• Are you telling your brand story in social media?

#LearnSocialMedia – Are You Using Social Media to its Highest Potential?

We all know that content is king. But it’s not just any king; it’s a very hungry king. Creating good content and putting it out there isn’t enough. It’s a bit like growing a garden. You can’t just scatter some seeds and expect to get fresh veggies all season. For your garden to remain healthy and prolific you have to cultivate it, water it, and weed it.

Social media works the same way. You plant the seeds and then nurture them. That way, you’ll have enough food (and the right kind) to feed the king.

Using Social Media to Its Potential

There are steps you can take to make sure that the time and effort you put into creating social media content is worthwhile. Here are six steps that you can use:

Create A Plan

If your social media strategy is haphazard, then chances are your results will be, too. Take the time to create a plan that takes into account what your goals are and establishes a way for you to measure success.

Reach Out To Influencers

If your content is high quality, then the people who are experts in your field will appreciate it. Find the individuals whose voices are strong and get them involved. That may be as simple as tagging them or require that you engage with them. The best strategy will depend on your industry.

Post And Then Post Again

There are guidelines for the best times to post on the various platforms but they vary. Of course, you don’t want to bombard your audience with the same post over and over again, but it can pay to repost your material strategically. However, some posts are worth sharing multiple times. Just be strategic about when and how often so you aren’t coming across as spammy.

Repackage And Reuse

There are numerous ways to present information. Find content that you can repurpose and post it on additional platforms. A good example of this approach is turning a white paper into a presentation or infographic.

Tailor Your Approach To The Platform

Learn enough about the various platforms so that you can take advantage of the unique ways content is used. The same strategy you use on Facebook may not work for Twitter.

Be Consistent

Unless you are consistent in both your timing and approach you’ll likely find yourself spinning your wheels. Your audience needs to be able to depend on you.

A key advantage of social media is that it is easy to use and can be easy on the budget. But (and this is a big “but”) if what you are doing is not working then it’s a waste of time. One of the best ways to ensure this doesn’t happen to you is to take advantage of the Social Power Program.

The Social Power Program can give you the tools you need to ensure that you are focusing your efforts in the right place. It’s online and cost-effective. Remember, it doesn’t do much good to fertilize your garden if you’re just feeding the weeds.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – Learn How to Build Your Social Presence

As a business owner building an online presence, you have access to a lot of tools. The trouble is, sometimes there seems to be so many that you don’t know what to use or where to even begin. If you aren’t using social media to market your work then you are missing out. It can be the most cost-effective way to connect with and understand your customers, promote awareness of you and your products, and grow your customer base.

The beauty of social media is that it gives you a direct line to your customers in a way that no other type of marketing can. To use social media effectively, you need to follow some best practices so that your efforts will prove beneficial.

  • Have goals: You probably already have a social media presence but do you have goals? If you are out there simply because you feel like you have to be then chances are you’re not using social media effectively. What do you want to achieve with your social media marketing?
  • Have a plan: Use a haphazard approach, and you’ll get haphazard You need a purpose for what you post and a strategy for why you’re posting. Social media strategy is the difference between just showing up and actually achieving results.
  • Be consistent: If you think about what makes advertising effective, then it will make sense to you that you need to create content and post regularly to become a channel that your customers and target audience can rely on.
  • Be human: Social media users are pretty savvy, and they can spot a fake a mile away. You behave like a robot you’ll get the kind of loyalty that robots deserve. Think about your most recent experience seeking quality customer service in your own life. Now contemplate how you interact with your customers. What lessons can you take from that to improve your online presence? Social media is meant to be social. Businesses that miss that truth will often be frustrated with the return on their effort, time, energy and money.
  • Focus on relationship building: The beauty of social media is that it can enable you to develop relationships with your customers. Post it and forget it? Not if you want to be successful online. People do business with people.
  • Tell a great story: Social media affords you the opportunity to weave a great tale about you and what you are passionate about. Social media storytelling is the difference between simply posting and creating a loyal brand following.

Using social media is easy. Using social media effectively is not. Fortunately, you have access to the Social Power Program. This online training resource puts expert advice and practical tutorials at your fingertips so that you can learn how to make the most of what social media has to offer. It’s the perfect resource no matter what your level of expertise. If you are just getting started, we recommend the Storytelling track. For companies with a consistent social media presence, it’s time to up your game with the Strategy option.

