How to Amplify Your Small Business Impact

I am so excited about the opportunities that are available to small businesses in the coming year.

Also, I’m a little nervous since the traditional marketing methods are becoming less effective.

As a result, small businesses need to be creative and strategic with their marketing efforts.

As a small business owner, you wear many hats and even more responsibilities. But with some forward thinking and strategic planning, you can have a significant impact on your community and the world.

How can your small business make a big impact in 2022? Here are some ideas:

Build a Community

The best small businesses are the ones with a community around them. They are the ones that tell a story, build trust and have a loyal following. These communities, when properly engaged and motivated, can help you make an even bigger impact as a business owner this year. Leveraging that trust in a genuine way is powerful. But, first, you have to have a community of your own to leverage.

Become an Industry Influencer

Whether you’re a health coach or an entrepreneur selling gourmet dog food online, if you’re making money online, you’re an influencer. The concept of influencers is relatively new but growing like crazy. According to an article on Forbes, there are now over 1 million influencers worldwide, and the number is growing by 10% each year.

In an age where every small business owner can be a thought leader, don’t leave potential on the table by keeping your head down and just working on projects.

Everyone loves learning new things and gaining new knowledge. If you want to become an influencer in your industry, then you will need to create great content that people want to hear about. You don’t have to be a professional writer or journalist, but you do need to be a good storyteller.

Get Active

Be active in your community – Getting involved in local charities or hosting fundraisers can help you connect with other business owners and members of your community. These connections are the fuel for the impact you want to make. Whether you already have an idea to improve your local community, or are seeking to join others who are making waves, the first step is to get out into the world and meet people. Have important discussions about local needs and possible solutions.

Here’s the thing: we all have the ability to make a bigger impact than we think. It might not be in large, overarching ways, but that doesn’t mean our voices don’t matter. In fact, even small steps often lead to big results. And if all of us work together—in our individual ways—we might just spark some serious change this year. Which means success for you AND your community!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How to Amplify Your Social Media Marketing

The social media landscape is always changing, and it can be hard to stay on top. When it comes to your business, you need to take advantage of the opportunities social media presents in order to find success for your company. Here’s how you can amplify your social media efforts in 2022.

Change It Up

Social media is the number one platform marketers use to connect with customers. But while staying relevant on social media is essential, it’s not enough by itself. The new challenge is to figure out how to amplify your social media marketing and reach more people in a world where consumers are growing increasingly distrustful of brands. The key is to look for fresh ways to “bring value” to your customers and community through your content, products and services. An obvious first step is to provide helpful information that helps them do something better or easier. As always, be authentic. Your customers want to hear from you, so if you’re not providing them with useful information or entertaining content, then they’ll move on to someone else. The key is to provide value and encourage interaction.

Change Your Perspective

Social media is no longer a trend. It’s a way of life. Social media marketing shouldn’t be looked at as a one-off activity, but rather as the way your business is run in the 21st century. Don’t treat your Facebook page (Instagram account, LinkedIn profile, etc.) as just another layer on top of your website or blog; instead, make it unique and let it stand alone as a social destination for people who want to read or watch content from you.

Treat your social media accounts like you would treat a customer service line or sales desk. You want to help your followers feel valued and make sure they’re satisfied with the content you’re posting. It should be easy to comment and connect with others through social channels, as well as easy to find what you need when they are looking for assistance.

Transparency, authenticity, and reliability — these are the pillars of trust. When you prioritize trust in your business over everything else, you build a community that values your business. And when you value your community, they will support you on social media.

Change Your Strategy

A social media strategy will typically include the type of content that you’re going to create, how often you’re going to share it, and where you’re going to post it.

Before you can develop a successful social media strategy, you need to know what your goal is. Are you trying to attract new customers? Increase engagement with current customers? Drive leads? Each objective requires a different strategy, one that takes into account the best ways to reach your target market. For example, if your goal is to drive traffic to your website, then you might consider boosting posts on Facebook advertising if your target audience spends lots of time on that platform. If your main goal is to generate leads, then you might focus more on paid advertising on LinkedIn or Twitter advertising depending on where your target audience spends time online. By identifying exactly how and where you want to reach people, you can tailor your efforts accordingly and be more effective overall.

How can you improve your social media marketing? Focus on quality over quantity, have a strong digital presence that is backed up by unique and helpful content, and use analytics to find out where your audience resides and what they are looking for.

In the end, though, it’s important to remember that today isn’t so different from the past. There’s nearly always a new technological development on the horizon. But social media marketing is still social media marketing: you still have to create content that your audience finds valuable, relevant, and suitable for sharing if you want to succeed. The new tactics might change over time, but the basic fundamentals will always apply. For now and in the future, that means always putting your customers first.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How to Amplify Your Business This Year

My word for 2022 is Amplify.

When you break down this word, it means to increase the volume of something. And, in 2022, I want to increase the volume in both my professional and personal life. I’m ready for more success AND to have more joy and abundance in my life.

