Tag: Social Media Marketing

Don't Know What to Post on Social Media?

Don’t Know What to Post on Social Media?

Have you ever found yourself in the mental space of, “Geex, it is 1:00 pm and it has been 3 weeks since I have posted anything on social media and I have no idea what to share?” Why is it so hard to come up with content for your social media channels?

A big part of the problem is that small business owners are trying to create content to sell their product, service, or event without considering their audience. Your social media marketing should be focused on building an audience of like-minded individuals and providing them value every week so they begin to know, like, and trust you enough to want to work with you. 

There’s a simplicity behind what to share on social media that many biz owners overlook. It’s as simple as creating content and social media posts where you spend time sharing your values, your ideas, and your best tips with people interested in the problem you solve.

The best advice we can give you right now is… create an editorial calendar. No more feeling uninspired or stuck when it comes to what to post next. Building an editorial calendar will help you get ahead of creating your content. 

Don’t be that brand that feels scattered and all over the place! Picking a theme for each day will help you keep your values and topics in clear focus. Selecting weekly and monthly themes will help you stay on track towards your goals and ensure you stay relevant throughout all the seasons of the year.

If building your editorial calendar sounds confusing, frustrating, overwhelming, or downright scary, no worries. That is what we help you do in our Strategy Roadmaps or when you sign up for Monthly Posting Support.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Its Important to Optimize Your Social Media Channels

Why It’s Important to Optimize Your Social Media Channels

Did you know that every single social media platform is searchable? This means that Facebook, Pinterest, and Twitter all have search algorithms similar to those of Google, Yahoo, and Bing. This search capacity is often overlooked when small business owners create a social media profile for their companies. The key to a robust and effective presence on social media is to build out the profiles of these accounts in a way that optimizes being found on the channel.

All those things that are key when building your biz’s website, such as using the right keywords, apply to the profile sections of each social media channel.

There are 5 key searchable sections in every single social media platform:

 

About Section / Bio

In our experience, we find that most small business owners severely under-utilize this section of their social media profiles. While some channels give you very limited space, forcing you to do a lot with a little, several channels (such as Google My Business, Facebook, and LinkedIn) offer over 10,000 characters in a variety of areas. If you are copying and pasting your tagline or simply stringing together a single sentence about your brand, you are wasting a lot of prime search potential (and the chance to sell someone who has taken the time to read your profile).

Photos

The photos on your website are great for capturing attention but they don’t help with search, right? Actually, the naming of your images could have a large impact on the searchability of your website or social media profiles. Be certain that your photos have names that match the keywords you are using, searchable terms that people may use to stumble onto your social media channel while browsing the web.

Videos

As with the photos, the title of your videos is important. Also, take full advantage of any available caption or description areas. Describing the video to your audience is important but don’t neglect the opportunity to add key search terms and keywords that will increase the video’s searchability online.

Hashtags

Use hashtags that match the theme and emotional impact of your content. What sort of hashtags might a person use to stumble onto one of your social media posts? Pay some attention to trends and “hot” hashtags and see if you can use those to your advantage. The whole purpose of hashtags is to help people find your content, making them an important element of your social media marketing.

The Content

You may have thought your days of keywords were done when you finished your website, but that’s not true. You’ll want all the content you create and share on social media to also be searchable. Avoid the temptation to write quick, short, cute or quirky captions for your social media posts. Put thought into the right keywords, search terms, and hashtags to use for each post. This will organically increase the amount of traffic that finds your content.

The first step is understanding what words and phrases will be most effective to use on your website and then utilizing that in your social media marketing as well. If you want to be found on any platform, take the time to completely fill out your bios, about us sections, images, videos, and posts so that you are maximizing each channel and post’s search potential

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Top 3 Strategies for Developing Successful Social Media Campaigns

A solid social media strategy involves building your audience growth both organically and through paid activity.  There are a variety of components to consider when creating social media campaigns including a blog strategy, editorial calendar, content that inspires engagement, video that grabs attention and builds trust, and working on audience growth both in-person and online.

Social media is part of a comprehensive marketing strategy and the most successful campaigns take the entire marketing strategy into consideration. 

Know What You Want

Finding new clients and making more money is not a strategy. It’s a result. Have a clear goal. If you are looking to sell $1,200 widgets, social media is not the place to ask for high-ticket sales. You want an easier barrier to entry for people who have just found you. This new audience needs to get a task of how you will serve them. You’ll need to build trust with a person before trying to sell your high-dollar package, session, ticket, or retreat. Then you can nurture that audience into larger purchases over time, preferably by convincing them to join your email newsletter. 

However, if you don’t have a funnel, strategy, or goal for converting strangers into followers and then converting those followers into customers, you are throwing spaghetti at the wall and hoping something will stick. 

Finding Your Audience

Organic growth, while not impossible, is much harder than it used to be. Finding and convincing strangers to follow you or sign up will require a small, regular investment in social advertising. You want targeted advertising though. This means you don’t want to boost a post or get more website traffic by selecting anyone in the United States. You need to think specifically about your buyer, their behavior, and who they really are.  What are their ages? What do they do in their free time? Where do they shop? What do they post about on social media? Specific characteristics will make a world of difference in getting your ads in front of the right people.

Track Your Analytics

Schedule time to regularly review your social media reports and analytics. This includes Google Analytics. If you are getting traffic to your website from advertising, but nothing happens next, you’ll need to adjust your call to action on your website.  If you aren’t getting click throughs on your ads, then adjustments need to happen in your ad.

The difference between posting on social media and a social media campaign is all about your strategy. A content strategy, call to action, and a specific goal will do wonders for both your organic and paid marketing efforts. Track what is working (and what isn’t) and adjust often. This is the difference between lackluster results and success on social media.

The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well.  Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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