• Are you telling your brand story in social media?

Tag: Social Media Marketing

#EverythingIsSearchable – How Does Social Media Make You Easier to Find Online?

Until recently there was a lot of conflicting information about whether or not your social media presence was of any benefit when it comes to SEO. Lately, however, it seems that the jury is in and the answer is a resounding, “Yes!”

It’s still not clear how much impact your social media has on organic SEO but all you need to do is a simple Google search of yourself, and you’ll no doubt find your profile popping up at the top of your results. The long and short of it is that everything is searchable.

Now, acknowledging that the information you have in your social media profiles can help people find you doesn’t mean that you can throw up anything and you’re done. You still need to optimize your social media profile so that it will not just help you get found, but support your overall marketing effort.

What you post on social media needs to support your brand, help you communicate the image and messages you want to project, and help people understand your business.

When you think about optimizing your social media profile and posts for search engines, you should think about the tried and true rules of SEO optimization.

  • Choose your words carefully. The keywords you use across your profiles and posts should be consistent across all your marketing materials.
  • Keep your brand in mind. Everything you produce should support the image you want your brand to portray. It’s not just about search. It’s also about putting your best face forward.
  • Be consistent. While you are consistent in your messaging, you should also be consistent in what and when you post. You don’t need to bombard your audience, but they should be able to count on you to post regularly.
  • Don’t forget the big picture. The goal of social media is to help you build and strengthen relationships. It is possible to create searchable content while building relationships, but it’s important to remember what the end purpose is.

Creating compelling and searchable social media content can be a challenge. Sometimes it can pay to take a step back and bring in a professional to help you see what your audience sees and give you a fresh look at your media.

Right now is the perfect time to do that since The Social Media Advisor is offering great deals on packaged services to help you build or revamp your social media. Why not check in and take advantage before it’s too late. https://thesocialmediaadvisor.com/packaged-services/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GrowYourBusiness – How to Build Your Business Using Social Media

As a business owner, you know how important it is to take advantage of all the tools available to you. These days, one of the most important of these tools is social media. It’s likely that you already have pages on Facebook, Twitter, LinkedIn, and perhaps Instagram and Pinterest.

But are you actually using social media to build your business? If not, now is the perfect time to fine-tune your strategy to make the most of these critical marketing assets.

Here are five key ways you can use social media to help you build and strengthen your business:

  • Strengthen relationships: As social media has evolved engagement has become the mantra for success. When you engage with your audience, you build and strengthen your relationships. Strong relationships can do a lot for you both personally and professionally.
  • Generate Leads: Of course, you want to get sales or else you wouldn’t be in business. Social media can help you get more visibility, reach a broader audience, and yes, make sales.
  • Strengthen Your Brand: You work hard to build your brand. Why not protect and strengthen it. When used to its full potential, social media can help you strengthen your brand and, in turn, make inroads in the marketplace.
  • Drive Traffic to your Site: If you are like most small businesses today, your website is your lifeblood. While social media is great for increasing your visibility, it’s also the perfect way to get your audience to click through to your website.
  • Establish your Authority: There are many reasons that you want to be perceived as an authority in your industry. Aside from getting customers to turn to you when they need your product or services, Google places a premium on authority when it comes to search rankings.

The decision to use social media to help you build your business is an easy one. But committing to it consistently and effectively is another story. Unless you’re a social media pro, you may need some help. That’s where the Social Media Advisor’s Social Power Program comes in.

The Social Power Program is the perfect way to up your game no matter what your level of social media expertise. As a bonus, as part of your Discovery Sessions, you’ll get a FREE social media analysis. Your analysis is the perfect way to get on the right track to using social media as a key tool for building your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – Common Social Media Marketing Frustrations

Managing social media can be fun! You get to use your creative and analytical skills; you can make new friends, and get the adrenalin rush that comes with seeing your content get views. That’s the good side. The downside is that in order to use social media successfully, you may have to overcome a variety of frustrations.

Luckily, there are things you can to do to ease the hard parts.

It’s Harder than it Looks

The key to getting engagement is consistently creating compelling content. There are hundreds of resources available for how to do that and software to make your videos and graphics are easy to come by. So it should be easy, right? Well, coming up with content is harder than it looks. You need to set goals, know how you will measure success, and the content needs to be “good.”

Prioritizing can be Tough

There is always something to do, and social media is no different. It can be difficult to determine what should be handled and when. When you try to balance that with your other priorities it can be tricky. The best strategy is to make a plan and stick to it. Also, a solid social media analysis done regularly can be eye-opening and help with prioritization.

It Always Takes Longer Than You Think

If you have ever created a video, then you know that it’s never as quick as you think it will be. Writing quality content can also be more time consuming than you anticipate. Keep in mind that you will get back what you invest. Budget your time generously and press on.

It’s Hard to Keep Up

Like everything in the tech world, social media is a moving target. Facebook, for example, is always looking for new ways to present its newsfeed, requirements for advertisers change, and platforms fall out of favor. Getting expert help can make it easier to keep up with the changing landscape.

Every Platform is Different 

Each social media platform has its own intricacies. What works on Twitter may not be effective on Instagram and vice versa. Your content needs to be tailored to the platform you are using.

If all of the above sounds discouraging it doesn’t have to be. There are tools available that can help you navigate the frustrating world of social media management. One of the best is the Social Power Program. This online training system can help you fine-tune your existing strategy or create a brand new one. It can help you master what makes each social media platform unique and get the most from whichever ones you decide are best for your business.

The Social Power Program can help you learn how to create great content, prioritize your goals, and get the most from the resources you have. Whether you need training for yourself or for your team, it’s one tool you can’t live without.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – Are You Getting Social Media Traffic to Your Website?

As a social media marketer, you spend a lot of time and energy making sure that you are posting high-quality content that engages your followers and customers. And if you are active in the social media space, you likely spend an equal amount of effort (or more) on your website.

But do you have a clear picture of how your social media and your site are working together? In other words, do you know how much of your website traffic is coming from social media?

The critical tool for finding out if your social media is creating traffic for your website is Google Analytics. If you are already using Analytics, then you know that there is a lot it can help you discover when it comes to site traffic sources. Best of all it can tell you in precise terms which social media platform is sending traffic to your site.

At the top level, Analytics can give you a simple breakdown of your visitors and whether or not they enter your site from Twitter, Facebook, Quora, Reddit, and others. This alone can tell you quite a bit and help you determine what you are doing right and wrong regarding converting social media users to website users.

While knowing which platform your users are coming from is great to know, there is much more you can do in Analytics to drill down into your data.

Goals & Conversions

You can set specific targets within Analytics to make sure you are accomplishing your objectives. A typical goal might be something like “sign up for the newsletter” or “subscribes to the email list.” You can also keep track of whether or not your social media users have “converted” into buyers or some other metric that you’d like to track.

Segments

To better understand your users, you can define segments within Analytics. This will help you determine if certain groups of your visitors have common characteristics. Another way to think about segments is in terms of filters. Facebook might be a segment of your visitors.

Behavior

One particularly intriguing feature of Analytics is the ability to monitor what your visitors do once they come into your site, what pages they visit, and what actions they take.

Google Analytics is a powerful tool. It will take some time and study to learn how to use its numerous features, but it is well worth the time. Once you have your Analytics dashboard set up and have a plan for regular monitoring, you’ll be able to make sure that you are maximizing the effectiveness of both your social media marketing and your website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor