Tag: Relationship Marketing

Celebrate Your Client Retention Goals

Many small business owners set annual goals, but nowhere near as many make goals that relate to client retention. I think most people know by now that it costs more money to replace a client than to nurture and appreciate your current ones, but still businesses just don’t consider the importance of client retention efforts (often until it’s too late).

If you did set goals for client retention this year, take a moment to celebrate your thoughtfulness and follow through on those goals.

Then check out these ideas for client retention that you can implement this year:

Purposeful Partnerships

Have you been keeping your eyes open for possible collaboration opportunities with your clients? Teaming up and working on something together – whether it be a new launch or a community service endeavor – is a great way to celebrate your business relationship by creating something that makes the world better. Be certain to share your successes on your website and on social media.

Share Your Customer’s Success Stories

Hopefully, you have connected to your clients on social media already. If you are, then spend time each week reviewing their most recent posts, engaging with their content, and sharing their successes on your own social media feeds. It’s a fantastic way to show your clients that you appreciate them and what they do and shows your audience how dedicated you are to your clients at the same time.

Client Appreciation

The middle of the year is a great time to think about client appreciation, especially if you haven’t gotten around to showing your gratitude yet. This could look like many things:

  • Sharing how much you appreciate your client on social media.
  • Hosting an online or in-person appreciation event (promoting it through social media or creating an online group where everyone can connect and celebrate together).
  • Writing a handwritten note.
  • Sending a thoughtful gift.

It’s good to do something thoughtful, that puts your clients in the spotlight, at least once a year. If you haven’t had a chance yet, now is a great time to start planning how you will show your appreciation for their belief in you and your business.

Profits and your bottom line are important. Spreading awareness about your business is important. Finding new leads to keep your company growing is important. However, don’t take your attention away once a lead signs on the dotted line and becomes a customer. Client retention is one of the most important aspects of running a successful business. Solid client relationships will pay dividends in the long run and are worth celebrating often.

By celebrating your clients on social media, you are showcasing to your potential customers what they can expect when doing business with you. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How You Build Social Proof as an Influencer in Your Industry Through Social Media

What is social proof and why is it relevant to your small business?

Social proof is the moment when a lead, observer, or potential client comes across your social media marketing efforts and decides that you are a relevant, legitimate, trusthworthy source of information for your industry. We don’t get social proof just by deciding to become a business owner. It’s not automatic or guaranteed. There are things we must do to convince people that we know what we are talking about and are worth following.

Here are our best tips for building social proof so that you can become an influencer through social media:

Be Consistent

Many social media experts will tell you that it’s better to have zero presence on social media than it is to have an outdated or inconsistent presence. Why is that?

Because inconsistency sends a message to your audience that you aren’t available, you aren’t present, and you aren’t concerned about your followers.

It also makes you less relevant. Why follow your brand on social media when there are so many others maintaining an active presence?

Plus, inconsistency sends a message to the algorithms. The quickest way to lose traction with the social media platforms is to train them that you aren’t around. This means that your content isn’t as valuable and your posts will be shared less frequently.

Show Up (Both Offline and Online) 

If you are attending trade shows, workshops, conferences, or networking events – you should be posting pictures of yourself at the event, yourself with other brands or influencers, and keeping your audience updated on what you are doing to stay relevant, educated, and a mover or shaker in your industry. These sorts of posts create instead credibility and authority as your followers live vicariously through your business adventures!

Actually Influence Your Audience

Your audience is following you because they value your expertise and opinions. This means you should show up frequently, video is most effective, with recommendations for products and/or services, advice, industry news, and opinions related to your area of experience.

Whether you are teaming up with a power partner, becoming an affiliate for a product or service, collaborating with online or offline events, or simply being generous with your knowledge – influencing people means you have to stand for something.

 

Building social proof is as simple as making it a priority to consistently show up and build your authority in your industry. This automatically makes you more legitimate on social media while improving your ability to influence others. Being present, with a heart towards generous service and helping your audience as much as you can, gives people a reason to follow you, engage with your posts, and share your information with others.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How to Nurture Your Clients Through Social Media

As small business owners, we spend a lot of our time looking for and attempting to woo new clients to sign up for our product or service. Our current clients don’t often get the benefit of our attention once they sign on the dotted line.

Loyalty is not automatic, it is earned through interactions. A neglected client is a prime target for your competition. If you truly want brand loyalty, you have to earn it by making your current clients a priority by nurturing those relationships.

Engage with Them on Social Media

Do you follow your clients’ social media channels? If you don’t already, you should do that immediately. If you aren’t sure how to find their channels, I guarantee that they have them listed at the top or bottom of their company website. (Seriously, go follow them right now, we’ll wait.)

It’s not enough to simply follow their channels, however. You should also make it a priority to like, comment, and share their posts (as appropriate). Engage with the posts. Ask questions or start conversations in the comments. This is incredibly helpful for their social media engagement and they’ll remember your help.

Plus, the more you engage with them, the more they’ll naturally show up in your newsfeed – making it easier to keep up with your clients and engage with their content.

Communicate and Connect

Each social media channel has its own private messaging feature. Spend some time each month sending notes of appreciation through social media messages. This is another way to showcase your appreciation for your clients while staying top of mind in a positive, generous way.

If you come across, or create content, that you feel they will appreciate – go ahead and send them messages with links to the article, video series, podcast, or other content.

Don’t forget to invite your clients to join you at trade shows, networking meetings or other in-person events where you can introduce them to new people and get some quality face time in as well!

Checking In

We often only reach out to our clients when we have questions, problems, or when we are attempting to upsell them in some way.

What if you reached out, on a regular basis, just to see how they were doing? If you really want to nurture the relationship, use social media to invite your clients out to coffee, happy hour, or lunch so that you can connect in person.

It’s key that you DON’T use this time to try to sell them. The purpose is nurturing the client relationship.

It can feel awkward, or time-consuming, to call people regularly and impersonal to send out a bunch of emails. Connect with your clients on social media instead to attain a more personal way of nurturing your client relationships.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How You Build Trust with Your Vendors Through Social Media

As small business owners, we specialize in a certain type of product or service. It doesn’t make sense to try to become an expert on everything. Therefore, it’s wise to outsource areas of our business that we aren’t an expert in. These vendors become necessary to the running of our businesses. That makes it important to nurture these relationships and keep our vendors happy.

How can we build trust with these vendors using social media?

Testimonials

The best way to thank a vendor you are happy with is to go online and leave them a review! It can be tough to get good reviews in all the relevant places so if you want to go the extra mile leave a review on Google, Facebook, LinkedIn, Yelp and any other relevant channel.

Case Studies

When you are putting together case studies to post on your website and social media, don’t forget to include those vendors that helped make those projects successful. The SEO boost is nice and the gratitude from your vendor will make it a worthy endeavor. Share the case studies with your vendors. They will probably be more than happy to share that content on their own website and social media.

Share Offers

Another thing you can do to support your vendors is to pay attention to the offers, specials, discounts, and launches they are posting on their social networks so that you can share those deals with your own audience. With any luck, they’ll not only be super happy with that but they may feel reciprocal and share your offers as well.

Your vendors are easy to forget in the hustle and bustle of running your own business but these relationships are part of your success.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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