We often hear how it “takes a village” to properly raise a child. When it comes to running a successful business, this couldn’t be truer. We cannot do it alone. We need customers, of course, and suppliers and all the other people who make the work happen.
There’s also another group of people that you may not think about much — power partners. Power partners are people who are a lot like us. We don’t compete with them, but we work in in the same industry and may even have the same customers. These people are something else, too — underrated.
Power partners are a pretty important part of our network. They offer both moral and physical support, send business our way, and help us maintain a rock-solid reputation. So unless you are already showing this important group of people significant love, then you are taking them for granted.
You may not be sure how to best display your appreciation, but it’s actually very simple. The number one way to show your power partners how much they mean to you is to be socially kind to them.
Five Ways to be Socially Kind to Your Power Partners
- Say thank you. You might not be surprised to hear that the top way to show kindness is by saying thank you. Yes, a simple shout out to express your appreciation can go a long way.
- Make referrals. Let your community know what your partners have to offer. You never know, you may be solving the problem of two people.
- Share their stuff. Keep an eye on your partners’ social media feeds and pass along the information you think might be valuable to your followers and subscribers.
- Help people get to know each other. Offer profiles of both your customers and partners when it is appropriate. This can help them connect.
- Be nice. No matter what you are doing keep in mind that how you use your social media is a reflection of both you and the people with whom you do business.
The main rule you should keep in mind when using social media is that you should always be considerate of the people who are affected by what you say and do. This is just as true for how you handle your power partners as it is for dealing with customers. Be authentic and kind, and you’ll help all the members of your network.
If you need help in order to make the most of social media, there’s no better place to go than the Social Power Program. This self-paced online program can help you and your team make the most of all your social media channels.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.
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There’s a common line in the movies and TV that goes something like “we can do this easy way,
or we can do it the hard way.” The line is usually associated
with a hardnosed cop and a criminal of some sort. It’s unfortunate that the quote has come to be associated that way because when you work in a field that requires collaboration,
is true. Collaboration
has so many benefits to your business and the work that you do.
we cross paths with people we collaborate with
. These are people with which we share a common goal. Perhaps it’s something important like getting a big proposal
done or something simple like setting up a meeting. Either way, it’s something that helps us get a job done,
and it requires cooperation. When these collaborative situations arise are you a good collaboration or do the people you cross paths with dread working with you.
There is one sure fire way to ensure that you are the person that others look forward to working with—being kind
. It sounds simple enough,
but sometimes it’s not always easy to put into practice. We’re tired, we’re stressed, and we have a lot of other things to do. The email or phone call that needs our attention may have come in at a bad time. Regardless, you should stop, take a deep breath and remember that there is always time for kindness.
What does it mean to show kindnessto your collaborators? The short answer is that it means applying the Golden Rule; treat them the way you would like to be treated. To be a bit more specific, here are five ways you can put kindness into practice.
- Keep the team in mind: Remember, it’s not all about you. It’s about getting the job done and helping everyone be successful.
- Give your full attention: When you are collaborating it is critical that you focus on your partners and listen effectively. This is the only way you can be sure that you are working toward your common objectives.
- Be considerate: It sounds like a no-brainer but we often plow ahead without regard to what others may have on their plates. Be respectful of your collaborators time and put yourself in his or her place.
- Be tactful and diplomatic: Sometimes it’s best to step back and try someone else’s approach before you push your point of view. If you need to make a correction, be sure to keep the other person’s feelings in mind.
- Be appreciative: A simple thank you can go a long way toward helping strengthen a relationship. A thank you note, or congratulationson a job well done may just make someone’s day.
Showing a bit of kindness can help you create an environment where you get things done the easy way. And isn’t that much better than
having to do it the hard way?
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.