• Are you telling your brand story in social media?

Tag: Social Media Marketing

#BePrepared – Are You Getting Social Media Traffic to Your Website?

As a social media marketer, you spend a lot of time and energy making sure that you are posting high-quality content that engages your followers and customers. And if you are active in the social media space, you likely spend an equal amount of effort (or more) on your website.

But do you have a clear picture of how your social media and your site are working together? In other words, do you know how much of your website traffic is coming from social media?

The critical tool for finding out if your social media is creating traffic for your website is Google Analytics. If you are already using Analytics, then you know that there is a lot it can help you discover when it comes to site traffic sources. Best of all it can tell you in precise terms which social media platform is sending traffic to your site.

At the top level, Analytics can give you a simple breakdown of your visitors and whether or not they enter your site from Twitter, Facebook, Quora, Reddit, and others. This alone can tell you quite a bit and help you determine what you are doing right and wrong regarding converting social media users to website users.

While knowing which platform your users are coming from is great to know, there is much more you can do in Analytics to drill down into your data.

Goals & Conversions

You can set specific targets within Analytics to make sure you are accomplishing your objectives. A typical goal might be something like “sign up for the newsletter” or “subscribes to the email list.” You can also keep track of whether or not your social media users have “converted” into buyers or some other metric that you’d like to track.

Segments

To better understand your users, you can define segments within Analytics. This will help you determine if certain groups of your visitors have common characteristics. Another way to think about segments is in terms of filters. Facebook might be a segment of your visitors.

Behavior

One particularly intriguing feature of Analytics is the ability to monitor what your visitors do once they come into your site, what pages they visit, and what actions they take.

Google Analytics is a powerful tool. It will take some time and study to learn how to use its numerous features, but it is well worth the time. Once you have your Analytics dashboard set up and have a plan for regular monitoring, you’ll be able to make sure that you are maximizing the effectiveness of both your social media marketing and your website.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#FreshContent – Monthly Themes for Your Content

A key challenge for social media managers is keeping the creative juices flowing. Even the most imaginative content developer can get caught in a rut from time to time. Fortunately, there are ways to avoid finding yourself stuck. One great technique is to set a monthly theme for your content.

The beauty of themes is that they provide you with a framework for your content and can help you narrow your focus. Even if even if you have no shortage of ideas, themes can help you stay on track so that you post consistently.

So now that you are sold on using themes, how do you get started? No surprises here, you create a plan! Of course, that’s easier said than done. No need to worry though. Here are seven steps you can follow to build a successful strategy for incorporating monthly themes for your social media content.

  • Assess what currently works – Take a look at which platforms work best for you now and the type of content that is getting the most traction. Remember that your objective is to get people engaged. You want to do more of what is working best.
  • Restate your social media goals – It is always helpful to remind yourself of your goals. If your primary objective for social media is to strengthen your relationships with your clients, then a customer appreciate theme is appropriate.
  • Think about your customers – What type of content will interest and help your customers? Do they need information on your products? If so, a monthly “how-to” theme will work well. Could they benefit from getting to know your company better? Try a monthly “getting to know us” theme.
  • Brainstorm – Spend some time documenting a variety of possible themes. Get your entire team involved. Each one will bring a different perspective to the task.
  • Prioritize – Once you have a good list, prioritize the topics according to your goals and what is likely to be most successful in engaging your customers.
  • Decide how you will measure success – Set some targets so that you’ll know whether or not your theme campaigns are working. Useful metrics can include shares, likes, follows, conversions or whatever works with the goals you have set.
  • Rinse and repeatEvaluate your campaigns periodically to see what is working. Revise your plan to strengthen the themes that aren’t quite hitting the mark.

Working with themes won’t just help you keep writing, it will help your customers know what to expect. They’ll appreciate your consistency and come to depend on you for insight, inspiration, or a smile. Themes also give you the chance to incorporate content that is unexpected. One month you may focus on a technical topic, the next you might express gratitude or profile a customer or employee. The point is, you can take advantage of themes to keep your content fresh, engaging, and fun. So get started with themes now!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#CustomerService – What Does Your Audience Want From Your Social Media

No social media strategy can be successful if it is created in a vacuum. That means that you need to know what your audience wants from your social media. Luckily, there are lots of tools out there to help you assess the type of content that will get engagement.

Gather data

How do you know what your audience wants to see on your social media posts? Well, all you have to do is ask. That means a survey or some other way of gathering data. Surveys are a great way to assess your audience, and nothing beats hearing directly from the target market. Surveys do have pitfalls, however, and you should get professional help to ensure that you are asking the right questions in the right way.

Understand the analytics

The information you gather from an audience can be even more powerful when you supplement it with data about the actual activity you have on your social media pages. Each of the major channels provides real-time tools for gathering information about your audience. These tools are typically referred to as social media analytics. They are offered so that you can assess exactly who your audience is and what type of content is most effective in encouraging engagement.

Different platforms, different tools

How much detail you can get about your audience will vary for each tool. Facebook, for example, will allow you to look at other pages that your followers like. The Instagram analytics you have access to will depend on the type of page you have, but you can always find out what hashtags your followers are looking at. Twitter offers demographic information but also provides information regarding hashtags and interests as well.

Drill down

While each analytics tool is a little different, most offer data in both tables and graphics. You can drill down to view the make-up of your audience by some factors such as gender, age, and geography. You can also learn much about what type of content they are looking at, sharing, and commenting on.

Work the plan

Creating a social media strategy requires a good deal of investment—both time and money. You need an effective way to make sure that your plan is working. Talking with your audience will give you the best information to fine-tune your content and your message. When you monitor who is looking at your content, and if they are engaging with it, you can assess how well your plan is working.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.


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