Tag: Relationship Marketing

#CustomerGratitude – What is a CRM?

To put it simply, CRM software is a tool that businesses use to track and nurture their relationships with leads and current clients. This is the best way to store and access all kinds of information on people including their contact information, notes, interactions with your brand, and more.

There are hundreds of different types of CRM’s available and each business is tasked with finding a system that works for their needs. There are plenty of features available, making a CRM an invaluable asset to organizing and running your company. Plus, it makes expressing gratitude for your clients much simpler.

How does a CRM help you appreciate your clients?

Automated Touches

We get it. You’re busy. It’s difficult to get the work done, sign new clients, run your business AND spend a bunch of time reaching out to your customers to let them know you’re thinking of them. While it’s not okay to automate all of your customer appreciation activities, the occasional email automation sequence is a good supplement when you’re swamped.

If one of the ways you like to love on your clients is to send them interesting and relevant content on a regular basis, your CRM could automate this process by allowing you to build a list and schedule those emails to multiple clients at once.

Personalized Communication

Just because an email is automated doesn’t mean it needs to look that way. Quality CRM software will offer you the option of personalizing the subject line so it looks like you crafted that email just for your client.

Store Valuable Data

With the right website forms, tied into your CRM, you can respond to leads quickly, personally, and efficiently as all the information will then be stored into your database.

Track What’s Important

Do you love sending out birthday cards or gifts? Get rid of the spreadsheet and plug those dates into your CRM! Track the client relationship from initial contact to the present moment with just a few clicks on your computer. Never forget an important conversation or date again.

If you are SOLD on getting started with your own CRM, we always recommend AllProWebTools. As a Certified Marketing Expert for AllProWebTools, you’ll have an expert by your side to answer questions and get you up and running in no time.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#CustomerGratitude – Customer Appreciation Tips

When small business owners talk about customer appreciation, the first thought that often comes to mind are gifts. While sending gifts can be a great way to encourage loyalty and appreciate your clients, it’s not the only method to nurture these valuable relationships.

Here are some ideas, outside of gifting, to help you become a customer appreciation superstar:

Staying Top of Mind

Out of sight, out of mind is not just an expression – it can easily become a reality. Being a business owner can be overwhelming and it’s way too easy to overlook loving on your people on a regular basis. However, not staying top of mind with your customers leaves the door wide open for another vendor or business to swoop in and take that opportunity to really build a solid, relationship. Loyalty and trust are earned and, if neglected, quickly transferred to someone else willing to put the effort in. This may mean finding a way to delegate some of the time-consuming tasks that are keeping you from being intentional and present with your clients.

Being a Giver

Being a giver isn’t just about gifts. Givers walk into the room with a heart of service, looking to support other people and make their day better. If there is always a tally involved for you to step up and give your time, energy or attention, then a mindset change needs to happen.

People are drawn to givers. Why? Givers don’t show up only looking to get something out of the experience. They don’t have the expectation that in order to give they must receive in return. There are no hidden agendas, spammy motives, or unfavorable conversations when you are interacting with a listener, a nurturer, or a giver. Anything you can do to show up for people with an intention to serve, will do wonders for you in terms of relationship building.

Invite Them Along

This technique isn’t as well-known but can be super effective if done in a generous way. If you have an upcoming event, function, or networking opportunity – this is a great moment to invite a client to come along with you and share the benefits! Not only is this a great way to give back, but it also sets you up to enjoy one on one time and get to know them.


As you look at each new year, ask yourself whether or not there are opportunities to collaborate with your clients. Can you throw an event together and both promote it to both your audiences? Can you team up on a project that will benefit you both? Collaboration is the glue that ties successful businesses together. No business is an island and your reach will be more expansion with there are more people working together.

Whatever you decide to do to appreciate your customers, just know that every touch and every conversation is building the relationship. Relationships breed loyalty, referrals, and word-of-mouth in ways that no other business connection can. Client appreciation is about more than saying, “Thank you.” It’s also about creating a connection that stands the test of time.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#CustomerGratitude – How to Show Your Clients Gratitude in Social Media

November is definitely gratitude season and while we always remember to showcase our gratefulness to our friends and family, don’t miss the opportunity to use this time of year to show your clients you appreciate them as well! When it comes to your social media marketing, showing client appreciation is both simple and impactful. Most businesses only send a holiday card (at best) this time of year so going above and beyond by talking about your clients on social media can really be a stand out way to nurture those relationships

Give Them a Shout Out!

