Are You Prepared for Marketing Your Business in Social Media in the 4th Quarter?

As it always does in business, the fourth quarter has snuck up on us! Now that the hazy days of summer are gone, it’s time to revisit your business strategy for the last quarter of the year. The earlier you start this process, the better prepared you will be to tackle the rest of the year.

Here are some things you can do right now to ensure a healthy bottom line by year-end:

Check-In

People are back to work and their focus is renewed right now. It’s a great time to check-in or follow up with leads, customers, and power partners. Also, check-in with your social media marketing efforts. Have you been consistent in your posting and showing up online?

Review Your Goals

Now that summer is in the rearview mirror, it’s time to take another look at your yearly goals. Are you on track, behind, or are there goals you can push to next year or eliminate completely? This evaluation process will help renew your focus going into the fourth quarter and re-energize you to knock some of those goals out of the park this year!

Holiday Prep

As we look at the end of the year, if you haven’t already created a holiday marketing strategy to carry you through – it’s time to do so. What contests, giveaways, discounts or specials do you want to launch this holiday season? When it comes to promoting your holiday marketing campaign, it’s key to start promotion early and not wait until the last minute to announce your Black Friday sales or holiday discounts.

Also, what can you do NOW to beef up your followers and lists heading into the holiday season?

Outsourcing Your Social Media Marketing

What do you have in place to support your business for 4th quarter? Are you running out of time to do your social media and blogs? Do you have a budget to bring someone in to do them for you?  When you don’t enjoy doing something because don’t have the expertise or you no longer have the time to it, it will actually save you more time and money by bringing in a specialist. Kick frustration to the curb and hire an experienced social media management team!

The Social Media Advisor team can create a custom editorial calendar for your business, create on-target messaging and branded images aligned with your culture, and get it scheduled each month – taking this huge task off your plate entirely! Ask us more about our Monthly Social Media Management service!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

The Top 3 Things People Are Doing to Make the Cash Register Ring Using Social Media Marketing

The way marketing works today doesn’t make a lot of sense to most business owners. Why? Because they are thinking about the sale – how to get the sale yesterday. Unfortunately, consumers are really turned off by this approach. People are tired of the hard sell. You have to warm up your prospects first by getting them to know, like, and trust you. This process takes work and time and doesn’t always return immediate, obvious results – BUT it is the path to long-term growth and profit.

What can you start doing today to build towards warming up those prospects?

Valuable Content

“If you’re not putting out relevant content in relevant places – you don’t exist.”
Gary Vaynerchuk

Your potential customers are going to Google you. What they do (or don’t) find is often the determining factor in whether or not they move forward and approach you as a business. Creating and sharing valuable and generous content allows people to get to know you, your message, and your mission. It’s important to build an online presence and even more essential to do it with content that your audience will want to consume. If your content isn’t at least entertaining it should certainly be helping your potential customers to solve their own pain points.

The process of creating and sharing valuable content is what takes an individual from a stranger to a brand advocate. When done well, it will keep growing your audience and persuading people that you are the person to hire or purchase from.

Video Marketing

“Brands grow revenue 49% faster yearly by adding video to their marketing strategy.”
Vidyard

While it’s simple to scroll past regular content, an interest in your video content forces the viewer to stop, slow down, and really listen to your story and message. This process helps the viewer to get to know and like you – while earning trust for you and your brand. It’s the perfect marketing tool for gaining the awareness and attention you need to convert followers into buyers. As a social media manager, I can honestly say that the clients that incorporate video into their social media marketing strategy get better reach and engagement than those who do not.

Want more sales? It’s time to press record and start sharing your story and building relationships with your audience.

Event Marketing

“Credibility comes from results. Everything else is just marketing.”
Richie Norton

One of the fastest ways to gain attention and earn trust is by working on growing your authority and credibility as a business owner. There are many ways to do this work but I’ve found that speaking and hosting events works well. The more you put your brand out there and help people solve their own problems, the more credibility you will earn. Credibility equals trust and word of mouth which results in profit.

Unfortunately, there’s no one easy tip or trick that will make you money today. But if you want to ensure that the cash register will ring in the future, it’s time to put your efforts into creating and sharing valuable content, showing up on video, and building your business credibility.

Are you struggling with not understanding how to use social media for your business?  Not sure when to post, how to post, or what #Hashtags even are? Over a 3-month period, we will develop a Road Map of exactly how to use social media for your business. During our Quarterly Strategy Road Map period, we will work on ads, reporting, creating posts for higher engagement, and breaking through fears and frustrations regarding social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Uses of Professional Headshots in Your Social Media Marketing

Images of YOU are going to bring higher engagement than any stock image out there. The more you have to work with, the better you’ll be able to build an online presence – both on your website and in your social media marketing.

