Top 3 Social Media Messaging Tips

There is no perfect formula for creating social media content worth sharing. However, there are some things you can do to up your social media marketing game and create content that your audiences wants to share with their people.


The number one tip for any brand on social media is to learn how to tell a good story. Human beings are drawn to stories. Story evokes an emotional response in people. If you want your content to spread, you’ll have to learn to be a storyteller. Your followers will share your content as soon as they start caring about it. Stories make us feel.

With each piece of possible content, ask yourself what the story is behind the content. How can you spin the same idea in a way that uses emotional drivers and makes viewers identify and care?

Keep It Relevant

The most common mistake small business owners make with their social media content is forgetting that they are creating it for their audience. The goal is to sell your product or service, but no one signs up for a social media account to read ads and promotional material. Social media marketing only works if you are creating content that is relevant and interesting for your followers. What do they need to know? Can you inspire them? Educate them? Entertain them? If you are only using it as a bulletin board for what you want people to know, you’ll quickly find out that no one is paying attention anymore.

Know Your People

If you are going to create content and tell stories that are relevant to your audience, you must first know who they are. If you aren’t creating messaging that is meant for a specific audience, you are just speaking to the sky and hoping it talks back. Relationship building and creating community means being intentional about getting to know your followers. If you want to create effective messaging, ask your people why they show up, what they need, and what keeps them coming back. Then create messaging and content inspired and motivated by these responses.

If you aren’t sure what to create on social media, these social media messaging tips are the inspiration you need to sit down and get started. If you want additional help, book a discovery session with me.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

The Top 3 Social Media Marketing Skills for Your Small Business

Social media marketing has changed quite a bit year after year since its inception. It will continue to do so. However, there are some things that remain true no matter what algorithm changes happen. These social media skills will always be invaluable and necessary for successful results.


All marketing is really about communication between a brand and an audience. Social media is no exception. If you want to excel on social, you’ll need to improve your communication skills. In many ways, social media is the art of having an online conversation. Too many small businesses and brands stop at talking to their audience. That’s easy to do: share information, share promotional information, share cultural content, etc. A true social media expert knows that this was never meant to be a one-way convo. Every caption, every graphic, every post should be created and shared with the intention of having a conversation with your followers.

Relationship Building

I’ll keep saying it, but social media was always meant to be social. Are you looking for a quick sale or to build a relationship with an advocate that keeps coming back and tells other people how great your work is? That promotional post may accomplish the first but rarely helps with the second. If you are just going to post and walk away, then don’t be surprised when your reach is low and your posts have zero engagement. Remember that this is a conversation and that you are working on building a relationship with your audience. Ask questions, connect with others, participate in conversations, respond to your comments, and send time actively engaging with posts on your preferred social media network(s).


This one can get tricky because not everyone is creative. Also, creativity isn’t something that shows up on demand all the time. While it’s important to be consistent online, the same repetitive posts do not encourage people to view or engage with your posts. It’s important to switch it up occasionally and allow yourself to be inspired when it comes to your own social media content.

If you are bored with your own online content, it’s a guarantee that your audience is as well. One of the best ways to avoid this is to use the app and pay attention to the content that moves you, gets you to like, comment, or share. Make it a point to get outside of your comfort zone and actively work on creating creative posts that your audience will love.

Regardless of what changes online, building your communication, relationship, and creativity skills will always be at the top of the list when it comes to social media marketing.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

The Path to Social Media Marketing Success in 2022

While it’s true that social media marketing always appears to be changing, our many years of experience in this field has taught us that the basics really stay the same. While the popularity of certain platforms comes and goes, how to find success on social media is more about your approach than it is about adopting early technology.

Here is our best advice for unlocking social media marketing success in 2022: 


It’s no longer the early days of social, which means that popular platforms are becoming more and more saturated with both brands and consumers. The larger the database, the harder it can be to stand out from the crowd. Plus, competition is growing fast. Marketers seem to have forgotten the days of marketing budgets and advertising and are putting a lot of effort into social media marketing hoping to get a BIG return for a small investment. 

While social media is becoming more valuable to both brands and users, getting found is more difficult than ever. If you want to reach your target audience on social, you have two options:

  1. Invest in social media advertising.
  2. Create outstanding and interesting content that your viewers actually want to interact and engage with

As you can imagine, only posting promotional information about your business is not going to attract the attention you need to be successful on social media in 2022. You’ll need to either step up your content marketing game or your marketing budget.


Customers want to deal with real people. The emergence of social media marketing has proven that audiences want to connect and communicate with brands in real time. Today’s traditional customer service experience is broken. Long wait times, outsourced service people, and a lack of accountability have all contributed to an expectation that companies just don’t care about people anymore. That changed when people could go to social media apps, like Facebook and Twitter, and get in touch with someone directly – who cared about their problem and wanted to offer a solution. Everyone wants to know they are being heard – and that includes your customers. Spend time on social media this year showcasing that you value your audience and customers, letting them know that their voice matters, and working to uncover their needs.


