3 Things Your Team Should Do to Support Your Social Media Marketing

Once you have a handle on consistently sharing your brand story on social media, it’s time to brainstorm how to encourage and incorporate every member of your team in supporting your social media marketing efforts. Marketing doesn’t have to be done in a silo. Everyone in your company can like, comment, share, and engage in online conversations around your brand.  

Here are some ways you can encourage your team to support your social media efforts:

Social Media Training

The best support you can give your team is to set up policies and guidelines for social media marketing for your brand and then provide education to your team on not only the proper way to interact with your audience online, but also providing training to help them understand concepts like algorithms and engagement so they understand how social media works and how best to utilize it. This encourages brand ownership and motivates your team to spend more time online, growing and interacting with your audience and customers.

Engage with Your Brand Online

You may have an individual on your team that is responsible for monitoring social media and engaging with followers. If you don’t, you certainly should. However, by giving the rest of your team a bit of ownership when it comes to interacting with your audience online – you can increase your reach and impact, earning even more trust from your followers. The key is to train your team first, to ensure everyone is on the same page about what is or isn’t okay, and then regularly encourage your team to spend time online engaging with your audience. 

Become a Brand Advocate

The first two tips will amplify this one. Once your team is confident in their ability to interact with your audience online and is excited about taking some ownership in social media engagement, they very well may become some of your strongest brand advocates. You’ll know it’s successful if your team shares your information on their own feeds and doesn’t just spend their online time on your brand channels. 

While you can’t force someone to become a brand advocate for you, encouragement and regular practice using social media on your behalf may, naturally, unfold into creating more advocates for your company online. These advocates for your company will be excited about sharing positive messaging and stories about your brand and will have more empowered ownership in their role at your business.

Many companies either don’t consider or don’t take the time to expand their social media efforts outside their marketing department. It’s a safe bet to have a trusted, experienced marketing professional or someone in leadership exclusively handle social media. However, even more potential exists to make your social media marketing mean more than just an online marketing effort when you train and encourage your team to participate as well.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin and other social media platforms, and build a solid foundation company-wide? Contact us to set up a training session for your sales team to improve your online marketing efforts.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

What Can Your Sales Team Learn About Social Media?

Your sales team is the face of your business, the front line of everything you do. They are the ones, out in the world, pounding the pavement, and living your brand in front of others. If you have a strong social media presence, your sales team can support you there as well. It can seem scary to have ‘too many chefs in the kitchen’ when it comes to your online presence, but a properly trained sales team is an organizational asset! 

Here are some things to consider when training your sales team to represent your company online:

Developing Their Online Presence

Each of your team members should focus on building out a robust online presence for themselves, as a representative of your brand. The first step we recommend is building out a comprehensive LinkedIn profile. A well-built LinkedIn profile, since each social media platform is a search engine, allows your employees to attach their profiles to all the keywords that will help them get found as well as build credibility and authority as an expert in your industry. 

Growing Their Online Presence

Once you have a baseline when it comes to an online presence, it’s time to build and grow that impact online. Many people say that blogging is dead, but that’s because people don’t understand the real power and benefit of regularly posting content online. By posting articles and blog posts on the company website, within LinkedIn, and on industry-focused publication websites, your sales team will expand their reach, increase their online searchability, and strengthen their credibility. The goal is to be found online in all the places where a potential client might look for information about you and your company.

Learning to Use Hashtags to Reach More People

First, your sales team needs to understand what hashtags are, how to use them properly, and how they impact online reach and presence. Then, they need to learn how to utilize those hashtags to expand their own reach by searching industry-related hashtags often, to engage with others, and participate in online conversations. 

These are just three tips when it comes to training your sales team to maximize their impact online and add an Internet component to their sales strategy and goals. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin and other social media platforms, and build a solid foundation company-wide? Contact us to set up a training session for your sales team to improve your online marketing efforts.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Social Media Marketing Training from Your Sofa!

After more than a decade of experience in social media marketing, our team understands how confusing and frustrating it can be to keep up with all the social media platforms, news, updates, algorithm changes and best practices required to build a solid social media marketing strategy for small business owners. That’s why we created the Social Power Program.

The Social Power Program is an online training program for companies and business owners looking to be more deliberate and educated with their social media marketing efforts. From the comfort of your desktop or computer, access a library of social media knowledge and expertise that you can view when it’s most convenient for you and your schedule.

Facebook Group Resource Center

One of the most powerful tools we’ve created for our Social Power Program students is our Facebook group. Available to subscribers of the program, this is a supportive community where business owners can turn to for valuable information and connection. We like to think of this area as both a mastermind learning and connection opportunity, as well as a place to find accountability partners or support and to keep you on track with your social media marketing goals.

Monthly Ask the Expert Sessions

Got a question that can’t be quickly answered in our online group? Our Monthly Ask the Expert sessions bring the community together for virtual learning, collaboration, and step by step instructions to break through social media marketing challenges. Each session is recorded and available to all members so if you can’t make it live you still get the benefit of the training and information. Our subscribers love this time of connecting and learning from each other in real time.

Are you looking for social media training you can participate in, right from the comfort of your home?  Join others utilizing our 40+ video training series that you can participate in, at your own pace, from your home.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, FREE Ebook and regular new videos to support your marketing. Learn everything from creating the editorial calendar, to creating custom branded images, to the best use of hashtags, to paid ads and reporting by joining the Social Power Program.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Learning Social Media Marketing Online

As a social media marketing trainer, I’ve supported hundreds of businesses in learning and implementing social media marketing strategy for their companies. Social media training is a cornerstone of what we do at the Social Media Advisor because we believe that every business can be a rockstar on social media when equipped with knowledge and support.

This year we’ve not been able to go into businesses and support them in this way. Fortunately, we’ve already built the Social Power Program, an online resource for entrepreneurs and business owners who want to how to capitalize on the benefits of social media marketing for their companies.

Virtual Learning Perks

Sometimes getting the training you need comes with a variety of obstacles including timing, location, learning style and more. The biggest benefits of investing in an online training program are:

  • Learning at your own pace.
  • No need to compete with other things on your schedule.
  • No traffic or parking fees or other navigational challenges.
  • The ability to learn in comfort (wear your pajamas, who will know?)
  • If you are introverted or shy, no need to exchange any awkward pleasantries.
  • No hunting for a babysitter to watch your children so you can attend a class.

While you miss out on the in-person connection and the ability to get your questions answered in real time, the other benefits of virtual learning make it easier to stay on top of your own personal and professional growth.

Connection & Support

Understanding the need for connection and support, many virtual learning programs now incorporate opportunities for students to connect with each other via online communities (such as Facebook groups). These groups give students the opportunity to connect with one another and get their questions answered quickly as they move through the program. When you sign up for a virtual program, ask the educator what opportunities they have created for connection and support as you work through the information.

Self-Discipline Required

The one thing that could hold you back from being successful with an online learning program is lacking the self-discipline needed to make completing the program a priority. Virtual learning works best for motivated, self-starters who take their life-long learning pursuits seriously. Many small business owners purchase a program or course and then forget about it or let their purchases pile up in such a way that they become too overwhelmed to start. Our advice is to make a plan and a schedule for completing your social media marketing training program to ensure that you get the benefit you’ve paid for.

Are you looking for social media training you can participate in, right from the comfort of your home?  Join others utilizing our 40+ video training series that you can participate in, at your own pace, from your home.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, FREE Ebook and regular new videos to support your marketing. Learn everything from creating the editorial calendar, to creating custom branded images, to the best use of hashtags, to paid ads and reporting by joining the Social Power Program.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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