Can Your Customers Make You an Influencer on Social Media?

Not only can your customers build your influence online, your social proof and online presence means very little until your audience begins to show up for you and shares your content on their own feeds and with their own followers. 

What are some things you can do to convert your followers from people who simply like your posts into brand advocates who champion your brand often?

Content That Inspires

Brands that find success on social media incorporate and promote audience participation. It doesn’t have to be every day, but coming up with something weekly that encourages social engagement, interaction, and participation are super impactful for businesses online. 

Posting content just to remain consistent has its place but really growing an audience requires engaging content that motivates people to interact. Pay attention to previous content you’ve shared that has done well and evaluate what aspect of that post made it so appealing? What encouraged people to engage? If you don’t have any content, check out other profiles online and pay attention to what does well. 

Encouraging Engagement

If you want more people to see the content that you’ve created, you have to get creative about sparking conversations and interacting with people on your social media channels. For example, on Facebook, the first 30 minutes of a post are crucial. The more people that like, comment, and share your post in that time will ignite the algorithm to show that content in more feeds. As your engagement on that post grows, so does that content’s reach in your audience. So, if you know that a great post goes live at 9:30 a.m., it makes sense to be available and present – responding to comments and talking to your audience. This is the path to building an engaged audience and becoming an influencer online (and it doesn’t require that you have to be present 100% of the time). 

Building Brand Loyalty

The whole purpose of marketing is to get in front of people so they will consider purchasing your products or services, right? The path to purchase starts and ends with trust. Your audience needs to trust you before they are willing to do business with you. Here are some marketing activities that build trust with your audience:

  • Consistency – Showing up online often and setting expectations for when you will be available.
  • Community – What are you doing to build a community around your audience – allowing them to connect with you directly but also benefit from interacting with each other?
  • Generosity – What are you doing to be generous with your time and your expertise? How are you serving your audience?
  • Authority / Credibility – What are you doing to improve your online credibility so that when someone does a search on you they can easily and quickly see that you are a trusted expert in your field?

If it seems like a lot of work to become an online influencer and expand your reach online, that’s because it is. If becoming an influencer was easy, everyone would be doing it and would find success right now. The first step to online success of any kind is finding and growing your audience. These recommendations will help you create more content that gains attention, grows awareness of your brand, and builds trust with your audience.

If you are using social media, you are probably only engaging with pages that share relatable content. Are you wanting to define your story and build a long term relationship with a loyal audience that finds YOUR content enjoyable and relatable? Let’s do a Discovery Session to see which Social Media Advisor programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Are You an Influencer With Your Brand?

When you think of an influencer you may be imagining an individual that spends their time and online presence promoting the products of other companies – in exchange for free merchandise or paid sponsorships/endorsements. This is the way influencers are depicted because it’s proven to be a successful strategy for social media folks who’ve been able to build an audience around their chosen interests or niche.

However, as influencers have grown in popularity, many marketers have discovered that any brand can present themselves as an influencer in their industry. Many of these businesses are considered micro-influencers and while they are promoting their own products or services, they are also growing their audience and influencing their followers. 

The question we are asking you today is… are you simply posting about your business or are you positioning yourself as an influencer with your social media marketing?

Creating the Content

When you sit down to create content for your business to post on social media, what’s your mindset? Are you focused on creating content that converts to sales OR are you creating content to intentionally connect with and nurture your audience? 

This is really the first step when it comes to positioning yourself as a credible source, expert, authority, or influencer. Businesses who approach content creation from the mindset of generously showing up and helping their audience are more likely to become influencers than brands who spend the bulk of their time attempting to convert cold leads into warm ones. 

The real trick to this is: when influencers show up for their audience in a generous way they discover more success when selling their products and services than those who do not.

You Define the Culture

As an influencer in your industry, you are setting the culture – the expectation – for what people can expect when they follow your brand. Newer companies often forget about the culture they are creating when they show up but there’s power and impact in being intentional about the type of environment you are creating for your audience. Also, truly successful brand influencers are creating a culture that is authentic to them and doesn’t mirror or copy any of their competitors. People are drawn to something original, unique, and real. Create a culture that is appealing to your ideal client so when they do find you, they are excited about sticking around.

Setting the Stage for Social Engagement

If you are going to build your brand on social media, please don’t make the mistake of posting content and then disappearing. This is more common, even today, than ever before. Either a brand doesn’t understand the commitment necessary when building out a social media platform or they’ve given up and abandoned their online channels leading to an influx of businesses with zero presence online. If you want your audience to show up and engage with your content, your presence is essential! People are savvy and they can tell if you are absent when it comes to your online marketing.

A consistent, welcoming, engaging presence that commits to responding to the audience and being available speaks volumes. If you want an audience to commit to being there for you, you must first show up for them. Your followers need to be able to quickly uncover when you will show up, how often you show up, and where they can find you so they can make it a priority to be there for the brand.

