Tag: Social Media Management

Top 3 Things to Know About Having a Business Page vs a Personal Page in Social Media

When it comes to social media, there’s two main components when it comes to visibility: personal visibility and professional visibility. Anyone with a social media account has some level of personal visibility on social media. While some small businesses use their personal feeds and accounts to market their business, most companies create a separate professional account or feed for their promotional posts. 

We are often asked: is it okay to post business content on our personal pages and do we really need a professional presence for our business on social media?

This is a good question. Here is our best advice.

No One Likes Spam

You are probably connected to a lot of people who have started a small business who use personal accounts to market their businesses products or services and who add you to groups (without notice), and private message you at random about their products wanting you to buy them based on the fact that “they have seen a result and you should buy because you trust them”. This is called spam. And no one likes spam.

Too many small businesses, especially MLM salespeople and network marketers, use their personal feeds to market their products and services. The idea behind this approach is many small businesses have a much bigger following on their personal pages than they do on their business feed (if they’ve set up a business feed at all). Plus, if you are selling for another company, there can be rules against representing yourself as more than just a salesperson for that business. 

While it’s a sound theory, it has some flaws. 

  • People, unless they are also trying to sell you something, don’t become your friend or follower on social media to get spammed by your advertising. This is an instant turn-off causing your followers to not engage with your posts and, therefore, teach the algorithm to not show them any of your content.
  • Just because they know you or are related to you, doesn’t mean that they are your target audience. You could be spending a lot of time and energy advertising to the wrong crowd.
  • Social media users are smart and they can see a salesperson a mile away. If you want to lose social media friends, start treating them like walking wallets.

You Don’t Own Your Audience

Facebook’s Terms of Service state clearly that you aren’t to use your personal profile for business purposes. If enough people report your posts to Facebook, they can shut down your entire account (and there goes your entire audience with it). 

Because you don’t own your audience, at any time, a social media account can change their algorithm, change their rules, or shut down completely – and your entire marketing list vanishes. There are popular social media channels that no longer exist today. 

It’s much better to provide value-added content that your audience enjoys and engages with and then convert those people to a platform you own – like your email marketing list.

At least with a business profile, you know those individuals want to hear what your business has to say and they are more likely to tolerate a few promotional posts or be tempted to join your email list than random folks on your personal feeds. 

What You Should Do Instead

Top 3 things you can do to build your professional social media audience the right way: 

  1. Network with people, actually get to know them and build trust through your relationships and knowing things about their lives. These are warm leads that will be more interested in what you have to offer. 
  2. Don’t add everyone to your FB groups, instead post about your group and ask people to join of they are interested.  You can even private message them, inviting them that way to join (but only ask once).  Give an incentive, offer a fundraiser to host your party or host an event with a collaborative partner to co-host something instead.  (P.S. – a Handwritten note or mailed invite goes a long way and is way better than spamming!)  
  3. Having a business page or profile will actually help you track numbers, sales, and engagement vs tossing spaghetti at a wall on your personal account to see what fits (and losing people you actually care about.)

Is it a struggle each month to create and post social media content for your business? Do you just not have enough time in the day to get it all done? The Social Media Advisor team are experts in helping you stay consistent online! We’ll work with you to create an editorial calendar, messaging, and branded images aligned with your culture and promoting your business so you don’t have to worry about it anymore! Find out more about our Monthly Social Media Support package on our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

What Expectations Should You Have of a Social Media Manager for Your Business?

There are many different types of social media marketers in the world and they have a wide range of skillsets. Everything from social media managers that operate more like virtual assistants (create and share content for you but do nothing else) to social media managers that handle every aspect of social (including engagement, monitoring, and advertising). Before interviewing your manager prospect, what expectations should you be seeking as a small business owner looking to hire a new social media manager?

Connection

A quality social media manager isn’t going to just create posts for you in a silo. There needs to be a regular communication plan to check in with you about what is and isn’t working. You should have an expectation, and it should be in whatever agreement you sign, that there be active communication each month including a window of time to chat and discuss things. These calls should cover current efforts and plans for any future efforts, upcoming events, or promotions.

Strategy

If you’ve ever spent an hour creating social media content and found a few days later that it produced zero engagement or interest in your business, then you understand the futility of not having a social media marketing strategy. Many business owners approach social media marketing as a post it and forget it endeavor and then complain to other people about how social doesn’t work for their business. When it’s time to hire a social media manager, you should expect that they’ll work with you on a social media marketing strategy for your business that will help you produce results.

Reality

Too many small business owners do not really understand the role social media plays in their marketing efforts. While social media can produce sales, that’s not the purpose of social media marketing. If the expectation is that your social media manager will close business or generate sales for you, you don’t understand the difference between marketing and sales. Marketing is anything you do to create awareness and attention for your brand – essentially warming up your prospects for the sale. These efforts may generate new business for you but that’s not the purpose of social media marketing. Social media is about connecting with your audience, building brand awareness, and getting the necessary attention you need to earn the trust that will eventually result in a sale. It’s not fair to put all the pressure of making money for your business on the shoulders of your social media manager because that’s not what social media marketing is about.

