Tag: Content Marketing

Using Testimonials in Your Social Media Can Build Your Business

Testimonials are gold to showcase how well someone appreciates your product or service. Popular sites for recommendations and reviews include: LinkedIn personal accounts, Facebook Business Pages, and Google My Business. Other sites are out there that we don’t currently endorse for a variety of reasons not be shared here.

When someone takes the time to write out a recommendation, you can hear the intentional selection of words. Give them a template to use or some clear, simple directions to follow to get testimonials that make a bigger impact. The easier you make the process or request, the more likely you’ll get a positive, quick response. You don’t want to end up in someone’s to-do later list or folder.

Here are some examples we use when asking for feedback.

Examples:

Thank you for working with me the last few months on your social media!

Would you mind taking a moment to recommend my work with you on the             ?

Would you mind taking a moment to recommend my work with you on XYZ?

Looking for details on:

– How I teach?

– What we did on the XYZ?

– Was the information at the right pace?

– How you felt when you started?

– How you felt when we completed?

– What you look forward to implementing?

– Ongoing support for XYZ?

– Would you recommend me to others?

I would love your support. I am seeking recommendations in Facebook, Google and LinkedIn. Here are the links:

 

Make certain you give them the actual links. To encourage people to respond quickly, you want to make the process as easy as possible.

If you don’t want to overwhelm them with all the links at once, switch your focus each quarter to boosting your recommendations on one of these channels. Perhaps you focus on Facebook the first quarter, Google the 2nd quarter, and LinkedIn for quarter three. Take a break off for the holidays and start the cycle all over again in the new year. Whatever works best for you.

Regardless of the platform, repurpose those testimonials by also posting them on your website and sharing them in your social media channels. We commonly create testimonials graphics for our clients and share them on their social media to get more reach with this amazing feedback!

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Developing a Social Media Strategy for Marketing Your Business

Posting consistency on your business social media channels is vital. Consistency is one of the keys to success on social media. However, making sure you have a post up every day isn’t necessarily a social media strategy. If you’ve found that posting to social media isn’t producing the results you had hoped, it’s time to evaluate what you are posting and whether or not it’s the type of content your audience actually wans in their social media feeds.

When developing a social media strategy for marketing your business, these three tips are what we’d like you to focus on right now:

Organic Growth

In today’s social media world, there are really only two paths for growth on Facebook for small businesses. Organic growth is where you grow your audience on social media without investing in any platform-based advertising. By creating and sharing branded content, you attract like-minded individuals and nurture those relationships through social media engagement and posting valuable information. The best organic growth strategies incorporate community building – encouraging your audience to come back daily for connection and community.

Social Media Advertising

Once you know your content is working (because your audience is growing and engaging with your posts), it’s time to consider investing in social media advertising. For many industries, social media advertising is quite affordable and helps to draw new traffic to your channels. Once you know a post is doing well, boosting it can draw fresh eyes – people that may decide to follow your channel (growing your audience).

You can also craft ads using a targeted strategy to draw traffic to your website, landing page, newsletter sign-up, or other call to action area. These ads don’t necessarily have to start as original content in your feed. However, since you are sending traffic elsewhere this effort probably won’t result in an increase in social media followers on that channel.

Which method works best? It depends on your strategy and what marketing goal you are trying to reach. Are you trying to drive traffic to your new launch? Increase your Facebook followers? Build your email marketing list? Each effort requires a specialized advertising approach.

Analytics & Reporting

What you think makes a great post won’t always align with what your audience believes is valuable content. That’s why it’s important to track your data frequently, evaluating what is and isn’t working, so you can optimize your social media posts to gain even more reach and engagement.

Social media strategy is about building your audience on your social platforms. This is done with a consistent content marketing strategy and by boosting your efforts through paid advertising. A content marketing strategy is key to organic growth so creating original content (blogs, videos, podcasts) using monthly themes and then repurposing that content for sharing on social media comes first and is then followed up by boosting content that is doing well and creating ads to direct targeted traffic to what you are sharing.

