• Are you telling your brand story in social media?

Tag: Social Media Strategy

#GrowYourBusiness – How to Use Paid Ads to Generate Leads in Social Media

You may love your job but you aren’t just working for the fun of it. You also want to make money. Moreover, to make money, you need to get sales. To get sales, you need leads.

Until the last few years, you could rely on getting leads organically through your website and search strategies. Unfortunately, the effectiveness of these tools has been on the decline over the last few years. Nowadays, to make the most of using the web to generate leads you need to take advantage of social media advertising.

Of course, you want to make sure that you’re using your dollars effectively so before jumping in you need a plan. Here are six key steps to using paid ads to generate leads in social media:

  1. Set a Budget: When it comes to cost, social media advertising is relatively inexpensive when compared with traditional media. Best of all, you can set a target for how much you want to spend. Based on the results you can either increase or decrease the amount. You’ll need to be aware of the pricing structures for the various platforms and decide how you want to allocate your resources.
  2. Think About Your Targets: When you purchase social media advertising you select the target audience. Consider your audience carefully and make your selections based on who is most likely to need your products or services.
  3. Decide How To Measure Success: Unless you have goals and metrics established you have no way to determine if you’re getting your money’s worth. Is it hard sales, leads, clicks, shares or some other number that will determine if your campaign is working?
  4. Analyze Your Options: Study each platform carefully before launching. Each platform (Facebook versus Twitter, for example) has its own unique strengths and weaknesses.
  5. Develop Your Content: The exact type of content that will work best depends on a variety of factors. Your best bet is to use a balance of different media.
  6. Rinse and Repeat: It may take time to develop the right combinations of spending, platforms, and specific content. Evaluate your progress and make adjustments to your strategy.

To use social media paid advertising successfully you need to understand the basics as well as what makes each platform tick. The quickest, most effective way to do that is to consult with a professional.

The Social Media Advisor can help you jump-start your effort by helping you build a solid foundation. The Social Power Program will give you the tools you need to make sure that you are not spinning your wheels and wasting money. Best of all, for a limited time, you’ll receive a FREE Social Media Analysis with your Discovery Session.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – Including a Call to Action in Your Social Media Content

When you post something to social media, what’s your purpose? In other words, what do you want the person who is reading your content to do? If your answer to this question is that you don’t know or that you never think about wanting your audience to do something, then stop – do not pass Go!

Instead, go back to basics and think about why you’re posting. Unless you’re passing along something for information purposes (yes, that’s ok too), then you always need to have a clear call to action in your social media content.

Through your call to action, you let your audience know what you want them to do and how to do it. If you are trying to sell something then you want them to buy; if you want to add them to your database, then you want them to sign up. Or maybe you want them to comment or share your post. You get the picture. Everything you post should have a clear purpose, and your purpose defines your call to action.

5 Things You Need to Know About Calls to Action

  • CTAs should be straightforward – Your calls to action don’t have to be boring, but they do have to be simple enough to understand so that your community will get the point.
  • CTAs should be strategic – Before you post you should consider your objective. If you know what you hope the content will accomplish, then you’ll know how to frame the call to action.
  • CTAs can be creative – Your call to action can be funny, ironic, or different as long as it is true to your brand and clear enough to be understood.
  • CTAs should be consistent – Whether you choose to use a color theme, a button style, or some other element, your calls to action should be consistent with your other brand elements.
  • CTAs can (and should) be tested – It can pay to take the time to test your calls to action. Get a benchmark by trying it out to see if it converts. If not, try something else.

If you study the science of sales, then you know that a key tenet is that you have to ask for the sale. The same is true for your social media content. Your call to action is where you ask for the sale. Your CTA is your money shot. It lets your audience know what you want them to do and asks them to do it. So go ahead, don’t be shy. Ask for the sale.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 

#LearnSocialMedia – Learn How to Build Your Social Presence

As a business owner building an online presence, you have access to a lot of tools. The trouble is, sometimes there seems to be so many that you don’t know what to use or where to even begin. If you aren’t using social media to market your work then you are missing out. It can be the most cost-effective way to connect with and understand your customers, promote awareness of you and your products, and grow your customer base.

The beauty of social media is that it gives you a direct line to your customers in a way that no other type of marketing can. To use social media effectively, you need to follow some best practices so that your efforts will prove beneficial.

