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Tag: live video

#MarketingTrends2018 – Going LIVE with Regular Themes

2017 was the year of live video and there’s every reason to believe that the trend will continue through 2018. While the final statistics for 2017 aren’t yet available, it’s estimated that last year live video accounted for nearly 75% of all online traffic. YouTube surpassed 1 billion viewers, and 500 million people watched video on Facebook every day.
With numbers like those, it’s a given that video should be a key element in your social media content strategy. The problem is, how do you determine the most effective way to incorporate it? The solution – make it part of a weekly or monthly social media content theme strategy.
Let’s talk for a minute about social media content theme strategies. You may not have one. If not, the new year is the perfect time to start one. It doesn’t have to be fancy or complicated, just a roadmap of the type of content you’ll include each month across your social media platforms. By following a weekly or monthly theme for your content, you’ll avoid the trap of taking a scattershot approach and trying to be everything to everybody. Having a sharp focus will make it easier for you develop content and increase the chances that you’ll follow through on your plan.
The exact focus of your theme plan will depend on your goals and your industry but here’s an example. Say you’re an online seller of fitness products. January is easy since it’s time for fresh starts. For February, how about ‘showing a little love to yourself’? You get the picture.
Ideas on how to incorporate video are limited only by your imagination but here are a few ways you can get started:
Go live on Facebook
Whether it’s a product demonstration, a feed from a tradeshow or a behind the scenes look at how you do your work, Facebook is the perfect place to get started. Facebook also now gives you the capability of replacing your static cover photo with a video.
Create a video blog
Video blogs are a great way to establish your authority and engage with your followers. Covering an industry topic or fielding a common question are popular approaches.
Share Snapchat or Instagram Stories
You can use video to showcase a day in the life of your business or of a key team member.
Take Advantage of YouTube
Whether you use YouTube to go live or to act as a repository for your archived videos, this channel is rich with possibilities.

If you’ve never used live video, take some time to learn the basics, practice, and jump in. It’s no longer a matter whether or not you should use it, it’s a question of how. You’ll quickly find out that it’s not just your users that love it, you and your team will too. It gives you the chance to stretch your creative wings, think outside the box, and more fully engage with your community.

 

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#TechIsTheNewAwesome – Going Live During Events


For social media marketers, keeping content fresh and engaging is a daily challenge. You want to reach potential customers and your existing base, and at the same time reinforce your brand and cement your place in the market. Luckily you can accomplish these objectives by taking advantage of the hottest trend in social media—live streaming.
According to PR Newswire, the video streaming market is expected to grow to more than $70 billion by 2021. Many factors are driving this astronomical growth. Study after study has backed up claims that live video works. Viewers watch live videos longer, remember what they see, and are more likely to engage with the content.Add to that the many affordable options that the novice streamer can use successfully, and you have the recipe for success.
There are many ways to utilize live streaming but one of the most popular, and a good place to start, is live streaming an event. One of the biggest advantages of event streaming is that you are extending the reach of your program. Whether you are hosting a conference, sponsoring a gala, or presenting an informational speech, you can utilize live streaming to broaden your audience and turn your program from a one-shot event into evergreen content.
Once you have are committed to a live stream, you have some work to do. Let’s take a look at the steps:
  1. Select a platform: Facebook Live, YouTube Live, Instagram Live, and Twitter’s Periscope are names that are probably familiar to you. These aren’t the only platforms, but they are the big ones. You’ll need to select which is right for your particular purpose and then make sure that you are signed up and ready to go.
  2. Develop a plan: Like all marketing activities, live streaming works best when you have a strategy. How will you approach the stream? Will you have one camera and then let it run or will you be moving from place to place? Be sure to incorporate how you will respond if things don’t go as expected.
  3. Practice: You’re all set up with a platform, you’ve got your equipment ready, and you know what you want to stream. Do a run through (or four) to make sure you are ready when it’s game time.
  4. Go: You’ve reached the big day. Hit the button and go. While you’re at it, have fun! Remember to save what you’re broadcasting.
  5. Repackage: The event went well and you accomplished your live stream. You can now go back and decide what you can reuse. Perhaps it’s a single speech that can be rebroadcast, maybe you rerun the entire event or just use snippets, or you use a combination of all three. The goal is to make the most of what you have.

So now you are ready to go live with an event. Once you’ve tried it, you are sure to want to do it again. It’s the perfect way to increase and engage your audience while maximizing your resources. Not comfortable in front of the camera or plan to have your hands full during your event, contact The Social Media Advisor team to come in and showcase your event live on social media.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#TechIsTheNewAwesome – Utilizing Live Video for Online Marketing

If you’ve been watching the trends in digital marketing, then you won’t be surprised to hear that video currently makes up 74%  of all web traffic. Just look at your own social media feeds and you’ll see lots of videos as you scroll through. And if you look closely, you’ll notice that they’re not just ads. There are videos of news stories, self-help information, humor and a variety of other content.
There’s a good reason for all that video: it works! It’s engaging, has been proven to make the message easier to remember, and those who see it tend to stick with the content longer. Forbes reports that by 2019 video will claim more than 80% of all web traffic. Video traffic is high across all platforms – video views on phones and tablets now account for about half of all traffic. As video has become more popular, more platforms are making it available to their users.

