There is no perfect formula for creating social media content worth sharing. However, there are some things you can do to up your social media marketing game and create content that your audiences wants to share with their people.
The number one tip for any brand on social media is to learn how to tell a good story. Human beings are drawn to stories. Story evokes an emotional response in people. If you want your content to spread, you’ll have to learn to be a storyteller. Your followers will share your content as soon as they start caring about it. Stories make us feel.
With each piece of possible content, ask yourself what the story is behind the content. How can you spin the same idea in a way that uses emotional drivers and makes viewers identify and care?
Keep It Relevant
The most common mistake small business owners make with their social media content is forgetting that they are creating it for their audience. The goal is to sell your product or service, but no one signs up for a social media account to read ads and promotional material. Social media marketing only works if you are creating content that is relevant and interesting for your followers. What do they need to know? Can you inspire them? Educate them? Entertain them? If you are only using it as a bulletin board for what you want people to know, you’ll quickly find out that no one is paying attention anymore.
Know Your People
If you are going to create content and tell stories that are relevant to your audience, you must first know who they are. If you aren’t creating messaging that is meant for a specific audience, you are just speaking to the sky and hoping it talks back. Relationship building and creating community means being intentional about getting to know your followers. If you want to create effective messaging, ask your people why they show up, what they need, and what keeps them coming back. Then create messaging and content inspired and motivated by these responses.
If you aren’t sure what to create on social media, these social media messaging tips are the inspiration you need to sit down and get started. If you want additional help, book a discovery session with me.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.