• Are you telling your brand story in social media?

#HiretheExpert – What to Expect from a Social Media Trainer?

If you have embraced social media as a sales tool, then you know that it’s easy to get started but not quite so easy to be effective. Without a thoughtful, focused approach that incorporates social media into your sales and marketing strategy, you can expend valuable resources without a lot of return. To avoid this trap, professional social media training for your team is a surefire approach.

Before you start to look for a specific training program, think about the type of training that will work best for you and your team. Time constraints, the learning style, and the resources you have available are all factors in determining what type of training will be best for your business. Online training, in person, or via teleconference are all viable options. Should the training be one-on-one or group? Should the training touch everyone in your organization or a select group?

Now that you know what type of training you are looking for, you can begin to zero in on finding the trainer that can help you meet your goals. Here are five tips to help you choose a trainer that will meet your expectations and leave your team wanting more:

  1. Look for a trainer who is experienced in both training and implementation. Be sure to get a program that uses real-world examples and provides your team with key ideas and takeaways they can be put into action right away.
  2. Choose a program that provides both basic and advanced skills. Since your team includes a mix of learning styles, levels of expertise, and technical capabilities, you need a curriculum that will bring beginners up to speed quickly while challenging more advanced participants.
  3. Be sure to hit all the platforms. You use a variety of social media platforms so your trainer should offer skills that can be effectively used in each of them.
  4. Keep the focus on learning rather than selling a tool. It may take a little homework on your part, but you want to make sure that your trainer’s number one priority is on helping your team become adept at using social media, not on selling a tool for managing platforms.
  5. Look for strategy as well as “how-tos.” While you want the training to leave your team with practical knowledge, you also want the training to show them how social media fits into an overall sales and marketing strategy.

The right social media training will help your team handle the important job of being the face of your business on these ever-changing platforms. As a bonus, your employees will be more confident, and more productive. That’s not just good for them; it’s good for your business.

Are you ready for one on one training on social media marketing? Looking for the right social media trainer for your team? Book me for a free discovery session: https://hollieclere.youcanbook.me/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#TrainYourTeam – Why Hire a Social Media Specialist to Train Your Sales Team?

What’s the value of having a social media specialist come in and train your sales team on social media marketing? Your sales team is the front line and your future success depends on this team knowing the brand message, the company culture, and the details of how the company is marketed both online and offline – this includes social media. This group of people is key when it comes to building know, like and trust – the secret to online marketing success.

Your Sales Team & Social Engagement

When your sales team is comfortable and confident engaging on your behalf online, you are organically building likes and follows on your channel. Each individual that is engaging with you is not only an addition to your audience but they also potentially promote that same content to their network as well. If your sales team doesn’t understand how to engage with your audience online – or simply avoids it because they aren’t sure what to do – you are missing out on some fantastic organic engagement and opportunities to connect with your leads.

Your Sales Team & Compliance

Do the members of your sales team understand the policies and procedures put into place for online interactions? Have you created compliance policies to protect your company online? It’s vital that these procedures are in place and that your team is trained on the right and wrong way to engage with leads and customers in an online space, such as social media. It’s essential that you teach your team to properly represent you on the Internet.

Your Sales Team & Their Public Presence

Since your sales team is the face of your business, their online presence does have an impact on your company. While you can’t tell your staff what to post on their personal feeds, it’s important to have a discussion about what it looks like to be appropriate in an online space since their public persona is a reflection on your brand. A social media specialist can come in and breach this topic with your team and give them guidelines on what they should or shouldn’t be doing online.

Your brand needs someone who specializes in social media, keeps up with the latest trends and changes, and operates in this space daily to really equip your sales team on how to confidently and successfully organically grow your audience on social media.

Our team here at the Social Media Advisor offers social media training and workshops to companies here in Denver and has been doing this work for over 15 years! Hire the expert in social media to get your team ramped up this month and make 2019 an AWESOME year for your business. Find out more at my website or book an appointment with me to talk next steps.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – The Value of Investing in eLearning

As a social media marketer, you know how important it is to stay up-to-date with the latest trends and techniques. As a business owner, you know the value of investing in your company so that it becomes stronger, better and more profitable. But are you combining these two essential tools—staying up to date while investing in growth? If the answer is no, then it’s time to take a hard look at eLearning.

When done right, eLearning can help you achieve your business objectives, enable your employees to do their jobs better, be more productive, and stay in their jobs longer. That applies to social media as well as other areas of your business.

Setting Up An eLearning Program Is Quick and Efficient

If you are already providing your employees with training, then you know how difficult it can be. If they go offsite, you’ll experience significant lost time. If you bring experts in-house, you are likely spending valuable resources on document production, and other preparation.

ELearning can eliminate the need for your employees to travel, remove the overhead needed for creating manuals, and get rid of the expense of hiring professional trainers.

eLearning Is Cost Effective 

With the tools that are now available, setting up eLearning programs has never been more affordable. Numerous studies indicate that eLearning is much less costly than in-house training with some companies reporting a savings of as much as 60%.

eLearning Can Help You Retain Employees

People leave their jobs for many reasons, but we know that burnout and lack of engagement are key contributors. An effective eLearning program not only gives your employees the tools they need to succeed in their jobs while learning new skills, but it also lets them know you value them. As a result, they are less likely to look for greener pastures.

If you’re looking for a good place to start when it comes to eLearning and social media, then turn to The Social Media Advisor’s Social Power Program. Social Power Program is an online eLearning and accountability program that is designed to teach you and your team how to take advantage of social media to grow your business. You’ll receive a new training module from a powerhouse team of experts each month plus you’ll be part of a community where you can get support when you need it.

If you aren’t taking full advantage of available tools when it comes to eLearning and social media, now is the time. You’ll see better engagement with your social media followers, happier and more productive employees, and you’ll be taking a big step forward when it comes to accomplishing your business objectives.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


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