Tag: Social Media Training

Looking for a Social Media Trainer in the Denver Metro Area

Looking for a Social Media Trainer in the Denver Metro Area?

Are you seeking a social media marketing trainer in the Denver Metro area? The Social Media Advisor team has more than 15 years of experience helping small businesses make an impact and expand their reach using social media marketing.

Learn Strategies for Your Team

A team can be a valuable resource for your social media marketing but only if they are trained on what they should and shouldn’t do in an online marketing space in regards to your brand and messaging.

Once you have developed your marketing strategy, then it’s time to implement and get all of your team members on the same page. First, you’ll need a social media policy – a guide to follow for your business and your team. Then, you’ll want to share your company’s goals and mission when it comes to social media marketing.

A trained team will be more encouraged and comfortable in participating because the guidelines will be clear and communicated.

Client Nurturing & Team Engagement on Brand Pages

Small businesses know how to create and post content online but often they neglect to spend the time building relationships online, nurturing their clients on social media, and engaging and interacting with their audience online.

What are some strategies your company could use to participate more in the social media conversations happening on your brand pages? If social engagement isn’t happening right now, what could your business due to gain more engagement?

Using LinkedIn to Saturate Your Market and Messaging

As the younger generation continues to shift to private social media channels and apps, the flock back to LinkedIn for professionals and businesses is already occurring. If LinkedIn isn’t a part of your current social media strategy – it’s time to get back in the game! LinkedIn has changed so much just in the last year and there’s tons of potential for small businesses on this platform.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – Why Reviewing Social Media Reports is Essential for Your Online Strategy

Whether you consider using social media for business a bonus or a burden, there’s no denying that creating content can be fun. However, as anyone who does it will tell you, it can also be extremely time-consuming.

That’s where social media reports come in. Reports can help you determine if you’re meeting your content goals and using your resources wisely.

Each social media platform has its own set of analytical tools to help you understand if your content and timing are effective. Of course, there are also professionals and third-party tools available to do additional analysis, but let’s assume you want to do your own analysis.

At a minimum, you should be using Facebook and Twitter.

With the reports these two platforms have built-in, you’ll be able to determine how many people are viewing your content and whether or not they are sharing your content with others.

Facebook

Facebook’s reporting tool is called Insights. It’s automatically available if you have a business page. When you view Insights you’ll be able to see how many people are viewing individual posts, determine how often each item is shared, and if it’s been commented on. Over time, you’ll be able to understand what type of content works best with your particular audience. You’ll also be able to break down your information along demographic lines. 

Twitter

Twitter’s reports are called Analytics. Like Insights, you’ll be able to track what elements of your content are performing well. If you’re purchasing paid advertising, you’ll also be able to track which ads are giving you the best return on investment.

Other platforms such as Instagram and LinkedIn have their own reporting tools and carry similar information, and you should be taking advantage of them. By monitoring each of these analytical tools, you can make sure that your social media strategy is working. If not, it’s time to make some adjustments.

It’s easy to get overwhelmed by all the data that comes along with your social media pages. Luckily, you can get a head start on learning what it all means and how to best use it with the Social Media Advisor’s Social Power Program. Right now, when you enroll in the Social Power Program, you’ll get a FREE comprehensive social media analysis. This analysis will give you a complete picture of your strengths and weaknesses and a snapshot of what your audience sees. Don’t you owe it to yourself to take advantage of this free benefit today?

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – How to Learn Social Media from Your Home

No matter what type of business you’re in, it’s mandatory in today’s market that you be up-to-date on how social media can help you meet your goals. Gone are the days when you could throw up a few posts and move on.

To make the most of what social media has to offer, you need to know what makes each platform unique, the best way for your specific business to measure results, and how to get maximum engagement from your followers.

Face it – unless your business is selling social media services, you probably aren’t an expert at social media. Of course, there’s absolutely nothing wrong with that. The good news is that there are professionals out there who are passionate about helping people just like you use social media to get your message out. They are there to teach you what you need to know to turn social media into a key element of your marketing strategy.

You probably know what comes next. In order to use social media to its full potential, you need training. Ugh, you may be thinking. Training means leaving the office and spending time offsite sitting in a classroom. You just don’t have time for that.

Well, think again, because you can learn how to use social media without leaving your office. Even better, you can take courses right at home. With online eLearning, you control the schedule and the location.

The Social Power Program will give you all the tools you need to create a social media strategy from scratch or enhance your existing strategy. You’ll also get the nuts and bolts that will help you and your team put your strategy into action.

The program is affordable so that you can make sure that anyone in your organization who touches your social media can do so the right way.

From learning how to get found on social media to understanding how to get your community to engage, you’ll get actionable knowledge from the very first lesson. Not only that, we’ll start you off with a FREE comprehensive social media analysis. Your analysis will give you a baseline so that you can monitor your progress. In no time at all you’ll see your metrics improve, your engagement go up, and your SEO pay off.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#HiretheExpert – What to Look for in a Social Media Speaker

There are a number of reasons you might want to hire a social media speaker. Perhaps you’re hosting an event where you need a keynote. Maybe you want to bring in an expert to breathe new life into your social media effort. No matter your reasons, there are a few things you should look at when you hire a social media speaker:

  • How in-depth is their social media knowledge?
    There are many speakers available who advertise expertise in social media. But just how deep is that experience? There are ways to find out. First, check out their pages. Do they strike you as someone who knows what he or she is doing? Have they actually worked as a social media expert or are they primarily a speaker?
  • What are their speaking credentials?
    It is not uncommon for subject matter experts to supplement their work with speaking engagements. That is a perfectly reasonable thing to do, but you want to make sure he or she is an engaging speaker as well as a proven expert at social media. How much speaking experience do they have and in what type of environment?
  • What is the focus of their social media presentations?
    If the purpose of the engagement is to offer training, perhaps a humorist is not the way to go. On the other hand, a conference keynote will have a distinctly different flavor than a training session. Are you looking for motivational/inspirational, one on one interaction, or an in-depth training?
  • Do they understand your goal?
    No matter who you hire for your speaking engagement, he or she should be fully aware of your goals and be able to craft a presentation that accomplishes those goals. How much time will they be willing to spend with you to make sure that you are in alignment? How will you ensure that they are on the right track?
  • How satisfied were their previous clients?
    A reputable speaker will be happy to provide you with references and background material. They may also have recordings of previous presentations available for you to watch online.

With a little homework, you can be sure that your social media speaker is the right fit for what you have in mind. Don’t hesitate to ask questions, talk to references, and review their social media – the extra time is worth it!

Are you ready for one on one training on social media marketing? Are you looking for the right social media trainer for your team or speaker for your next event? Let’s chat! https://hollieclere.youcanbook.me/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.