• Are you telling your brand story in social media?

Tag: Social Media Tools

#GrowYourAudience – Using the Tools of the Trade in Your Online Marketing

In the world of online marketing, things move fast – so fast that we rarely get the chance to pause and evaluate how we do our work. It’s easy to lose track of all the tools that are available to help us maximize our online marketing efforts.

From social media managers, analytical tools, and other utilities, there are many tools from which to choose from. Some are designed for casual users, some are super techie, some are expensive, and some are cheap. Which ones are best for you all depends on what you are trying to do. But no matter what your skill level or strategy, there are some must-haves. Let’s take a look at five tools of the trade that every online marketer should have in his or her toolbox.

Hootsuite

Hootsuite is a tool that allows you to schedule and post updates to your social media accounts. You can implement and analyze campaigns across all the platforms you use all from one dashboard. Depending on the type of account you have (yes, there are both free and paid versions) you can track a wide variety of metrics to monitor your efforts.

Canva

Canva is a powerful graphics media program that allows you to create a wide variety of marketing pieces using your own designs or pre-designed templates. It also offers the ability to collaborate with other members of your team. Many of Canva’s most useful features are free.

Google Analytics

When you insert a short piece of code on your web pages, Google Analytics allows you to track and analyze your website traffic. This must have tool for any webmaster will help you understand what your users are looking at, how they get to your website, and if they are using your content the way you intended.

Facebook Pixel

Facebook Pixel helps you monitor whether or not the ads you place on Facebook are working. The Pixel is activated by code you put on your website. You’ll be able to analyze the effectiveness of your ads using a variety of metrics.

Cloud Storage

Cloud storage is remote storage space that is made available over a network. Among the most well-known cloud storage is Apple’s iCloud but there are other services available. You purchase storage based on your needs. The service will take care of maintaining and backing up your data in a way that is virtually invisible to you.

There are many tools available to help you work more effectively to manage your social media needs. For many people, having these five tools and knowing how to use them is enough; they can make your life easier, make your team more effective, and ensure that your business is running smoothly.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#AwesomeTools – Social Media Editorial Development Tools

One of the hardest parts of maintaining a social media presence is the feeling that you are constantly trying to generate ideas for new and unique material.  And if you don’t have a system for your content generation, you will end up missing great opportunities to connect with your audience and sell your product/service. If you want to take advantage of every opportunity to get your message out there, you need to make use of some social media editorial development tools.
A great way to keep your posts and promotionsorganized is a content calendar. It’s likely that you already have a personal planner or calendar that you track appointments and deadlines in. Think of a social media content calendar as an extension of this, with more bells and whistles.
This is the place to map out your content. You can plan your own content and deadlines (like blog post publish dates), and include things like major holidays, events, and other special dates.
Creating your content calendar doesn’t have to be complicated. You can use good old-fashioned pen and paper, an electronic alternative like an Excel document or Evernote, or do it directly in a social media scheduling tool like Hootsuite or Buffer. I always recommend scheduling your posts to save you time, but if you like to map out content on paper first and then upload it to your online calendar, that’s totally fine!
So how do you build a calendar?  First, you’re going to want to look at your timeline and determine how often you should post, and the best times to post. You also want to take into consideration who your target audience is, so you can source and create content that appeals to them.
Next, include major holidays, some fun, quirky holidays, and other major events that you should be posting about. Let’s say, for example, that your blog centers around women’s health. It would make sense to produce content relating to Breast Cancer Awareness Month, which is in October.
Once you have a list of holidays and special events, you can start scheduling out your blog posts and social media posts.
Once your content calendar is full ideas, you can use social media scheduling tools to schedule your posts. What’s great about online schedulers is that they help you to collaborate with other members of your team. If you upload a post, everyone on the team can see it and offer feedback. This makes the content generation process even easier.

If you are into social media, and I know you are, then it’s important for you to plan your editorial content. By planning in advance, you can make sure that your social media stays running and current, and that you don’t miss any opportunities to cross-promote on holidays and special events.

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

 

 

#AwesomeTools – Where to Share Your Blog

Blogging has come a long way in the world over the past ten years.  What started out as a “web log” was really just an online diary for people to share their thoughts, feelings, and experiences with the outside world at large.  But then, something amazing happened. 

