Why Hire a Social Media Expert to Enhance Your Sales Team Processes?

Wouldn’t it be nice if your sales team supported your small business with its marketing, messaging, and social media efforts? Perhaps your sales team feels uncertain or lacks confidence representing your business online? Or, maybe it’s a free for all with your team members acting like lone rangers with no apparent knowledge of the business brand or targeted messaging? 

These are the moments where bringing in a social media expert to train your sales time comes in handy.

Consistent Messaging

There’s nothing worse for a brand than inconsistent messaging and this is a problem with an inadequately trained salesforce. A confused lead is one that doesn’t sign on the dotted line. If your team members are sending mixed messages, this is the first sign that they haven’t been trained on your brand and the proper messaging and appropriate channels and policies.

Brand Buy-In

As a business, it’s important that your brand and messaging is adequately communicated to every member of your team but, especially, with your sales team. Once your team is properly trained and they have brand buy-in, they become an additional asset for the growth of your company. 

Empower Your Team

An efficient and happy sales team feels confident in their ability to communicate with leads and customers both online and offline. By having an experienced social media manager train your sales team on best practices, policies, and potential pitfalls – your team is armed with the knowledge they need to engage and convert people into customers every day.

As a business owner, investing in sales training showcases the importance of constantly learning, as well as personal and professional growth. Celebrating education as a company will challenge your team to keep striving for their own personal best.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Are You Looking for a Social Media Keynote Speaker for Your Conference?

When it comes time to find interesting and reliable speakers for an in-person or virtual conference, the challenge is locating the right person for the job! There are plenty of options to choose from but we understand the importance of making a great impression on your audience by picking just the right speaker for the event.

 

The Evolution of Social

As someone who has been working in social media for over a decade, there is little that surprises me anymore. I’ve seen the evolution of social media since the early days of LinkedIn and I’ve been around for all the changes. When you book a social media keynote speaker for your next event, you’ll want someone with knowledge and experience. 

 

Proven Experience

With over 13 years of executive consulting experience supporting over 700 small businesses in successful brand storytelling using social media, I know a thing or two about what does and doesn’t work for businesses trying to make an impact on social media.

 

Comfortable with the Stage

I’ve spoken from many stages over the last 7 years for a variety of organizations and events.  My expertise and network make me a highly sought-after Keynote Speaker and Storytelling Trainer. I’ve delivered high-quality content for many small businesses and have over 100 written recommendations achieved over the last few years alone. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Strategies for Developing Successful Social Media Campaigns

A solid social media strategy involves building your audience growth both organically and through paid activity.  There are a variety of components to consider when creating social media campaigns including a blog strategy, editorial calendar, content that inspires engagement, video that grabs attention and builds trust, and working on audience growth both in-person and online.

Social media is part of a comprehensive marketing strategy and the most successful campaigns take the entire marketing strategy into consideration. 

Know What You Want

Finding new clients and making more money is not a strategy. It’s a result. Have a clear goal. If you are looking to sell $1,200 widgets, social media is not the place to ask for high-ticket sales. You want an easier barrier to entry for people who have just found you. This new audience needs to get a task of how you will serve them. You’ll need to build trust with a person before trying to sell your high-dollar package, session, ticket, or retreat. Then you can nurture that audience into larger purchases over time, preferably by convincing them to join your email newsletter. 

However, if you don’t have a funnel, strategy, or goal for converting strangers into followers and then converting those followers into customers, you are throwing spaghetti at the wall and hoping something will stick. 

Finding Your Audience

Organic growth, while not impossible, is much harder than it used to be. Finding and convincing strangers to follow you or sign up will require a small, regular investment in social advertising. You want targeted advertising though. This means you don’t want to boost a post or get more website traffic by selecting anyone in the United States. You need to think specifically about your buyer, their behavior, and who they really are.  What are their ages? What do they do in their free time? Where do they shop? What do they post about on social media? Specific characteristics will make a world of difference in getting your ads in front of the right people.

Track Your Analytics

Schedule time to regularly review your social media reports and analytics. This includes Google Analytics. If you are getting traffic to your website from advertising, but nothing happens next, you’ll need to adjust your call to action on your website.  If you aren’t getting click throughs on your ads, then adjustments need to happen in your ad.

The difference between posting on social media and a social media campaign is all about your strategy. A content strategy, call to action, and a specific goal will do wonders for both your organic and paid marketing efforts. Track what is working (and what isn’t) and adjust often. This is the difference between lackluster results and success on social media.

The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well.  Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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