Tag: Social Media

Are You Incorporating Your Networking Goals with Your Social Media Marketing Goals

Are You Incorporating Your Networking Goals with Your Social Media Marketing Goals?

Networking, virtually or in person, can really enhance the connections you are building and support your efforts in social media marketing. I’ve been using networking as a marketing growth tool for the entire time I’ve been a small business owner and social media manager. While the groups have changed over the years, the benefit of connecting with other biz owners on a regular basis has remained the same.

Find New Followers

How does networking and social media connect? Exposure to any new group is an opportunity to find new followers for your social media channels. There are clever and engaging ways to encourage new people to follow you on social media and once you’ve identified how to do that, the sky’s the limit! It’s important to have 1-3 goals for any networking meeting, event or opportunity and one of those could be convincing 1-5 people to follow you on your favorite social media platform or channel. Give them a good incentive to go out of their way and hit the follow, like, or subscribe button to make this task even easier!

Invite Your Followers

Have you considered inviting your followers to your next networking event? You can build trust with your followers or customers by inviting them to connect deeper while networking.  How does inviting others to network with you enhance their own businesses and endeavors? This gets you valuable face-to-face time with them while they get the benefit of marketing their efforts with new people. Not only is this a win-win situation, if it’s successful for them the trust you’ve built is likely to convert to success for your biz in the future.

Grow Your Followers

Additionally, networking groups can help you build your tribe of supporters and expand your social media audience through the supportive engagement and shares of the other businesses in your networking group. When you leave a networking group, take time to post about the experience on social media. Tag the group, other businesses that attended, or even people you think may benefit from the next meeting or gathering. Tell your audience your favorite takeaways, give shout-outs, or recommend someone new to you people (if appropriate). By extending your networking through the use of social media marketing, you amplify both your networking AND social media marketing efforts.

Where are you networking and what accomplishments has the group seen over the year so far? What groups have you heard good things about but haven’t tried yet? Some business owners thrive when given the opportunity to connect one-on-one with other people each month. If that sounds like you, let’s talk about how you can optimize your networking returns using social media. Give the Social Media Advisor team a call today to discuss options.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Don't Know What to Post on Social Media?

Don’t Know What to Post on Social Media?

Have you ever found yourself in the mental space of, “Geex, it is 1:00 pm and it has been 3 weeks since I have posted anything on social media and I have no idea what to share?” Why is it so hard to come up with content for your social media channels?

A big part of the problem is that small business owners are trying to create content to sell their product, service, or event without considering their audience. Your social media marketing should be focused on building an audience of like-minded individuals and providing them value every week so they begin to know, like, and trust you enough to want to work with you. 

There’s a simplicity behind what to share on social media that many biz owners overlook. It’s as simple as creating content and social media posts where you spend time sharing your values, your ideas, and your best tips with people interested in the problem you solve.

The best advice we can give you right now is… create an editorial calendar. No more feeling uninspired or stuck when it comes to what to post next. Building an editorial calendar will help you get ahead of creating your content. 

Don’t be that brand that feels scattered and all over the place! Picking a theme for each day will help you keep your values and topics in clear focus. Selecting weekly and monthly themes will help you stay on track towards your goals and ensure you stay relevant throughout all the seasons of the year.

If building your editorial calendar sounds confusing, frustrating, overwhelming, or downright scary, no worries. That is what we help you do in our Strategy Roadmaps or when you sign up for Monthly Posting Support.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Top 3 Components of Successful Social Media Posts

Telling an effective brand story has many layers but is important to map your content strategy out properly as to not overwhelm your audience with too much information at once. There are many moving parts, bells, and whistles for creating content for social media. 

Where should you start? What takes priority? What will ensure your social media marketing efforts are successful?

Editorial Calendar

There are businesses out there that will tell you they decide in the moment what to post and that it feels more authentic. Posting in the moment has its perks but it’s no strategy. Not only is it not a strategy with targeted goals and objectives, many struggle with what to say or post. This level of disorganization can lead to confusion, frustration, and disappointment. 

By creating an editorial calendar, business owners will know what they are posting, when, how often, and what the goal is supposed to be or that post. It doesn’t mean you can’t post in the moment but spontaneous posting should be a bonus, a supplement to your content strategy. 

Know the audience. Know the content that works best for them. Know the best time to post. And, above all, have a plan. What do you want that post to accomplish? What’s the goal? Where are you directing traffic? What’s your call to action? The more information you decide in advance, the more on point you’ll be with your social media marketing.