Connecting with Your Audience

Plan to get a series of great photos done professionally that show your brand voice – indoor, outdoor, doing a fun activity you love, different times of the year. The variety will be helpful all year long in social media marketing. Leave blank space in areas for adding quotes and tips. The less busy the background, the more area you’ll have to work with. Most importantly, showcase your personality! These images will help you grab the attention of your audience and will help them feel like they are getting to know you. This familiarity is important for connection and connection is what social media is all about!

Building Trust & Credibility

In social media, we call profiles that have no pictures (that just use the generic, standard default image) as eggheads. Avoid the eggheads always. What a lack of a profile picture suggests, whether true or not, is that this person isn’t real. They either don’t really exist, they are pretending to someone else, or they aren’t active on that particular platform or channel.

Because these people are hiding, they aren’t to be trusted or taken seriously. While adding a profile pic won’t make you an expert in your industry – not having one means immediate disqualification. The first step to earning credibility and earning trust online is to simply show up.

Showcasing Your Brand

“Brand photography is one of the best ways to create credibility and increase your like-know-trust factor with your savvy audience.”
Hilary Hartling

While traditional headshots are better than nothing, the best thing to do is invest in the talents of a brand photographer. What is brand photography? The goal of a quality brand photography session is to capture the essence of your brand in photos. These images are less professional and stiff and have more of a lifestyle feel to them. These images increase your brand recognition and help the audience to connect with you in a real, authentic way.

If you want to be found as a business, you have to stop hiding behind other people’s images and content. It’s time to show up so your audience can resonate with you.

Are you struggling with not understanding how to use social media for your business?  Not sure when to post, how to post, or what #Hashtags even are? Over a 3-month period, we will develop a Road Map of exactly how to use social media for your business. During our Quarterly Strategy Road Map period, we will work on ads, reporting, creating posts for higher engagement, and breaking through fears and frustrations regarding social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

The Top Three Resources You Should Have in Your Social Media Tool Belt

Beginning the social media marketing journey can feel overwhelming for small business owners. You are already the Everything CEO of your business and you may not have the time to research and try out different tools to find the right ones for you. Since we’ve been in the social media marketing industry for almost two decades now, let us help you narrow down your choices so you can get started right away.

Scheduling Software

“We don’t have a choice on whether we do social media, the question is how well we do it.”
Erik Qualman

Unless you want to be on the hook for logging into your social media channels every day of your life, selecting a social media scheduling software is a must. What we recommend for our clients is having a consistent schedule, based on an editorial calendar, of content created and scheduled every month. This doesn’t eliminate the need to show up occasionally nor does it mean that you can’t post more than the scheduled content. It does, however, ensure that you remain consistent no matter what happens during the month and takes the stress off your plate of feeling like you have to show up every day.

The two most popular choices when it comes to social media schedulers, although there are dozens to choose from, are Hootsuite.com and Buffer.com. Most of our clients use one of these platforms. If you have found another you like better, that is completely fine. Most of the scheduling tools available have similar features and functionality.

Image Management

“Visual content is a preview to your great content, ultimately leading to connection!”
Donna Moritz

Data has shown us that quality graphics are necessary to get attention. Simply typing will not get you the attention you need to grow your business. Algorithms have proven this and downplay text-only posts for this reason: People don’t engage with them.

If you aren’t creating your own images, you’ll need to find some stock photography websites in order to download and use copyright-safe pictures for your content. Pay close attention to the copyrights of any images you use and don’t just grab an image from Google and use it. I, personally, know business owners who did not understand this and were fined for their ignorance.

It’s also important to sign up for a graphic design tool to help you create images for your social media marketing. We use Canva.com but there are plenty of similar options available.

Curation Sources

“Provide good content and you’ll earn the right to promote your product.”
Guy Kawasaki

All businesses have to start somewhere. Unless you are currently creating 100% of the content you share online, you’ll need a list of trusted sources to refer to when it comes time to share content or become inspired to create new content. This tool can be as simple as a list of links of publications related to your industry that frequently create and share content that is relevant for your audience. It could be as complex as implementing an RSS feeder (like Feedly.com) that grabs articles and blog posts from websites you love so you only have to visit one place to find quality content. Which tool you use is less important than getting started. The time you invest upfront in gathering these resources will save you time every month in the future.

While there are many, many options when it comes to social media marketing tools that you could invest in, most business owners just need a simple path so they may begin. Once you set up a social media scheduler, figure out what images you will use or create, and decide on what type of content you want to share – you are ready to begin making an impact and connecting with people online.

Are you struggling with not understanding how to use social media for your business?  Not sure when to post, how to post, or what #Hashtags even are? Over a 3-month period, we will develop a Road Map of exactly how to use social media for your business. During our Quarterly Strategy Road Map period, we will work on ads, reporting, creating posts for higher engagement, and breaking through fears and frustrations regarding social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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