How to Become an Influencer in Your Industry Using Social Media

My guess is there are at least a couple of people or businesses you follow online and look forward to when they go live, post content, or schedule times to connect with their audience. It could be someone as big as Oprah or a small, local business where you enjoy spending time or shopping. Whether it’s a coach, an expert, an entertainer, a podcaster, or an author – we all have a list of people we enjoy following and connecting with online. These individuals are called influencers and influencer marketing can be a highly profitable model for your business.

What is an Influencer?

Influencer is a popular term, basically labeling you as the expert that people think of first, in your industry. As an influencer, your audience will look to you for tips, ideas, value-added education, and connection. They will rely on you to provide timely support, engaging responsiveness, and thought leadership in your field. It used to be that becoming an influencer required that you had hundreds of thousands of followers, but it turns out now that even a small audience works if they are engaged and look forward to your online presence.

Social Media as a Gateway to Influence

One of the major reasons that digital marketing is so popular is because, in an online space, the potential for audience growth is boundless. In-person networking can be profitable but it will never scale the way a successful online marketing campaign can. Since online influence is so much about connecting with people, social media marketing is the ideal tool for building influence and growing a massive audience. People are already on social! You don’t have to convince them to sign up or join, they are there already. Billions of people log into social media platforms every day. This means the potential to use social media as a platform for your message is immense. The challenges lie in getting the attention of your audience and convincing them you are someone worth following.

Courageously Consistent

Influencer marketing is incredibly successful and there are multiple streams of income that may develop from getting that bigger audience, outside of your normal products and services. Everything from affiliate marketing to sponsorships to membership groups opens up when your audience expands.

However, to become an influencer on social media, you are going to have to commit to two extremely important efforts… consistency and presence. To keep your audience engaged, and to maintain their trust, you have to be consistent. Many small business owners have good intentions but just aren’t making their social media a priority on a consistent basis. If you promise your audience that you are going to go live every Tuesday at noon… well, that’s exactly what you have to do. When building influence online, the people who follow you will notice when you don’t show up. Do that enough, and you’ll lose them.

The Power of Presence

The second commitment you’ll need to make is to be present. Social media marketing is not a post it and come back in a week type of project. This is especially true for business owners trying to build their audience and influence online. The more present you can be, even when your audience is small, the more loyalty you will earn in return. This doesn’t mean you have to be tuned in 24/7. Schedule 15 or 30 minutes a day to engage with other people online and start/participate in conversations. That will go a long way in building your influence and social proof.

Influencer marketing isn’t for everyone. It does take a certain level of passion for creating and building relationships online to be a successful influencer. You can find success with social media marketing without making becoming an influencer an end goal. Some super successful businesses on social may find that they stumble into becoming an influencer just due to the size and engagement of their audience.

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 

 

How to Grow My Business Using Social Media

Small business owners know there is value to be in had in social media marketing. However, they either aren’t certain how to get started or the attempts they’ve made in the past just haven’t worked for their business. Often, this is because the approach used is no longer effective. Social media has evolved quite a bit since the early days of Facebook business pages and massive organic reach and it’s no longer a simple task of ‘post it and they will buy.’

The most effective companies on social media today are building community, telling amazing stories, connecting with their audience, and using their reputation and influence to make a bigger impact.

Here is our best advice for setting up your social media marketing for success:

The Power of Storytelling

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”
Jay Baer

People are so tired of being sold to 24/7. You can’t turn on a device or round a corner without a marketing message being pushed at you from somewhere. It’s not that marketing is the problem. We all have money and we are consumers. We spend that money with businesses we want to work with. The issue is most companies, especially smaller businesses, make their marketing about them – their company, their product or service, their features, their expertise and experience. And, honestly, that reads like a resume. It’s not inspiring nor does it grab anyone’s attention in a positive way.

Human beings are drawn to stories. Throughout the ages, we’ve used storytelling to craft our personal experiences. Stories will draw your audience in and keep them around. The biggest secret when it comes to using storytelling in marketing is… make the story about your customer. That’s bound to get them to pay attention.

Know, Like and Trust

“We don’t do business with companies. We do business with people.”
Simon Sinek

Unless you are already a large, well-known corporation, today’s modern consumer gravitates towards someone they can trust. There are rare, few businesses that offer a unique product or service that can’t be found anywhere else.

I bet that you have plenty of competitors in your area. How does a client or customer narrow down their choices?

It’s all about reputation, credibility, and trust.

A lead’s decision-making process often involves asking some of the following questions:

  • Who do I know that offers what I need?
  • How do I know them?
  • What are other people saying about them?
  • What do I already know about them?
  • What sort of relationship do I have with this company?
  • Can I trust them to provide quality work for an acceptable price?

When putting together a social media marketing strategy, it’s essential that you are addressing these questions. How do you reach your audience so they can get to know you? What content can you create that will grab their attention and encourage them to engage with you so they can grow to like you? What can you do to build the relationship and your professional credibility so they begin to trust you?

