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Tag: social proof

#RelationshipsMatter – How Does Social Proof Build Your Tribe?

When it comes to social media, there are lots of new and exciting terms out there. One relatively new term is social proof. You may not be familiar with the words, but you are familiar with the concept; think product endorsements, establishing authority, and word-of-mouth advertising. When it comes down to it, that’s all social proof is and it can help you build and expand your tribe. In fact, your tribe can also help you build your social proof.

Of course, people turn to you and what you post for a number of different reasons. For some, it’s about your product or services. For others, it’s about getting the opinion of a trusted authority. Also, there are those that it’s just because they like you or are your friend. While that all may sound pretty complicated, it really all boils down to social proof—people sharing information they like because it comes from someone they know and admire.

Marketers have known for a long time that having a good reputation and a strong brand can help you get sales. That’s why they depend heavily on product endorsements and positive customer reviews in advertising. The same is true for social media. When you gain a reputation for credibility and consistency, the people in your network come to trust you. Because they trust you, they trust your content, and they pass that content along to other people. And so it goes. That’s what engagement is, sharing, commenting, and reaching out.

So how can you use social proof to expand your reach and increase the number of people in your circle? There are lots of ways. Testimonials, case studies, personnel profiles, and telling stories can all work to improve your credibility and help people trust you. The same is true for the everyday interactions you have with the people in your social network world. The point is to involve the people you connect with in your everyday social media life. In short, strengthen your relationship with them. In turn, they will get the word out about you and your products and services.

When it comes to social media reach, you can never have too many people in your tribe. When you improve your social proof and cement your credibility, you’ll grow. The trouble is, it’s hard to do it on your own. The Social Media Advisor can help you get off on the right foot with a comprehensive social media analysis. They can help you grow both your tribe and the connections you have with the people who are already involved. Now is a great time to get started!

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#RelationshipsMatter – How Your Tribe Influences Your Social Proof

When you think about how you use social media, do you think of it in terms of your social proof? Social proof is a concept that refers to the phenomena of people taking their lead from others. Social proof works the way it does because it’s human nature for us to assume that if other people approve of a product or service, then it’s probably OK for us too. That’s why testimonials and case studies are popular and effective marketing tools.

With that in mind, consider the influence the people in your own social media community have on getting the word out about you, your products, and your services. When it comes down to it, your community, or tribe as we like to call it, is pretty important when it comes to your social proof.

Your tribe includes all the people with whom you interact. Of course, that includes your customers. But it also includes your employees, your business partners, your vendors, and anyone else who is essential in contributing to your success. How effectively you engage with these groups of people is vital too in communicating to others that you are a trusted and credible source.

Effective use of social media is all about engagement, and engagement is essential in communicating that you are a trusted and credible source. That’s where your tribe comes in. When they give you their seal of approval, they are making an impact on your social proof.

There are many great ways to create content that will engage your community and help to strengthen your social proof. Reviews, employee profiles, testimonials, and how-to videos are great examples. But no matter what the content is, you should strive for it to be positive, consistent, and carry a message that is in line with your objectives for your brand.

If you are having trouble deciding where to start when it comes to using social media to enhance your social proof, a good first step is to take an audit of your content and view it from the perspective of the members of your community. What message does it send? Does it communicate your authority and credibility? How effective is it in getting actual engagement?

An even better way to get a quick start is to take advantage of The Social Media Advisor’s Social Media Analysis. You’ll get the benefits of an outside perspective from someone who knows the business and can offer cost-effective, actionable suggestions for how you can make both short and long-term improvements. So what are you waiting for? Let’s make the most of your social proof!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialProof – What is Social Proof and How Do You Earn It?

If you’ve heard the term “social media influencer,” then you know what social proof is. Think about how you go about choosing a restaurant. How do you feel when you pull into the parking lot of an eatery and it’s empty? Chances are you keep on driving since you want to know that others are eating there. That is social proof.

How about testimonials and reviews? Yep – also types of social proof.

There are all sorts of scientific analysis that explore the meaning of the term, but we all know what it means. Social proof is simply following the lead of others.

While the term social proof is relatively new, the concept is not. Advertisers and marketers have been using it forever – think “Dentist recommended,” “AAA Rated,” as well as client lists. What’s new is the need for social marketers to pay attention to how they incorporate social proof in their overall strategy.

When you consider how difficult it can be to differentiate between all the different product offers that are available, it’s easy to understand why social proof is so important. Social proof, whether positive or negative, sets products and services apart.

Even search engines, with their heavy emphasis on engagement, demand that you take the concept seriously. Earning strong social proof will not only convince people to try your product or service, but it will also get you found in a sea of similar offerings.

Earning social proof is not easy. Think about it in terms of establishing a strong reputation: it doesn’t happen overnight. It’s not enough to create great content; you have to package it, convince your community to share it, and get the word out. Chances are you are already employing social proof in your online content and on your social media. You just may not have thought about it in those terms.

But do you know exactly how you are using social proof and whether or not it’s effective?

Luckily, there is a way to find out.

The first step is to take advantage of the FREE social media analysis offered exclusively by The Social Media Advisor as part of our discovery session. You’ll learn how to improve your approach to social proof and what you can do to make sure that you are getting found. Let us help you make the most of your social proof and improve your SEO.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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