Tag: Social Media Marketing

You Networked, Collected Business Cards … Now What? Three Things You Can Do To Engage Deeper

If you are like me, you might attend multiple networking events each week. Not only is this a great opportunity to meet new people, but also collect contact information for connecting deeper. There are a few tactics I have in place when I connect with someone new that may benefit you if you are trying to optimize your networking experience.
(1) Remember a Few Key Take Aways From Your Visit 
Write down a few things you remember about this person that will spark a memory later when you send them an email thanking you for connecting and encourage a follow-up meeting.This is so very important and what a lot of people forget – EMAIL them a memory from your encounter.  It will not only show that your encounter was memorable, buut that you value their connection.
(2) Connect with them on LinkedIn
Connecting on LinkedIn takes the face to face meeting to a higher level showing your contact your interest on connecting further. Adding them to your “Professional Network on LinkedIn” provides them with a deeper visibility to you and vice verse.
(3) Visit Their Website and Connect With Your New Connect in Social Media Platforms 
If you take the extra step of visiting their website, you will probably learn a bit more about the service they offer, learn about potential networking opportunities, but also see if they have a presence in other social media platforms.  Fanning and Connecting to the other social platforms takes your engagement to a higher level of getting to know them and learning more about what they have to offer.
Networking is an opportunity to build relationship marketing on a deeper level.  You have already met the person, seen their face, heard their heart for their business and now you are taking that next step to get to know them better.  These 3 components may really enhance your next networking encounter.  Don’t just take a business card and walk away, take the time to dive deeper and it will open doors you may have never imagined.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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Investing In Social Media

Investing in social media IS investing in yourself.  I’ll pause for a minute and let you re-read that sentence.  It is that important.  Investing in social media ISinvesting in yourself.  No matter if you are a business owner or a sales rep, you are making several investment decisions every day.  You invest in the clothes you wear to a business meeting.  You invest in the tools of your business, your computer, your transportation, even the pictures on your office walls.  There is a story you are wanting to tell to your potential customers.  You invest in your story.
What better way to invest in your story, than by telling it on social media?  This is an investment in time, thought, and even training or support.  The choice is yours, but I am reminded of one of my favorite lyrics.  “If you choose not to decide, you still have made a choice.” (“Freewill” by Rush)  When a potential customer goes looking for you on Twitter, LinkedIn, Facebook, or other social media outlets and finds nothing (or even worse no activity for over a year) what does that tell them about you and your business?  Are you still wearing bell-bottoms, or a suit from the 1980’s?  You have invested in yourself and with the changing times.  It is time to take a hard look at your social media investment, and what story it is telling everyone you want as customers.
Although social media sites are essentially “free” to create an account, social media marketing as a program is worth the investment in your business.  The results you receive are equivalent  to the investment you put behind them. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in  LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
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