Social Proof & Influence

“When you say it, it’s marketing, when your customer says it, it’s social proof.”
Andy Crestodina

Social media is more than just a tool for marketing your products, services, and offerings. It’s also the place people go to vet influencers and businesses. They use it as a search engine and a research tool before deciding whether or not to sign up or sign the dotted line. There is also the ever-so powerful method of having conversations with others to help make a big decision – such as signing up for your program, service, or offer.

However, if your brand is nowhere to found on social media then leads can’t do that research, have those conversations, or make that decision to pick you over your competition. This is especially true if you have no website or a website that just isn’t robust enough to persuade and influence traffic. (That’s if you can get people to find your website at all!)

Social proof is more of an outcome than a process. The more visible you are online, the more social proof and influence you generate. This brand awareness and accessibility are important for staying top of mind, connecting with your leads and customers, and generating credibility for you and what you do.

As you can see, success on social media marketing is SO much more than simply posting your monthly special or sharing someone’s inspirational quote. Any business under-utilizing this amazing marketing tool often find they also experience under-whelming results for their efforts.

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 

Top 3 Things People Don’t Love About Social Media Marketing

It’s no secret that people are becoming disillusioned with social media. This actually has much more to do with the way people use the social media platforms than it does with how the channels are actually structured. The owners of these platforms want you to have a good experience because, otherwise, you won’t return. However, there are ways people and businesses are currently using social that are ruining it for folks.

Here are the top 3 things people don’t love about social media marketing:

Being Sold

There’s nothing more annoying today than having a complete stranger come at you with a sales pitch. Whether it’s online or offline, we are savvy consumers and know how to locate what we need, when we need it. That makes it challenging for business owners seeking new customers for their product of service. Social media, in particular, was not created as a platform for consumers to find new ways of spending money. It was created to help people connect and build relationships.

Does that mean you shouldn’t be selling on social media? Absolutely not. It simply means that the way you sell to people online should start with connection, building relationships, and establishing trust first. Once people start to know, like and trust you – they’ll want to know what you do and how it will help them.

Lack of Connection

Many businesses are on social media today because they have been told they need to be, but aren’t actually using social to engage with and connect with their audience. Posting for the sake of posting – and then complaining that you aren’t getting any business – is based on the misconception that you can simply post and get results. Social media users follow you because they want to consume great content while connecting with real people.

No Transparency

It’s well-known that people are often posting the best version of themselves on social media. However, social media users are looking to connect with, and build a relationship, with the person behind the brand. Otherwise, there’s no reason to hang out or engage with the content on your page. They don’t want just the most polished version of you – they want to relate with the struggles, setbacks, and failures – and the lessons learned – just as much as they want to consume the good stuff. Also, social media users can spot a fake a mile away! Just be the real version of you on social media and the right people will follow, literally.

Understanding why people dislike social media marketing will help you, as a brand, develop content and a social media presence that actually attracts people. Stop paying attention to what other people are doing and start building genuine relationships online. You’ll find that this method works 1,000x better than just posting and hoping for the best.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Things You Should Have in Your Social Media Editorial Calendar

Don’t just fly by the seat of your pants with your social media marketing. It’s imperative that you create an editorial calendar. To remain consistent, and not feel stumped on a daily basis about what you should post, this schedule is a game changer. Everyone’s editorial calendar for social media will be different, but there are some things we recommend strongly for businesses building their social media presence.

Original Content

The most successful social media strategies include original content from the company or brand. This means commitment to weekly, bi-weekly, or even monthly content creation. Whether it’s a blog post, video(s), or podcast creation, the highlight of any social media strategy is sharing and repurposing your own content. Once you have created that bit of content, you can repurpose it into quotes, tips, and other snippets – making this original content the foundation or focal point of your editorial calendar.

A Strategy

Just posting for the sake of posting will help you with consistency but if you don’t know what you want your audience to do next, neither will they. Regardless of what content you create and share, know what your call to action is, where you want to direct traffic, and be clear with your audience on what action you’d like them to take next.

There are multiple calls to action you can use, such as:

  • Join my newsletter list.
  • Download my ebook / checklist / PDF
  • Sign up for a discovery session / consultation
  • Subscribe to my YouTube channel
  • Visit my website
  • Contact me if find out more

The more you have, the more you can switch up your content and be intentional each month about growing your audience, building your list, or converting leads into customers. A variety of options also keeps your content from getting stale.

Promotional Posts

The 80/20 rule of social media marketing means that 80% of the time you are sharing educational, inspirational, motivational or entertaining content and you are only straight-up promoting your company 20% of the time.

However, you are on social to grow your business so that 20% is important. Remember to showcase the benefits of purchasing your product or service, not the features, as the benefits are what cause people to convert.

If you don’t have an editorial calendar yet, or the thought of creating one overwhelms you, check out this blog post on building your editorial calendar.

If you’d like to team up with a social media marketing agency that’s been providing results for over 15 years, contact us here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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