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Tag: Social Media Management

#FreshContent – Monthly Themes for Your Content

A key challenge for social media managers is keeping the creative juices flowing. Even the most imaginative content developer can get caught in a rut from time to time. Fortunately, there are ways to avoid finding yourself stuck. One great technique is to set a monthly theme for your content.

The beauty of themes is that they provide you with a framework for your content and can help you narrow your focus. Even if even if you have no shortage of ideas, themes can help you stay on track so that you post consistently.

So now that you are sold on using themes, how do you get started? No surprises here, you create a plan! Of course, that’s easier said than done. No need to worry though. Here are seven steps you can follow to build a successful strategy for incorporating monthly themes for your social media content.

  • Assess what currently works – Take a look at which platforms work best for you now and the type of content that is getting the most traction. Remember that your objective is to get people engaged. You want to do more of what is working best.
  • Restate your social media goals – It is always helpful to remind yourself of your goals. If your primary objective for social media is to strengthen your relationships with your clients, then a customer appreciate theme is appropriate.
  • Think about your customers – What type of content will interest and help your customers? Do they need information on your products? If so, a monthly “how-to” theme will work well. Could they benefit from getting to know your company better? Try a monthly “getting to know us” theme.
  • Brainstorm – Spend some time documenting a variety of possible themes. Get your entire team involved. Each one will bring a different perspective to the task.
  • Prioritize – Once you have a good list, prioritize the topics according to your goals and what is likely to be most successful in engaging your customers.
  • Decide how you will measure success – Set some targets so that you’ll know whether or not your theme campaigns are working. Useful metrics can include shares, likes, follows, conversions or whatever works with the goals you have set.
  • Rinse and repeatEvaluate your campaigns periodically to see what is working. Revise your plan to strengthen the themes that aren’t quite hitting the mark.

Working with themes won’t just help you keep writing, it will help your customers know what to expect. They’ll appreciate your consistency and come to depend on you for insight, inspiration, or a smile. Themes also give you the chance to incorporate content that is unexpected. One month you may focus on a technical topic, the next you might express gratitude or profile a customer or employee. The point is, you can take advantage of themes to keep your content fresh, engaging, and fun. So get started with themes now!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#FreshContent – Time to Optimize Your Social Media Bios & Profiles

If you use social media, then you know that the first commandment is “Thou Shalt Keep Your Content Up-To-Date.” Your followers will stop checking in if they see the same thing over and over again. Though you’re working hard to keep your feeds fresh and appealing, you might be overlooking these important elements of your social media channels: your bios and profiles.

If you have a social media strategy (of course you do!) is optimizing and updating your social media bios and profiles on the list? If not, add them to the top of the list. This to-do is easy to forget, and it’s even easier to underestimate how important it is.

What Your Followers See

What do your followers see when they look at your profile photo? Do they see what you look like right now? If not then it’s a good bet that some of your information may be out of date. Your picture should present a fresh look at your smiling face, and your profile information should be current. Even though you may think the photo looks fine if your hairstyle and fashion sense are dated then your community may interpret that as a lack of interest.

Remember, your profile photo usually has a prominent position so you can use it strategically as well. It doesn’t always have to be a picture of you or your logo. It can be a new product, a special announcement, or something else you are calling attention to. Links must work, and the description of your business should accurately represent what you are doing right now.

What the Search Engines See

You may not have given it much thought, but your social media profile is important to your SEO. Your profile should include the keywords and terms that are crucial to people finding you. What you say should be consistent across platforms, be carefully crafted, and be engaging. Long-tail keywords are particularly important so that your customers can find you.

Each social media platform is viewed a little differently so it can pay to do a little homework on what works best for each. Algorithms have become particularly important in recent years so if you haven’t updated your business description in some time you may not be making the most of it in SEO terms.

Freshen Up!

It’s true that you don’t need to update your profile as frequently as you do your content but your profile should not be neglected. Twice a year may be often enough to freshen things up. The specific schedule will depend on what is happening in your business and your industry. In any case, now is a great time to take a fresh look at both your bios and your profiles.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#GetOrganized – Build an Editorial Calendar for Your Social Media Marketing

If you use social media for your business, then you know that content is king. You also know that in order to keep your followers engaged you’ve got to post on a consistent basis. Long stretches between posts can cause your community to lose interest. Posting too often can lead to your content becoming part of the background noise. The key is to strike the right balance between posting too little and posting too much.
 
