Social Seven – Budgeting for Social Media Ads

Here are some tips on how to budget for paid ads in social media and how to set yourself up for success.
Tip #1: Credit Card Safety
If you have really struggled with Facebook charging too much for adds or having fraudulent charges show up on your credit card, there is something you can do. Go to the store and get a Visa gift card. Put on there the exact budget for what you want to do. That way it never interacts with your bank account or credit card. The cards can be refilled as needed.
Tip #2: Don’t Rush
You’ve got to be able to look at advanced features. Do not rush through creating your ads. Facebook, in particular, has a lot of options for paid advertising. Twitter, Pinterest and other platforms now have options for paid advertising. There are more opportunities than ever to get higher visibility syndicated as a sponsor. With that knowledge, however, comes the ability the mess up. If you rushing through the ads, you are going to run into situations where you are overcharged because you didn’t pick an end date or you didn’t pick the right keywords. You have to be really specific with your target.
Tip #3: Images
Images are going to make a world of difference.  People like images so include clear, crisp, attractive images in your ads.
Tip #4: Keywords
Think about all the keywords in your ads. Who’s your demographic? Who are you trying to reach with this ad? Then speak directly to them. Don’t copy another company’s keywords. Your demographics are not going to be the same.
Tip #5: Your Budget
What is an ideal amount of money or a sample budget for social media ads? People are going to disagree but your budget is your budget. Remember that. Don’t let anyone suggest an amount you aren’t comfortable with. You can go as little as $5 a day in any ad on Facebook. If you wanted to run a campaign for five days, start off with a $25 budget ($5 a day) and track your results. It’s small but you will be able to see some results.
There is a theory that if you don’t spend more that you won’t get bigger results. However, how are you ever going to be comfortable and confident with this if you don’t try? Start small. You may find that the smaller ads have a better or more significant reach. Tracking and monitoring is important. This will help you establish an ad strategy.
Tip #6: Advanced Options
Make sure you are checking all of those advanced options. Check every single section. If there is a down arrow, you need to be clicking on it and opening that section to make sure that all options are combed through. Some of the Facebook ads allow you to pick your start date and time but others don’t. You will only know that by clicking on an area and answering the questions.  Do I want to boost this post? Do I want to get more traffic to my website? Do I want to boost this page for more likes? Am I going to pay to have my new call to action visible?
Tip #7: Ad Location
What about the ad space on the right side of Facebook? Should you use that square shaped ad on the Facebook newsfeed? If I am scrolling the feed and I already ignore that side of the screen because they are all ads, this might not be the best place to purchase an ad. Consider using other options such as desktop and mobile advertising. Viewers are now well trained to ignore the areas of the screen where ads are more likely to be placed.

Think this might help you with budgeting and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live! 

 Join us each week as Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor dive into conversations about Social Media Tools, News and Guests in the Social Media World!  

#GiftYourBusiness – Gift of Budget

There are new social media tools being created every day. Many of these tools make the process of curating and scheduling content more efficient and less time-consuming. When it comes to running your own business, saving time is one of the most important aspects of becoming profitable. Therefore, one of the best ways to gift your business this holiday season is to sign up and incorporate some free social media and online tools into your daily routine. Here are recommendations for some of my favorite free social tools.
Canva
Since visual content is so important to social media, a tool like Canva is invaluable. Canva allows users to create social media and marketing images quickly and easily. These high-quality, easy to design images can be used anywhere. Not everyone is a graphic designer or has access to photo editing software. Canva eliminates the need for either of those and makes image creation simple and amazing.
Buffer
For those maintaining a presence on Twitter, Buffer is a fabulous free tool. Buffer allows users to track their follower activity and gives suggestions as to the best time to post or schedule tweets. It has built in scheduling and analytics. The analyticsmeasures all major engagement statistics for posts on the major platforms.
Hootsuite
If we were to log into social mediaevery day, all the time, nothing else would ever get accomplished. However, it’s important that our brands remain reliable and visible on each of the social platforms to maintain our following. Hootsuite is a widely known and popular tool for scheduling out content. It has also RSS feed capabilities and allows users to interact on various platforms via one place.
Commun.it
Another tool that is nearly essential for Twitter users is Commun.it. This tool is based on the need to stay on top of relationship management within the platform. It tracks all the major interaction on your Twitter account and automatically works to nurture and engage fans and followers on the site.  The tool monitors what others are saying about you, your brand and your business. It also shows who is linking to your site, discovers new leads for you, tracks who follows and unfollows, and reports back on community engagement. There are options to auto-engage people who follow, mention, post or retweet your content. This helps keep Twitter accounts relevant on a platform that moves very quickly.
Paper.li