Perhaps the easiest way to show gratitude for your clients on social is simply by giving them a shout out in your feeds. Feature them, talk about them, share their work with your audience – all of these are effective ways of demonstrating that you not only care about them as a client, but that you believe in what they do! Make sure you tag or mention them on your platforms so they get notified (plus your post will show up in their social media feed as well).

Engage with Their Content

If you aren’t doing this already, take some time to like and comment on their social media posts. Even better, share some of their best content with your audience as well. People tend to focus only on what pops up in their own feeds, but if your client’s content isn’t showing up – search for them and spend a few minutes each week engaging with them online. This is a great practice to start and then keep doing all year long. Both of your businesses will benefit from the social engagement exchange.

Share Their Offers

Businesses are scrambling to put together their Black Friday, Small Business Saturday or Cyber Monday deals right now. Show them you care by sharing their offers, deals and discounts with your people. Don’t forget to mention why you love their product or service!


Get creative and find a way to team up and collaborate on a project or a discount this holiday season. This is especially useful if your target markets are similar but can be a great way to get in front of each other’s audiences even if they aren’t. A public team up could greatly benefit both brands when the campaign is thoughtfully created.

As you can see, it costs nothing but a little time to show your clients love on social media this time of year. Client appreciation is a huge part of relationship marketing and building and growing your network and client list. We know you are grateful for each of your clients and now’s the time to show them!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#GrowYourBusiness – The Difference Between Relationship Marketing & Lead Generation in Social Media

Relationship marketing and lead generation are both highly successful social media strategies. And while both typically require an email address to sign up, that’s where the similarities end.

Relationship Marketing

Relationship marketing focuses on building customer loyalty and long-term engagement rather than shorter-term goals, like increasing individual sales. The goal of relationship marketing is to build strong connections between brand and audience that might lead to ongoing business and future referrals.

Strategy often involves the use of “direct response” campaigns that emphasize customer retention and satisfaction. This type of marketing strategy creates a bond with the customer through narrow market targeting, tailors offers to their customers, and usually demands a response that can be tracked by the marketing team. This typically requires an email address so that the company can contact the individual directly for exclusive offers, maintenance follow-ups, and unconverted leads. Relationship marketing is about the long-term value of a loyal customer and the connection that can be built beyond typical ads and generic sales promotions.

Value of Relationship Marketing

Acquiring new customers on a regular basis can be both challenging and costly. Relationship marketing helps alleviate that problem by creating long-term customer relationships that result in repeat sales (and often word-of-mouth referrals).

In addition, customers tend to have a higher lifetime value, a higher level of satisfaction, and greater brand recognition. Plus, brands spend less on marketing and advertising over the long term, as “buzz marketing” (or customers talking about your product) does the work for you.

Keep in mind, however, that the cost of acquisition can be steep in the beginning – in both time and money. Additionally, networking, which is not everyone’s cup of tea, is central to developing these long-lasting relationships.

Lead Generation

Lead generation is almost the polar opposite of relationship marketing. It focuses much less on building long-lasting relationships and instead aims to gain as many potential new customers as possible (and fast!)

Results are typically accomplished through newsletter sign-ups, opt-ins, giveaways, special events, and so on. Like relationship marketing, an email is usually required to turn leads into customers.

Value of Lead Generation

Lead generation allows you to create a huge amount of traffic to your business’s website, which will hopefully result in a higher conversion rate. A good lead generation strategy creates several different campaigns, targeting a different audience with each one. This ensures that your message gets seen by a variety of different prospects and each one will see your products as something that they “need.”

The end result? A fast-growing email list, customers that are genuinely interested in your product, and easy marketing.

Unfortunately, lead generation often comes with a high turnover rate and (sometimes) a sleazy, used-car-salesman sort of vibe.

Bottom line?

Relationship marketing and lead generation go together like peas and carrots. They both have pros and cons, but together they create an unbeatable marketing strategy.

The team here at The Social Media Advisor can help train your staff on the value of online lead generation and prospecting. If you’d like to take your company’s social media game to the next level, reach out today to learn more about our Social Power Program.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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