Tag: Social Media Marketing

3 Things You Should Avoid in your Social Media Campaigns

As a Content Manager and Trainer, I find myself challenged and frustrated with a few things I see frequently.  I would encourage you to read through my thoughts on the 3 things you should avoid in your Social Media campaigns, think about them and develop goals to overcome them. I get frustrated because I want so badly to correct these thing for people because I genuinely care about their brand.  So, because I can’t help everyone, maybe this post will shed some light on a few MAJOR DON’Ts in SocialMedia Marketing.  

First and foremost, AVOID always promoting yourself and your products.  NO ONE wants to hear you talk ONLY about you, they want to know tips, tactics and industry relevant information. Consider this – if the information you are sharing brings no value besides your own wealth – don’t make EVERY post about it.  WHY? Do you like SPAM?  I don’t. There are tactical ways of healthy weighing of material so you bring value to your viewers instead of constantly trying to sell them.  Promote your self on occasion.  You will find people will appreciate when you share information from other influencers. 
AVOID committing to a campaign and giving up on it before the completion date!  If you give yourself 6 months on a project, commit to it and DON’T just quit because you are uncomfortable! Commitment includes participation … meaning you need to participate in your marketing efforts EVEN IF you have  someone else is managing them for you.  If you aren’t participating, you lose the ownership of your campaign and it has less value to you.  Online marketing should be an active, visible activity for every level of Executive if they care about their brand and company.
AVOID tunnel focus.  Social Media Campaigns are diverse in multiple platforms.  if you are focused on 1 platform alone, you are missing out greatly on engagement opportunities in other platforms where your clients are present.  For example; if you only pull reports on your Facebook Statistics but avoid your Twitter Activity, you are missing the boat.

My 2 cents …. for what it’s worth.  I hope this helps you in refocusing and recommitting to your Social Media Campaigns, Business Marketing Goals and reaching your Milestones.


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

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The Parents Who Won’t Embrace Social Media


(Image found on Google Search)
As a Social Media Consultant, I am challenged every day with people who want a social presence because it is the new, hip thing and don’t really understand the basics of how online activity works.  I applaud you for stepping outside of your box and wanting to try on something new!
My parents are a great example of this.  They are retired, have used computers for their functions at work before they retired, and have no desire to play in social media.  They realized that even though we talk frequently, sending pictures in email just would not do any longer.  I setup a Facebook account for them and buckled down privacy settings as much as possible.  YAY! They can see the pictures and posts and all was well in the world!
I learned quickly there was a language barrier.  It is adorable and real.  Too cute for me not to share.
My parents, social media newbies – would cal me, “I got your email about the event, do I have to go?”  or “I got them email from your friend about your picture” I started to realize these said “emails” where them thinking that every single post, comment or like (from a friends public post) that they genially thought they were sending them an email, or that I was as well. As I am their only friend on Facebook, they saw my activity as genuine emails to them, I realized the dramatic gap they have with social media.
See, it turned from, I am commenting on my friends wall (because they are public people can see it) to, my parents getting an email every time I comment on something.  To them, it is an email. To me, it is just a comment.
The bigger questions crossed my mind …
(1) Is it just that simple, I post and the email comes that they think is just for them?
(2) Do my friends need to have better privacy settings?
(3) Is it a technology language shift that we are experiencing?
Sure – any and all of the above. In the end, I just had to share how cute they are.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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You Networked, Collected Business Cards … Now What? Three Things You Can Do To Engage Deeper


http://www.thesocialmediaadvisor.com/Speaking_Events.html
If you are like me, you might attend multiple networking events each week. Not only is this a great opportunity to meet new people, but also collect contact information for connecting deeper. There are a few tactics I have in place when I connect with someone new that may benefit you if you are trying to optimize your networking experience.
(1) Remember a Few Key Take Aways From Your Visit 
Write down a few things you remember about this person that will spark a memory later when you send them an email thanking you for connecting and encourage a follow-up meeting.This is so very important and what a lot of people forget – EMAIL them a memory from your encounter.  It will not only show that your encounter was memorable, buut that you value their connection.
(2) Connect with them on LinkedIn
Connecting on LinkedIn takes the face to face meeting to a higher level showing your contact your interest on connecting further. Adding them to your “Professional Network on LinkedIn” provides them with a deeper visibility to you and vice verse.
(3) Visit Their Website and Connect With Your New Connect in Social Media Platforms 
If you take the extra step of visiting their website, you will probably learn a bit more about the service they offer, learn about potential networking opportunities, but also see if they have a presence in other social media platforms.  Fanning and Connecting to the other social platforms takes your engagement to a higher level of getting to know them and learning more about what they have to offer.
Networking is an opportunity to build relationship marketing on a deeper level.  You have already met the person, seen their face, heard their heart for their business and now you are taking that next step to get to know them better.  These 3 components may really enhance your next networking encounter.  Don’t just take a business card and walk away, take the time to dive deeper and it will open doors you may have never imagined.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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Investing In Social Media


Investing in social media IS investing in yourself.  I’ll pause for a minute and let you re-read that sentence.  It is that important.  Investing in social media ISinvesting in yourself.  No matter if you are a business owner or a sales rep, you are making several investment decisions every day.  You invest in the clothes you wear to a business meeting.  You invest in the tools of your business, your computer, your transportation, even the pictures on your office walls.  There is a story you are wanting to tell to your potential customers.  You invest in your story.
What better way to invest in your story, than by telling it on social media?  This is an investment in time, thought, and even training or support.  The choice is yours, but I am reminded of one of my favorite lyrics.  “If you choose not to decide, you still have made a choice.” (“Freewill” by Rush)  When a potential customer goes looking for you on Twitter, LinkedIn, Facebook, or other social media outlets and finds nothing (or even worse no activity for over a year) what does that tell them about you and your business?  Are you still wearing bell-bottoms, or a suit from the 1980’s?  You have invested in yourself and with the changing times.  It is time to take a hard look at your social media investment, and what story it is telling everyone you want as customers.
Although social media sites are essentially “free” to create an account, social media marketing as a program is worth the investment in your business.  The results you receive are equivalent  to the investment you put behind them. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in  LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
  
Sign up for your Free Social Media Analysis 

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