This tool provides an area online to automatically curate and organize content based on chosen topics. It is displayed in a visually appealing newspaper format. These newspapers are a great place to gather together content into a readable feed. Feeds can be organized by topic or by type of media. Users can create multiple newspaper feeds at a time and can follow people, lists, and hashtags. It also has the capability to follow Twitter lists without actually following them via your own Twitter account.
These are just some of the tools available to make life and work easier for business owners and marketers. All of these tools offer a paid upgrade option with additional features in case you stumble upon one you just absolutely love and want access to additional benefits. However, each of these tools can be incorporated into your company today at no cost to you. So, give your business the gift of both time and money this holiday season by finding tools that make you more productive.  Use all that extra time you now have to come up with even more ways to #BeAwesome!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

Social Seven: Tools of the Trade – Dropbox and Google Drive

Social Seven – Social Media Podcast

With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor




Here are some sharing tools to keep yourself organized: Dropbox and Google Drive. These tools utilize cloud computing, which is not a new concept but is becoming more popular. For those who have teams, you can add your teams to either Dropbox or Google Drive to share files and information. There are pros and cons to both. It might be a good idea to pick just one of these tools or you might find yourself checking both when you can’t remember what you put on which one.
Be cautious when using the cloud, it’s possible to share a virus on one file with all the other files on the site. This isn’t a fault of Dropbox or Google Drive, but it can be an issue. Make sure to keep your anti-virus software current and follow safety techniques when opening and downloading attachments and programs.
One benefit to using these types of tools is that if your personal hard drive crashes, all of these files are kept on the cloud. It can be costly, and sometimes impossible, to recover files from a crashed system.
Those who have a Chromebook will find that Google Drive is even more practical. The best part of Drive is the shareability and being able to share documents with others easily. Users can create documents, spreadsheets and presentations right there in the drive. The files are live and automatically updated. No need to worry about using the most current version since the file is in real time. It auto saves frequently and can be edited right in Google Drive. It can be accessed from anywhere since it is an Internet based tool.
If you have a Gmail account, use just the one account for your mail, your Google drive, YouTube and other Google products. It’s so much easier when everything is connected.

There are other cloud based sharing apps that could work well for you. Educate yourself on all the optimal uses for all of these tools.

Think these might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

How to best utilize a Marketing Consortium


Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium?  It is a collective group of people with unique skills who come together collectively for a common goal.  In this case, total solutions for clients.  Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site.  While we don’t specialize in websites, we had resources to engage in the project for the review.  In addition to the website polishing, they also had a need for new website content to help optimize search engine results.  They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write.  The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change.  Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:

 

  • Website Designer
  • Graphic Design
  • Shopping Cart Specialist
  • Social Media Specialist
  • Content Writer
  • Blogger
  • SEO Specialist
  • Printed Marketing Expert
  • Corporate Fabric Embroiderer

 

Working with a Marketing Consortium has many advantages. 
(1)    You aren’t shopping bids for each one of these services
(2)    The team works together and has a strong understanding of each others gifts
(3)    One team to communicate with
(4)    Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs.  Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently.  I could be “good” at doing all of the above, but why not be amazing with my special niche?  This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people?  We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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