The Social Power Program is designed to help you learn how to discover your real audience and target your approach, make the most of storytelling, and get your message across. At the same time, you’ll learn the secrets to engagement and relationship building. The Social Power Program is not just affordable; it’s cost effective. After all, what’s the point of dedicating your valuable time and resources to social media if you aren’t certain how to make it work well? Join us at the Social Power Program.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – The Value of Investing in eLearning

As a social media marketer, you know how important it is to stay up-to-date with the latest trends and techniques. As a business owner, you know the value of investing in your company so that it becomes stronger, better and more profitable. But are you combining these two essential tools—staying up to date while investing in growth? If the answer is no, then it’s time to take a hard look at eLearning.

When done right, eLearning can help you achieve your business objectives, enable your employees to do their jobs better, be more productive, and stay in their jobs longer. That applies to social media as well as other areas of your business.

Setting Up An eLearning Program Is Quick and Efficient

If you are already providing your employees with training, then you know how difficult it can be. If they go offsite, you’ll experience significant lost time. If you bring experts in-house, you are likely spending valuable resources on document production, and other preparation.

ELearning can eliminate the need for your employees to travel, remove the overhead needed for creating manuals, and get rid of the expense of hiring professional trainers.

eLearning Is Cost Effective 

With the tools that are now available, setting up eLearning programs has never been more affordable. Numerous studies indicate that eLearning is much less costly than in-house training with some companies reporting a savings of as much as 60%.

eLearning Can Help You Retain Employees

People leave their jobs for many reasons, but we know that burnout and lack of engagement are key contributors. An effective eLearning program not only gives your employees the tools they need to succeed in their jobs while learning new skills, but it also lets them know you value them. As a result, they are less likely to look for greener pastures.

If you’re looking for a good place to start when it comes to eLearning and social media, then turn to The Social Media Advisor’s Social Power Program. Social Power Program is an online eLearning and accountability program that is designed to teach you and your team how to take advantage of social media to grow your business. You’ll receive a new training module from a powerhouse team of experts each month plus you’ll be part of a community where you can get support when you need it.

If you aren’t taking full advantage of available tools when it comes to eLearning and social media, now is the time. You’ll see better engagement with your social media followers, happier and more productive employees, and you’ll be taking a big step forward when it comes to accomplishing your business objectives.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – Are You Getting Social Media Traffic to Your Website?

As a social media marketer, you spend a lot of time and energy making sure that you are posting high-quality content that engages your followers and customers. And if you are active in the social media space, you likely spend an equal amount of effort (or more) on your website.

But do you have a clear picture of how your social media and your site are working together? In other words, do you know how much of your website traffic is coming from social media?

The critical tool for finding out if your social media is creating traffic for your website is Google Analytics. If you are already using Analytics, then you know that there is a lot it can help you discover when it comes to site traffic sources. Best of all it can tell you in precise terms which social media platform is sending traffic to your site.

At the top level, Analytics can give you a simple breakdown of your visitors and whether or not they enter your site from Twitter, Facebook, Quora, Reddit, and others. This alone can tell you quite a bit and help you determine what you are doing right and wrong regarding converting social media users to website users.

While knowing which platform your users are coming from is great to know, there is much more you can do in Analytics to drill down into your data.

Goals & Conversions

You can set specific targets within Analytics to make sure you are accomplishing your objectives. A typical goal might be something like “sign up for the newsletter” or “subscribes to the email list.” You can also keep track of whether or not your social media users have “converted” into buyers or some other metric that you’d like to track.

Segments

To better understand your users, you can define segments within Analytics. This will help you determine if certain groups of your visitors have common characteristics. Another way to think about segments is in terms of filters. Facebook might be a segment of your visitors.

Behavior

One particularly intriguing feature of Analytics is the ability to monitor what your visitors do once they come into your site, what pages they visit, and what actions they take.

Google Analytics is a powerful tool. It will take some time and study to learn how to use its numerous features, but it is well worth the time. Once you have your Analytics dashboard set up and have a plan for regular monitoring, you’ll be able to make sure that you are maximizing the effectiveness of both your social media marketing and your website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor