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Tag: Editorial Calendar

#PlanYourBusiness – Repurpose Your Content from 2018

You already know how important it is to create blockbuster content. You also know that it is not an easy job. That’s why you no doubt commit lots of resources to it.

Here’s a question for you, though. Do you have a plan for getting the most out of your existing content? If you’re like many of us, once you’ve clicked that post or publish button you wipe that particular item off the list. Instead of considering it done, why not queue it up to use it again? Yes – to get the most out of your content you should be repurposing it.

Repurposing content doesn’t necessarily mean you are recycling something old; it means you are taking something that works and giving it new life. Here are five ways to do just that:

Check your analytics – Before you get started, identify which items hit the mark. The most straightforward way to do that is by checking your analytics reports to see which content was the most engaging.

Try a new format – If you have identified a blog post that was popular or shared often, why not turn it into an email series, a video, an infographic, or a presentation? Of course, the proper format will depend on the type of information, but there are plenty of ways to repackage information so that it can find a new audience or reinforce the data to the existing audience.

Update and refresh – Perhaps the best way to use an old article or post is to update it with the latest statistics or give it a new perspective based on the latest thinking.

Bundle it – Have you ever thought of putting all the content you have on a particular topic into an e-book or white paper? Depending on the type of information you prepare, this may be the perfect way to offer it to your audience again. People love downloading free information and making it into a book may do the trick.

Repost it – In the content world we often hear the term “evergreen.” Evergreen content never gets stale. Identify content you have that is still fresh and simply repost it or put it on a different platform.

As you begin your planning for the New Year, make sure that you capture the value of your existing content by including repurposing on your to-do list. Not only will you make the most of what you already have, you are sure to generate ideas for ways to create new content that supplements what you already have.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – The Benefits of Themes (Daily, Weekly, Monthly)

Keeping marketing materials fresh can be a challenge. When it comes to social media, it can be all the more difficult since the landscape changes rapidly. Nevertheless, it’s essential that your content stays on-brand, relevant and timely. While that may sound like a tall order, there is a way to simplify the task of developing content — creating themes.

When you design a series of themes to use on a daily, weekly, and monthly basis, you provide yourself with a framework for your content. This enables you to focus on specific topics and to spread that focus across all the platforms you use. Focusing on specific themes can help jump-start your creative juices.

Before you start to develop a series of themes, remember that the most effective social media is consistent, engaging, and authentic. That means that your themes should work together with your entire business objective. It also means that you need to know who your audience is and what type of information will be most useful to them.

Before you start, take a quick inventory of:

  • Your audience: If you don’t know who your audience is then this is a great time to find out. Even the best content will miss the mark if it doesn’t target the right group.
  • What your goals and objectives are: For your content to be consistent and authentic, it needs to fit in with your overall messaging.
  • What tools you will use: Knowing how you will develop your content can help guide you in selecting themes that you can execute. It can also help you develop a plan for how to go about the job of actually creating the content.
  • What platforms you take advantage of: Each platform has unique requirements. Understanding how you will present the content can help you work more efficiently.
  • What your budget is: It doesn’t do much good to create a list of daily themes if you don’t have the resources to produce daily content. Be realistic about what your limitations are. Remember that you want consistency. If you only have time to post monthly, then be honest and open about it.

What themes are best for you will depend on your audience, your business, and your resources. Regardless of what your constraints are, focused themes can provide a valuable framework for developing your social media; they can jump-start your creativity and help you fully utilize each platform.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – Building Your 2019 Content Calendar

As we say goodbye to one year and wave hello to a shiny, fresh new one, it’s a great time to set about taming our wild and wooly world of social media. The best way to do that is by spending some quality time putting together our content calendar. If you are dreading this task, don’t!

Spending time now to create a comprehensive editorial content calendar will save you hours throughout the year and help you avoid those awkward moments spent staring at a blank screen looking for inspiration.

To get started on creating a comprehensive content calendar, take a few minutes to map out your strategy (yes, you are creating a plan to create a plan). Here five essential elements you should consider:

Your Audience

As a social media marketer, you know that it is critical that your content be consistent and authentic. To ensure that, you need to know who you are writing for. If you don’t know your audience take the time to find out more about them right now.

Your Goals and Objectives

Here’s that word “consistent” again. Your social media content should carry the same message that the rest of your content does and be consistent with your overall goals and objectives.

Your Timing

Should you post on a daily, weekly, monthly basis? That depends on what you want to achieve and how much time you can afford to spend, but it is something you should determine with a strategy in mind. Otherwise, you risk ending up with a haphazard approach.

Your Resources

Most of us have limitations on money, staff, and time. Balance your social media needs with the rest of the needs of your business and determine what your priorities are.

Your Platforms

Whether you use Facebook, Instagram, Twitter or other platforms is something you need to determine. Each platform has its strengths and weaknesses and is better suited to various populations and purposes. You may not need to be using all of these. Consider your audience and your resources and determine which is best for you.

Social media is a useful and powerful marketing tool but, left untamed, it presents an unpredictable set of challenges. You can (and should) control how you manage it. Dedicating a bit of time up front can save you a great deal of time down the road and ensure that you are not wasting your time.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#FreshContent – Monthly Themes for Your Content

A key challenge for social media managers is keeping the creative juices flowing. Even the most imaginative content developer can get caught in a rut from time to time. Fortunately, there are ways to avoid finding yourself stuck. One great technique is to set a monthly theme for your content.

The beauty of themes is that they provide you with a framework for your content and can help you narrow your focus. Even if even if you have no shortage of ideas, themes can help you stay on track so that you post consistently.

So now that you are sold on using themes, how do you get started? No surprises here, you create a plan! Of course, that’s easier said than done. No need to worry though. Here are seven steps you can follow to build a successful strategy for incorporating monthly themes for your social media content.

  • Assess what currently works – Take a look at which platforms work best for you now and the type of content that is getting the most traction. Remember that your objective is to get people engaged. You want to do more of what is working best.
  • Restate your social media goals – It is always helpful to remind yourself of your goals. If your primary objective for social media is to strengthen your relationships with your clients, then a customer appreciate theme is appropriate.
  • Think about your customers – What type of content will interest and help your customers? Do they need information on your products? If so, a monthly “how-to” theme will work well. Could they benefit from getting to know your company better? Try a monthly “getting to know us” theme.
  • Brainstorm – Spend some time documenting a variety of possible themes. Get your entire team involved. Each one will bring a different perspective to the task.
  • Prioritize – Once you have a good list, prioritize the topics according to your goals and what is likely to be most successful in engaging your customers.
  • Decide how you will measure success – Set some targets so that you’ll know whether or not your theme campaigns are working. Useful metrics can include shares, likes, follows, conversions or whatever works with the goals you have set.
  • Rinse and repeatEvaluate your campaigns periodically to see what is working. Revise your plan to strengthen the themes that aren’t quite hitting the mark.

Working with themes won’t just help you keep writing, it will help your customers know what to expect. They’ll appreciate your consistency and come to depend on you for insight, inspiration, or a smile. Themes also give you the chance to incorporate content that is unexpected. One month you may focus on a technical topic, the next you might express gratitude or profile a customer or employee. The point is, you can take advantage of themes to keep your content fresh, engaging, and fun. So get started with themes now!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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