push toward video. Success on social media is all about engagement and study after study has shown that when you use video, you hold users’ attention longer, get more shares, and ultimately more sales. When the product is you, video is just as important. That’s where LinkedIn comes in.

LinkedIn may not come to mind when you think of social media, but if you want to take the next step in your career orto simply find a new job, it could be your strongest tool. Using LinkedIn has long been recognized as one of the best ways to get the word out about your professional capabilities. Until recently, however, you were limited to posting comments, joining groups, and engaging with potential employers the traditional way. Now, however, you can showcase your talents and capabilities using video.

While it was a bit late to the party, LinkedIn has been working hard to catch up with other social media platforms when it comes to video. Late last year LinkedIn reinvigorated its video capabilities, and it has been running at full throttle to introduce its members to the benefits of using video in their updates.

Recording a video is simple, download the mobile app and record directly from there or you can upload a video that you’ve already recorded. Of course, it’s best to have a plan for what you want to say before you start recording, but the process is simple. Once you’re satisfied with your video, just upload it to your profile. You’ll be able to monitor whose looking and what they’re saying. Best of all, you’ll be able to set yourself apart.

LinkedIn may be relatively new to the video game, but it’s coming on strong. For now, it’s a resource only available for individuals, but it should be open for companies soon. In the meantime, make the most of it in helping to get the word out about your skills and abilities, even if you aren’t looking for a job.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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