Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Are You Looking for a Social Media Speaker that Provides In-Person, Hybrid, or Virtual Trainings?

It would be remiss to not mention that people are just not going to be excited for quite some time to sit in a classroom setting to learn strategies to improve their lives or businesses. 

During the 2020 Pandemic, our Social Media Expert hosted hundreds of meetings virtually and participated in virtual and hybrid conferences.  The key factor, whether in person or online, is to deliver high value content with high energy and a bend towards keeping the audience engaged. This is what we have been able to achieve in our presentation processes. The audience feels engaged, remains attentive, and we keep the content interactive.

How, as a business owner, can you benefit from this type of experience?

Custom Corporate Training Sessions

With your remote workforce, training has probably been put on the back burner. You know that you can schedule a Zoom but you worry about keeping the team interested and engaged during the training. Your virtual training doesn’t have to be a snooze-fest! We can work together to create a custom virtual or hybrid experience that meets your expectations and doesn’t feel like a chore to your team. This can be done from small person teams to large corporate functions.

Learn Strategies for Team Building, Client Nurturing & Team Engagement

Yes, we’ve all heard about Zoom fatigue – but that’s because organizers are not being intentional about engagement with their virtual and hybrid events. These virtual tools allow even a long distance team to connect and bond in fun and engaging ways! When working together we can brainstorm strategies for team building events, to sessions to nurture and love on your clients, or simply to keep the staff connected and engaged with their work and their company.

Using LinkedIn to Saturate Your Market and Messaging

These virtual events work especially well on LinkedIn. Organizing regular networking or educational events virtually will help you stay top of mind and keep you in front of your audience. 

Do you find it overwhelming to run the content of a virtual event AND remember to engage with your audience? It’s a common problem with an easy solution. Hire an expert to handle the engagement portion of the event. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Are You Looking for a Social Media Keynote Speaker for Your Conference?

When it comes time to find interesting and reliable speakers for an in-person or virtual conference, the challenge is locating the right person for the job! There are plenty of options to choose from but we understand the importance of making a great impression on your audience by picking just the right speaker for the event.

 

The Evolution of Social

As someone who has been working in social media for over a decade, there is little that surprises me anymore. I’ve seen the evolution of social media since the early days of LinkedIn and I’ve been around for all the changes. When you book a social media keynote speaker for your next event, you’ll want someone with knowledge and experience. 

 

Proven Experience

With over 13 years of executive consulting experience supporting over 700 small businesses in successful brand storytelling using social media, I know a thing or two about what does and doesn’t work for businesses trying to make an impact on social media.

 

Comfortable with the Stage

I’ve spoken from many stages over the last 7 years for a variety of organizations and events.  My expertise and network make me a highly sought-after Keynote Speaker and Storytelling Trainer. I’ve delivered high-quality content for many small businesses and have over 100 written recommendations achieved over the last few years alone. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

3 Things Your Team Should Do to Support Your Social Media Marketing

Once you have a handle on consistently sharing your brand story on social media, it’s time to brainstorm how to encourage and incorporate every member of your team in supporting your social media marketing efforts. Marketing doesn’t have to be done in a silo. Everyone in your company can like, comment, share, and engage in online conversations around your brand.  

Here are some ways you can encourage your team to support your social media efforts:

Social Media Training

The best support you can give your team is to set up policies and guidelines for social media marketing for your brand and then provide education to your team on not only the proper way to interact with your audience online, but also providing training to help them understand concepts like algorithms and engagement so they understand how social media works and how best to utilize it. This encourages brand ownership and motivates your team to spend more time online, growing and interacting with your audience and customers.

Engage with Your Brand Online

You may have an individual on your team that is responsible for monitoring social media and engaging with followers. If you don’t, you certainly should. However, by giving the rest of your team a bit of ownership when it comes to interacting with your audience online – you can increase your reach and impact, earning even more trust from your followers. The key is to train your team first, to ensure everyone is on the same page about what is or isn’t okay, and then regularly encourage your team to spend time online engaging with your audience. 

Become a Brand Advocate

The first two tips will amplify this one. Once your team is confident in their ability to interact with your audience online and is excited about taking some ownership in social media engagement, they very well may become some of your strongest brand advocates. You’ll know it’s successful if your team shares your information on their own feeds and doesn’t just spend their online time on your brand channels. 

While you can’t force someone to become a brand advocate for you, encouragement and regular practice using social media on your behalf may, naturally, unfold into creating more advocates for your company online. These advocates for your company will be excited about sharing positive messaging and stories about your brand and will have more empowered ownership in their role at your business.

Many companies either don’t consider or don’t take the time to expand their social media efforts outside their marketing department. It’s a safe bet to have a trusted, experienced marketing professional or someone in leadership exclusively handle social media. However, even more potential exists to make your social media marketing mean more than just an online marketing effort when you train and encourage your team to participate as well.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin and other social media platforms, and build a solid foundation company-wide? Contact us to set up a training session for your sales team to improve your online marketing efforts.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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