Tag: Social Media Strategy

Are You Incorporating Your Networking Goals with Your Social Media Marketing Goals

Are You Incorporating Your Networking Goals with Your Social Media Marketing Goals?

Networking, virtually or in person, can really enhance the connections you are building and support your efforts in social media marketing. I’ve been using networking as a marketing growth tool for the entire time I’ve been a small business owner and social media manager. While the groups have changed over the years, the benefit of connecting with other biz owners on a regular basis has remained the same.

Find New Followers

How does networking and social media connect? Exposure to any new group is an opportunity to find new followers for your social media channels. There are clever and engaging ways to encourage new people to follow you on social media and once you’ve identified how to do that, the sky’s the limit! It’s important to have 1-3 goals for any networking meeting, event or opportunity and one of those could be convincing 1-5 people to follow you on your favorite social media platform or channel. Give them a good incentive to go out of their way and hit the follow, like, or subscribe button to make this task even easier!

Invite Your Followers

Have you considered inviting your followers to your next networking event? You can build trust with your followers or customers by inviting them to connect deeper while networking.  How does inviting others to network with you enhance their own businesses and endeavors? This gets you valuable face-to-face time with them while they get the benefit of marketing their efforts with new people. Not only is this a win-win situation, if it’s successful for them the trust you’ve built is likely to convert to success for your biz in the future.

Grow Your Followers

Additionally, networking groups can help you build your tribe of supporters and expand your social media audience through the supportive engagement and shares of the other businesses in your networking group. When you leave a networking group, take time to post about the experience on social media. Tag the group, other businesses that attended, or even people you think may benefit from the next meeting or gathering. Tell your audience your favorite takeaways, give shout-outs, or recommend someone new to you people (if appropriate). By extending your networking through the use of social media marketing, you amplify both your networking AND social media marketing efforts.

Where are you networking and what accomplishments has the group seen over the year so far? What groups have you heard good things about but haven’t tried yet? Some business owners thrive when given the opportunity to connect one-on-one with other people each month. If that sounds like you, let’s talk about how you can optimize your networking returns using social media. Give the Social Media Advisor team a call today to discuss options.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Developed Your Social Media Marketing Goals for the Rest of the Year

Developed Your Social Media Marketing Goals for the Rest of the Year?

Our word for the year is LIMITLESS!  Do you have a word for the year? 

Is your messaging reflecting your goals, your vision, and your mission or are your channels and messaging out of date?  What accomplishments have you had so far this year?  How do you plan to level up for the rest of the year?  Now is the perfect time to revisit existing goals or develop new ones to work on through the second half of the year.

If you don’t know what you want to work on when it comes to social media marketing, here is our advice:

Optimize Your Online Presence

Spending some time and energy a couple of times a year to review your current online assets and making sure they are still on-point is always a great idea. While it’s certainly possible to sign on new clients without them every using the Internet to find out more about you, that’s the exception, not the rule. 

Just about every lead is going to look you up on Google. What will they find? Is your messaging current? Are you easy to find online? What do folks uncover about your business with a 5 or 10 minute search?

While you are updating or refreshing your profiles, add some new keywords or phrases that will help your ideal client find you while browsing the Internet. 

Get Comfortable with Social Media Strategy

If you are tired of throwing spaghetti at the wall and waiting to see what sticks, it’s time to talk social media marketing strategy. If you don’t have a strategy for your social posts yet, we highly recommend sitting down and drafting one. First, you’ll need to decide on your social media goals. After that’s determined, your social media strategy is designed to work towards those objectives. It should include an editorial calendar, defining your brand messaging and keyword phases, picking hashtags, identifying your ideal audience, crafting content, and making a decision about promotion and advertising. 

It may feel overwhelming but we are experts at helping small businesses develop a social media strategy that works for their brand.

Outsource, Outsource, Outsource

While it’s up to you, as the business owner, to set the socials and determine the strategy, that doesn’t mean you have to tackle all the work solo. Here’s where you bring in trusted experts to help you execute those tasks that aren’t in your genius zone, that you may procrastinate on, or that you simply no longer have time to do yourself. An unexecuted social media strategy won’t do your business any good. 

Bottom line: it’s never too late to create social media marketing goals that will help you move the needle with your business.

