Tag: Editorial Calendar

#PlanYourBusiness – Building Your 2019 Content Calendar

As we say goodbye to one year and wave hello to a shiny, fresh new one, it’s a great time to set about taming our wild and wooly world of social media. The best way to do that is by spending some quality time putting together our content calendar. If you are dreading this task, don’t!

Spending time now to create a comprehensive editorial content calendar will save you hours throughout the year and help you avoid those awkward moments spent staring at a blank screen looking for inspiration.

To get started on creating a comprehensive content calendar, take a few minutes to map out your strategy (yes, you are creating a plan to create a plan). Here five essential elements you should consider:

Your Audience

As a social media marketer, you know that it is critical that your content be consistent and authentic. To ensure that, you need to know who you are writing for. If you don’t know your audience take the time to find out more about them right now.

Your Goals and Objectives

Here’s that word “consistent” again. Your social media content should carry the same message that the rest of your content does and be consistent with your overall goals and objectives.

Your Timing

Should you post on a daily, weekly, monthly basis? That depends on what you want to achieve and how much time you can afford to spend, but it is something you should determine with a strategy in mind. Otherwise, you risk ending up with a haphazard approach.

Your Resources

Most of us have limitations on money, staff, and time. Balance your social media needs with the rest of the needs of your business and determine what your priorities are.

Your Platforms

Whether you use Facebook, Instagram, Twitter or other platforms is something you need to determine. Each platform has its strengths and weaknesses and is better suited to various populations and purposes. You may not need to be using all of these. Consider your audience and your resources and determine which is best for you.

Social media is a useful and powerful marketing tool but, left untamed, it presents an unpredictable set of challenges. You can (and should) control how you manage it. Dedicating a bit of time up front can save you a great deal of time down the road and ensure that you are not wasting your time.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#FreshContent – Monthly Themes for Your Content

A key challenge for social media managers is keeping the creative juices flowing. Even the most imaginative content developer can get caught in a rut from time to time. Fortunately, there are ways to avoid finding yourself stuck. One great technique is to set a monthly theme for your content.

The beauty of themes is that they provide you with a framework for your content and can help you narrow your focus. Even if even if you have no shortage of ideas, themes can help you stay on track so that you post consistently.

So now that you are sold on using themes, how do you get started? No surprises here, you create a plan! Of course, that’s easier said than done. No need to worry though. Here are seven steps you can follow to build a successful strategy for incorporating monthly themes for your social media content.

  • Assess what currently works – Take a look at which platforms work best for you now and the type of content that is getting the most traction. Remember that your objective is to get people engaged. You want to do more of what is working best.
  • Restate your social media goals – It is always helpful to remind yourself of your goals. If your primary objective for social media is to strengthen your relationships with your clients, then a customer appreciate theme is appropriate.
  • Think about your customers – What type of content will interest and help your customers? Do they need information on your products? If so, a monthly “how-to” theme will work well. Could they benefit from getting to know your company better? Try a monthly “getting to know us” theme.
  • Brainstorm – Spend some time documenting a variety of possible themes. Get your entire team involved. Each one will bring a different perspective to the task.
  • Prioritize – Once you have a good list, prioritize the topics according to your goals and what is likely to be most successful in engaging your customers.
  • Decide how you will measure success – Set some targets so that you’ll know whether or not your theme campaigns are working. Useful metrics can include shares, likes, follows, conversions or whatever works with the goals you have set.
  • Rinse and repeatEvaluate your campaigns periodically to see what is working. Revise your plan to strengthen the themes that aren’t quite hitting the mark.

Working with themes won’t just help you keep writing, it will help your customers know what to expect. They’ll appreciate your consistency and come to depend on you for insight, inspiration, or a smile. Themes also give you the chance to incorporate content that is unexpected. One month you may focus on a technical topic, the next you might express gratitude or profile a customer or employee. The point is, you can take advantage of themes to keep your content fresh, engaging, and fun. So get started with themes now!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#GetOrganized – Build an Editorial Calendar for Your Social Media Marketing

If you use social media for your business, then you know that content is king. You also know that in order to keep your followers engaged you’ve got to post on a consistent basis. Long stretches between posts can cause your community to lose interest. Posting too often can lead to your content becoming part of the background noise. The key is to strike the right balance between posting too little and posting too much.
 
