Tag: power partners

#AuthenticallyAwesome – Creating Authentic Partnerships

Those of us who own businesses tend to spend a lot of our networking time seeking out new leads and potential clients. I can hear you now, “Isn’t that the purpose of networking?” Absolutely.  However, if you are only seeking out new clients at these functions you are missing out on the valuable opportunity of building your list of power partners. What is a power partner, you ask? This articlehas a great definition and some examples of what makes a power partner.  Basically, this type of partnership involves small business owners that share your same goals, have a similar target audience, would not be considered competition, and that you can trust. 

An important part of building your tribe includes beefing up your list of power partners. This sort of professional relationships is quite symbiotic and allows both parties to benefit and support one another without stepping on each other’s “turf.”
While building a professional tribe may seem daunting and will require some practice, courage, and risk, once the relationship with your tribe has been established, it can be satisfying and mutually beneficial.  So how do you start?
Being Vulnerable

No, this does not mean that you have to share every personal thing going on in your life.  This means that you need to show that you are just as human – even the flaws and accomplishments – as the next person.  Don’t use jargon and big words in your communications just because you can – you aren’t trying to impress, you are trying to build a tribe built on trust and common goals.  Answer emails and texts as soon as you are able – even if it’s just to say “I got your message and I will get back to you.” 
Just be you.  This blatant authenticity will allow others to feel more comfortable around you and develop trust that will result in growing a tribe of Power Partners.  Yes, there will be those who reject who you are but no one needs that kind of negative energy within their tribe anyway. By allowing yourself to be open and vulnerable, the right people will be more drawn to your energy and will want to get to know you better.
Know Your Limitations

When the value of your time is taken into consideration, size does matter.  Studies show that most people can efficiently maintain up to 15 close relationships – this includes both personal and professional.  Determine the relationships you value most and build those.  Making your professional tribe too large can lead to less attention being paid to important details needed to maintain the mutually beneficial relationship.  The synergy developed by a tribe allows them to create something bigger and stronger than anything that could be created individually. 

Share Your Human Capital

The biggest way to build trust is to give more than you expect – this can be done by offering your unique skills to those within your tribe, helping others build their own connections that will benefit both parties, or just being a receptive ear when it is needed.  This help will not always be free, but it will earn the trust and respect from the members in your tribe.  Sharing your experiences and wisdom gained shows others that you are willing to put yourself out there to support them with what you have learned. Share the human capital you have gained to help others.  In return your tribe will step up to help you in times of need.
Give Credit  

The need for recognition is just as large a part of human nature as wanting to belong to a tribe of like-minded people.  Giving credit where credit is due may seem like a small thing, but it can build confidence and comfort.  Creating an environment where your tribe members feel comfortable being themselves while also creating an environment of trust and support. 

Share the Wealth

In addition to boosting confidence, it is important to keep in mind ways that making new connections is a priority for people when networking.  Assisting those within your tribe with desirable referrals that will be mutually beneficial can lead to good things for all parties.  Create these relationships not for your benefit, but because you know it will benefit the parties involved.  The goodwill that you are creating will make your tribe stronger.
Social Media Features

Social media is a good tool to build the bridges vital for business success and can yield some unexpected tribe members.  Featuring your power partners in your social media on a regular basis is a great way to support them and showcase their value to you. With any luck, they will reciprocate and share your information with their target audience as well. This is just one example (a very important one) of how creating authentic partnerships is healthy for everyone involved.

Building these authentic partnerships from your tribe may not be easy, and will definitely require a willingness to give more than you expect to receive.  However, building a strong tribe and working on meaningful connections through social media and in person will bring out the best in both you and your tribe. Plus, you will stand out as a shining example of how to #BeAwesome while networking and growing your professional community.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#BuildingYourTribe – What is a Tribe?

Essentially, a tribe is your community. When it comes to your business, a tribe is a unique group of friends, fans, customers, brand advocates, partners and followers who are willing to become a voice to your message. Some call it “1000 true fans”. It’s a place where you belong, can be heard, and known. Most of all, it’s a place where you can make a difference.
Before we delve into the key aspects of a tribe, we need to spend some time talking about what a tribe IS NOT.
A tribe is not a pedestal you use to dictate your awesomeness.
It is not fame.
It is not a number.
It is not a group of people who agree with everything you say at all times.
It is, however, a core group of people who help you think, force you to move beyond your limits, and keep your world positive around you. Constructive criticism is not negativity. It’s a chance for growth. They challenge you to be better, inspire your creativity, and spread the message because they genuinely believe in what you have to offer.
Your tribe supports you when you feel like giving up while providing energy and strength when you least expect it. You can create life-long bonds that can never be broken. Best of all, this tribe can help you turn your passion into your livelihood.
You may already have tribe members supporting you, and you don’t even know it. Who picks you up when you’re down? Who pushes you to try harder, learn more, become a better version of yourself? Who stood with you when you wanted to step out on your own? Those people are your tribe.
They are your most loyal and devoted fans. Right now.
It’s not a numbers game. I have to stress this. There’s a lot of bad advice out there. Numbers do not equal loyalty.
In future posts we’ll be discussing who makes up your tribeand how to build it from the ground up. In the meantime, why not try this exercise? Write down, either on paper or in the comments, at least one person who supported you when you were willing to give up. It doesn’t have to be about your current pursuits. It could be a teacher who encouraged you to write or read. A coach who told you he believed in your efforts. A boss or fellow worker who reminded you that it was okay to make mistakes and rise from them.
Then, when you’ve finished writing down those names, close your eyes and remember those moments. Try to bring those emotions back to life.

