• Are you telling your brand story in social media?

#LearnSocialMedia – The Value of Investing in eLearning

As a social media marketer, you know how important it is to stay up-to-date with the latest trends and techniques. As a business owner, you know the value of investing in your company so that it becomes stronger, better and more profitable. But are you combining these two essential tools—staying up to date while investing in growth? If the answer is no, then it’s time to take a hard look at eLearning.

When done right, eLearning can help you achieve your business objectives, enable your employees to do their jobs better, be more productive, and stay in their jobs longer. That applies to social media as well as other areas of your business.

Setting Up An eLearning Program Is Quick and Efficient

If you are already providing your employees with training, then you know how difficult it can be. If they go offsite, you’ll experience significant lost time. If you bring experts in-house, you are likely spending valuable resources on document production, and other preparation.

ELearning can eliminate the need for your employees to travel, remove the overhead needed for creating manuals, and get rid of the expense of hiring professional trainers.

eLearning Is Cost Effective 

With the tools that are now available, setting up eLearning programs has never been more affordable. Numerous studies indicate that eLearning is much less costly than in-house training with some companies reporting a savings of as much as 60%.

eLearning Can Help You Retain Employees

People leave their jobs for many reasons, but we know that burnout and lack of engagement are key contributors. An effective eLearning program not only gives your employees the tools they need to succeed in their jobs while learning new skills, but it also lets them know you value them. As a result, they are less likely to look for greener pastures.

If you’re looking for a good place to start when it comes to eLearning and social media, then turn to The Social Media Advisor’s Social Power Program. Social Power Program is an online eLearning and accountability program that is designed to teach you and your team how to take advantage of social media to grow your business. You’ll receive a new training module from a powerhouse team of experts each month plus you’ll be part of a community where you can get support when you need it.

If you aren’t taking full advantage of available tools when it comes to eLearning and social media, now is the time. You’ll see better engagement with your social media followers, happier and more productive employees, and you’ll be taking a big step forward when it comes to accomplishing your business objectives.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearningIsAwesome – Roundtables & Masterminds


We all know that networking is vital to any business but did you know that it is even more important to network with people outside of your industry? Expanding your networking to professionals in different industries opens up a new world of knowledge and insight that you might not otherwise get. These professionals might have insight on things you are currently experiencing in your work, or may experience in the future. We recommend having monthly roundtables with professionals from different industries and here’s why:


Share Your Successes
It can be hard to share successes with professionals in the same field as you because of jealousy or competition.  If you share your professional journey with an expert in a different field, they can understand and relate to your happiness. When you collaborate with other professionals, you create a professional relationship centered around supporting one another and celebrating when success arises.


Collaborate on New Ideas
Sometimes it takes an outside perspective to shed new light on a project or idea. It’s easy to get so stuck in your own industry that you aren’t able to see the overall impact of a new idea. Someone in a different professional field can offer the fresh perspective you need to fully develop your new idea (better yet, maybe they have an idea you’ve never even thought of!).


Give Referrals to Other Industries
By meeting experts in different fields, you can learn more about what they do and maybe even refer their services to your friends and families. Networking referrals don’t work very well when you only know professionals in your field because you don’t want to refer someone to your competition. By meeting experts in other industries, you can have a more rounded and holistic referral group and get more referrals in return.

Getting insight from a mastermind of professionals in other industries by sharing in monthly roundtables is a great way to expand your knowledge and enhance what you can offer to your clients. Do these work for you? Have any experience in peer groups, masterminds or roundtables? Tell us how they helped you #BeAwesome with your work!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#LearningIsAwesome – Why You Should Attend Events & Conferences

You’ve been invited by your coworkers to another event or conference and you’re not sure if you should go. Those events can be dull or even just awkward when you are forced to meet new people. However, going to an event or conference can be one of the best things you can do for your career, education, and social circle. Here is why we think you should say yes when invited to an event or conference:
Networking Will Expand Your Job Opportunities and Social Circle
Remember when you were in kindergarten and you met your best friends on the playground from just starting up a conversation and deciding you were automatically friends? Meeting and connecting with people seems to be a lot harder nowadays. As hard as it may be to approach a stranger and strike up a conversation, you will be thankful that you did. You may meet someone who is looking to hire in your field or someone who you really connect with. Even if they don’t end up being suitable to add to your client base, they could be a great power partner to collaborate with and expand your reach. The possibilities when it comes to making new connections are endless!
You Will Learn About all of The Latest Innovations
Conferences are an excellent time for companies to show off their newest gadgets and it is a great opportunity to learn about technology that you may eventually need to use in your work or personal life. You can watch as many Youtube videos as you want, but you wont learn nearly as effectively as when you are surrounded by likeminded and interested people. Staying on top of the trends in your industry will help you become an expert in your field and people are drawn to influencers and experts.
You Will Learn About Yourself
When you attend conferences and invest in yourself, you will learn a lot about yourself as well. Throughout workshops you may learn that you actually have a skill for what is being taught. You will learn that you are great at meeting new people and wish you had been doing this a long time ago to expand your professional network. You may even learn that you love public speaking and would like to lead and host an event by yourself. When you try new things, especially when they involve meeting new people and gaining exposure to new ideas, you end up learning things about yourself.
Going to a business event or conference can be daunting but there are so many benefits to taking the plunge and going. Instead of psyching yourself out, go and see how much you learn.

And not to mention there may be some really good food and memorable conversation as well! Can’t wait to see you #BeAwesome and successful in these social settings!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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