Without a doubt 2017 was the year of video on social media. In fact, by the end of last year, video accounted for 74% of all online traffic. If you need more evidence just look at your own Facebook, Twitter, or Instagram feed. There’s a good chance that you’ll see at least one video close to the top.
There’s a good reason for the push toward video. Success on social media is all about engagement and study after study has shown that when you use video, you hold users’ attention longer, get more shares, and ultimately more sales. When the product is you, video is just as important. That’s where LinkedIn comes in.
LinkedIn may not come to mind when you think of social media, but if you want to take the next step in your career orto simply find a new job, it could be your strongest tool. Using LinkedIn has long been recognized as one of the best ways to get the word out about your professional capabilities. Until recently, however, you were limited to posting comments, joining groups, and engaging with potential employers the traditional way. Now, however, you can showcase your talents and capabilities using video.
While it was a bit late to the party, LinkedIn has been working hard to catch up with other social media platforms when it comes to video. Late last year LinkedIn reinvigorated its video capabilities, and it has been running at full throttle to introduce its members to the benefits of using video in their updates.
Recording a video is simple, download the mobile app and record directly from there or you can upload a video that you’ve already recorded. Of course, it’s best to have a plan for what you want to say before you start recording, but the process is simple. Once you’re satisfied with your video, just upload it to your profile. You’ll be able to monitor whose looking and what they’re saying. Best of all, you’ll be able to set yourself apart.
LinkedIn may be relatively new to the video game, but it’s coming on strong. For now, it’s a resource only available for individuals, but it should be open for companies soon. In the meantime, make the most of it in helping to get the word out about your skills and abilities, even if you aren’t looking for a job.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.