Author: Hollie Clere

#MarketingTeam – Is It Time to Hire a Social Media Team?

You’ve probably heard that quiet, little voice telling you that it’s time to get some help when it comes to social media. However, it’s a tough step to take since it requires significant investment in both time and resources. If you suspect that you need to take the plunge and hire a social media team, there are five questions you can ask to help make the decision easier.

  1. Does your marketing strategy call for a focus on social media?
    Even in this day and age, some businesses are well suited for emphasis on traditional marketing channels. It’s likely, however, that you need to ramp up your social media efforts in both marketing and customer service.
  2. Are you stretched when it comes to marketing resources?
    If you are like most small businesses, then your people already wear multiple hats, adding another one—social media expert—will likely not get you the results you are looking for.
  3. Do you have the right tools for social media?
    Running a successful social media initiative requires more than a computer and a smartphone. Social media professionals are skilled in a wide variety of software and program tools. From graphics programs to scheduling platforms, there’s much more to it than just posting a photo from time to time. Social media management requires both creative and technical skills.
  4. Are your current social media efforts working?
    You may already be on social media and pretty proud of how it’s going. However, are these efforts working? To monitor how effective your social media plan is, there are many things you should be measuring. From leads to engagement to conversions, you need to be on top of how well your message is getting through.
  5. Do you know what success looks like?
    When it comes down to it, do you really know what using social media the right way looks like? There is no shame in not being an expert at everything. This is particularly true when it comes to using social media, since it’s constantly changing. If you think about it, the same is true for many professions. You may be a wizard when it comes to the product or services you sell, but that doesn’t mean you are a skilled lawyer or CPA.

The size of the team necessary to successfully create and execute a quality social media strategy will depend on your business and your goals. This is a great time to talk with the experts at The Social Media Advisor. Their social media build/ revamp services will identify what you need in order to develop your business through social media.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#BioOptimization – What is Social Media Bio Optimization?

You already know that your social media profiles are important because they’re your best chance of making a good first impression. What you may not know, however, is that they can help you get found. In other words, they are searchable.

So how do you optimize your social media bios to ensure that they help you get visibility when someone searches for you or your company?

Here are five tips to help you make sure that when people are looking for you, they can find you:

  • Choose your words carefully: Like standard SEO, social media bio optimization requires that you choose keywords that sum up your brand. You don’t want to overdo it, but you do want to make sure that you use keywords that will help you attract the kind of customers you want. Often you are limited in characters, so, be clear, concise and strategic in your copy.
  • Be consistent across sites: While some people use a variety of platforms, you may only get one shot to get your message out. Be sure that the information you provide tells a consistent story about your brand and broadcasts the same message no matter what platform your customers use to find you.
  • Use what you’ve got: Each social media platform has unique requirements and limitations as far as the length of your profile goes. You want to make the most of all the space you have. Twitter, for example, gives you 160 characters including spaces. That’s not much room, but it does give you enough space for a pithy description. A little humor might not hurt either. The important thing is that people can find you and that you leave a good impression.
  • Use links where appropriate: Where you can, link to your website and other profiles. You want to make it easy on your audience to see whatever is essential all in one place if you can.
  • Put your best face forward: In addition to links and keywords, your bio should showcase your best content, media, and other information that will help to build your authority.

The point of optimizing your social media bios is so that people can find you and to make it easier for them to learn about you. Keep in mind that finding the right keywords and preparing a summary that shows you in the best possible light can be tricky. If you want to ensure that you are hitting the mark, consider getting expert assistance. The prepackaged services offered by the Social Media Advisor can help you build your social media and revamp your profile to guarantee that you get found.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#EverythingIsSearchable – Naming the Images You Use in Social Media

There’s no doubt about it: creating great content is hard work, so it’s pretty rewarding when your content gets found. It’s human nature to want our hard work to pay off whether that work involves creating text or images. It doesn’t do much good to spend a lot of time and resources on creating beautiful pictures if no one is going to see them.

So how can you increase the odds that the finely crafted images you post to social media will get seen through organic search? By making sure that you optimize your images for search engines.

One of the first and most important things you should consider when optimizing images for search is how you name your files. It’s always tempting to fall back on the default file name since it saves time and effort, but that’s the worst thing you can do. You should name your images carefully and thoughtfully.

Depending on where you get your images the file name will likely be some combination of characters and letters. Take, for example, what the photographs you take yourself are named. Generally, it will be something like IMG530319.jpg. That sure isn’t very descriptive.

If that image is of a product, say for example a greeting card, you might consider something that is brief but descriptive – maybe something like funny-birthday-card.jpg. You get the idea. The goal is to name your files in a way that it will help search engines find them.

There are other things you can do to give your SEO a boost. Paying attention to alt tags also helps. Google, in particular, has admitted that it considers alt information in its algorithm.

While it may not be specific to SEO, you should comply with the image requirements that are specific to each social media platform. Each platform has it’s own preferences when it comes to size and shape.

The amount of text you include on your image can also be significant. Brush up on what each platform recommends so that you increase the chance that you’ll be scored favorably by the algorithm.

No doubt, having to worry about how you handle your social media images to help your SEO is one of many things you need to add to your to-do list. Luckily, there are experts out there who can help. Take the Social Media Advisor, for example. You can purchase a cost-effective package of services that can help you build or revamp your social media efforts, which will increase your odds of getting found. Why not give it a try?

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#EverythingIsSearchable – How Does Social Media Make You Easier to Find Online?

Until recently there was a lot of conflicting information about whether or not your social media presence was of any benefit when it comes to SEO. Lately, however, it seems that the jury is in and the answer is a resounding, “Yes!”

It’s still not clear how much impact your social media has on organic SEO but all you need to do is a simple Google search of yourself, and you’ll no doubt find your profile popping up at the top of your results. The long and short of it is that everything is searchable.

Now, acknowledging that the information you have in your social media profiles can help people find you doesn’t mean that you can throw up anything and you’re done. You still need to optimize your social media profile so that it will not just help you get found, but support your overall marketing effort.

What you post on social media needs to support your brand, help you communicate the image and messages you want to project, and help people understand your business.

When you think about optimizing your social media profile and posts for search engines, you should think about the tried and true rules of SEO optimization.

  • Choose your words carefully. The keywords you use across your profiles and posts should be consistent across all your marketing materials.
  • Keep your brand in mind. Everything you produce should support the image you want your brand to portray. It’s not just about search. It’s also about putting your best face forward.
  • Be consistent. While you are consistent in your messaging, you should also be consistent in what and when you post. You don’t need to bombard your audience, but they should be able to count on you to post regularly.
  • Don’t forget the big picture. The goal of social media is to help you build and strengthen relationships. It is possible to create searchable content while building relationships, but it’s important to remember what the end purpose is.

Creating compelling and searchable social media content can be a challenge. Sometimes it can pay to take a step back and bring in a professional to help you see what your audience sees and give you a fresh look at your media.

Right now is the perfect time to do that since The Social Media Advisor is offering great deals on packaged services to help you build or revamp your social media. Why not check in and take advantage before it’s too late. https://thesocialmediaadvisor.com/packaged-services/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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