The biggest mistake we see brands do on social media is ignoring their audience. The best content in the world isn’t going to make an impact if your followers know you aren’t really there. Batch content every month as much as you like, but it’s imperative that when your audience engages with that content that you respond to them. Don’t just ‘post it and forget it’ by leaving your people hanging waiting on a response that will never arrive. Your community will quickly discover that you aren’t really there and they’ll seek the connection and validation they are looking for elsewhere.

Social media marketing may be changing but the fundamentals of connecting with people remain the same. If your only goal is to get conversions, we recommend sticking to an advertising plan instead of investing time and money into content creation and distribution. If your goal is to build a loyal community that will eagerly turn into brand advocates for your business, then social media marketing is where your focus should be. Social media is a brilliant way to connect with your customers, promote your brand, get feedback from your audience, and increase your sales – but it only works if you are in it to connect and nurture relationships with your followers.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How to Amplify Your Online Presence

These days, it’s crucial for small businesses to have an online presence. Anyone with a product, service, or message can get in front of targeted audiences. However, this is easier said than done, and it requires a lot more than just setting up a website. But how exactly do you build an online presence? I’m going to share with you tips I recommend when helping my clients build an online presence.

Your Website

The first thing any small business needs to do is build a website for their company. No website? No online presence at all. If a potential lead cannot find anything about you online, this discourages them from moving further. It’s much easier to simply look for someone else in your industry/area/expertise that has a more robust online presence instead.

Once you’ve got a great website, you need people to find it. That’s where search engine optimization comes in. SEO is the art and science of getting your site to rank higher in search results — and that’s something you need if you want more visitors to your site.

Trying to become an expert at SEO can be an exercise in frustration. There are many strategies and tactics and they’re constantly evolving. However, there are some basics that will help you get started.

1) Keyword research is a great starting point because it helps you determine the best keywords to use on your website and how to use them effectively. Choose keywords that are highly relevant to your content, but don’t overstuff pages with keywords.

2) Avoid duplicate content. Search engines punish sites that have duplicate content because it’s seen as an indication of spammy manipulation tactics. If you write content for your website but want to feature that information on someone else’s site as well, it’s best to rewrite it enough to get the same point across without just hitting copy and paste to avoid sharing duplicate content.

3) Optimize your site and content for mobile devices. More people are searching on their mobile devices than ever.

4) Create quality (unique and high-quality) content for your website, blog or ecommerce store.

5) Optimize your website for search engines. Take time to learn basic SEO (search engine optimization) best practices, and make sure your site has a unique title tag and meta description on every page. Don’t forget to include alt text on images! This will allow search engines to better understand your content, which will improve how it shows up in search results.

6) ​​Visit Google Analytics. This free tool from Google lets you see how many people visit your site, how long they stay and what they’re looking at, among other things. It’s also a great place to start diagnosing any problems with your site. If lots of visitors arrive and almost immediately bounce, it could be that the information on your site isn’t relevant or useful enough to keep their attention.

Reputation Management

It is a good idea to get yourself some reviews on your products or services online so that you can also get your reputation going. Fantastic websites for gathering reviews are your Google My Business page, your Facebook account, and directories like Yelp. While you can post testimonials on your website, the impact of a posted review from a happy customer on one of these websites is not only great for building credibility but it does wonders for your company’s online presence!

Create Consistent Content

Blogging is one of the most effective ways to get your name out there on the web. A blog allows you to share industry insights and news, post helpful tips and guides that people can use, and share interesting content that’s relevant and specific to your brand. It’s a great way for website visitors to learn more about what you do and why. It also keeps your website fresh and current, which the search engines love.

Blogging helps your target audience find you and showcases that you are an authority in your industry. It also gives you fantastic content to repurpose and share in your newsletter an on your social media accounts.

Write good content for your blog and optimize it for search engines. Make sure each page of your site has at least 300 words of unique text — 1,500 words is even better! Google loves fresh content, so update your blog at least once a month or include a “recent posts” section on your homepage.

Connect with Influencers

If you really want to make an impact, the best way to get your content shared is through influencers. These are people who are recognized authorities in a particular niche or industry, and have a big following on social media.

The trick is to find them and encourage them to share your content with their audience. The good news is that the Internet has made doing this easier than ever. Here’s how:

Find the influencers. This can be done through a number of online sites and directories. A great place to start is BuzzSumo ( which also offers free tools for discovering content that’s performing well on social media. Once you’ve identified some influencers, reach out to them individually and ask if they’d like a copy of your e-book or report, are interested in a partnership or collaboration, or if they’d like to be featured on your social media.

Having a strong online presence is imperative for small business success today. With the internet, you can reach millions of customers across the globe. But this also means that your competition is bigger, more diverse and growing all the time.

Creating and maintaining a strong online presence is easier than ever before. Gone are the days of expensive banner ads, costly newspaper advertisements and the like. Today, you can get your business in front of thousands of potential customers without spending more than you can afford. Are you ready to step up and make the most of your online presence?

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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