• Are you telling your brand story in social media?

How to best utilize a Marketing Consortium


Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium?  It is a collective group of people with unique skills who come together collectively for a common goal.  In this case, total solutions for clients.  Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site.  While we don’t specialize in websites, we had resources to engage in the project for the review.  In addition to the website polishing, they also had a need for new website content to help optimize search engine results.  They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write.  The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change.  Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:

 

  • Website Designer
  • Graphic Design
  • Shopping Cart Specialist
  • Social Media Specialist
  • Content Writer
  • Blogger
  • SEO Specialist
  • Printed Marketing Expert
  • Corporate Fabric Embroiderer

 

Working with a Marketing Consortium has many advantages. 
(1)    You aren’t shopping bids for each one of these services
(2)    The team works together and has a strong understanding of each others gifts
(3)    One team to communicate with
(4)    Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs.  Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently.  I could be “good” at doing all of the above, but why not be amazing with my special niche?  This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people?  We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Colorado Fires Should Have you Thinking About Communication Plans in Social Media

 

As most of you are aware, there are fires starting again in our own backyards. One of the things that happens in a time of tragedy is people tend to frantically pack things up, go somewhere safe and wait. During that time, they are disconnected from work and can be missing valuable business.

The last thing someone would think about may be taking the time to update the website with a message stating they are closed for business during the fire and to please be patient during this time.

Some of the things you can do real time that may save you from losing clients are:

(1) Contacting the person who schedules your Newsletter to send out an email blast to your contact list letting them know the issue.

(2) Making an update on your social profiles to let your clients, partners and vendors know what is going on.

Both processes are quick and a good resource for letting people know things on the fly.

We can not only get the tools setup for you to post this message to all of your social media profiles, but train you on how to best use them and incorporate them on your smart phones & tablets for posts while on the go.

Please listen for business Owners and Marketing Managers who are concerned with action plans in the time of an emergency.

Helping you maintain communication with your customers in the time of a emergency.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Using Social Sites as Search Engines

Many of us use Google is a search engine where websites or blogs can be found. We are finding that a lot of people don’t realize that people are searching for them on Social media sites and; are using them as search engines. Many high level executives, sales teams and other business people search for you after you give them your business card – on Google to see what else they can learn about you. They also search for you in Facebook, Twitter, LinkedIn and Google+.

There are ways to make your self visible in search results in the social media platforms by configuring your profiles in such a way where the words in the right places help drive traffic to you, very similar to how it would work in a website.

We don’t want you to have to stumble around and; figure out how to make these keyword changes in your profiles, so we do the work for you.

If you have never closed business on LinkedIn or Facebook, our challenge is for you. Let us look at your profiles to see how they are configured with a Free social media analysis. We can let you know the things you are doing right and if changes should be made to enhance your online presence.

Helping you stand out from your competition.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Investing In Social Media


Investing in social media IS investing in yourself.  I’ll pause for a minute and let you re-read that sentence.  It is that important.  Investing in social media ISinvesting in yourself.  No matter if you are a business owner or a sales rep, you are making several investment decisions every day.  You invest in the clothes you wear to a business meeting.  You invest in the tools of your business, your computer, your transportation, even the pictures on your office walls.  There is a story you are wanting to tell to your potential customers.  You invest in your story.
What better way to invest in your story, than by telling it on social media?  This is an investment in time, thought, and even training or support.  The choice is yours, but I am reminded of one of my favorite lyrics.  “If you choose not to decide, you still have made a choice.” (“Freewill” by Rush)  When a potential customer goes looking for you on Twitter, LinkedIn, Facebook, or other social media outlets and finds nothing (or even worse no activity for over a year) what does that tell them about you and your business?  Are you still wearing bell-bottoms, or a suit from the 1980’s?  You have invested in yourself and with the changing times.  It is time to take a hard look at your social media investment, and what story it is telling everyone you want as customers.
Although social media sites are essentially “free” to create an account, social media marketing as a program is worth the investment in your business.  The results you receive are equivalent  to the investment you put behind them. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in  LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.
  
Sign up for your Free Social Media Analysis 


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