Much of transitioning from a business who uses social media marketing to becoming an influencer has to do with the mindset, approach, and strategy for the content you create and share on your social media channels. Be there for your people and they’ll show up for you.


If you are using social media, you are probably only engaging with pages that share relatable content. Are you wanting to define your story and build a long term relationship with a loyal audience that finds YOUR content enjoyable and relatable? Let’s do a Discovery Session to see which Social Media Advisor programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Are You Telling Your Brand Story Using Social Media?

Are you currently using social media as part of your business marketing strategy? If yes, have you been successful this year in growing your audience and connecting with them on social? If not, are you ready to give social media marketing a try to grow your business in the new year? 

Our team has over a decade of experience supporting service-based businesses with building their social media presence and engaging with their audience online. We’ve found that the most effective tool for social media marketing is incorporating brand storytelling into your content.  

Let’s break this down for you:

Know, Like, & Trust

Yes, social media marketers are still talking about know, like, and trust. Why? Because it’s the proven method for capturing attention and converting people into followers and paying clients.  

It’s rare for someone to see your content once and then pull out their wallet. Trust is what convinces buyers to make a purchase. To earn trust, you must first grab your target audience’s attention (so they know who you are), then provide content that allows that audience to get to know you better (so they begin to like you). Once they like you, they will start paying attention to what you put out in the world. This process builds the trust needed to convert someone into a paying customer or client. 

Building Your Influence

Our team works with a lot of new and small businesses. We regularly consult with business owners that have little to no online presence on how to build their social proof and influence online. In a world that is so saturated with competition, with businesses working daily to earn the attention of their audience, not having a presence at all is a liability. If a lead can find nothing about your or business during a five minute Google search, it’s almost a guarantee that they’ll move onto a competitor with a better online presence.

Social media is a great marketing tool when it comes to building your online presence and presenting yourself as a legitimate business. Trust us, you want to be a business that takes advantage of these platforms with millions of people using them daily to reach a larger audience. However, it only works with business owners who are committed to consistency.  

Brand Storytelling 

To engage with a social media audience, you need to share content that is inspiring, motivating, educational, or entertaining. Did you notice that I didn’t say your content should be promotional?  

To sell in the 21st century, your sale needs to be subtly packaged around content that your audience actually wants to consume and engage with. Storytelling is a proven method for capturing attention and building an audience. We all have stories to tell and your business has a meaningful story behind it. The key is to take that story and package it into content your ideal client wants to see. The use of brand storytelling can really showcase your products, services, and your culture – when done with your audience in mind.

Simply posting content isn’t enough to get the traction you need to be successful with social media marketing and success doesn’t happen for anyone overnight. If you are ready to make a commitment to marketing your business on social, and earning social proof and building trust with your audience, we highly recommend a brand storytelling strategy. Your audience is incapable of connecting with you if all you post is sales and promotional material. 

If you are using social media, you are probably only engaging with pages that share relatable content. Are you wanting to define your story and build a long term relationship with a loyal audience that finds YOUR content enjoyable and relatable? Let’s do a Discovery Session to see which Social Media Advisor programs best fit your needs.


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#ShareYourMessage – Creating Authenticity in Your Messaging

It doesn’t matter how unique and creative your social media messaging is if the people reading it don’t believe you. And if they don’t believe you, they certainly won’t engage with you.

Face it, today’s audience is pretty sophisticated. People can spot a fake a mile away. Mark it down in big red letters, your social media audience needs to trust you, or they will leave your space, and they probably won’t come back. That sounds pretty harsh, but it’s true. To be successful on social media you need to be authentic, and to be authentic, you need to be honest and true. But how can you create authenticity? Actually, there are a number of ways. Recognize, however, that these strategies work together. One does you no good without the others.

When your community talks, you need to listen. Whether the feedback you get is positive or negative, you need to respond in a way that is open and honest. Where improvements should be made, you must be accountable. When you get kudos, you should pass them along to the people on your team who deserve them. Your social media platforms should be a place where your customers will be safe from judgment.

Share a consistent message. When you talk to your community, your message should be consistent across platforms. That doesn’t mean that you should be a parrot, just that when someone sees your brand they know what to expect regardless of where they see it.

Be yourself, a human being. When people reach out to you for wisdom, advice, help, or whatever they come to your social media for, they want a response that is personal and human. They do now want a robot who cites chapter and verse. Think about the last interaction you had with a support person who lacked experience. Chances are he or she merely read from a manual rather than listening to what you were saying and jumping ahead to help you get to a solution. How did that make you feel? That is not the image you want for your social media.

Creating authenticity in your messaging is a process that consists of a variety of moving parts. The first step is really listening to what your audience is saying and giving them a personal, human response. You need to be real, open, and honest. When you do that you’ll create a community that trusts you and keeps coming back.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2021 Clere Communications / The Social Media Advisor