Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Are You Looking for a Social Media Speaker that Provides In-Person, Hybrid, or Virtual Trainings?

It would be remiss to not mention that people are just not going to be excited for quite some time to sit in a classroom setting to learn strategies to improve their lives or businesses. 

During the 2020 Pandemic, our Social Media Expert hosted hundreds of meetings virtually and participated in virtual and hybrid conferences.  The key factor, whether in person or online, is to deliver high value content with high energy and a bend towards keeping the audience engaged. This is what we have been able to achieve in our presentation processes. The audience feels engaged, remains attentive, and we keep the content interactive.

How, as a business owner, can you benefit from this type of experience?

Custom Corporate Training Sessions

With your remote workforce, training has probably been put on the back burner. You know that you can schedule a Zoom but you worry about keeping the team interested and engaged during the training. Your virtual training doesn’t have to be a snooze-fest! We can work together to create a custom virtual or hybrid experience that meets your expectations and doesn’t feel like a chore to your team. This can be done from small person teams to large corporate functions.

Learn Strategies for Team Building, Client Nurturing & Team Engagement

Yes, we’ve all heard about Zoom fatigue – but that’s because organizers are not being intentional about engagement with their virtual and hybrid events. These virtual tools allow even a long distance team to connect and bond in fun and engaging ways! When working together we can brainstorm strategies for team building events, to sessions to nurture and love on your clients, or simply to keep the staff connected and engaged with their work and their company.

Using LinkedIn to Saturate Your Market and Messaging

These virtual events work especially well on LinkedIn. Organizing regular networking or educational events virtually will help you stay top of mind and keep you in front of your audience. 

Do you find it overwhelming to run the content of a virtual event AND remember to engage with your audience? It’s a common problem with an easy solution. Hire an expert to handle the engagement portion of the event. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Hire a Social Media Expert to Enhance Your Sales Team Processes?

Wouldn’t it be nice if your sales team supported your small business with its marketing, messaging, and social media efforts? Perhaps your sales team feels uncertain or lacks confidence representing your business online? Or, maybe it’s a free for all with your team members acting like lone rangers with no apparent knowledge of the business brand or targeted messaging? 

These are the moments where bringing in a social media expert to train your sales time comes in handy.

Consistent Messaging

There’s nothing worse for a brand than inconsistent messaging and this is a problem with an inadequately trained salesforce. A confused lead is one that doesn’t sign on the dotted line. If your team members are sending mixed messages, this is the first sign that they haven’t been trained on your brand and the proper messaging and appropriate channels and policies.

Brand Buy-In

As a business, it’s important that your brand and messaging is adequately communicated to every member of your team but, especially, with your sales team. Once your team is properly trained and they have brand buy-in, they become an additional asset for the growth of your company. 

Empower Your Team

An efficient and happy sales team feels confident in their ability to communicate with leads and customers both online and offline. By having an experienced social media manager train your sales team on best practices, policies, and potential pitfalls – your team is armed with the knowledge they need to engage and convert people into customers every day.

As a business owner, investing in sales training showcases the importance of constantly learning, as well as personal and professional growth. Celebrating education as a company will challenge your team to keep striving for their own personal best.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Are You Looking for a Social Media Keynote Speaker for Your Conference?

When it comes time to find interesting and reliable speakers for an in-person or virtual conference, the challenge is locating the right person for the job! There are plenty of options to choose from but we understand the importance of making a great impression on your audience by picking just the right speaker for the event.

 

The Evolution of Social

As someone who has been working in social media for over a decade, there is little that surprises me anymore. I’ve seen the evolution of social media since the early days of LinkedIn and I’ve been around for all the changes. When you book a social media keynote speaker for your next event, you’ll want someone with knowledge and experience. 

 

Proven Experience

With over 13 years of executive consulting experience supporting over 700 small businesses in successful brand storytelling using social media, I know a thing or two about what does and doesn’t work for businesses trying to make an impact on social media.

 

Comfortable with the Stage

I’ve spoken from many stages over the last 7 years for a variety of organizations and events.  My expertise and network make me a highly sought-after Keynote Speaker and Storytelling Trainer. I’ve delivered high-quality content for many small businesses and have over 100 written recommendations achieved over the last few years alone. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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