• Are you telling your brand story in social media?

#GrowYourBusiness – How to Build an Editorial Calendar for Your Social Media

Despite our best intentions, day-to-day responsibilities can push content creation to the bottom of the to-do list. Before you know it, you’re behind schedule and struggling to get caught up.

As if the stress from getting behind isn’t bad enough, an effective social media strategy requires not just top quality content, but also that it’s consistent. A good editorial calendar can help you plan your content and post the right amount at the right time.

When you break it all down, an editorial calendar is simply a way to organize your work. Sounds easy enough but how do you go about building a calendar that will help you get the job done? Here are six steps to building a great social media editorial calendar.

  • Think about your audience. The key to creating engaging content is knowing what’s right for your audience. If you don’t know your audience, then you should step back and learn.
  • Think about your goals. Different goals require different types of content. You’ll need a mix of content that is promotional, informational, and educational. What is most effective for you will depend on your business, your objectives, and your audience.
  • Budget time for planning: It’s not good enough to fit creating your calendar in where you can. Set aside time to create, monitor, and revise your plan. Whether it’s once a week, once a month, or once a year, treat your social media calendar with the same importance as financial planning.
  • Consider the requirements for each platform: Each platform has its own unique characteristics. What works best on Facebook may not work well on Pinterest or Twitter. That’s not to say that you have to create brand new content for each platform, but you will likely need to reformat it to fit the place where you are posting it. You should also keep the platform in mind when you decide how often to post.
  • Keep a master calendar: You don’t need a different calendar for each platform. In fact, keeping one calendar works best.
  • Put it in print: Once you have reviewed your goals, your audience, and the requirements of the platforms, put it in writing. Share your calendar with the other members of your team and stick to the plan.

In the long run, developing an editorial content system will make your job much easier. Not only will you have help if you get stuck for ideas, but you’ll also be able to assess what is working and what isn’t. To help you get started, take advantage of the FREE social media analysis that you’ll receive when you sign up for the Social Media Advisor’s Discovery Session. It will help you jump-start your effort and get you headed in the right direction.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialProof – What is Social Proof and How Do You Earn It?

If you’ve heard the term “social media influencer,” then you know what social proof is. Think about how you go about choosing a restaurant. How do you feel when you pull into the parking lot of an eatery and it’s empty? Chances are you keep on driving since you want to know that others are eating there. That is social proof.

How about testimonials and reviews? Yep – also types of social proof.

There are all sorts of scientific analysis that explore the meaning of the term, but we all know what it means. Social proof is simply following the lead of others.

While the term social proof is relatively new, the concept is not. Advertisers and marketers have been using it forever – think “Dentist recommended,” “AAA Rated,” as well as client lists. What’s new is the need for social marketers to pay attention to how they incorporate social proof in their overall strategy.

When you consider how difficult it can be to differentiate between all the different product offers that are available, it’s easy to understand why social proof is so important. Social proof, whether positive or negative, sets products and services apart.

Even search engines, with their heavy emphasis on engagement, demand that you take the concept seriously. Earning strong social proof will not only convince people to try your product or service, but it will also get you found in a sea of similar offerings.

Earning social proof is not easy. Think about it in terms of establishing a strong reputation: it doesn’t happen overnight. It’s not enough to create great content; you have to package it, convince your community to share it, and get the word out. Chances are you are already employing social proof in your online content and on your social media. You just may not have thought about it in those terms.

But do you know exactly how you are using social proof and whether or not it’s effective?

Luckily, there is a way to find out.

The first step is to take advantage of the FREE social media analysis offered exclusively by The Social Media Advisor as part of our discovery session. You’ll learn how to improve your approach to social proof and what you can do to make sure that you are getting found. Let us help you make the most of your social proof and improve your SEO.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – Including a Call to Action in Your Social Media Content

When you post something to social media, what’s your purpose? In other words, what do you want the person who is reading your content to do? If your answer to this question is that you don’t know or that you never think about wanting your audience to do something, then stop – do not pass Go!

Instead, go back to basics and think about why you’re posting. Unless you’re passing along something for information purposes (yes, that’s ok too), then you always need to have a clear call to action in your social media content.

Through your call to action, you let your audience know what you want them to do and how to do it. If you are trying to sell something then you want them to buy; if you want to add them to your database, then you want them to sign up. Or maybe you want them to comment or share your post. You get the picture. Everything you post should have a clear purpose, and your purpose defines your call to action.

5 Things You Need to Know About Calls to Action

  • CTAs should be straightforward – Your calls to action don’t have to be boring, but they do have to be simple enough to understand so that your community will get the point.
  • CTAs should be strategic – Before you post you should consider your objective. If you know what you hope the content will accomplish, then you’ll know how to frame the call to action.
  • CTAs can be creative – Your call to action can be funny, ironic, or different as long as it is true to your brand and clear enough to be understood.
  • CTAs should be consistent – Whether you choose to use a color theme, a button style, or some other element, your calls to action should be consistent with your other brand elements.
  • CTAs can (and should) be tested – It can pay to take the time to test your calls to action. Get a benchmark by trying it out to see if it converts. If not, try something else.

If you study the science of sales, then you know that a key tenet is that you have to ask for the sale. The same is true for your social media content. Your call to action is where you ask for the sale. Your CTA is your money shot. It lets your audience know what you want them to do and asks them to do it. So go ahead, don’t be shy. Ask for the sale.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 

#PlanYourBusiness – Building Your 2019 Content Calendar

As we say goodbye to one year and wave hello to a shiny, fresh new one, it’s a great time to set about taming our wild and wooly world of social media. The best way to do that is by spending some quality time putting together our content calendar. If you are dreading this task, don’t!

Spending time now to create a comprehensive editorial content calendar will save you hours throughout the year and help you avoid those awkward moments spent staring at a blank screen looking for inspiration.

To get started on creating a comprehensive content calendar, take a few minutes to map out your strategy (yes, you are creating a plan to create a plan). Here five essential elements you should consider:

Your Audience

As a social media marketer, you know that it is critical that your content be consistent and authentic. To ensure that, you need to know who you are writing for. If you don’t know your audience take the time to find out more about them right now.

Your Goals and Objectives

Here’s that word “consistent” again. Your social media content should carry the same message that the rest of your content does and be consistent with your overall goals and objectives.

Your Timing

Should you post on a daily, weekly, monthly basis? That depends on what you want to achieve and how much time you can afford to spend, but it is something you should determine with a strategy in mind. Otherwise, you risk ending up with a haphazard approach.

Your Resources

Most of us have limitations on money, staff, and time. Balance your social media needs with the rest of the needs of your business and determine what your priorities are.

Your Platforms

Whether you use Facebook, Instagram, Twitter or other platforms is something you need to determine. Each platform has its strengths and weaknesses and is better suited to various populations and purposes. You may not need to be using all of these. Consider your audience and your resources and determine which is best for you.

Social media is a useful and powerful marketing tool but, left untamed, it presents an unpredictable set of challenges. You can (and should) control how you manage it. Dedicating a bit of time up front can save you a great deal of time down the road and ensure that you are not wasting your time.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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