Does this sound like a good plan for you as well?

Well, if you want to amplify your business this year – you’ll need to ramp up your marketing.

Amplify Your Online Presence

Did you have a robust online presence? Can a complete stranger interested in your work find enough information about you online? Building out your online presence is all about trust. There are many ways to do this but I always recommend starting with your website.

If your business doesn’t have a website yet, then begin there.

The more information people can find about you online, the more comfortable they become to reach out, connect, and ask questions about what you do.

Here are some other ways to amplify your online business this year:

  • Build your Google My Business (GMB) page and post to it at least once a week.
  • Submit your business information to relevant online directories.
  • Build out your social media profile(s) and post regularly.
  • Pitch what you do to content creators that do interviews with other business others so that you can get on their video show/blog/podcast.
  • Encourage your existing clients to post a great review about you on Facebook, Google, or Yelp.

Be patient. This is a long game. In fact, if you don’t even have a website yet, the search engines may ‘ding you’ for the first few months to make sure you are a legitimate business that plans to stick around before they start showing your website in search results.

Amplify Your Social Media Marketing

Do you have a social media strategy for 2022? If not, it’s time to sort that out as well. Creating a consistent presence on social media is a great way to amplify your business this year. We recommend starting with only one platform. Preferably, one that you will enjoy using and sharing content on.

Once you are consistently posting, it’s time to look at social media advertising to get your content in front of more people who want to see it and engage with it. Social advertising is an affordable way to gain more traction and reach with your social media marketing.

Amplify Your Relationship Marketing

Making connections with other people in your community is the most effective way to amplify your business. Relationship marketing is all about connection, collaboration, and community. Bring your value to the table, get to know others who are sharing their value, and work together to support, lift, inspire, and motivate each other.

Once you start building relationships, as opposed to focusing solely on sales, you’ll notice more word of mouth, more referrals, and more satisfaction in the work you do.

What better way to amplify your business this year than to find a group of people that inspire you to be the best you can be?

Amplify Your Impact

How can your business make an impact in your community this year? If you truly want to amplify your work, consider adding a philanthropic or charitable aspect to your work. Small businesses and community impact go hand in hand! People will be drawn to your mission and vision and will talk about the great work you are doing with others. It’s a win/win/win situation for both you and the people around you.

Join me this year in amplifying our efforts to reach for even more success and impact in 2022! We gather in my Be Awesome in Social Media facebook group to support and encourage each other and collectively increase our impact together.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Showing Gratitude in Your Social Media Messaging

Marketing your business online is more challenging than ever before. As more small businesses are created, there is an ever-increasing amount of noise on the Internet. Everyone wants your attention. Everyone wants your business. It’s easy to lose focus of what really matters as a small business owner.

Are you showing what your company is grateful for in your social media messaging? November is the season of gratitude and an excellent opportunity to praise and celebrate your customers, your power partners, and your vendors. 

Stay True to Your Vision

What is your vision for your small business? This vision is a key element in creating content to share online. Whether you use it as a guiding compass or incorporating it into your social media and brand messaging, your vision is where everything starts. Your vision is what inspires you to do the work you do and it inspires others to follow you, sign up, and spread the word about your brand. This month, we are challenging you to take your vision and GO BIG on social media with your content by combining your vision and your gratitude into social media messaging.

Keep It Simple

One way to avoid overwhelm in your social media marketing AND to show your respect and appreciation for your people is to have a plan! If you develop a plan using simpler systems, your online marketing can be fun! Discovering and implementing new tools and systems to streamline your marketing efforts helps you to free up time in the long run and get clear on where your priorities are. 

If you need help getting started, our team is well versed in creating a marketing roadmap for small businesses. We teach our clients how it all works using online tools and walking you step by step through each process. These tools will help you create content in an easy way and incorporate strategies that help you get found organically.

Honor Your People

Once you have a plan, supported by your vision, then it’s time to shout out your gratitude to the world! Take this opportunity to tell the world just how grateful you are for the people that help you do what you. This is the perfect time of year to create appreciation content for your audience, your clients, your team, and your collaborative partners. Whether you create shout-outs to share on social media, promote a giveaway or contest for your followers, or give a behind-the-scenes tour of how it all works (and all the amazing people involved) – folks love to consume real, authentic content that gives insight into your mission and vision. 

Do you have to show gratitude in your social media marketing? Of course not. However, my team has found it’s an effective way to grab audience attention, get engagement from followers, and inspire loyalty from your team and partners. 

How do you use social media? Pay attention to the people and pages that inspire you to like, comment, and share their content. What makes these content creators so relatable? The answers to these questions are the first steps into designing a social media strategy and content marketing plan that works for your business. Are you ready to define your brand story and build a long-term relationship with a loyal audience? Let’s do a Discovery Session to see which programs best fit your small business needs and get your ramped up before the new year!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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