Top 3 Strategies for Developing Successful Social Media Campaigns

A solid social media strategy involves building your audience growth both organically and through paid activity.  There are a variety of components to consider when creating social media campaigns including a blog strategy, editorial calendar, content that inspires engagement, video that grabs attention and builds trust, and working on audience growth both in-person and online.

Social media is part of a comprehensive marketing strategy and the most successful campaigns take the entire marketing strategy into consideration. 

Know What You Want

Finding new clients and making more money is not a strategy. It’s a result. Have a clear goal. If you are looking to sell $1,200 widgets, social media is not the place to ask for high-ticket sales. You want an easier barrier to entry for people who have just found you. This new audience needs to get a task of how you will serve them. You’ll need to build trust with a person before trying to sell your high-dollar package, session, ticket, or retreat. Then you can nurture that audience into larger purchases over time, preferably by convincing them to join your email newsletter. 

However, if you don’t have a funnel, strategy, or goal for converting strangers into followers and then converting those followers into customers, you are throwing spaghetti at the wall and hoping something will stick. 

Finding Your Audience

Organic growth, while not impossible, is much harder than it used to be. Finding and convincing strangers to follow you or sign up will require a small, regular investment in social advertising. You want targeted advertising though. This means you don’t want to boost a post or get more website traffic by selecting anyone in the United States. You need to think specifically about your buyer, their behavior, and who they really are.  What are their ages? What do they do in their free time? Where do they shop? What do they post about on social media? Specific characteristics will make a world of difference in getting your ads in front of the right people.

Track Your Analytics

Schedule time to regularly review your social media reports and analytics. This includes Google Analytics. If you are getting traffic to your website from advertising, but nothing happens next, you’ll need to adjust your call to action on your website.  If you aren’t getting click throughs on your ads, then adjustments need to happen in your ad.

The difference between posting on social media and a social media campaign is all about your strategy. A content strategy, call to action, and a specific goal will do wonders for both your organic and paid marketing efforts. Track what is working (and what isn’t) and adjust often. This is the difference between lackluster results and success on social media.

The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well.  Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

 

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Components of Successful Social Media Posts

Telling an effective brand story has many layers but is important to map your content strategy out properly as to not overwhelm your audience with too much information at once. There are many moving parts, bells, and whistles for creating content for social media. 

Where should you start? What takes priority? What will ensure your social media marketing efforts are successful?

Editorial Calendar

There are businesses out there that will tell you they decide in the moment what to post and that it feels more authentic. Posting in the moment has its perks but it’s no strategy. Not only is it not a strategy with targeted goals and objectives, many struggle with what to say or post. This level of disorganization can lead to confusion, frustration, and disappointment. 

By creating an editorial calendar, business owners will know what they are posting, when, how often, and what the goal is supposed to be or that post. It doesn’t mean you can’t post in the moment but spontaneous posting should be a bonus, a supplement to your content strategy. 

Know the audience. Know the content that works best for them. Know the best time to post. And, above all, have a plan. What do you want that post to accomplish? What’s the goal? Where are you directing traffic? What’s your call to action? The more information you decide in advance, the more on point you’ll be with your social media marketing.

Plan for Engagement

It doesn’t matter how hard you work on creating and scheduling social media content if no one in your audience ever likes, comments, or shares your work. Engagement is the #1 goal for any social media strategy. Develop a plan in advance by polling your current audience and asking them what type of content they’d like to see from you. Your die-hard followers? Ask them to engage with your posts often so more people are likely to see them. Create conversations (which requires you to check-in and respond). Your audience wants to interact with you, not just a graphic or a quote. Plan for sharing content that will attract new people and keep your current audience coming back again and again.

Hashtag Strategy

Yes, silly hashtags exist and they are mostly for entertainment purposes. However, that is no reason to dismiss hashtags altogether! Since every social media channel is its own search engine, learning how to use hashtags is key in attracting new people to your social platforms. Research popular and effective hashtags for your industry and use them often. If you preferred platform is Instagram – experiment with 15-30 hashtags per post, either in the post itself or as the first comment on the post. For other platforms, 3 to 5 hashtags per post is more than enough.

Overwhelmed? The Social Media Advisor team can help you create a social media strategy and start being consistent online with your business.

Prefer a DIY approach? The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well.  Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Using Social Media Marketing to Build Relationships with Your Audience

Many people believe they can make the cash register ring without building a presence on any of the social media platforms. While there are exceptions to every rule, most businesses need to establish an online presence, show up consistently, and post interesting content to attract their audience. 

Maybe you’ve got a website but a website alone is not enough. You have to drive traffic to that website. It’s unlikely that people will just find it on their own.

