• Are you telling your brand story in social media?

Tag: Social Media Marketing

#SocialMediaSupport – Questions to Ask a Social Media Manager

There are many good reasons to hire a social media manager. One of the most common, for business owners like you, is that you simply can’t do everything. A professional social media manager is someone who can take on the challenges of making sure you are consistently establishing, improving, and growing your social media presence across all channels.

Like all hiring, it can be a challenge to determine if a candidate has the necessary skills and temperament to excel. The good news is that there are questions you can ask to ensure that you are getting the right person for the job.

Need some guidelines for vetting a social media manager applicant? Read on!

10 Questions to Ask a Social Media Manager

  1. What makes each social media platform unique? How would you use each for our business?

Look for a good understanding of the advantages and disadvantages of each platform.

  1. What do you think of how we are using social media now and how would you improve it?

If he or she has done relevant background research, they should be able to give you a few key points.

  1. What metrics would you use to evaluate your campaigns?

Social media managers use a variety of measures to determine success. Likes and shares won’t tell you if you are converting to sales, and leads won’t necessarily indicate if your content is hitting its mark. If the idea of monitoring and managing your own analytics sounds awful, you should be able to delegate this to your social media manager.

  1. What specific tools would you recommend we use to manage our channels?

There are many tools for managing media across platforms. While you may not end up using that tool, it may help determine the level of experience.

  1. What are some examples of successful campaigns you have managed? What went right and what went wrong?

Examples can offer insight into how they approach projects and how they look at the work they do.

  1. What is the most critical role of social media?
    Social media managers know that content drives everything, but that content must help you gather leads, strengthen your brand, and provide customer service.
  2. What is the most important thing a social media manager needs to do?
    A social media manager wears many hats. He or she must create original content, engage the audience, monitor and manage success metrics, and perform with similar quality across a variety of platforms.
  3. What determines if a social media campaign or a piece of content will be a success?
    Remember, it’s not just about metrics.
  4. How would you approach handling a social media crisis?
    The goal of this question is to see what they define as a crisis and understand the process they would undergo to develop a strategy for handling unusual situations.
  5. What would their initial goals be for your company?
    Look for details about how they would learn more about your company, your brand, and your audience.

Whether you’re hiring an outside firm to handle your social media or making a permanent hire, you need someone who can handle a variety of tasks and work both independently and collaboratively. Proven experts at The Social Media Advisor will help you get a quick start with monthly social media support. With their varied plans, you can be sure you’re getting the professional assistance you need at a cost-effective price.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialMediaManagement – What is the 80/20 Rule When Posting to Social Media?

There’s a common axiom in business called the Pareto Principle, also known as the 80/20 rule. The Pareto principle was coined after 19th century research showed that 80% of Italy’s land belonged to just 20% of the population. This 80/20 concept caught on in business management courses, and today we see it modeled for varied phenomena such as 80% of sales are often gained through 20% of a customer base.

In the realm of social media, the rule means that 80% of your content should be non-promotional and 20% sales-oriented.

The thought that you don’t do much selling on social media might strike you as a bit odd. But when you think about your own experience, it may help make the logic more clear: when you visit a company page and see only posts asking you to buy something, will you keep coming back?

The answer, most likely, is no. People do not like being barraged by “the hard sell,” which often makes a page look spammy.

The real benefit of social media is in creating and strengthening relationships.

Of course, you want to generate leads through your social media, but your real objective should be to create an environment that keeps people connected to you and your brand. People want to interact with others with whom they have something in common.

One key goal is to establish your voice. Precisely what that voice is will depend on you, your business, and your objectives; if you have an established brand, then you will have a good idea of what that voice is.

Tips for Creating Non-Promotional Content

  • Get to know your audience. Remember, your goal is to engage your followers so talk to them, ask them questions, really get to the heart of what makes them tick. Show them your personality and let them show you theirs.
  • Help them out. One great way to connect with your audience is by helping them solve a problem. A good “how-to,” some clever hacks, and advice can all make life easier for the people who visit your social media pages.
  • Offer inspiration. Inspiration doesn’t just mean throwing out mushy quotes – though that can be effective! Inspiration can mean helping your audience use your products in new and surprising ways.
  • Let your audience get to know you. Telling stories about you, your team, and your company can all connect you to your audience. Take people behind the scenes or share a typical day.
  • Be part of the local community. You’re not just part of the internet community. You’re part of the real world, too. Participate in local events and share these activities with your audience.

