Don't Know What to Post on Social Media?

Don’t Know What to Post on Social Media?

Have you ever found yourself in the mental space of, “Geex, it is 1:00 pm and it has been 3 weeks since I have posted anything on social media and I have no idea what to share?” Why is it so hard to come up with content for your social media channels?

A big part of the problem is that small business owners are trying to create content to sell their product, service, or event without considering their audience. Your social media marketing should be focused on building an audience of like-minded individuals and providing them value every week so they begin to know, like, and trust you enough to want to work with you. 

There’s a simplicity behind what to share on social media that many biz owners overlook. It’s as simple as creating content and social media posts where you spend time sharing your values, your ideas, and your best tips with people interested in the problem you solve.

The best advice we can give you right now is… create an editorial calendar. No more feeling uninspired or stuck when it comes to what to post next. Building an editorial calendar will help you get ahead of creating your content. 

Don’t be that brand that feels scattered and all over the place! Picking a theme for each day will help you keep your values and topics in clear focus. Selecting weekly and monthly themes will help you stay on track towards your goals and ensure you stay relevant throughout all the seasons of the year.

If building your editorial calendar sounds confusing, frustrating, overwhelming, or downright scary, no worries. That is what we help you do in our Strategy Roadmaps or when you sign up for Monthly Posting Support.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Its Important to Optimize Your Social Media Channels

Why It’s Important to Optimize Your Social Media Channels

Did you know that every single social media platform is searchable? This means that Facebook, Pinterest, and Twitter all have search algorithms similar to those of Google, Yahoo, and Bing. This search capacity is often overlooked when small business owners create a social media profile for their companies. The key to a robust and effective presence on social media is to build out the profiles of these accounts in a way that optimizes being found on the channel.

All those things that are key when building your biz’s website, such as using the right keywords, apply to the profile sections of each social media channel.

There are 5 key searchable sections in every single social media platform:

 

About Section / Bio

In our experience, we find that most small business owners severely under-utilize this section of their social media profiles. While some channels give you very limited space, forcing you to do a lot with a little, several channels (such as Google My Business, Facebook, and LinkedIn) offer over 10,000 characters in a variety of areas. If you are copying and pasting your tagline or simply stringing together a single sentence about your brand, you are wasting a lot of prime search potential (and the chance to sell someone who has taken the time to read your profile).

Photos

The photos on your website are great for capturing attention but they don’t help with search, right? Actually, the naming of your images could have a large impact on the searchability of your website or social media profiles. Be certain that your photos have names that match the keywords you are using, searchable terms that people may use to stumble onto your social media channel while browsing the web.

Videos

As with the photos, the title of your videos is important. Also, take full advantage of any available caption or description areas. Describing the video to your audience is important but don’t neglect the opportunity to add key search terms and keywords that will increase the video’s searchability online.

Hashtags

Use hashtags that match the theme and emotional impact of your content. What sort of hashtags might a person use to stumble onto one of your social media posts? Pay some attention to trends and “hot” hashtags and see if you can use those to your advantage. The whole purpose of hashtags is to help people find your content, making them an important element of your social media marketing.

The Content

You may have thought your days of keywords were done when you finished your website, but that’s not true. You’ll want all the content you create and share on social media to also be searchable. Avoid the temptation to write quick, short, cute or quirky captions for your social media posts. Put thought into the right keywords, search terms, and hashtags to use for each post. This will organically increase the amount of traffic that finds your content.

The first step is understanding what words and phrases will be most effective to use on your website and then utilizing that in your social media marketing as well. If you want to be found on any platform, take the time to completely fill out your bios, about us sections, images, videos, and posts so that you are maximizing each channel and post’s search potential

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Are You Looking for a Social Media Speaker that Provides In-Person, Hybrid, or Virtual Trainings?

It would be remiss to not mention that people are just not going to be excited for quite some time to sit in a classroom setting to learn strategies to improve their lives or businesses. 

During the 2020 Pandemic, our Social Media Expert hosted hundreds of meetings virtually and participated in virtual and hybrid conferences.  The key factor, whether in person or online, is to deliver high value content with high energy and a bend towards keeping the audience engaged. This is what we have been able to achieve in our presentation processes. The audience feels engaged, remains attentive, and we keep the content interactive.

How, as a business owner, can you benefit from this type of experience?

Custom Corporate Training Sessions

With your remote workforce, training has probably been put on the back burner. You know that you can schedule a Zoom but you worry about keeping the team interested and engaged during the training. Your virtual training doesn’t have to be a snooze-fest! We can work together to create a custom virtual or hybrid experience that meets your expectations and doesn’t feel like a chore to your team. This can be done from small person teams to large corporate functions.

Learn Strategies for Team Building, Client Nurturing & Team Engagement

Yes, we’ve all heard about Zoom fatigue – but that’s because organizers are not being intentional about engagement with their virtual and hybrid events. These virtual tools allow even a long distance team to connect and bond in fun and engaging ways! When working together we can brainstorm strategies for team building events, to sessions to nurture and love on your clients, or simply to keep the staff connected and engaged with their work and their company.

Using LinkedIn to Saturate Your Market and Messaging

These virtual events work especially well on LinkedIn. Organizing regular networking or educational events virtually will help you stay top of mind and keep you in front of your audience. 

Do you find it overwhelming to run the content of a virtual event AND remember to engage with your audience? It’s a common problem with an easy solution. Hire an expert to handle the engagement portion of the event. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.


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