Until recently there was a lot of conflicting information about whether or not your social media presence was of any benefit when it comes to SEO. Lately, however, it seems that the jury is in and the answer is a resounding, “Yes!”
It’s still not clear how much impact your social media has on organic SEO but all you need to do is a simple Google search of yourself, and you’ll no doubt find your profile popping up at the top of your results. The long and short of it is that everything is searchable.
Now, acknowledging that the information you have in your social media profiles can help people find you doesn’t mean that you can throw up anything and you’re done. You still need to optimize your social media profile so that it will not just help you get found, but support your overall marketing effort.
What you post on social media needs to support your brand, help you communicate the image and messages you want to project, and help people understand your business.
When you think about optimizing your social media profile and posts for search engines, you should think about the tried and true rules of SEO optimization.
- Choose your words carefully. The keywords you use across your profiles and posts should be consistent across all your marketing materials.
- Keep your brand in mind. Everything you produce should support the image you want your brand to portray. It’s not just about search. It’s also about putting your best face forward.
- Be consistent. While you are consistent in your messaging, you should also be consistent in what and when you post. You don’t need to bombard your audience, but they should be able to count on you to post regularly.
- Don’t forget the big picture. The goal of social media is to help you build and strengthen relationships. It is possible to create searchable content while building relationships, but it’s important to remember what the end purpose is.
Creating compelling and searchable social media content can be a challenge. Sometimes it can pay to take a step back and bring in a professional to help you see what your audience sees and give you a fresh look at your media.
Right now is the perfect time to do that since The Social Media Advisor is offering great deals on packaged services to help you build or revamp your social media. Why not check in and take advantage before it’s too late. https://thesocialmediaadvisor.com/packaged-services/
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.