With all our competing priorities and how quickly time passes, keeping up with a regular posting schedule can be a difficult challenge. Even when we start out strong it’s easy to get sidetracked. Luckily, there is a simple, time-tested tool that can help you stick with your plan – an editorial calendar. Use our five helpful tips for creating an effective calendar and you’ll be well on your way to successfully implementing your social media strategy.
 
Tips for Creating a Social Media Editorial Calendar
 
Decide the channels to post on and frequency. Take stock of the social media channels you use and determine how frequently you need to be posting. Determining the right balance can be tricky and you should be prepared to make adjustments as necessary.
 
Set aside time for planning. Allocate a block of time to create your master calendar. Once you have created your calendar, schedule time each week to review your calendar, make adjustments, and monitor your success.
 
Determine the type of content you’ll post and the quantity. Your content likely falls into types. For example, some posts are promotional, some are informational, others are purely for engagement. Decide how much of each type is appropriate for each of your channels.
 
Keep just one calendar. Keeping multiple calendars might sound like a great idea, but it actually makes it harder to keep organized. Save yourself some time and consolidate your editorial into one comprehensive tool that can be shared by the members of your team.
 
If you don’t have monthly themes, consider setting them. Having a framework for your social media can help you narrow down your posts and refine your plan. One strategy we recommend is using monthly themes to help you target your content. Your themes can be designed around whatever makes sense your for your business. For some people, topical subjects such as “how-to,” testimonials, or informational may work. For others, themes such as showing gratitude, paying it forward, or customer appreciate make more sense.

 
Exactly what your editorial calendar will look like is up to you. Creating a calendar that works with your current processes and makes your job easier will help you stay on track.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#AwesomeTools – Social Media Scheduling Tools

One of the best ways marketers have found to reach potential customers is with social media.  When social media first emerged, this was fairly easy because there was really only one platform—Facebook.  But now, there are dozens of different social media platforms including Twitter, Instagram, LinkedIn, and even video formats such as YouTube. 
If you are working in marketing, it can be a nightmare trying to juggle all of these platforms and reach as many customers as possible.  But it doesn’t have to be this way.  There are now apps available that can help with social media scheduling.  Three of the hottest tools on the market are Buffer, Edgar, and Hootsuite. Let’s take a look and see what they have to offer.
Buffer
Buffer is a scheduling tool that allows you to upload your posts and set them to post at whatever time you need.  It also allows you to cross-post to multiple platforms including Twitter, Facebook, Instagram, Google+ and Pinterest with just the click of a button.
Buffer offers multiple plans for different users including the option to have a single user platform. If you have a big team and need many people to have access, Buffer allows you up to 25 additional team members. You can connect up to 150 different social media accounts which makes managing multiple brands a breeze. Buffer has a free account option which is perfect for people who are managing  just one brand.
                                                                                           
Edgar
Edgar currently only works with Facebook, Twitter, and LinkedIn, but it offers a range of flexibility.  What makes Edgar so special is the ease of recycling your content. You can set a schedule that makes sense for your platform and Edgar will automatically re-share your content in a loop, so you’re getting the most out of your posts. Edgar allows scheduling for one-off posts too, so you can fill your social media to suit your needs. They keep their pricing structure simple, too with just one pricing option available.
Hootsuite
Hootsuite is another option for scheduling your posts to automatically publish on your social media platforms. You can even bulk upload messages to save you a ton of time! Hootsuite supports Facebook, Twitter, Google+, LinkedIn and WordPress. What I love most about Hootsuite is their extensive data and analytics. You can analyze your data in real-time so that you can make better decisions about what material to post to your various platforms. 
Hootsuite also offers a thirty-day trial that allows you to take it for a test run before you purchase one of their many plans.  Chances are, there will be a plan that fits your business’s needs.

Social media marketing doesn’t have to be stressful.  By using the apps and tools that are available to you, you can schedule your posts and save yourself some time and headache, allowing you to focus on other parts of your business.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



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