• Are you telling your brand story in social media?

#RelationshipsMatter – What is a Micro-Influencer?

If you follow social media, then you are no doubt familiar with the role that social media influencers play. The short description is that social media influencers are people who affect the decisions of others to purchase certain products. Social media influencers have become so powerful that many are now celebrities and have millions of followers. There is another class of influencers that you should know about, and those are micro-influencers.

It’s a common misconception that to be a social media influencer; you have to have millions of followers. Of course, that doesn’t hurt, but there is a group of influencers who, like their more famous counterparts, are important: Micro-Influencers. These people have far fewer followers and aren’t celebrities. Instead, they are usually everyday people who hold influence in a niche. They may not have many followers, but the followers they do have are very engaged, and they trust the person to give them good advice on products and services.

For a small business, the big social media influencers may be out of reach, but it is possible to run a campaign using a micro-influencer who is active in your market. It will cost you some money, but it is possible.

Like all social media campaigns, you’ll need to develop a plan for how to use your micro-influencer. Map out what your goals and objectives are and the resources (money and time) you want to dedicate to the campaign, as well as how you will measure success. The big challenge will be finding the right influencers.

Finding a Micro-Influencer

  • Check your community: The perfect person may already be following you. Take a look at the people in your online community. Check their profiles to see how active they are and how many followers they have.
  • Do some Internet research: Look within the platforms you want to use by searching on relevant keywords.
  • Research your candidates: Once you have identified possible influencers, determine if they represent the image you want to portray, if they have sufficient engagement, and if they have worked with companies before.
  • Reach out: Email and direct message work best since they are private, but if worse comes to worst, you can use comments on their pages.

Locating and communicating with micro-influencers can be time-consuming and resource intensive. One good way to make your job easier is to turn to a professional. The Social Media Advisor is a great place to start. Their Social Media Analysis can help you ensure that when you undertake your influencer campaign, you target the right influencers and the right market. They can also make sure that your pages are optimized and your content is on target.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#RelationshipsMatter – Who is in Your Tribe?

Deciding how much of your limited resources to dedicate to social media can be a difficult decision. It’s clear that you need to be doing something, but it’s not enough to simply throw up some posts, and off you go. To use social media to grow your business, you need to incorporate strategy into your social media. That means that you’ll have a reason for what you do, what platforms you take advantage of, and what kind of content you post.

You may not have given much thought to the people who are in your social media network, but you should. The people you connect with regularly are your tribe. In other words, they are your community, the people who make you successful. So if you don’t have a good idea of who these people are and what makes them unique, now is the perfect time to learn more about them, strengthen your relationships, and show your gratitude.

So now that you’ve decided that this is the right time to learn more about your tribe and let them know how much you appreciate them, let’s talk about how you might go about that.

  • Ask them – Face it, these aren’t just your social media contacts; they are the people that help you do what you do, and you need to know as much about them as you can. If you feel like you don’t know enough about your tribe, then reach out. Once you know more, you can make decisions about what you post on social media to give your tribe what they need to make their jobs (and lives) easier.
  • Talk to them – Effective use of social media is all about engagement, and to be engaged you need to have interactive exchanges. It’s not enough to post content; comment, reply, and talk with your community.
  • Say thank you – When you show gratitude to the members of your community, you let them know how important they are to you. There are many ways to show your appreciation, not the least of which is to simply say thank you.
  • Share with them – Of course, you need to share content, but you can also share your influence by passing along information about them, the content they have produced, or other information that can help them succeed.
  • Be consistent – Your community needs you to be consistent. That means you have a plan, and to make sure your message stays the same no matter what platform you are using.

Engaging with your tribe effectively takes planning and execution. If you aren’t already doing this well, then it is probably a good idea to consult with a professional. The Social Media Advisor can help. Their social media analysis can jump start your effort and help ensure that you are taking the right steps in getting to know your tribe and strengthening your relationship with all the members of your community.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialMediaStrategy – Can I Grow My Business by Incorporating Strategy in Social Media?

Deciding how much of your limited resources to dedicate to social media can be a difficult decision. It’s clear that you need to be doing something, but it’s not enough to simply throw up some posts, and off you go. To use social media to grow your business, you need to incorporate strategy into your social media. That means that you’ll have a reason for what you do, what platforms you take advantage of, and what kind of content you post.

When social media is powered by strategy, it can do a lot to help you grow your business. Here are five key ways that social media strategy can help you grow.

  • Generate Leads: One of the key ways that social media can help you grow is by increasing your business leads. Remember, the whole point of social media is to help you increase visibility and strengthen relationships. When you are successful at doing this, you’ll get more (and better) leads and in turn, generate more sales.
  • Drive Website Traffic: Whether you sell products online or use your website to ensure that customers have the information they need about your products and how to buy them, social media can be a valuable tool in getting people to access your website.
  • Improve Your Brand Recognition and Customer Service: Social media users are active and vocal. Having a strong social media presence gives you access to the giant megaphone of satisfied customers.
  • Strengthen Relationships: To be successful on social media, you have to produce content that doesn’t just get follows and likes, but fosters genuine engagement. That means shares and comments. Moreover, remember engagement is a two-way street so that you will be interacting with your audience as well. In doing so, you can grow strong bonds with your customers. That means they are more likely to return to you when they have needs and more likely to bring others along with them.
  • Bolster All Your Marketing Efforts: Social media is a powerful companion to other elements of marketing. You can use it to build your email marketing list, better understand your customers, and generate word-of-mouth advertising.

If you aren’t sure how to incorporate strategy into your social media or need help getting started, the Social Media Advisor can help. Its Quarterly Strategy Road Map Development program can jump start your efforts and help ensure you are on the right track. You’ll get a comprehensive introduction to the strategy tools you need as well as practical, tactical information to help you make the most of your efforts. Now is the perfect time to get started. So let’s get strategic and start growing!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialMediaStrategy – Top Questions to Ask a Social Media Strategist

Whether you are hiring a social media strategist to join your team full time or engaging a strategist on a contract basis, you need to make sure that the person who will be responsible for what the public sees on social media is a good fit for you and your company. Asking a series of key questions can also give you a head start on gathering the information you need for developing an effective social media strategy.

What are we doing right on social media, and what can we do to improve?

An experienced social media strategist can give you valuable insight into how your current efforts are performing. He or she will have an objective outlook that can help spot things you may have missed since you are so close to the content.

What is the best way to measure success?

There are a variety of ways to determine if your efforts are working, but clicks and shares only give you part of the picture. Your social media strategist can help you establish comprehensive metrics so that you can measure the success of your efforts both incrementally and long term.

What are some examples of successful social media strategies have you managed in the past? How are they similar to what we should do? How are they different?

An experienced social media strategist will be thrilled to describe the experience he or she has working under similar circumstances. Be sure to inquire about specific campaigns and how they made the most of the strengths and weakness of the various social media platforms.

How long will it take to get results?

Executing a successful social media strategy isn’t magic and it won’t happen overnight. A good social media strategist will give you a realistic picture of what kind of changes you can expect to see and how quickly.

What are the first three steps we should take in establishing our social media strategy?

There is no one right answer when it comes to how to get started on developing a strategy, but there are a few things that should be at the top of the list. Among these are understanding your audience, defining your goals and objectives, and determining how you will measure success.

If the prospect of determining whether or not a social media strategist has the answers you need seems overwhelming, then there is another option. You can take advantage of the Social Media Advisor’s offer to provide you with their Quarterly Strategy Road Map Development program. This valuable program will provide you with insight into storytelling, strategy, and program development. You’ll come away with practical tools that you can use to make sure you are making the most of social media to grow your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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