People realized that blogs could be used for serious topics, sharing inspirational messages and more – helping businesses spread topics that are related to their work while helping to establish their brand in their corner of the highly competitive business world.  But there is no real point in keeping a blog if no one reads it.  That’s why it is so important to learn how to share your blog properly so that it gets the optimum number of views and brings in your potential customers.
Many don’t realize that if you post the same blog word-for-word on multiple sites, then Google will flag you and your blog.  That means that if someone types your subject into a search engine, then you will be way down the list and probably not be found as a result.  So how do you bypass this? 
One easy way is to use social media accounts as a means of linking back to your original blog post.  A really great way to do this is with Pinterest and LinkedIn Pulse.  Most people think of Pinterest as just a means of sharing craft projects, but it also allows for a variety of different interests to be shared. 
LinkedIn is popular as a means of connecting with people in the business community, but LinkedIn Pulse is a publishing section that allows you to copy your blog in without being penalized by Google.  This is an invaluable tool to reach your desired audience with your blogs.  LinkedIn Groups and Facebook Groups are another way to share your blogs, but be careful that you follow their rules and regulations so you don’t get accused of spamming.
Another tool that really helps you with finding and sharing material is Triberr.  This tool allows you to set up your blog content so that you can find similar blog articles, share these with your followers, and also cross-post your own blogs with those that you find.  The concept behind the website is that you set up as part of a “tribe” so that you can network and expand your brand base.  

Have you heard of Quora?  This site allows people to ask questions and have experts in the field answer the question.  You can set yourself up as one of these experts and reference back to your blog as part of your response.

There are many ways to network your blog to others so that you can get around Google’s penalties for multiple posts.  All that it takes is some savvy planning on your part and you can use your blog to help expand your brand recognition.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#EducationMatters – Simplify Your Social Media With Tools

This month is all about #EducationMatters. Social Media can be a major time-suck but it doesn’t have to be that way. We’ve listed our top Social Media Tools to help keep you organized, stay on track, and, best of all, save you time so you can focus on other aspects of your business.
  1. Canva: Incredibly easy social media imaging tool that takes the guesswork out of image sizes. With over 50 templates available for various social media sites (From Facebook to YouTube channel art), Canva can deliver high quality productions with a wide variety of image and font choices, making it easy to #BeAwesome. Their price range for images are from $0-$1, but you can always upload your own into the template for free. It’s also available as an app for iPad and iPhone. Android users need not worry. There’s a Canva app on the way for you as well!
  2. Hashtracking: Have you ever wondered if a hashtag you use is a relevant one? Or what a popular hashtag would be for a certain product or service? Hashtracking.com takes the guesswork out of hashtags for social media campaigns and events. If you’re not willing to pay for ongoing report options, they offer free social media snapshot reports without a subscription. You simply need to log in to your Twitter or Instagram account to use the service. This is a one-time log-in.
  3. Feedly: Have all your content curation in one spot. Feedly is an RSS aggregator. This RSS reader can gather feeds from multiple sites based on your preferences, add feeds from publications, blogs, podcasts, and even YouTube channels. It works well with Google Alerts as well as a multitude of other apps. The best part of the service is that you can organize all your feeds into collections that make them more accessible in the future. One of its biggest pluses is the integration it has with another social media tool, Buffer. 
  4. Buffer: Posting your social-media content across multiple social-media services just got a lot easier. With Buffer you can schedule Twitter, LinkedIn, Facebook, Pinterest, Instagram, and Google+ pages all it once. To use Pinterest, you’ll need to pay for their service, but the others are free. Please note that you’ll need a mobile device to push out your Instagram posts, but that’s an Instagram requirement, rather than a limitation to Buffer. 
  5. Hootsuite: Another option for social media content scheduling and sharing is Hootsuite. Hootsuite can connect to Twitter, WordPress, Facebook, Google+, LinkedIn, YouTube, and Instagram. Please note that their free version limits you to three social media accounts. Their pro version is $9.99 a month and allows you to have real-time analytics and 50 social profiles. Like Buffer, you’ll need to use a mobile device to push out your Instagram posts.
  6. Commun.it: For businesses that find Twitter especially valuable, this tool helps the user to manage their engagement and presence on the platform. This relationship management tool allows users to monitor and respond automatically with potential leads on the site. It will also track and monitor accounts you have expressed interest in and report their daily activities to you. As with most of the tools mentioned, there are both free and paid versions that offer different features.
  7. Trello: This website exists as an online program management tool with a free option. Users create lists and cards to organize their projects. For businesses with team member, it is simple to assign different individuals to various cards as an indication for team assignments. 
  8. Google Drive & Dropbox: Both of these sites are excellent (and FREE) options for cloud storage that can be easily shared with clients and team. Dropbox is more for just storing the files themselves, while Google Drive is an online document center allowing individuals and team to work within files right on the site. 
This is only the tip of the iceberg when it comes to Social Media Tools. Is there a place where you struggle with time? If so, let us know in comments and we might be able to direct you to just the right tool to help you #BeAwesome at what you do!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor