Harvesting Your Marketing Efforts

As you move towards the last quarter of the year, it’s time to start evaluating what you’ve done on social media so far this year and explore what is working and what is not. Social media marketing needs time to build results but it’s still important to keep your eyes on the analytics. What has gone well for your business in the online marketing space and what could use some work?

How can you harvest the marketing efforts from your business through social media?

Consistency

“By being consistent with your followers, you’ll build loyal followers that will share and talk about your brand, you know what they say about word of mouth.”
Wasulu Habib Olawale

There are two big dangers when it comes to failure in the consistency department on your social media channels.

  • You lose trust. Your audience will show up for you but only if you prove that you are there for them first. A gap in consistency may be forgiven but frequent consistency problems send a clear message that being present and showing up isn’t important to your brand. This is not the message you want the world to receive, right?
  • The algorithms will work against you. A social media algorithm exists to capitalize on the momentum. Just posting every day is probably not enough to gain an algorithmic boost, but if you post regularly AND are getting consistent engagement – that’s enough data for these channels and platforms to know people want to see what you are posting. As long as this continues, the algorithm will favor your content. However, when you drop the ball – and the social engagement stops – so will any advantage you were getting from the algorithms. It’s like starting over from scratch each time.

Earning Trust

The hardest part of the know, like, trust equation is earning the trust of your audience. Some of this has to do with the fact that humans are less likely to trust than ever before. Much of it has to do with the fact that the spammers and used car salesman stereotypes have us all skeptical and on edge.

As a new or struggling business owner, the most desperate need you have is to find clients and make money. It puts you in a different position than a business that has a cozy bottom line and is marketing to grow – not to survive. Unfortunately, your customers can sense desperation and hate when businesses vie for their money every moment of every day.

Earning trust then puts you in a situation where you can’t afford to not show up. It puts you in a spot where being generous to gain attention and awareness is vital. Too many business owners do not see these activities as being essential for growth because they don’t have an immediate and obvious impact on the bottom line. However, until you earn trust – people will not open up their wallets for you.

What have you done to earn the trust of your audience, your customers, and your peers this year?

Know Your Audience

When businesses get started with social media marketing they, typically, create and share content that is interesting to them. Mostly because they aren’t sure what to post and, often, because they don’t know their audience.

Identifying your target audience is the first step in getting to know them. Once you get to know your audience, they’ll tell you what they need, what their pain points are. They’ll rank your content by engaging with the posts they find the most valuable or interesting.

By paying attention to what your audience loved this year, you’ll have a better understanding of what content to create moving forward. Understanding how to move forward means exploring your successes and failures. In order to harvest the successes of your marketing efforts this year, you’ll have to take the time to examine what does or doesn’t work for your audience.

Are you struggling with not understanding how to use social media for your business?  Not sure when to post, how to post, or what #Hashtags even are? Over a 3-month period, we will develop a Road Map of exactly how to use social media for your business. During our Quarterly Strategy Road Map period, we will work on ads, reporting, creating posts for higher engagement, and breaking through fears and frustrations regarding social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Celebrate Your Social Media Marketing Goals

At the beginning of this year, did you commit to getting on social media? Being more present on Facebook (or Instagram, or YouTube)? Did you decide to be more consistent with your posting or more present for your audience?

Whatever social media marketing goals you set for yourself this year, it’s time to honor what you accomplished and celebrate your social media wins!

Branding & Messaging

Is your messaging on social media the same as it was at the start of the year? In the last six months, has your market, audience, culture or team shifted? Taking a look at your brand and your vision for your business and company culture is important for staying relevant and on brand. It’s common for a small business owner to become so focused on getting the work done that they stop being intentional about what they put out in the world.

If you are regularly updating and staying on top of your messaging on your website, when connecting in-person, and on your social media channels – then it’s time to celebrate!

Channels & Platforms

When was the last time you did a social media audit? Do you know which social media channels are performing better than others? Do you know why you are seeing success on one platform but no progress on another? Take time right now to evaluate your time, money and efforts so that you can focus on what works. Share what you’ve learned or what’s working for you on social media. Your audience may resonate with this process, have some advice for you to tweak things and be better, or may be eager to learn from your efforts.

Engagement & Community

One of the hardest things for most small businesses to achieve on social media is engagement. What goals did you have for social media engagement at the beginning of the year and how is that working out for you now? Perhaps it’s time to spark a culture of engagement on your social media channels by starting meaningful conversations, sharing your new ideas or direction, or educating your audience on what is and isn’t working for your business right now.

Brands who are open about their successes and their struggles bring an air of authenticity to social media that people crave. Be brave and celebrate your wins (and your failures) publicly so that meaningful conversations are being had on a regular basis.

If you have made progress at all so far this year on social media, then pat yourself on the back! That means social media marketing has the potential to help you build your brand and grow your business. It’s easy to focus on what doesn’t work but often that leaves business owners hopping from one marketing method to another and getting disappointed in the lackluster results. Success in social media is a marathon, not a sprint, so it’s important to pay attention to what is working and build on that success.

Sharing your successes on social media can be SO beneficial for your small business. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Using Testimonials in Your Social Media Can Build Your Business

Testimonials are gold to showcase how well someone appreciates your product or service. Popular sites for recommendations and reviews include: LinkedIn personal accounts, Facebook Business Pages, and Google My Business. Other sites are out there that we don’t currently endorse for a variety of reasons not be shared here.

When someone takes the time to write out a recommendation, you can hear the intentional selection of words. Give them a template to use or some clear, simple directions to follow to get testimonials that make a bigger impact. The easier you make the process or request, the more likely you’ll get a positive, quick response. You don’t want to end up in someone’s to-do later list or folder.

Here are some examples we use when asking for feedback.

Examples:

Thank you for working with me the last few months on your social media!

Would you mind taking a moment to recommend my work with you on the             ?

Would you mind taking a moment to recommend my work with you on XYZ?

Looking for details on:

– How I teach?

– What we did on the XYZ?

– Was the information at the right pace?

– How you felt when you started?

– How you felt when we completed?

– What you look forward to implementing?

– Ongoing support for XYZ?

– Would you recommend me to others?

I would love your support. I am seeking recommendations in Facebook, Google and LinkedIn. Here are the links:

 

Make certain you give them the actual links. To encourage people to respond quickly, you want to make the process as easy as possible.

If you don’t want to overwhelm them with all the links at once, switch your focus each quarter to boosting your recommendations on one of these channels. Perhaps you focus on Facebook the first quarter, Google the 2nd quarter, and LinkedIn for quarter three. Take a break off for the holidays and start the cycle all over again in the new year. Whatever works best for you.

Regardless of the platform, repurpose those testimonials by also posting them on your website and sharing them in your social media channels. We commonly create testimonials graphics for our clients and share them on their social media to get more reach with this amazing feedback!

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How to Stay Busy in Your Business During Slower Seasons Using Social Media Marketing

In the 15+ years of running The Social Media Advisor, I’ve had plenty of conversations with small business owners about summer and how their work tends to slow down in the warmer months. Whatever time of year happens to be your slow season, there are still ways to put your business out there, front and center, and earn new business.

Here are some of our best ideas for staying busying and getting new leads using social media marketing:

Dive into Video

Whether it’s going live on social media, or filming videos and posting them later, video is still an important aspect of any businesses’ content marketing strategy. People may be less likely to attend business functions during the summer, but they are still scrolling their favorite social media channels. If you haven’t dived into video yet, your slow season is a great time to start.

Social Advertising

If you are creating and sharing great content, and you’ll know it’s great content when your audience engages with it, then the next, logical step is to put money behind that content using social advertising to ensure that more people in your target audience get to see your marketing efforts.

Connect, Connect, Connect

Even when in-person networking opportunities slow down, you can always find virtual or online groups to meet new people and businesses. Websites like Eventbrite or Meetup have connection events being posted every day. People can’t do business with you if they don’t know who you are. Part of running a business is taking time to connect with others in your community so they can grow to trust you and want to work with you.

By intentionally posting videos and running ads during slower months, you can easily support the efforts you are doing through the use of newsletters, phone calls, handwritten notes, and attending networking events. If you are finding yourself moving slower, plan to increase your knee to knee activity by having virtual or in-person meetings with more people and share your experiences with that meeting online.

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2020 Clere Communications / The Social Media Advisor