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Tag: Video Marketing

#GetOrganized – Adding Video to Your LinkedIn Updates

Without a doubt 2017 was the year of video on social media. In fact, by the end of last year, video accounted for 74% of all online traffic. If you need more evidence just look at your own Facebook, Twitter, or Instagram feed. There’s a good chance that you’ll see at least one video close to the top.

There’s a good reason for the push toward video. Success on social media is all about engagement and study after study has shown that when you use video, you hold users’ attention longer, get more shares, and ultimately more sales. When the product is you, video is just as important. That’s where LinkedIn comes in.

LinkedIn may not come to mind when you think of social media, but if you want to take the next step in your career orto simply find a new job, it could be your strongest tool. Using LinkedIn has long been recognized as one of the best ways to get the word out about your professional capabilities. Until recently, however, you were limited to posting comments, joining groups, and engaging with potential employers the traditional way. Now, however, you can showcase your talents and capabilities using video.

While it was a bit late to the party, LinkedIn has been working hard to catch up with other social media platforms when it comes to video. Late last year LinkedIn reinvigorated its video capabilities, and it has been running at full throttle to introduce its members to the benefits of using video in their updates.

Recording a video is simple, download the mobile app and record directly from there or you can upload a video that you’ve already recorded. Of course, it’s best to have a plan for what you want to say before you start recording, but the process is simple. Once you’re satisfied with your video, just upload it to your profile. You’ll be able to monitor whose looking and what they’re saying. Best of all, you’ll be able to set yourself apart.

LinkedIn may be relatively new to the video game, but it’s coming on strong. For now, it’s a resource only available for individuals, but it should be open for companies soon. In the meantime, make the most of it in helping to get the word out about your skills and abilities, even if you aren’t looking for a job.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

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#MarketingTrends2018 – Going LIVE with Regular Themes

2017 was the year of live video and there’s every reason to believe that the trend will continue through 2018. While the final statistics for 2017 aren’t yet available, it’s estimated that last year live video accounted for nearly 75% of all online traffic. YouTube surpassed 1 billion viewers, and 500 million people watched video on Facebook every day.
With numbers like those, it’s a given that video should be a key element in your social media content strategy. The problem is, how do you determine the most effective way to incorporate it? The solution – make it part of a weekly or monthly social media content theme strategy.
Let’s talk for a minute about social media content theme strategies. You may not have one. If not, the new year is the perfect time to start one. It doesn’t have to be fancy or complicated, just a roadmap of the type of content you’ll include each month across your social media platforms. By following a weekly or monthly theme for your content, you’ll avoid the trap of taking a scattershot approach and trying to be everything to everybody. Having a sharp focus will make it easier for you develop content and increase the chances that you’ll follow through on your plan.
The exact focus of your theme plan will depend on your goals and your industry but here’s an example. Say you’re an online seller of fitness products. January is easy since it’s time for fresh starts. For February, how about ‘showing a little love to yourself’? You get the picture.
Ideas on how to incorporate video are limited only by your imagination but here are a few ways you can get started:
Go live on Facebook
Whether it’s a product demonstration, a feed from a tradeshow or a behind the scenes look at how you do your work, Facebook is the perfect place to get started. Facebook also now gives you the capability of replacing your static cover photo with a video.
Create a video blog
Video blogs are a great way to establish your authority and engage with your followers. Covering an industry topic or fielding a common question are popular approaches.
Share Snapchat or Instagram Stories
You can use video to showcase a day in the life of your business or of a key team member.
Take Advantage of YouTube
Whether you use YouTube to go live or to act as a repository for your archived videos, this channel is rich with possibilities.

If you’ve never used live video, take some time to learn the basics, practice, and jump in. It’s no longer a matter whether or not you should use it, it’s a question of how. You’ll quickly find out that it’s not just your users that love it, you and your team will too. It gives you the chance to stretch your creative wings, think outside the box, and more fully engage with your community.

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#TechIsTheNewAwesome – Utilizing Live Video for Online Marketing

If you’ve been watching the trends in digital marketing, then you won’t be surprised to hear that video currently makes up 74%  of all web traffic. Just look at your own social media feeds and you’ll see lots of videos as you scroll through. And if you look closely, you’ll notice that they’re not just ads. There are videos of news stories, self-help information, humor and a variety of other content.
There’s a good reason for all that video: it works! It’s engaging, has been proven to make the message easier to remember, and those who see it tend to stick with the content longer. Forbes reports that by 2019 video will claim more than 80% of all web traffic. Video traffic is high across all platforms – video views on phones and tablets now account for about half of all traffic. As video has become more popular, more platforms are making it available to their users.

Facebook Live, Twitter’s Periscope, Instagram, YouTube, and Snapchat all provide easy ways to share video. And you don’t have to spend a fortune to produce it. Smartphones have made it easy for anyone to produce high quality live streaming experiences for their social media feeds.
If you haven’t been using video as part of your marketing strategy yet, you might be wondering how to make it work for your company. Let’s say your tech support or customer service lines have a question that is frequently asked. A live how-to session that explains the problem can give your customers the chance to learn more about the product and interact with your experts. Other ways to engage your audience include live streaming events that you sponsor, a “behind the scenes” look at your business, and inspirational testimonies by customers.
Of course, nothing is quite as simple as it sounds. If you grab the camera and just start broadcasting  without a plan, chances are you won’t get the results you’re looking for. You need to treat video like your other marketing initiatives: you need to choose the right platform for your business, craft the message you want to convey, learn about the tools and determine how you will measure success.
Take a look at how others in your industry are using video. If video isn’t widely used in your industry yet, check out leaders in other industries. Buzzfeed is considered one of the best at streaming, and brands like Starbucks and Mashable incorporate live video as part of their marketing strategy.

With a little homework and lots of practice, you can successfully weave live streaming video into your overall marketing strategy. Once you hit on the right formula for your business you’ll find that your customers are more engaged, your message is hitting the right points, and you may even have some fun.

Live video is one my passions. If you have an event coming up and would like to get some live coverage for your social platforms, give us a shout at The Social Media Advisor! Let’s show the world how AWESOME you are.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



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