With all our competing priorities and how quickly time passes, keeping up with a regular posting schedule can be a difficult challenge. Even when we start out strong it’s easy to get sidetracked. Luckily, there is a simple, time-tested tool that can help you stick with your plan – an editorial calendar. Use our five helpful tips for creating an effective calendar and you’ll be well on your way to successfully implementing your social media strategy.
 
Tips for Creating a Social Media Editorial Calendar
 
Decide the channels to post on and frequency. Take stock of the social media channels you use and determine how frequently you need to be posting. Determining the right balance can be tricky and you should be prepared to make adjustments as necessary.
 
Set aside time for planning. Allocate a block of time to create your master calendar. Once you have created your calendar, schedule time each week to review your calendar, make adjustments, and monitor your success.
 
Determine the type of content you’ll post and the quantity. Your content likely falls into types. For example, some posts are promotional, some are informational, others are purely for engagement. Decide how much of each type is appropriate for each of your channels.
 
Keep just one calendar. Keeping multiple calendars might sound like a great idea, but it actually makes it harder to keep organized. Save yourself some time and consolidate your editorial into one comprehensive tool that can be shared by the members of your team.
 
If you don’t have monthly themes, consider setting them. Having a framework for your social media can help you narrow down your posts and refine your plan. One strategy we recommend is using monthly themes to help you target your content. Your themes can be designed around whatever makes sense your for your business. For some people, topical subjects such as “how-to,” testimonials, or informational may work. For others, themes such as showing gratitude, paying it forward, or customer appreciate make more sense.

 
Exactly what your editorial calendar will look like is up to you. Creating a calendar that works with your current processes and makes your job easier will help you stay on track.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#MarketingTrends2018 – Coming Up with Blog Content for the Year

 

It’s hard to know just how many blogs there are out there. Some estimates put the number as high as 152 million. That’s a lot of blogs. So if there are that many blogs then it must be easy, right?
No question, it’s easy to start a blog. What’s not so easy is maintaining vibrant and creative content. When it comes down to it, most blogs aren’t all that effective when it comes to maintaining reader interest, attracting new customers, and engaging the community.
The reason that so many blogs miss the mark is that their content is unfocused and fails to support business objectives. Yes, it’s all about the content. But how do you come up with good content week after week? Here are five tips on ways you can spark those creative juices and develop engaging and consistent content.
  1. Create a plan: Your number one weapon in battling with blank pages is to develop a strategy for your content. That means mapping out what you want to talk about for over a period of time rather than coming up with your topics on an ad hoc basis.
  2. Stick with themes: Having a social media strategy that incorporates a series of themes can be a highly effective strategy for deciding on what to include in your blog.
  3. Build on your most effective content: Look back on what content has worked for you in the past and make it better. It’s ok to repurpose an old topic or resurrect something you haven’t talked about in awhile. Of course, you’ll need to take a fresh approach but if something caught your readers attention once before, chances are it will again.
  4. Talk with your community: Asking the people in your community what they want to hear about can be a great way to find your focus. Cast a wide net by including not just your customers, but all those with whom you collaborate.
  5. Tell your story: If you think about it, you’ll find that you don’t have just one story to tell, you have lots of them. From helping your customers get to know the people they interact with to helping people learn the best way to use your products, your back office is loaded with ideas for content.
Don’t look at the process of coming up with ideas for your blog as a task to be avoided. Instead, view it as an opportunity to learn something new, engage with your community, and have some fun. When you embrace the process you’ll be able to say goodbye to sitting in front of the monitor and staring at the dreaded blank page. In fact, you may even find yourself looking forward to it.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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