Facebook Live, Twitter’s Periscope, Instagram, YouTube, and Snapchat all provide easy ways to share video. And you don’t have to spend a fortune to produce it. Smartphones have made it easy for anyone to produce high quality live streaming experiences for their social media feeds.
If you haven’t been using video as part of your marketing strategy yet, you might be wondering how to make it work for your company. Let’s say your tech support or customer service lines have a question that is frequently asked. A live how-to session that explains the problem can give your customers the chance to learn more about the product and interact with your experts. Other ways to engage your audience include live streaming events that you sponsor, a “behind the scenes” look at your business, and inspirational testimonies by customers.
Of course, nothing is quite as simple as it sounds. If you grab the camera and just start broadcasting  without a plan, chances are you won’t get the results you’re looking for. You need to treat video like your other marketing initiatives: you need to choose the right platform for your business, craft the message you want to convey, learn about the tools and determine how you will measure success.
Take a look at how others in your industry are using video. If video isn’t widely used in your industry yet, check out leaders in other industries. Buzzfeed is considered one of the best at streaming, and brands like Starbucks and Mashable incorporate live video as part of their marketing strategy.

With a little homework and lots of practice, you can successfully weave live streaming video into your overall marketing strategy. Once you hit on the right formula for your business you’ll find that your customers are more engaged, your message is hitting the right points, and you may even have some fun.

Live video is one my passions. If you have an event coming up and would like to get some live coverage for your social platforms, give us a shout at The Social Media Advisor! Let’s show the world how AWESOME you are.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#AwesomeStorytelling – Share Your Passion With Videos

One of the most effective ways to get your audience on board with your passion is by making great storytelling videos. With social media giants like Facebook and Instagram pushing video content, now’s the time to connect visually with your viewers.


How do you do that?

With awesome storytelling, of course!

An infomercial will turn off your readers, but a compelling story will keep them hooked. Stories are great ways to teach, engage with, and create emotional responses in your audience.

You don’t have to sit in front of the camera and talk for ten minutes. As a matter of fact, that can actually be detrimental to your video’s success. Instead, incorporate other visuals that help tell your story. You can use regular things like slides, but also consider recording additional footage that enforces your story. This is called B-Roll, and it’s wonderful. If your passion is horses and horse rescue, showing B-Roll footage of horses running at dawn, or the recovery efforts of a recent rescue can lend power to your voice.

Here is a fantastic video by filmographer Peter McKinnon on how to incorporate B-Roll in your video. Some key takeaways are to use your B-Roll to help tell your story, think about how your world is a part of your passion, and use it to make your story more powerful.

If you’re camera shy, you can develop videos that incorporate B-Roll, slides, and more with a voiceover by you.

You can also take advantage of platforms and the way they push videos. Instagram Stories, for instance is a great way to show your daily passion through video. Jesse Driftwood is an excellent Instagram Stories user, and he gives some incredible tips on how to take your storytelling to the next level. Keep in mind that Instagram Stories are temporary, but you can create the video with whatever software you choose and then upload it, so your Stories stay with you. You can release them on other platforms, as well, but the daily connection with your passion can be told through daily footage, excitement for your day, and, as Jesse says, by making everyday things in your life a “character”.

Whatever way you decide to tell your story, make sure you keep these key point in mind:
  1. A story has a beginning, middle, and end. Whether it’s ten minutes on YouTube or fifteen seconds on Instagram Stories, you need to follow this logic. A cliffhanger now and then is okay, but do it too often, and your audience will become exasperated.
  2. Music is necessary. Make sure you adjust the volume levels appropriately, and that the music fits the story you tell.
  3. Shoot video footage with as much stabilization as possible. There is nothing more jarring than shaky cameras. There are some amazing phone and camera mounts out there. If you create “selfie” types of videos, make sure you have three points of contact with the stick and you’ll see a huge difference in the shakiness factor. You can also try a stabilization system like steadicam or any other type of gimbal device. Basically, it uses counterweights to keep your video steady so you can walk, talk, and without the jarring stepping motions.
  4. Put your best foot forward. In video, appearances are just as important as content. So make sure you’re camera ready before you begin.

That’s it for video storytelling! What kind of video did you want to make? Are there any areas you’d like me to expand on?

Remember that telling your passion in the form of storytelling is just one way to be awesome in storytelling.




Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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