Quality social media management and social media strategy go hand in hand. Your expectations going into any outsourcing situation should be built upon trust that you are hiring an expert that can move the needle forward for your business.

Are you finding it is getting more difficult for you to post about your business in social media due to time and energy restraints? The Social Media Advisor team can create a custom editorial calendar for your business, create on-target messaging and branded images aligned with your culture, and get it scheduled each month – taking this huge task off your plate entirely! Ask us more about our Monthly Social Media Management service!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

When Is the Right Time to Hire a Social Media Manager?

When we first start our businesses, we are responsible for every single aspect of running them – including any and all marketing efforts. There’s no shame in being in this space. We all begin somewhere. If your company isn’t making money yet, it’s impossible to justify spending money you don’t have to bring in experts to help you with all aspects of owning a small business.

However, at some point, you will have clients and you will be making money and then the question becomes, “When should I hire help to do all the tasks that aren’t in my genius zone?”

Here are some things to think about if you find yourself wondering if now is a good time to hire a social media manager:

Consistency is Hard

You have the best intentions and you know the vision you want for your social media presence but the struggle is real when it comes to consistently creating posts and showing up on social media. If you can’t find the time in the day to make consistency a priority in regards to your social media efforts, it’s time to call in support.

You Don’t Have Time to Learn

While there are plenty of small business owners that take my social media marketing training classes to learn how to be awesome in their social media efforts, I run into just as many people who don’t have the time, or the inclination, to learn how to master social media on their own. If learning social media marketing has been on your to-do list for months (or years), let’s face it – you need to call in reinforcements.

Your Efforts Produced Zero Results

Many small business owners find that they can create and share content but that doesn’t mean they can get results on their own. Anyone with a computer and a Facebook account can participate in social media marketing, but if you find that the time you spend there doesn’t produce the desired results – it’s probably time to hire a social media manager instead.

You’re Ready to Invest in Ads

As any marketing team will tell you, the best way to make money with your marketing efforts is to spend money. Once you have a marketing budget for social advertising ready to go, it may be more beneficial to find an experienced social media manager to manage these efforts for you. There is a learning curve to social advertising and you have better ways to use your time as a business owner than becoming a Facebook ads expert.

Are you sick and tired of being sick and tired of doing it all yourself?  Then now is the time to stop throwing spaghetti at the wall, finally come up with a solid social media marketing strategy, and have someone else build out your online marketing efforts for you.

Are you finding it is getting more difficult for you to post about your business in social media due to time and energy restraints? The Social Media Advisor team can create a custom editorial calendar for your business, create on-target messaging and branded images aligned with your culture, and get it scheduled each month – taking this huge task off your plate entirely! Ask us more about our Monthly Social Media Management service!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Can Outsourcing Your Social Media Marketing Help Your Bottom Line?

There aren’t many influencers on social media these days that aren’t outsourcing some part of their social media marketing to others. While they are the faces you see when you login in, the process of creating and sharing content on social is a multi-step process, involving many different tasks including strategy development, copywriting, graphic design and image creation, idea generation, scheduling, hashtag strategy, and placement.

All of these tasks can be overwhelming for a small business owner. Is it time to outsource your social media marketing? Here are some things to think about:

Avoidance, Procrastination & Dread

Avoidance, procrastination, and dread are three practices guaranteed to result in failure. If you find that creating content and scheduling social media posts is something an activity you avoid, procrastinate, and dread, it’s definitely time to outsource your social media marketing to an expert. Even with good intentions, something that’s never getting done is an area of your business that fails to produce results.

What is Your Time Worth?

We both know that you didn’t start your business to spend all your time on social media. Part of the reason you became a business owner was to create more freedom in your life to pursue the things that are important to you. Each hour you spend on social media marketing each month detracts from your time freedom.

If you average out the amount of time it takes you to create and schedule your social media posts each month and multiply that by your hourly rate – you may find that outsourcing this responsibility doesn’t cost you as much as you think.

What’s the Real Cost?

If you think about marketing for your small business as a spoked wheel, there are many areas that need attention all year long. In order for your marketing efforts to live up to their fullest potential, each spoke of the wheel must be a priority. If one (or more) of these areas do not receive the attention and focus they deserve, it impacts your business’ ability to reach people and achieve desired results. The real cost of not outsourcing the marketing tasks that you don’t have time for is amplified in this lack of results. Nothing produces nothing, every time.

Only you can determine the right time to bring on social media team for your business. At some point, your business should be going so well that you’ll need to either hire a team member or outsource the work to a social media management company.

Are you finding it is getting more difficult for you to post about your business in social media due to time and energy restraints? The Social Media Advisor team can create a custom editorial calendar for your business, create on-target messaging and branded images aligned with your culture, and get it scheduled each month – taking this huge task off your plate entirely! Ask us more about our Monthly Social Media Management service!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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