Tag: Editorial Calendar

Top 3 Things You Should Have in Your Social Media Editorial Calendar

Don’t just fly by the seat of your pants with your social media marketing. It’s imperative that you create an editorial calendar. To remain consistent, and not feel stumped on a daily basis about what you should post, this schedule is a game changer. Everyone’s editorial calendar for social media will be different, but there are some things we recommend strongly for businesses building their social media presence.

Original Content

The most successful social media strategies include original content from the company or brand. This means commitment to weekly, bi-weekly, or even monthly content creation. Whether it’s a blog post, video(s), or podcast creation, the highlight of any social media strategy is sharing and repurposing your own content. Once you have created that bit of content, you can repurpose it into quotes, tips, and other snippets – making this original content the foundation or focal point of your editorial calendar.

A Strategy

Just posting for the sake of posting will help you with consistency but if you don’t know what you want your audience to do next, neither will they. Regardless of what content you create and share, know what your call to action is, where you want to direct traffic, and be clear with your audience on what action you’d like them to take next.

There are multiple calls to action you can use, such as:

  • Join my newsletter list.
  • Download my ebook / checklist / PDF
  • Sign up for a discovery session / consultation
  • Subscribe to my YouTube channel
  • Visit my website
  • Contact me if find out more

The more you have, the more you can switch up your content and be intentional each month about growing your audience, building your list, or converting leads into customers. A variety of options also keeps your content from getting stale.

Promotional Posts

The 80/20 rule of social media marketing means that 80% of the time you are sharing educational, inspirational, motivational or entertaining content and you are only straight-up promoting your company 20% of the time.

However, you are on social to grow your business so that 20% is important. Remember to showcase the benefits of purchasing your product or service, not the features, as the benefits are what cause people to convert.

If you don’t have an editorial calendar yet, or the thought of creating one overwhelms you, check out this blog post on building your editorial calendar.

If you’d like to team up with a social media marketing agency that’s been providing results for over 15 years, contact us here.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GrowYourBusiness – How to Build an Editorial Calendar for Your Social Media

Despite our best intentions, day-to-day responsibilities can push content creation to the bottom of the to-do list. Before you know it, you’re behind schedule and struggling to get caught up.

As if the stress from getting behind isn’t bad enough, an effective social media strategy requires not just top quality content, but also that it’s consistent. A good editorial calendar can help you plan your content and post the right amount at the right time.

When you break it all down, an editorial calendar is simply a way to organize your work. Sounds easy enough but how do you go about building a calendar that will help you get the job done? Here are six steps to building a great social media editorial calendar.

  • Think about your audience. The key to creating engaging content is knowing what’s right for your audience. If you don’t know your audience, then you should step back and learn.
  • Think about your goals. Different goals require different types of content. You’ll need a mix of content that is promotional, informational, and educational. What is most effective for you will depend on your business, your objectives, and your audience.
  • Budget time for planning: It’s not good enough to fit creating your calendar in where you can. Set aside time to create, monitor, and revise your plan. Whether it’s once a week, once a month, or once a year, treat your social media calendar with the same importance as financial planning.
  • Consider the requirements for each platform: Each platform has its own unique characteristics. What works best on Facebook may not work well on Pinterest or Twitter. That’s not to say that you have to create brand new content for each platform, but you will likely need to reformat it to fit the place where you are posting it. You should also keep the platform in mind when you decide how often to post.
  • Keep a master calendar: You don’t need a different calendar for each platform. In fact, keeping one calendar works best.
  • Put it in print: Once you have reviewed your goals, your audience, and the requirements of the platforms, put it in writing. Share your calendar with the other members of your team and stick to the plan.

In the long run, developing an editorial content system will make your job much easier. Not only will you have help if you get stuck for ideas, but you’ll also be able to assess what is working and what isn’t. To help you get started, take advantage of the FREE social media analysis that you’ll receive when you sign up for the Social Media Advisor’s Discovery Session. It will help you jump-start your effort and get you headed in the right direction.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – Repurpose Your Content from 2018

You already know how important it is to create blockbuster content. You also know that it is not an easy job. That’s why you no doubt commit lots of resources to it.

Here’s a question for you, though. Do you have a plan for getting the most out of your existing content? If you’re like many of us, once you’ve clicked that post or publish button you wipe that particular item off the list. Instead of considering it done, why not queue it up to use it again? Yes – to get the most out of your content you should be repurposing it.

Repurposing content doesn’t necessarily mean you are recycling something old; it means you are taking something that works and giving it new life. Here are five ways to do just that:

Check your analytics – Before you get started, identify which items hit the mark. The most straightforward way to do that is by checking your analytics reports to see which content was the most engaging.

Try a new format – If you have identified a blog post that was popular or shared often, why not turn it into an email series, a video, an infographic, or a presentation? Of course, the proper format will depend on the type of information, but there are plenty of ways to repackage information so that it can find a new audience or reinforce the data to the existing audience.

Update and refresh – Perhaps the best way to use an old article or post is to update it with the latest statistics or give it a new perspective based on the latest thinking.

Bundle it – Have you ever thought of putting all the content you have on a particular topic into an e-book or white paper? Depending on the type of information you prepare, this may be the perfect way to offer it to your audience again. People love downloading free information and making it into a book may do the trick.

Repost it – In the content world we often hear the term “evergreen.” Evergreen content never gets stale. Identify content you have that is still fresh and simply repost it or put it on a different platform.

As you begin your planning for the New Year, make sure that you capture the value of your existing content by including repurposing on your to-do list. Not only will you make the most of what you already have, you are sure to generate ideas for ways to create new content that supplements what you already have.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#PlanYourBusiness – The Benefits of Themes (Daily, Weekly, Monthly)

Keeping marketing materials fresh can be a challenge. When it comes to social media, it can be all the more difficult since the landscape changes rapidly. Nevertheless, it’s essential that your content stays on-brand, relevant and timely. While that may sound like a tall order, there is a way to simplify the task of developing content — creating themes.

When you design a series of themes to use on a daily, weekly, and monthly basis, you provide yourself with a framework for your content. This enables you to focus on specific topics and to spread that focus across all the platforms you use. Focusing on specific themes can help jump-start your creative juices.

Before you start to develop a series of themes, remember that the most effective social media is consistent, engaging, and authentic. That means that your themes should work together with your entire business objective. It also means that you need to know who your audience is and what type of information will be most useful to them.

Before you start, take a quick inventory of:

  • Your audience: If you don’t know who your audience is then this is a great time to find out. Even the best content will miss the mark if it doesn’t target the right group.
  • What your goals and objectives are: For your content to be consistent and authentic, it needs to fit in with your overall messaging.
  • What tools you will use: Knowing how you will develop your content can help guide you in selecting themes that you can execute. It can also help you develop a plan for how to go about the job of actually creating the content.
  • What platforms you take advantage of: Each platform has unique requirements. Understanding how you will present the content can help you work more efficiently.
  • What your budget is: It doesn’t do much good to create a list of daily themes if you don’t have the resources to produce daily content. Be realistic about what your limitations are. Remember that you want consistency. If you only have time to post monthly, then be honest and open about it.

What themes are best for you will depend on your audience, your business, and your resources. Regardless of what your constraints are, focused themes can provide a valuable framework for developing your social media; they can jump-start your creativity and help you fully utilize each platform.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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