Tag: Networking

Celebrate Your Networking Goals

Did you set goals for your networking efforts this year? If you want to get the most out of the time you spend networking for your business, it’s essential that you set goals for your efforts. In fact, we wrote all about setting networking goals here.

When you celebrate your wins on a regular basis it helps with confidence, positive thinking, forward momentum, and motivation. Knowing you on the right track with your efforts and that, even when things are tough you are achieving your goals, is a small business success technique.

Identify Your Personal Wins

Midyear is the perfect time to evaluate the various networking groups you participate in. Have you met any of this year’s networking goals? If yes, then celebrate your progress! It takes time and effort to participate at a level where you start seeing true results so, if you are, congratulations! Taking time to honor these small successes gives you the opportunity to evaluate what is and isn’t working, as well pausing to recognize the benefits of all your hard work.

Group Accomplishments

If you are struggling to identify any individual goals you’ve met with your networking groups so far, perhaps there are group accomplishments you could celebrate instead. Has the group grown this year? Did it pivot in an impactful way? Has attending the meetings helped you build an audience or a tribe? Most businesses join networking groups to find clients and make money but there can be other results from attending these events that may benefit your business.

Invite Others

Once you know that you have found a beneficial networking group that is helping you achieve your business goals, one way to celebrate is to share the group with others! Your audience will be motivated by your success and bolstering the group could bring additional benefits your way.

If you did select goals for business networking this year, now is a great time to pull out those goals and do a self-evaluation of your progress. Can you celebrate any networking wins right now?

Sharing your successes on social media allows others to connect with you, build rapport with you, and become motivated by your progress. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Setting Goals with Your Networking

I’m a big believer in the power of networking to grow your business. However, having overdone this myself, I also know how important it is to be intentional about where you network, how often you network, and how to get the most return for the time, energy, money, and effort spent. Here are some things to think about as you are planning your networking strategy for your small business this year.

Timing

Before you start making big plans to get out there and meet people this year, take some time to really think about how much you can handle. It’s easy to burn yourself out on networking everywhere, making this a less effective strategy for your business than it could be if you approach it realistically.

Where in your calendar do you have wiggle room to attend networking events? How often can you realistically be away from your business without it suffering? Are you an introvert or an extrovert? Your energy will be impacted differently, depending on your answer to that last question.

Before you seek out the right networking groups, be certain you have an idea of what you can handle. This will help your networking efforts be more successful. Then you can jot down your networking goal of attending X number of networking events each month.

Picking the Right Group

Just as important as factoring in your time and energy, find the right group(s) is essential. There are plenty of options available from large, national groups to local meet-up opportunities. Each group will have their own schedule, leadership, costs, and set of rules to follow. Some groups are more formal with lots of expectations and rules because they are dedicated to getting results for their members. Others are quite a bit more informal with less rules and little to no cost, but your return on your time can vary. If you aren’t sure which networking groups to try this year, visit a few. Also, ask around. Other small business owners you know will probably have recommendations on groups they love to network in!

How You Network

Turns out that people approach networking differently. There is a traditional way of meeting and connecting with people and that works because it doesn’t surprise anyone. It’s expected that you offer to go on a coffee date or phone call to get to know one another better. In some groups, you are required to do a few of these each month. However, as networking progresses, people are finding that being generous, listening, be specific about their ask (instead of just delivering an elevator speech), and creating an easy way for people to say yes to you may be more effective than setting up a ton of get-to-know-you meetings. As you are identifying your networking goals, take some time to get creative and find out how you can stand out and do things differently as a networker.

Being Intentional

I’ve found, from talking to other businesses who regularly network, that it can be quite effective to set goals for each networking event. A tough goal to reach is to sign up 2 clients at each event. There are a lot of variables involved and most people need a chance to get to know you better and build trust before they are ready to sign up for your product or service. A reachable goal, however, could be to introduce yourself to 3 new people at each event. It could also be to arrange 2 coffee dates a month. How about practice your pitch 5 times this month? By getting intentional with what you want to accomplish, you can walk away from each networking event knowing that you are making progress towards your networking goals for the year.

