Tag: Social Media Training

Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Hire a Social Media Expert to Enhance Your Sales Team Processes?

Wouldn’t it be nice if your sales team supported your small business with its marketing, messaging, and social media efforts? Perhaps your sales team feels uncertain or lacks confidence representing your business online? Or, maybe it’s a free for all with your team members acting like lone rangers with no apparent knowledge of the business brand or targeted messaging? 

These are the moments where bringing in a social media expert to train your sales time comes in handy.

Consistent Messaging

There’s nothing worse for a brand than inconsistent messaging and this is a problem with an inadequately trained salesforce. A confused lead is one that doesn’t sign on the dotted line. If your team members are sending mixed messages, this is the first sign that they haven’t been trained on your brand and the proper messaging and appropriate channels and policies.

Brand Buy-In

As a business, it’s important that your brand and messaging is adequately communicated to every member of your team but, especially, with your sales team. Once your team is properly trained and they have brand buy-in, they become an additional asset for the growth of your company. 

Empower Your Team

An efficient and happy sales team feels confident in their ability to communicate with leads and customers both online and offline. By having an experienced social media manager train your sales team on best practices, policies, and potential pitfalls – your team is armed with the knowledge they need to engage and convert people into customers every day.

As a business owner, investing in sales training showcases the importance of constantly learning, as well as personal and professional growth. Celebrating education as a company will challenge your team to keep striving for their own personal best.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Do You Find Learning Social Media Frustrating?

We talk with businesses every day that are frustrated with social media when it comes to marketing their businesses. The time they spend on social media doesn’t feel productive or rewarding in any meaningful way. They hear all the bad press about social media as well and they often ask us whether or not the time spent posting on social media is worth it.

Is social media marketing worth it? Absolutely! However, it’s not as simple as posting and forgetting it. Social media marketing requires a solid strategy and a basic understanding of how it all works.

Sharing Content

Anything you share on social media is content. Unfortunately, too many small businesses waste their time online sharing content that someone else created. This type of content will earn you almost no attention, reach, or leads. AND when you share someone else’s content you are encouraging what audience you do to leave your page and go to someone else’s social media profile or website. That doesn’t sound effective, does it?

In order to be successful on social media, you have to create original content that is relevant to you, your brand, and your products or services. The whole goal is to get attention from strangers by share what you are doing in a compelling way so that you can convert these people into customers, right? Sharing someone else’s content will not accomplish that objective. Original content is the way to go!

Selling on Social Media

One of the tricks to being successful on social media is understanding that your audience doesn’t use social as a shopping channel. They aren’t logging in to be sold to 24/7. Yes, you can purchase things in a variety of ways on social media but since the audience isn’t there simply to be sold to – you must first work to get their attention and earn their trust. The way you show up on social matters. If all you are doing is posting about your sales, discounts, and promotions – then you don’t have an audience. That’s not why they are there!

The same goes for click-bait type of content. Clickbait is content utilizing creative ways to get people to click on a website. Click-bait is often misleading or dishonest in an attempt to get people to a webpage. It’s also a fast track to destroying trust in your business and will damage your brand. Savvy social media users know how to avoid click-bait and will scroll past promotional content if they don’t already have a connection with your brand.

If you approach your social media channel as a way of earning attention from your target audience, as a way of spreading awareness about your vision of your work, and as a way to build trust through establishing your own online community – who will turn into brand advocates – you’ll find that social media marketing works well. It’s a tool for connecting with people – not a sales tool. That connection will lead to sales but too many businesses skip it.

Annoying Spam

Since billions of people sign into their social media accounts every day, you can be certain plenty of them are trying to find ways to game the system and make money off strangers. Not everyone understands what does (and doesn’t work) on social and many don’t care. In the same way that your phone blows up with recorded voices talking about your car’s extended warranty, social media is a free tool making it quite appealing to scammers and spammers. This makes understanding how to use this tool relevant for people and businesses alike. You certainly don’t want to come off as a business that uses spam to get attention any more than you want to draw the attention of the scammers on the platform.

The bottom line is that social media can be frustrating if you don’t understand how it works, best practices, and what to avoid – but that doesn’t mean that social media marketing doesn’t work.

Are you looking for social media training you can participate in from the comfort of your home?  Join other small businesses, at your own pace, currently benefiting from the 40+ video training series included in the Social Power Program.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regularly uploaded new videos to support your marketing efforts. Become a social media expert by learning everything involved in social media marketing from creating the editorial calendar, to creating custom branded images, to use of hashtags, to paid ads and reporting and so much more. Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

3 Things Your Team Should Do to Support Your Social Media Marketing

Once you have a handle on consistently sharing your brand story on social media, it’s time to brainstorm how to encourage and incorporate every member of your team in supporting your social media marketing efforts. Marketing doesn’t have to be done in a silo. Everyone in your company can like, comment, share, and engage in online conversations around your brand.  

Here are some ways you can encourage your team to support your social media efforts:

Social Media Training

The best support you can give your team is to set up policies and guidelines for social media marketing for your brand and then provide education to your team on not only the proper way to interact with your audience online, but also providing training to help them understand concepts like algorithms and engagement so they understand how social media works and how best to utilize it. This encourages brand ownership and motivates your team to spend more time online, growing and interacting with your audience and customers.

Engage with Your Brand Online

You may have an individual on your team that is responsible for monitoring social media and engaging with followers. If you don’t, you certainly should. However, by giving the rest of your team a bit of ownership when it comes to interacting with your audience online – you can increase your reach and impact, earning even more trust from your followers. The key is to train your team first, to ensure everyone is on the same page about what is or isn’t okay, and then regularly encourage your team to spend time online engaging with your audience. 

Become a Brand Advocate

The first two tips will amplify this one. Once your team is confident in their ability to interact with your audience online and is excited about taking some ownership in social media engagement, they very well may become some of your strongest brand advocates. You’ll know it’s successful if your team shares your information on their own feeds and doesn’t just spend their online time on your brand channels. 

While you can’t force someone to become a brand advocate for you, encouragement and regular practice using social media on your behalf may, naturally, unfold into creating more advocates for your company online. These advocates for your company will be excited about sharing positive messaging and stories about your brand and will have more empowered ownership in their role at your business.

Many companies either don’t consider or don’t take the time to expand their social media efforts outside their marketing department. It’s a safe bet to have a trusted, experienced marketing professional or someone in leadership exclusively handle social media. However, even more potential exists to make your social media marketing mean more than just an online marketing effort when you train and encourage your team to participate as well.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin and other social media platforms, and build a solid foundation company-wide? Contact us to set up a training session for your sales team to improve your online marketing efforts.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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