Perhaps your main focus is in-person networking and word of mouth? These are both important but they scale so slowly and if the world shuts down, so does your connection with your audience.

If you are ready to build your online audience, here’s where to start:

Create a Business Page or Account

You can’t have a social experience with your community without being on social media. Sure, your friends and family will follow you first (on your business page), but if you are trying to build a business and want to run ads or look at numbers, you have to first have a personal account and then create a business page or account.  Then you have to have a strategy to build the audience and you have to stay on top of your analytics to determine what is and is not working.

Do It Right the First Time

Business owners get overwhelmed with setting up a social media account and will often rush through all the steps. Done is better than perfect, right? Well, it’s better to have the business page than not have it – but there is so much potential when it comes to building out your social media account profile. Do it right the first time by building the profile out properly and fully with a robust bio, keywords, and brand messaging.

Creating & Sharing Content

Once your profiles are created, it’s time to experiment with what to share. Develop an effective strategy through posting different types of content (including videos) and tracking what your audience responds to most. Consistency and commitment are important here. Many biz owners start strong and then fizzle out.

Reach More People with Advertising 

Once you have an idea of the days of the week, times of day, platforms, and content that works best for your people – it’s time to invest in a targeted ad strategy. Create a low-dollar offering and experiment with targeted ads and custom audiences to test your results.

This is the path to finding and building your online audience. Once you have an engaged audience, you’ll find that the other parts of running your business begin to sort themselves out.

Is it a struggle each month to create and post social media content for your business? Do you just not have enough time in the day to get it all done? The Social Media Advisor team are experts in helping you stay consistent online! We’ll work with you to create an editorial calendar, messaging, and branded images aligned with your culture and promoting your business so you don’t have to worry about it anymore! Find out more about our Monthly Social Media Support package on our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Do You Build Authority Using Social Media Marketing?

Whether you are marketing your small business, looking to become a thought leader in your industry or community, or want to be more effective in supporting your community, building your authority online is a must. Social media is a great way to build authority for your business since it is accessible, easy to use, and your audience is already there!

What does building authority mean for your business?

Authority, basically, means trust. 

  • Should I trust this person or business?
  • Are they credible?
  • Are they the go-to person in this niche, industry, or local area?

If you have no online presence, it can be difficult to establish authority. Most prospects will do their research before connecting with you. If they have never heard from you and can’t find out anything about you with a simple Internet search, your lack of authority is working against you. Here are some best tips for using social media marketing to build trust for your brand:

Consistency

Here we are talking about the importance of being consistent online again, but it really can’t be overstated. This is especially true if you are trying to build authority online. There are plenty of spammers and bad actors on the Internet and the search engines and social media algorithms are constantly shifting to counter the bad experiences these create for users. The best way to teach these tech giants that you are for real is to show up consistently with content for your audience. 

The content you post should include keywords, phrases, and search terms that your audience might use to locate someone who can help them. The more people interact with your posts, the more seriously the Internet will take you as a business owner. Consistency is the way to build authority with Google, Facebook, and any other online channel you use.

Get Out More

As someone who has always put a big emphasis on networking, I can’t recommend getting out into the world enough. If you want to build authority as a business, people need to know who you are. They need to see you, hear about you, interact with you, and have conversations with you. Each of these interactions builds your authority by increasing trust in your brand. 

While you are out in about, take advantage of the opportunity to post about your location, your environment, and support the businesses and people that surround you. Get comfortable with checking in on Facebook, tagging other businesses on Instagram, and showcasing your local power partners, business owner friends, and companies in your community. This not only gets you in front of people more often but is often reciprocal in nature. When you recommend businesses, they are more likely to mention and recommend you!

Get Comfortable with Video

Video has been a big deal for a few years now. It’s still one of the best ways to be visible as a business owner and to build authority and trust with your audience. Whether it’s live or recorded, get comfortable with video. People will only buy what you are selling when they know who you are and trust you. Your audience can’t connect with you if you don’t show up.

Not sure what to video? Daily thoughts or insights around what you do, behind-the-scenes footage, and showcasing things you are excited about are all excellent ways to show up on social media. The more you press record, the more comfortable you’ll be doing video. 

In the simplest of terms, building authority for your business requires that you show up – both online and offline, as much as possible. This creates the trust your audience needs to make a qualified decision about whether or not to work with you.

Is it a struggle each month to create and post social media content for your business? Do you just not have enough time in the day to get it all done? The Social Media Advisor team are experts in helping you stay consistent online! We’ll work with you to create an editorial calendar, messaging, and branded images aligned with your culture and promoting your business so you don’t have to worry about it anymore! Find out more about our Monthly Social Media Support package on our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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