I love networking. I truly consider it one of the most valuable tools in my business-building arsenal. I love networking so much that I now manage my own chapter of WEBO in Southeast Denver. If you are seeking a group of passionate, motivated women entrepreneurs and business owners on this side of town, I hope you’ll check us out here.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearningIsAwesome – Roundtables & Masterminds


We all know that networking is vital to any business but did you know that it is even more important to network with people outside of your industry? Expanding your networking to professionals in different industries opens up a new world of knowledge and insight that you might not otherwise get. These professionals might have insight on things you are currently experiencing in your work, or may experience in the future. We recommend having monthly roundtables with professionals from different industries and here’s why:


Share Your Successes
It can be hard to share successes with professionals in the same field as you because of jealousy or competition.  If you share your professional journey with an expert in a different field, they can understand and relate to your happiness. When you collaborate with other professionals, you create a professional relationship centered around supporting one another and celebrating when success arises.


Collaborate on New Ideas
Sometimes it takes an outside perspective to shed new light on a project or idea. It’s easy to get so stuck in your own industry that you aren’t able to see the overall impact of a new idea. Someone in a different professional field can offer the fresh perspective you need to fully develop your new idea (better yet, maybe they have an idea you’ve never even thought of!).


Give Referrals to Other Industries
By meeting experts in different fields, you can learn more about what they do and maybe even refer their services to your friends and families. Networking referrals don’t work very well when you only know professionals in your field because you don’t want to refer someone to your competition. By meeting experts in other industries, you can have a more rounded and holistic referral group and get more referrals in return.

Getting insight from a mastermind of professionals in other industries by sharing in monthly roundtables is a great way to expand your knowledge and enhance what you can offer to your clients. Do these work for you? Have any experience in peer groups, masterminds or roundtables? Tell us how they helped you #BeAwesome with your work!
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#LearningIsAwesome – Why You Should Attend Events & Conferences

You’ve been invited by your coworkers to another event or conference and you’re not sure if you should go. Those events can be dull or even just awkward when you are forced to meet new people. However, going to an event or conference can be one of the best things you can do for your career, education, and social circle. Here is why we think you should say yes when invited to an event or conference:
Networking Will Expand Your Job Opportunities and Social Circle
Remember when you were in kindergarten and you met your best friends on the playground from just starting up a conversation and deciding you were automatically friends? Meeting and connecting with people seems to be a lot harder nowadays. As hard as it may be to approach a stranger and strike up a conversation, you will be thankful that you did. You may meet someone who is looking to hire in your field or someone who you really connect with. Even if they don’t end up being suitable to add to your client base, they could be a great power partner to collaborate with and expand your reach. The possibilities when it comes to making new connections are endless!
You Will Learn About all of The Latest Innovations
Conferences are an excellent time for companies to show off their newest gadgets and it is a great opportunity to learn about technology that you may eventually need to use in your work or personal life. You can watch as many Youtube videos as you want, but you wont learn nearly as effectively as when you are surrounded by likeminded and interested people. Staying on top of the trends in your industry will help you become an expert in your field and people are drawn to influencers and experts.
You Will Learn About Yourself
When you attend conferences and invest in yourself, you will learn a lot about yourself as well. Throughout workshops you may learn that you actually have a skill for what is being taught. You will learn that you are great at meeting new people and wish you had been doing this a long time ago to expand your professional network. You may even learn that you love public speaking and would like to lead and host an event by yourself. When you try new things, especially when they involve meeting new people and gaining exposure to new ideas, you end up learning things about yourself.
Going to a business event or conference can be daunting but there are so many benefits to taking the plunge and going. Instead of psyching yourself out, go and see how much you learn.

And not to mention there may be some really good food and memorable conversation as well! Can’t wait to see you #BeAwesome and successful in these social settings!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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