Are you looking for social media training you can participate in, right from the comfort of your home?  Join others utilizing our 40+ video training series that you can participate in, at your own pace, from your home.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, FREE Ebook and regular new videos to support your marketing. Learn everything from creating the editorial calendar, to creating custom branded images, to the best use of hashtags, to paid ads and reporting by joining the Social Power Program.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanAhead – How to Select the Holidays for Your Editorial Calendar that Reflects Your Brand Culture

You’ve probably seen people, and companies, post holiday graphics on their social media pages. Often, it’s their way of wishing you a Happy New Year or getting excited about fireworks on the 4th of July with you. Sometimes, it’s a silly holiday involving food, or animals, or something completely nonsensical.

Why do businesses post holiday graphics on their social media pages?

Easy. People love them.

Your audience is inclined to engage with a holiday post because

  1. It’s fun.
  2. You aren’t selling them anything.

You are simply sharing a moment with someone else and you aren’t requiring your audience to take action. Not only will they be happy to like or comment on your post, if it’s done well, they’ll also share it with their audience.

This is good news for businesses trying to get around algorithm challenges. Why? Well, each time a follower engages with one of your posts, it’s telling the algorithm that they like that sort of content (and your page) and it should send them more of your content. That’s a win/win/win. You’re happy, the follower is happy, and the algorithm is being trained to deliver more content tailored to your audience’s interests.

Where can you go to find some options so you can make a plan for the new year to create posts around holidays that mean something to you?

There are lots of places to go, but we recommend DaysOfTheYear.com. This site is not only beautiful, it is also easy to navigate. You can see holidays based on today or a specific month. We like to go month to month and hand pick holidays that we think our audience will enjoy. It’s loaded with tons of good options and, if you set aside a couple of hours this month, you could have a list of holidays for next year ready to go!

Keep in mind that some holidays change so just because it’s on a specific day this year, it could be different next year. For example, if the holiday you chose is always on the 2nd Saturday of the month, you’ll have to come back and check each day next year in order to be accurate.

Don’t go crazy with the holidays either. One to five a month is more than enough. Your content needs to be about more than silly occasions. Also, keep your brand in mind when choosing holidays. Does it resonate with the business you are trying to build?

Happy hunting! We can’t wait to engage with your holiday content this year.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanAhead – How Monthly Themes Will Keep Your Content Fresh & Current

Our advice for 2020? Don’t wing your social media marketing!

There aren’t enough words to adequately describe how beneficial it is to start the new year with a social media marketing plan. One of the best ways to do that is to sit down and figure out a content theme for each month of the year.

Monthly Themes

For example, if you are a carpet cleaning business, your themes could look like this:

  1. Clean Carpets in Winter
  2. Babies Need a Clean Carpet
  3. Clean Carpets & Family Health
  4. Should You Invest in a Carpet Protector?
  5. How Often Should You Clean Your Carpets?
  6. Carpet Cleaning Tips for Pet Owners
  7. What’s Lingering in Your Carpet?
  8. What to Look for When Investing in New Carpet
  9. Carpet Cleaning Myths
  10. Getting Your Home Ready for the Holidays
  11. Putting Together a Household Cleaning Schedule
  12. The Benefits of Regular Carpet Cleaning

This simple list gives you a whole year’s worth of content to talk about on your social media platforms. We’d also encourage you to create original content with these themes such as videos, blog posts, or podcasts. Original content can then be repurposed into social media content (such as quotes and tips) and email newsletters.

If coming up with twelve topics is intimidating or hard, spend some time researching your industry online. Seek out publications, blogs, or other websites to get inspired and see what others in your industry are talking about. Check out last week’s blog on how to not run out of things to say in social media for more tips.

Weekly Themes

If you are ambitious, we’d recommend breaking this down even further. You can take your monthly theme and break that down into weekly topics.

For example, if you are a Reiki practitioner, you could have a month of content that looks like this:

Monthly Theme: Reiki Energy for Busy People

Week 1: Reiki for Stress Relief

Week 2: Reiki for Better Sleep

Week 3: Reiki for Focus & Clarity

Week 4: Reiki for Energy Boosts

Setting aside a couple of days a year to focus on being strategic about your content will ensure that you always have something to post for your social media marketing efforts. It will also keep you from repeating yourself too frequently or having stale content.

If you’d like help creating themes, or becoming more consistent with your social media marketing in 2020, let’s chat!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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