How and Why to Use Celebration in Your Social Media Marketing

How and Why to Use Celebration in Your Social Media Marketing

What goals have you set with your marketing that you can celebrate on social media?  What do you have coming up that is celebration worthy?  What goals are you willing to share with your audience so they can celebrate with you?  People won’t know what to celebrate or even how you serve unless you share your successes, big and small, with them.

Why You Should Celebrate Online

Friends, family, customers, clients, and even casual acquaintances enjoy a good success story, especially coming from someone they know, like, and trust. This is an amazing opportunity to boost engagement on your posts, connect with your audience, and give everyone something to smile about. No social media page should be 100% salesy or promotional and this is an excellent moment to interact with your followers in an organic and memorable way. I wouldn’t recommend selling anyone in a celebration post. Just allow those good vibes to get you in front of the people who care and to brighten up their day.

Humility vs Ego

One of the things that keeps small business owners from sharing their successes online is the fear that they’ll be seen as bragging, boastful, or egotistical. While it’s true there is a fine line between humility and ego, your people genuinely want to celebrate your wins with you. Also, your wins can be inspirational and aspirational for others. You never know when something you do or announce will motivate another to go for their next win. The fact that you are even concerned about this tells me that you’ve got a good head on your shoulders. Just don’t let your fear of being seen as bragging keep you from celebrating with your people. These milestones are memories and are worth spotlighting.

The Intersection of Celebration & Gratitude

Did you know that celebration is just a form of expressing gratitude for things that have gone well and for the people who’ve helped you get to where you are? And, gratitude is good for your health (and your business). There is so much to be grateful for on any given day. You don’t need an award to celebrate reaching a milestone, signing on a new client, or forming a new partnership. 

Celebration is attractive. We all want to feel good. People need regular doses of happiness, joy, gratitude and hope. You can lead the way by role modeling the benefits of celebration on your social media channels.

Want something to celebrate three months from now? Let’s work together to optimize your online bios and profiles, create a social media strategy that works, or sign up for monthly social media support to help your business grow to LIMITLESS proportions. Give the Social Media Advisor team a call today to discuss options.


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Top 3 Reasons to Outsource Your Social Media Marketing

Top 3 Reasons to Outsource Your Social Media Marketing

If you find that you are running out of time scheduling your post, and you are wanting to maintain your lane in your business genius zone, this may be an excellent opportunity to outsource to a social media marketing company that will market your brand values, messaging, and branded images to your audience on your behalf.

Still not convinced that outsourcing your social media marketing is right for you? On the fence about the cost of bringing in an experienced social media team? We hear you. This is a big leap for your small business.

Here are our favorite three reasons to outsource your social media marketing:

Brand Storytelling on Social Media

Anyone can throw together an image for social media, but not everyone understands how to optimize a social media post to make an impact with your audience. That marketing intern that is still in school? They probably have no idea how to execute a post that tells your brand’s story in a meaningful and engaging way. The real secret to getting engagement with your content is brand storytelling. This skill often doesn’t come naturally to small business owners but it is a benefit of hiring an experienced social media company to handle your social media posts.

Do What You Love

One of the strongest arguments we have for outsourcing this work is that you didn’t start your business to spend hours and hours on social media trying to figure out how to optimize your presence and produce results. We love what we do here at the Social Media Advisor. Social media marketing is our passion.

This is a win-win situation. You do more of what you love and so do we.

Consistency Without Frustration

If you are sick and tired of stressing out about what to post or feeling tied to your device each day, bring in a qualified team to keep you consistent and in front of your audience. The best part? Outsourcing doesn’t mean you have to abandon posting on social media for your business. It just means you get to let go of the stress of having to be present and on point all the time.

In our two decades of social media marketing work, we have found a sweet spot in brand storytelling and are able to learn your company’s language quickly through the optimization process and editorial calendar development. We have flexible and affordable options for you to maintain visibility on social media for your business. 

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Don't Know What to Post on Social Media?

Don’t Know What to Post on Social Media?

Have you ever found yourself in the mental space of, “Geex, it is 1:00 pm and it has been 3 weeks since I have posted anything on social media and I have no idea what to share?” Why is it so hard to come up with content for your social media channels?

A big part of the problem is that small business owners are trying to create content to sell their product, service, or event without considering their audience. Your social media marketing should be focused on building an audience of like-minded individuals and providing them value every week so they begin to know, like, and trust you enough to want to work with you. 

There’s a simplicity behind what to share on social media that many biz owners overlook. It’s as simple as creating content and social media posts where you spend time sharing your values, your ideas, and your best tips with people interested in the problem you solve.

The best advice we can give you right now is… create an editorial calendar. No more feeling uninspired or stuck when it comes to what to post next. Building an editorial calendar will help you get ahead of creating your content. 

Don’t be that brand that feels scattered and all over the place! Picking a theme for each day will help you keep your values and topics in clear focus. Selecting weekly and monthly themes will help you stay on track towards your goals and ensure you stay relevant throughout all the seasons of the year.

If building your editorial calendar sounds confusing, frustrating, overwhelming, or downright scary, no worries. That is what we help you do in our Strategy Roadmaps or when you sign up for Monthly Posting Support.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Its Important to Optimize Your Social Media Channels

Why It’s Important to Optimize Your Social Media Channels

Did you know that every single social media platform is searchable? This means that Facebook, Pinterest, and Twitter all have search algorithms similar to those of Google, Yahoo, and Bing. This search capacity is often overlooked when small business owners create a social media profile for their companies. The key to a robust and effective presence on social media is to build out the profiles of these accounts in a way that optimizes being found on the channel.

All those things that are key when building your biz’s website, such as using the right keywords, apply to the profile sections of each social media channel.

There are 5 key searchable sections in every single social media platform:

 

About Section / Bio

In our experience, we find that most small business owners severely under-utilize this section of their social media profiles. While some channels give you very limited space, forcing you to do a lot with a little, several channels (such as Google My Business, Facebook, and LinkedIn) offer over 10,000 characters in a variety of areas. If you are copying and pasting your tagline or simply stringing together a single sentence about your brand, you are wasting a lot of prime search potential (and the chance to sell someone who has taken the time to read your profile).

Photos

The photos on your website are great for capturing attention but they don’t help with search, right? Actually, the naming of your images could have a large impact on the searchability of your website or social media profiles. Be certain that your photos have names that match the keywords you are using, searchable terms that people may use to stumble onto your social media channel while browsing the web.

Videos

As with the photos, the title of your videos is important. Also, take full advantage of any available caption or description areas. Describing the video to your audience is important but don’t neglect the opportunity to add key search terms and keywords that will increase the video’s searchability online.

Hashtags

Use hashtags that match the theme and emotional impact of your content. What sort of hashtags might a person use to stumble onto one of your social media posts? Pay some attention to trends and “hot” hashtags and see if you can use those to your advantage. The whole purpose of hashtags is to help people find your content, making them an important element of your social media marketing.

The Content

You may have thought your days of keywords were done when you finished your website, but that’s not true. You’ll want all the content you create and share on social media to also be searchable. Avoid the temptation to write quick, short, cute or quirky captions for your social media posts. Put thought into the right keywords, search terms, and hashtags to use for each post. This will organically increase the amount of traffic that finds your content.

The first step is understanding what words and phrases will be most effective to use on your website and then utilizing that in your social media marketing as well. If you want to be found on any platform, take the time to completely fill out your bios, about us sections, images, videos, and posts so that you are maximizing each channel and post’s search potential

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.


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