Plan for Engagement

It doesn’t matter how hard you work on creating and scheduling social media content if no one in your audience ever likes, comments, or shares your work. Engagement is the #1 goal for any social media strategy. Develop a plan in advance by polling your current audience and asking them what type of content they’d like to see from you. Your die-hard followers? Ask them to engage with your posts often so more people are likely to see them. Create conversations (which requires you to check-in and respond). Your audience wants to interact with you, not just a graphic or a quote. Plan for sharing content that will attract new people and keep your current audience coming back again and again.

Hashtag Strategy

Yes, silly hashtags exist and they are mostly for entertainment purposes. However, that is no reason to dismiss hashtags altogether! Since every social media channel is its own search engine, learning how to use hashtags is key in attracting new people to your social platforms. Research popular and effective hashtags for your industry and use them often. If you preferred platform is Instagram – experiment with 15-30 hashtags per post, either in the post itself or as the first comment on the post. For other platforms, 3 to 5 hashtags per post is more than enough.

Overwhelmed? The Social Media Advisor team can help you create a social media strategy and start being consistent online with your business.

Prefer a DIY approach? The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well.  Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Things to Know About Having a Business Page vs a Personal Page in Social Media

When it comes to social media, there’s two main components when it comes to visibility: personal visibility and professional visibility. Anyone with a social media account has some level of personal visibility on social media. While some small businesses use their personal feeds and accounts to market their business, most companies create a separate professional account or feed for their promotional posts. 

We are often asked: is it okay to post business content on our personal pages and do we really need a professional presence for our business on social media?

This is a good question. Here is our best advice.

No One Likes Spam

You are probably connected to a lot of people who have started a small business who use personal accounts to market their businesses products or services and who add you to groups (without notice), and private message you at random about their products wanting you to buy them based on the fact that “they have seen a result and you should buy because you trust them”. This is called spam. And no one likes spam.

Too many small businesses, especially MLM salespeople and network marketers, use their personal feeds to market their products and services. The idea behind this approach is many small businesses have a much bigger following on their personal pages than they do on their business feed (if they’ve set up a business feed at all). Plus, if you are selling for another company, there can be rules against representing yourself as more than just a salesperson for that business. 

While it’s a sound theory, it has some flaws. 

  • People, unless they are also trying to sell you something, don’t become your friend or follower on social media to get spammed by your advertising. This is an instant turn-off causing your followers to not engage with your posts and, therefore, teach the algorithm to not show them any of your content.
  • Just because they know you or are related to you, doesn’t mean that they are your target audience. You could be spending a lot of time and energy advertising to the wrong crowd.
  • Social media users are smart and they can see a salesperson a mile away. If you want to lose social media friends, start treating them like walking wallets.

You Don’t Own Your Audience

Facebook’s Terms of Service state clearly that you aren’t to use your personal profile for business purposes. If enough people report your posts to Facebook, they can shut down your entire account (and there goes your entire audience with it). 

Because you don’t own your audience, at any time, a social media account can change their algorithm, change their rules, or shut down completely – and your entire marketing list vanishes. There are popular social media channels that no longer exist today. 

It’s much better to provide value-added content that your audience enjoys and engages with and then convert those people to a platform you own – like your email marketing list.

At least with a business profile, you know those individuals want to hear what your business has to say and they are more likely to tolerate a few promotional posts or be tempted to join your email list than random folks on your personal feeds. 

What You Should Do Instead

Top 3 things you can do to build your professional social media audience the right way: 

  1. Network with people, actually get to know them and build trust through your relationships and knowing things about their lives. These are warm leads that will be more interested in what you have to offer. 
  2. Don’t add everyone to your FB groups, instead post about your group and ask people to join of they are interested.  You can even private message them, inviting them that way to join (but only ask once).  Give an incentive, offer a fundraiser to host your party or host an event with a collaborative partner to co-host something instead.  (P.S. – a Handwritten note or mailed invite goes a long way and is way better than spamming!)  
  3. Having a business page or profile will actually help you track numbers, sales, and engagement vs tossing spaghetti at a wall on your personal account to see what fits (and losing people you actually care about.)

Is it a struggle each month to create and post social media content for your business? Do you just not have enough time in the day to get it all done? The Social Media Advisor team are experts in helping you stay consistent online! We’ll work with you to create an editorial calendar, messaging, and branded images aligned with your culture and promoting your business so you don’t have to worry about it anymore! Find out more about our Monthly Social Media Support package on our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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