  • Have goals: You probably already have a social media presence but do you have goals? If you are out there simply because you feel like you have to be then chances are you’re not using social media effectively. What do you want to achieve with your social media marketing?
  • Have a plan: Use a haphazard approach, and you’ll get haphazard You need a purpose for what you post and a strategy for why you’re posting. Social media strategy is the difference between just showing up and actually achieving results.
  • Be consistent: If you think about what makes advertising effective, then it will make sense to you that you need to create content and post regularly to become a channel that your customers and target audience can rely on.
  • Be human: Social media users are pretty savvy, and they can spot a fake a mile away. You behave like a robot you’ll get the kind of loyalty that robots deserve. Think about your most recent experience seeking quality customer service in your own life. Now contemplate how you interact with your customers. What lessons can you take from that to improve your online presence? Social media is meant to be social. Businesses that miss that truth will often be frustrated with the return on their effort, time, energy and money.
  • Focus on relationship building: The beauty of social media is that it can enable you to develop relationships with your customers. Post it and forget it? Not if you want to be successful online. People do business with people.
  • Tell a great story: Social media affords you the opportunity to weave a great tale about you and what you are passionate about. Social media storytelling is the difference between simply posting and creating a loyal brand following.

Using social media is easy. Using social media effectively is not. Fortunately, you have access to the Social Power Program. This online training resource puts expert advice and practical tutorials at your fingertips so that you can learn how to make the most of what social media has to offer. It’s the perfect resource no matter what your level of expertise. If you are just getting started, we recommend the Storytelling track. For companies with a consistent social media presence, it’s time to up your game with the Strategy option.

The Social Power Program is designed to help you learn how to discover your real audience and target your approach, make the most of storytelling, and get your message across. At the same time, you’ll learn the secrets to engagement and relationship building. The Social Power Program is not just affordable; it’s cost effective. After all, what’s the point of dedicating your valuable time and resources to social media if you aren’t certain how to make it work well? Join us at the Social Power Program.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – Hashtags and Your Brand

Hashtags. You see them everywhere, and you may have a pretty good idea that they are important. But are you using them? If you are using them, have you built a hashtag strategy? In other words, have you thought about the hashtags you are including in your posts and making sure that they push your brand and your message strategically?

Hashtag Strategy

There are many good reasons to use hashtags. They are particularly important if you want to set your brand apart, reach more customers, and get your content found. If you rely on Twitter and Instagram, it is especially important that you pay attention to hashtags. Sure your followers may see your posts if you don’t use but hashtags make it easier.

One important thing to note before we continue is that each social media platform is its own search engine. Hashtags are used to locate the information we need with a simple search. Especially for platforms that reward hashtag usage – mainly Instagram and Twitter. The reason hashtags were created was to allow people to find and participate in specific online conversations. Today, they are used to attach content to a specific keyword so it can be found easily.

Hashtags are a powerful tool but you need a clear strategy. That means creating a plan, making a list, and then using the tags you choose consistently and strategically.

How To Pick Hashtags

Picking hashtags sounds simple, doesn’t it? The truth is it can be tricky. Think about how hard it is to find effective keywords for your content or an available domain name for your website. Pulling something out of the air (without a plan) just because it sounds good usually doesn’t work.

The more complicated or original the hashtag, the quicker your content will be found – but only by the people who already know to look for that tag. Common, frequently used, keywords have a better rate of return if the goal is to attract new traffic to your social media content. A unique hashtag is created for hosting and running events where you can announce the hashtag early and explain how to use it to attendees during the event. However, if you just want to attract healthcare professionals to your blog, for example, then #healthcare, #doctor, or #medical might be a better choice.

Where to start? First, your brand needs to create a strategy around why and how you want to use hashtags. Then you need to decide which hashtags to use. When it comes to Instagram, you need to find tags that focus on your brand, your community, or your content. Right now, the recommended number of hashtags per post on Instagram is between 20 and 30. You’ll be pleasantly surprised at how much engagement and how many new followers you’ll gain by using more tags on this platform. On Twitter, due to the character restriction, it really is better to limit it to 1-3 hashtags per posts. You’ll need to be much more strategic about the tags you use with your tweets since you are limited. These approaches are related, but they are also different. These social media channels are different since they are completely unrelated to one another so the strategy you use for one may not be successful with the other.

Twubs

Luckily, there are some tools out there that can help. One particularly intriguing tool is Twubs. Twubs is a platform that is designed to gather up all your tweets and create a branded page. The site can also help you find trending hashtags, register your hashtags so that you can stake your claim to them, and conduct conferences and live events. This type of tool can help you monitor and track the impact of your hashtag strategy.

If you don’t want to use another tool, you can the research and tracking on your own. Twitter and Instagram make it easy to find what’s trending. You can search to find out if a tag is already being used and what sort of traction it’s making. Pay attention to the volume of usage and engagement generated by those following and using that hashtag.

A well-researched and thought out a set of hashtags that are used strategically can help you expand your reach and strengthen your brand. While it may take a little work to make sure that you are making the most of your tags, it will be well worth it in the end. Hashtags should be a key part of your overall social marketing plan. We recommend that each of our clients sit down and come up with 50 hashtags they could potentially use and then start incorporating them into their content marketing strategy.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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