#BePrepared – How to Read Social Media Reports

Have you been using social media for months and months, but you have no idea if you’re even getting any results?

Don’t worry: You’re not alone.

Tons of small business owners post daily to social media without any real idea of what’s working and what’s not.

We get it: Checking all of those reports and trying to interpret the data can be daunting. But it’s important to check your analytics regularly so you can spot trends and improve your strategy where necessary.

Luckily, it’s pretty easy to do if you know what to look for. These are the key metrics you should focus on for the best ROI:

Followers

These are the people who have “liked” your page and (hopefully) see your posts show up on their timeline. This number is important because the more followers you have, the more engagement and traffic your page will receive. All of those add up to higher visibility.

To see how many followers you have, simply visit your profile page on any social media network and look at the number displayed there. For more in-depth information, you can view insights or analytics reports and see exactly how many followers you gained and how many you lost in any given time period.

Impressions

Impressions are the number of users who saw a post. Most of the big-name social media networks have built-in analytics that will show the number of impressions your posts receive.

Why are impressions important? Because the more people that see your content, the better, obviously!

Check your analytics to see which days and which posts received the most impressions so you can create more of that type of content!

Engagement

Engagement goes beyond audience members just seeing your posts. When they engage, they “like” your posts, leave comments, and share.

Impressions are nice, but engagement gets you in front of new eyes. When an audience member shares your content, there is the chance that everyone on their friends’ list will see it as well.

Like impressions, you should monitor engagement to see which posts receive the most activity – and then make more of them.

Mentions

The best free advertising of all? Brand mentions: When a user talks about your brand of their own volition.

On the flip side, of course, people may mention your brand because they are unhappy with your product or service.

Either way, mentions are worth monitoring and responding to. A quick reply to ANY mention shows that you take customer service seriously and that you value your audience.

Don’t think you have the skills to monitor analytics on your own? Never fear! Our Social Power program will give you all the tools you need to grow your business on social media. Reach out today to learn more.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GrowYourBusiness – How to Generate Leads in Social Media

When someone talks about social media as a lead generation tool, how do you feel?

For most people, the immediate response is, “Social media is for engaging with your audience and building brand awareness, but it is NOT for sales!”

Somewhere along the line (perhaps it was after one of Facebook’s endless algorithm changes), social media gained a reputation for difficulty. It’s difficult to reach your ideal client, it’s difficult to get your posts seen, and it’s definitely difficult to generate leads.

Our response to that? Psh. You just need a few tricks up your sleeve!

These are our favorite tips for generating leads on social media and producing real results:

Know your audience

We know – it’s been said a thousand times. But the key to gaining interest and creating an engaged audience is knowing what they like and need.

If you want to gain contact information from a member of your social media audience, they first have to feel like you can offer something that is useful to them. Ask yourself:

  • What is my ideal client interested in?
  • What are their pain points?
  • Which products or services would help make their lives easier?
  • What makes my product different from all the others on the market?
  • Which social media networks do they use?

Don’t be afraid to get personal! Consider things like their marital status, whether or not they have children, if they like animals, or what they do for fun. Discussing the “fun” stuff on occasion is how you can really form a connection!

Generating leads with social media

Once you understand your ideal client, generating leads is much easier. Still, you need to have a bit of strategy. While each social media network is different, there are a few tactics that work across the board:

  • Run contests: Contests do pretty well across the board. The trick is, the prize has to be valuable enough that people want to enter . . . but only valuable to your target audience. You don’t want a bunch of random people signing up for your giveaway, because they’re not likely to become clients. Again, this is where knowing your target audience comes into play!
  • Share links to gated content: Gated content is content that is hidden behind a virtual gate. Audience members must share some basic information in order to gain access – For example, they might provide their name and email address in exchange for an exclusive handout. Like contests, if your content is good enough, people will sign up.
  • Use social media advertising: Social media ads allow you to target viewers based on very specific demographics, like their age, where they live, and their hobbies and interests. Running these targeted ads allows you to make sure the people most likely to enjoy your product are the ones that see your promotion.

Do you want to train your employees on using social media as a lead generation tool? The Social Media Advisor’s Social Power Program can help bring them up to speed on the fundamentals of social media, building brand engagement, enhancing visitor experience, and more. Reach out today to set up your free consultation.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


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