Tag: social proof

#SocialProof – What is Social Proof and How Do You Earn It?

If you’ve heard the term “social media influencer,” then you know what social proof is. Think about how you go about choosing a restaurant. How do you feel when you pull into the parking lot of an eatery and it’s empty? Chances are you keep on driving since you want to know that others are eating there. That is social proof.

How about testimonials and reviews? Yep – also types of social proof.

There are all sorts of scientific analysis that explore the meaning of the term, but we all know what it means. Social proof is simply following the lead of others.

While the term social proof is relatively new, the concept is not. Advertisers and marketers have been using it forever – think “Dentist recommended,” “AAA Rated,” as well as client lists. What’s new is the need for social marketers to pay attention to how they incorporate social proof in their overall strategy.

When you consider how difficult it can be to differentiate between all the different product offers that are available, it’s easy to understand why social proof is so important. Social proof, whether positive or negative, sets products and services apart.

Even search engines, with their heavy emphasis on engagement, demand that you take the concept seriously. Earning strong social proof will not only convince people to try your product or service, but it will also get you found in a sea of similar offerings.

Earning social proof is not easy. Think about it in terms of establishing a strong reputation: it doesn’t happen overnight. It’s not enough to create great content; you have to package it, convince your community to share it, and get the word out. Chances are you are already employing social proof in your online content and on your social media. You just may not have thought about it in those terms.

But do you know exactly how you are using social proof and whether or not it’s effective?

Luckily, there is a way to find out.

The first step is to take advantage of the FREE social media analysis offered exclusively by The Social Media Advisor as part of our discovery session. You’ll learn how to improve your approach to social proof and what you can do to make sure that you are getting found. Let us help you make the most of your social proof and improve your SEO.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

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#AwesomeInSocial – Improve Your Credibility with Robust Social Proof

Influence and word-of-mouth are cornerstones to your credibility. This builds social proof. Social proof is the social pressure for consumers to purchase a product or service based on the reviews and influence of others. The more social proof you have, the more customers and clients you’ll gain. It becomes easier as the social proof increases.
But how do you gain a robust social proof?
You gain it through testimonials, ratings and reviews, influencer endorsements, media logos, certifications, subscriber counts, social connections, social shares, clients, and case studies.
Testimonials
A testimonial is a statement made by a customer or consumer that provides an objective viewpoint. This “outsider influence” is something you’ll see more of in this list. It’s important to note that testimonials involve stories about how your product or service bettered their lives in some way. It’s similar, but not the same, as reviews.
Ratings and Reviews
Think about the last time you purchased something online. If the rating was available, did you look at it? Did it influence your buying decision? Of course it did. And if reviews were available, you likely read a few of those as well. The scoring system of a rating is a powerful influence in social proof. A review usually accompanies a rating. The greater your number of ratings and reviews, the more power it holds over the viewing public.
Influencer Endorsements
Influencer Endorsements aren’t the same as testimonials. An influencer is a well-known person or business who has a heavy social media following. A mention of your business, product, or service can cause an instant rise in social proof. It’s a mutually beneficial relationship, as your willingness to connect with them builds their credibility. Keep in mind that their reputation is just as important as yours.
Media Logos
You’ve noticed these before, and likely didn’t realize it. “As seen on…” is an excellent example. It’s important to note, you can only use these media logos if you’ve actually appeared on their networks, in their paper, etc. Misrepresentation of your credentials will destroy the credibility you’ve tried so hard to develop.
Certifications and Case Studies
Certifications and case studies are professional endorsements of your credibility. They prove your expertise, and therefore increase your social proof.
Subscriber Counts, Social Connections, and Social Shares
All of these combined build a pressing need to go along with the crowd. Like reviews and testimonials, the more you have, the more you’ll gain. It may take five years to get 10k subscribers, but the next 10k could take one or less. The more influence you have socially, the more people accept your credibility.
Clients and Word of Mouth
Word of mouth is still as strong as ever. People are more influenced by those they know than those they don’t. If a happy client spreads the word about your work, social proof will naturally follow.

Now you know the best ways to build your social proof. Building momentum is key to successfully enhancing your credibility. Take the time to do it right, and you’ll be #AwesomeInSocial.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

#EducationMatters – Really Connect with Your Power Partners

Another relevant aspect of education is getting to know the businesses that refer clients and customers to you. These power partners are essential in meeting the needs of your customers.
But what, exactly, is a power partner?
A power partner is a company that isn’t direct competition but has similar client bases. This allows you and the power partner to refer clients to one another.
I’ve mentioned before that social proof is important and explained how team building is essential in your business. Referrals from your power partners are essential aspects of social proof. Why? Their customers and clients trust that your partners wouldn’t steer them wrong. The same goes for your referrals. When you suggest a power partner to a customer or client, you’re giving those power partners your personal stamp of approval. Your reputation is on the line so educate yourself on what, exactly, your partners can provide to your clients.
Remember when I said you don’t need to do everything on your own? You don’t have to be perfect at everything. If you get swamped with projects, doesn’t it make sense to know where you can refer clients when things get overwhelming? Not all projects will fall under your scope of work, and that’s okay.
Take the time to get to know your power partners. Where do their strengths lie? Keep tabs on how they’re doing and how stacked their schedule becomes. Also, make sure your power partners know what you do. This helps in their referral process as well.
Most of all, when you refer a client, let the power partner know they’re coming. It would be a great idea to build a tracking system for referrals. I say this for two reasons: 1. You can ask the customer/client how the connection went and 2. You can find patterns of behavior and cycles of customer/client needs that can forge a direct relationship with a power partner.
What do I mean by that? What if you are a marketing/brand consultant and one of your power partners is a web developer who specializes in building WordPress websites? Let’s say 75% of your clientele require website overhauls and 5% need new ones created. You refer them, of course, to your web developer power partner, but less than 25% of them actually convert. You and your power partner put your heads together and come up with a referral discount. Or you create a package deal in which you contract your power partner to do the web-end of the service. There are many other options out there. You’d be surprised how often that tiny collaboration can make all the difference in a successful business transaction.

A relationship between you and your power partners can weather storms greater than you ever imagined. The support network you build today can last for generations and is a genuine path for being #BeAwesome at what you do!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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