If you are overwhelmed, let’s start with our first tip. Every platform is searchable.  Every word matters.  Do you have a few paragraphs in the about section of each of your social media accounts? Are they padded with the right, searchable keywords? Is your messaging current? Not sure what your online presence says about your business? Now is the time to revamp your online assets! This commitment in time, money, and effort will produce results you never expected and it’s a great way to position your business better online without making a long-term financial commitment. Give the Social Media Advisor team a call today to discuss options.


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Top 3 Reasons to Ramp Up Social Media in the Summer

Top 3 Reasons to Ramp Up Social Media in the Summer

After decades of working with small business owners and coaches, we’ve found that many companies experience a dip in income once or twice a year. This can vary depending on the industry, location, and business but tends to occur in either the summer or winter months. 

However, this is not the time to abandon your social media marketing efforts! Everyone may ‘be on vacation’ but there are some solid reasons to keep at it this time of year. Here are our top 3 reasons to ramp up your social media marketing in the warmer months.

Planning Today, Impact Tomorrow

There’s a valuable piece of business advice that makes the rounds in many of the networking groups I’ve been a part of and that is: what you do today is not likely to produce results until three months from today. That means you need to be thinking about your slow seasons way in advance. You’ll have to give yourself enough time to plan and create content that you can share three months before you expect that annual dip. If you procrastinate on this, and then try to throw something together at the last minute, you’ll often be disappointed in the result of your efforts.

Experimentation

If you are truly slow in summer, this could be a great season to test out content that you may have hesitated to post during your other launches or campaigns. Your slow season is an excellent opportunity to take some small risks, try something new, and get creative with finding new people and engaging your current audience.

Keep the Money Flowing

We’ve found that our clients that commit to social media marketing, even in slower seasons, find that they no longer experience a dip in income potential. Most of our clients have found that they no longer experience slow seasons and business is consistent throughout the year if they create and execute a social media strategy. We assist them in developing strategies around boosting posts and investing in paid ads to target new audiences while keeping an eye on specific outcomes and goals so that the business continues to grow all year long.

By posting consistently with a themed editorial calendar, busineses are able to strategically plan for those “slower” months so that the messaging isn’t only relevant to the season, but relevant to what they can plan for in the upcoming months.

If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Using Social Media to Stay Busy in "Slower Seasons"

Using Social Media to Stay Busy in “Slower Seasons”

Depending on your business and industry, you may experience slow seasons throughout the year. For many B2B companies, the summer months are slower because potential clients are focused on getting outside, adventuring, and going on vacation. Perhaps, your company grinds to a halt after the new year or during the holiday season? 

Each business will experience their peaks and valleys throughout the year. The key is to understand when your slow seasons will happen and to plan for boosting your possible business during these times.

Save Your Best Ideas

Whether it’s a contest, giveaway, large promotion, juicy discount, or simply the best content you’ve created all year, consider saving all those attractive social media posts for your slow season. 

You can still run promotions throughout the rest of the year but see if you can draw in clients or customers during your quietest time of year by saving the absolute best content for that time period.

Prep a Video Campaign

Really want to get your audience’s attention? Design and develop a video marketing campaign. This tip is especially good for any small biz owners who haven’t taken the plunge into video marketing yet. If you haven’t put yourself out there yet, that’s sure to get the attention of your audience during slow times!

Social Advertising

If you find that you, typically, don’t need to invest in advertising to keep the dollars rolling in, you may not see the opportunity in creating and scheduling social media ads during the slow months to give your biz a boost. Plan for online and off-line advertising costs and build those into your marketing budget each year. This could be just the thing to save your bacon when things get slow and increase your bottom line for the year.

By intentionally posting videos and running ads during slower months, you can easily support the efforts you are doing through the use of newsletters, phone calls, handwritten notes, and attending networking events. If you are finding yourself slower, plan to increase your knee to knee activity by having virtual or in person meetings with more people and share your experiences with that meeting online.


If you are using social media yourself, you may have noticed that you engage with pages that share content you can relate with. Simply posting is not enough. You need engaging content that is easy to find and interesting enough to like, comment, or share. Are you ready to define your story and build a long term relationship with a loyal audience? Let’s do a
Discovery Session to see which of our programs best fit your social media marketing needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.


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