Your tribe is an emotional connection. Don’t forget that. Understanding your tribe, your community, is a way to tap into the best type of marketing – word of mouth. Those who know how to #BeAwesome in business also understand the value of having a dedicated tribe.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#EducationMatters – Really Connect with Your Power Partners

Another relevant aspect of education is getting to know the businesses that refer clients and customers to you. These power partners are essential in meeting the needs of your customers.
But what, exactly, is a power partner?
A power partner is a company that isn’t direct competition but has similar client bases. This allows you and the power partner to refer clients to one another.
I’ve mentioned before that social proof is important and explained how team building is essential in your business. Referrals from your power partners are essential aspects of social proof. Why? Their customers and clients trust that your partners wouldn’t steer them wrong. The same goes for your referrals. When you suggest a power partner to a customer or client, you’re giving those power partners your personal stamp of approval. Your reputation is on the line so educate yourself on what, exactly, your partners can provide to your clients.
Remember when I said you don’t need to do everything on your own? You don’t have to be perfect at everything. If you get swamped with projects, doesn’t it make sense to know where you can refer clients when things get overwhelming? Not all projects will fall under your scope of work, and that’s okay.
Take the time to get to know your power partners. Where do their strengths lie? Keep tabs on how they’re doing and how stacked their schedule becomes. Also, make sure your power partners know what you do. This helps in their referral process as well.
Most of all, when you refer a client, let the power partner know they’re coming. It would be a great idea to build a tracking system for referrals. I say this for two reasons: 1. You can ask the customer/client how the connection went and 2. You can find patterns of behavior and cycles of customer/client needs that can forge a direct relationship with a power partner.
What do I mean by that? What if you are a marketing/brand consultant and one of your power partners is a web developer who specializes in building WordPress websites? Let’s say 75% of your clientele require website overhauls and 5% need new ones created. You refer them, of course, to your web developer power partner, but less than 25% of them actually convert. You and your power partner put your heads together and come up with a referral discount. Or you create a package deal in which you contract your power partner to do the web-end of the service. There are many other options out there. You’d be surprised how often that tiny collaboration can make all the difference in a successful business transaction.

A relationship between you and your power partners can weather storms greater than you ever imagined. The support network you build today can last for generations and is a genuine path for being #BeAwesome at what you do!
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#TeamBuilding – Invite Your Village



Our business coach, Sabina Claus asks, “How do you eat an elephant? It’s not one bite at a time. You invite the village and have a feast.”
How does this relate to your small business? Often running a company can be overwhelming. There is so much that goes on behind the scenes. It would be nice, as the owner, to be able to focus all your energy on the things you are good at – after all, that is why you started your own business to begin with. However, you need to market, balance your books, maintain your online presence, network, and various other tasks that you may or may not be talented at or have the time to accomplish.
Being an entrepreneur or small business owner does not mean you need to take on the roll of doing everything. In fact, many people discover that they are not only more productive, but also more profitable, when they hire out certain segments of their work. If you are not ready to hire on employees and build your team internally, the wonders of modern day technology allow you to access qualified help right from your desktop.
Before you begin looking into online sites such as Craigslist, Fiverr or Upwork to find assistance – consider reaching out to your network first. Your network is your village of clients, power partnersand brand advocates who are eager to see you succeed. Each one of these people has a village of their own. Invite your village in to feast and see if they are able to support you or can recommend someone that would be a perfect fit for the role you need to fill.
What types of team members could you invite into your business? Here are just a few ideas of tasks you can outsource in order to free up your time. Bring them on board as independent contractors and pay per project instead of hiring on an employee.
  •        Virtual Assistant
  •        Bookkeeper
  •        Web Designer
  •        IT Specialist
  •        Social Media Manager
  •        Graphic Designer
  •        SEO Expert

Your village is an essential resource and not only for finding contracted support. Your village is the people who support you, have your back, and are invested in your own success. Be good to them and they will be good to you.

Find out more about investing in Your Village by following our business coach, Sabina Claus. Sabina helps small businesses focus on their goals, dreams, time and getting back to enjoying the company they created. She gives business owners systems so that they are running their business instead of the other way around. Find out more at www.sabinaclaus.comor my joining her Meetup Group – Your Village.



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 ~ 

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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterest, Instagram and the tools to manage them. 

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