While you’re following the 80/20 rule, remember to keep your content consistent, engaging, and fresh. To get a jumpstart, consult with the experts at The Social Media Advisor. They can help you understand what you’re doing right and how you can improve. The social media support programs they offer can be the perfect way to get in the habit of focusing on your non-promotional content.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#EverythingIsSearchable – How Does Social Media Make You Easier to Find Online?

Until recently there was a lot of conflicting information about whether or not your social media presence was of any benefit when it comes to SEO. Lately, however, it seems that the jury is in and the answer is a resounding, “Yes!”

It’s still not clear how much impact your social media has on organic SEO but all you need to do is a simple Google search of yourself, and you’ll no doubt find your profile popping up at the top of your results. The long and short of it is that everything is searchable.

Now, acknowledging that the information you have in your social media profiles can help people find you doesn’t mean that you can throw up anything and you’re done. You still need to optimize your social media profile so that it will not just help you get found, but support your overall marketing effort.

What you post on social media needs to support your brand, help you communicate the image and messages you want to project, and help people understand your business.

When you think about optimizing your social media profile and posts for search engines, you should think about the tried and true rules of SEO optimization.

  • Choose your words carefully. The keywords you use across your profiles and posts should be consistent across all your marketing materials.
  • Keep your brand in mind. Everything you produce should support the image you want your brand to portray. It’s not just about search. It’s also about putting your best face forward.
  • Be consistent. While you are consistent in your messaging, you should also be consistent in what and when you post. You don’t need to bombard your audience, but they should be able to count on you to post regularly.
  • Don’t forget the big picture. The goal of social media is to help you build and strengthen relationships. It is possible to create searchable content while building relationships, but it’s important to remember what the end purpose is.

Creating compelling and searchable social media content can be a challenge. Sometimes it can pay to take a step back and bring in a professional to help you see what your audience sees and give you a fresh look at your media.

Right now is the perfect time to do that since The Social Media Advisor is offering great deals on packaged services to help you build or revamp your social media. Why not check in and take advantage before it’s too late. https://thesocialmediaadvisor.com/packaged-services/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GrowYourBusiness – How to Build Your Business Using Social Media

As a business owner, you know how important it is to take advantage of all the tools available to you. These days, one of the most important of these tools is social media. It’s likely that you already have pages on Facebook, Twitter, LinkedIn, and perhaps Instagram and Pinterest.

But are you actually using social media to build your business? If not, now is the perfect time to fine-tune your strategy to make the most of these critical marketing assets.

Here are five key ways you can use social media to help you build and strengthen your business:

  • Strengthen relationships: As social media has evolved engagement has become the mantra for success. When you engage with your audience, you build and strengthen your relationships. Strong relationships can do a lot for you both personally and professionally.
  • Generate Leads: Of course, you want to get sales or else you wouldn’t be in business. Social media can help you get more visibility, reach a broader audience, and yes, make sales.
  • Strengthen Your Brand: You work hard to build your brand. Why not protect and strengthen it. When used to its full potential, social media can help you strengthen your brand and, in turn, make inroads in the marketplace.
  • Drive Traffic to your Site: If you are like most small businesses today, your website is your lifeblood. While social media is great for increasing your visibility, it’s also the perfect way to get your audience to click through to your website.
  • Establish your Authority: There are many reasons that you want to be perceived as an authority in your industry. Aside from getting customers to turn to you when they need your product or services, Google places a premium on authority when it comes to search rankings.

The decision to use social media to help you build your business is an easy one. But committing to it consistently and effectively is another story. Unless you’re a social media pro, you may need some help. That’s where the Social Media Advisor’s Social Power Program comes in.

The Social Power Program is the perfect way to up your game no matter what your level of social media expertise. As a bonus, as part of your Discovery Sessions, you’ll get a FREE social media analysis. Your analysis is the perfect way to get on the right track to using social media as a key tool for building your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


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