Do You Find Learning Social Media Frustrating?

We talk with businesses every day that are frustrated with social media when it comes to marketing their businesses. The time they spend on social media doesn’t feel productive or rewarding in any meaningful way. They hear all the bad press about social media as well and they often ask us whether or not the time spent posting on social media is worth it.

Is social media marketing worth it? Absolutely! However, it’s not as simple as posting and forgetting it. Social media marketing requires a solid strategy and a basic understanding of how it all works.

Sharing Content

Anything you share on social media is content. Unfortunately, too many small businesses waste their time online sharing content that someone else created. This type of content will earn you almost no attention, reach, or leads. AND when you share someone else’s content you are encouraging what audience you do to leave your page and go to someone else’s social media profile or website. That doesn’t sound effective, does it?

In order to be successful on social media, you have to create original content that is relevant to you, your brand, and your products or services. The whole goal is to get attention from strangers by share what you are doing in a compelling way so that you can convert these people into customers, right? Sharing someone else’s content will not accomplish that objective. Original content is the way to go!

Selling on Social Media

One of the tricks to being successful on social media is understanding that your audience doesn’t use social as a shopping channel. They aren’t logging in to be sold to 24/7. Yes, you can purchase things in a variety of ways on social media but since the audience isn’t there simply to be sold to – you must first work to get their attention and earn their trust. The way you show up on social matters. If all you are doing is posting about your sales, discounts, and promotions – then you don’t have an audience. That’s not why they are there!

The same goes for click-bait type of content. Clickbait is content utilizing creative ways to get people to click on a website. Click-bait is often misleading or dishonest in an attempt to get people to a webpage. It’s also a fast track to destroying trust in your business and will damage your brand. Savvy social media users know how to avoid click-bait and will scroll past promotional content if they don’t already have a connection with your brand.

If you approach your social media channel as a way of earning attention from your target audience, as a way of spreading awareness about your vision of your work, and as a way to build trust through establishing your own online community – who will turn into brand advocates – you’ll find that social media marketing works well. It’s a tool for connecting with people – not a sales tool. That connection will lead to sales but too many businesses skip it.

Annoying Spam

Since billions of people sign into their social media accounts every day, you can be certain plenty of them are trying to find ways to game the system and make money off strangers. Not everyone understands what does (and doesn’t work) on social and many don’t care. In the same way that your phone blows up with recorded voices talking about your car’s extended warranty, social media is a free tool making it quite appealing to scammers and spammers. This makes understanding how to use this tool relevant for people and businesses alike. You certainly don’t want to come off as a business that uses spam to get attention any more than you want to draw the attention of the scammers on the platform.

The bottom line is that social media can be frustrating if you don’t understand how it works, best practices, and what to avoid – but that doesn’t mean that social media marketing doesn’t work.

Are you looking for social media training you can participate in from the comfort of your home?  Join other small businesses, at your own pace, currently benefiting from the 40+ video training series included in the Social Power Program.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regularly uploaded new videos to support your marketing efforts. Become a social media expert by learning everything involved in social media marketing from creating the editorial calendar, to creating custom branded images, to use of hashtags, to paid ads and reporting and so much more. Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Can Your Business Benefit from Social Media?

As a business, there are several marketing assets you’ll need to be successful. Your business cards, for one, are important for in-person networking and connection. Your website is essential for people to do research about your business so they can make decisions about whether or not to contact you. And, a robust social media presence with complete profiles, loaded with keywords, is also a valuable asset for your company.

Improving Search

Many business owners aren’t aware of how important social media is when it comes to online search. If you do a search for any brand or company, in the first ten searches their main social media channels will show up. Also, since each social media channel is its own search engine – using the right keywords and phrases will help your target audience find you when searching on social.

Growing Your Audience

While a website is great for search and getting questions answered, it’s not ideal for connection and audience growth. This is where social media excels! A social media channel will not only attract the right people, it gives them an opportunity to connect with you and with other members of your audience. This community-building aspect encourages your audience to come back and invite their friends!

Hashtags

As more and more people jump onto social media, getting the reach you need and getting in front of new people becomes harder. That’s why so many businesses are currently investing in social advertising to show up in the feeds of their ideal clients. However, hashtags are a free and less commonly known tool for finding new people. Hashtags are especially effective on platforms like Instagram and Twitter. Understanding and properly using hashtags is a great way to gain organic growth on social media.

Are you looking for social media training you can participate in from the comfort of your home?  Join other small businesses, at your own pace, currently benefiting from the 40+ video training series included in the Social Power Program.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regularly uploaded new videos to support your marketing efforts. Become a social media expert by learning everything involved in social media marketing from creating the editorial calendar, to creating custom branded images, to use of hashtags, to paid ads and reporting and so much more. Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Do You Find Social Media Marketing Overwhelming?

If you’ve never built out a social media channel, it can be overwhelming. Where do you start? How does it work? What should you post and when should you post it? How do you reach the right people online with your social media posts? What if you fail? These are all great questions to ask and it’s where every business owner starts when creating a social media marketing strategy.

Where to Begin

The downside of all those questions is that there is a process that needs to happen before you set up your social profiles. Are you confident in your brand messaging and your company’s culture and story? If that question makes you pause, let me encourage you to begin the work here. If your message is in alignment with your values and culture, you will attract the people who are seeking out that vibe. If you aren’t certain what those things are, then people will be confused and they won’t resonate with your content.

Being of Service

The next step is understanding that while social media marketing exists to help you sell your products or services, it is not a sales platform. The way you build out your social media channels should not feel like it’s 100% promotional or sales or that you are only there to pad your pocketbook. Social media is meant to be social. A commitment to social media marketing, if you want to successful, is showing up generously – from a place of service. You want to attract your ideal clients, not repel them. You want to build an online community around the way you serve. It’s a different mindset than simply selling and it’s vital to be successful on social.

Providing a Safe Space

One of the subtle aspects of growing your online community on social media is that you earn the trust of your audience. You are creating a safe space for people who are like you, think like you, and dig what you like. Your ideal client will look and behave much as you do. You are creating a safe space for your people. That trust will encourage them to convert from followers to clients.

Are you looking for social media training you can participate in from the comfort of your home?  Join other small businesses, at your own pace, currently benefiting from the 40+ video training series included in the Social Power Program.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regularly uploaded new videos to support your marketing efforts. Become a social media expert by learning everything involved in social media marketing from creating the editorial calendar, to creating custom branded images, to use of hashtags, to paid ads and reporting and so much more. Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

What Are You Grateful for With Your Online Marketing?

Online marketing is challenging because it is always changing and evolving. As technology advances and new tools and platforms are created, small business owners may feel like they are scrambling just to stay on top of the latest marketing trends. With all the noise comes frustration and overwhelm. 

Instead of spending your time doing the work you set out to accomplish, you are chasing your tail trying to figure out whether or not Facebook is the place for you, how often to post to Instagram, what hashtags you should be using, and what the heck is a chatbot? 

We hear you. As marketing experts, we know just how much information (and misinformation) is being shared on a regular basis and we want to tell you to turn off the noise. You don’t need to know all that stuff to be successful at marketing your business. In fact, if you develop a plan for incorporating and using simpler systems for your online marketing efforts – this process can even be fun!

You just need an experienced guide to show you the way. One who can recommend which tools to use, show you, step by step, how to use those tools to create content in an easy way, and someone who can explain working strategies to grow your business online.

Even if it doesn’t feel like it right now, there is so much to be grateful for when it comes to your online marketing. Here are some of our thoughts:

Be Grateful for Your Vision

No marketing expert can help you grow your business online if you aren’t clear and passionate about your company’s vision. Knowing the big picture of what you want your work to accomplish and what you want your company’s legacy to be is where all the great storytelling begins. Knowing this information makes marketing so much easier so pat yourself on the back for creating something bigger than yourself and sharing it with the world!

Be Grateful for Your Service

Businesses exist to solve problems. In fact, if what you offer isn’t a solution to your audience’s problems, then they’ll have no reason to pay attention to you at all. This problem-solving is providing a service for people who need your skills and expertise. Take a moment to feel gratitude for this service you provide to your community.

Be Grateful for Your Brand

How people feel about your company is what branding is all about. All the work that you do, and every time you show up, people will feel an emotion related to what you do. If that emotion is what you want them to feel, you win! 

Take a moment this month to sit in gratitude for your big vision for making the world better, for the drive to help your audience solve their pain points and problems, and for making people feel better in a world filled with uncertainty and chaos. That combination is a worthy legacy.

Are you looking for social media training you can participate in from the comfort of your home?  Join other small businesses, at your own pace, currently benefiting from the 40+ video training series included in the Social Power Program.  We have a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regularly uploaded new videos to support your marketing efforts. Become a social media expert by learning everything involved in social media marketing from creating the editorial calendar, to creating custom branded images, to use of hashtags, to paid ads and reporting and so much more. Find out more about the Social Power Program here.

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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