Author: Hollie Clere

Top 3 Things People Don’t Love About Social Media Marketing

It’s no secret that people are becoming disillusioned with social media. This actually has much more to do with the way people use the social media platforms than it does with how the channels are actually structured. The owners of these platforms want you to have a good experience because, otherwise, you won’t return. However, there are ways people and businesses are currently using social that are ruining it for folks.

Here are the top 3 things people don’t love about social media marketing:

Being Sold

There’s nothing more annoying today than having a complete stranger come at you with a sales pitch. Whether it’s online or offline, we are savvy consumers and know how to locate what we need, when we need it. That makes it challenging for business owners seeking new customers for their product of service. Social media, in particular, was not created as a platform for consumers to find new ways of spending money. It was created to help people connect and build relationships.

Does that mean you shouldn’t be selling on social media? Absolutely not. It simply means that the way you sell to people online should start with connection, building relationships, and establishing trust first. Once people start to know, like and trust you – they’ll want to know what you do and how it will help them.

Lack of Connection

Many businesses are on social media today because they have been told they need to be, but aren’t actually using social to engage with and connect with their audience. Posting for the sake of posting – and then complaining that you aren’t getting any business – is based on the misconception that you can simply post and get results. Social media users follow you because they want to consume great content while connecting with real people.

No Transparency

It’s well-known that people are often posting the best version of themselves on social media. However, social media users are looking to connect with, and build a relationship, with the person behind the brand. Otherwise, there’s no reason to hang out or engage with the content on your page. They don’t want just the most polished version of you – they want to relate with the struggles, setbacks, and failures – and the lessons learned – just as much as they want to consume the good stuff. Also, social media users can spot a fake a mile away! Just be the real version of you on social media and the right people will follow, literally.

Understanding why people dislike social media marketing will help you, as a brand, develop content and a social media presence that actually attracts people. Stop paying attention to what other people are doing and start building genuine relationships online. You’ll find that this method works 1,000x better than just posting and hoping for the best.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Uses of Hashtags in Your Social Media Marketing

In all the social media trainings and presentations I do each year, hashtags is always a hot button topic. Businesses know about hashtags but many of them don’t understand their value or the appropriate way to use them. Hashtags are a powerful strategy for getting your content seen but only if you use them the right way.

Here are the top 3 uses for hashtags in your social media marketing:

The Power of Search

Since every social media channel happens to be a search engine, hashtags help people locate the type of content they want to find. If someone wants to know more about social media marketing, they can type in #socialmediamarketing into any of the social media platforms and find posts that have been tagged with that hashtag. For folks who use social media this way, and it’s common on platforms like Twitter and Instagram, if you aren’t using the right hashtags you won’t show up in those searches.

Hashtag Followers

On Instagram, users can actually follow hashtags the way you follow accounts, people or businesses. By following a specific hashtag, it allows users to find content on a topic they care about from people they haven’t heard from before. Otherwise, they’d be stuck only viewing content from accounts and influencers they already knew about. If you are a photographer, using the #photography hashtag will pull that bit of content into the feed for that hashtag and into the feeds of those who follow it.

Content Grouping

The original purpose of hashtags was to allow Twitter users to group content together. For example, if a conversation was happening about 2020 marketing trends and you wanted to see all the questions and comments attached to that conversation, everyone using the same hashtag (#2020marketingtrends, for example) would help people keep up with the conversation.

This also works well for big events. If the event organizer gets the word out that every post should include their official hashtag it helps attendees and organizers to see what everyone is posting about that event online.

For those not well-versed in social media, hashtags can be confusing. Sometimes, they can appear to be downright silly. However, if you understand why they exist and the most effective ways to use them then you can expand your online reach much further.

If hashtags and social media confuse you, give us a call. Our team loves to help business owners make an impact online with their social media marketing.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Top 3 Things You Should Have in Your Social Media Editorial Calendar

Don’t just fly by the seat of your pants with your social media marketing. It’s imperative that you create an editorial calendar. To remain consistent, and not feel stumped on a daily basis about what you should post, this schedule is a game changer. Everyone’s editorial calendar for social media will be different, but there are some things we recommend strongly for businesses building their social media presence.

Original Content

The most successful social media strategies include original content from the company or brand. This means commitment to weekly, bi-weekly, or even monthly content creation. Whether it’s a blog post, video(s), or podcast creation, the highlight of any social media strategy is sharing and repurposing your own content. Once you have created that bit of content, you can repurpose it into quotes, tips, and other snippets – making this original content the foundation or focal point of your editorial calendar.

A Strategy

Just posting for the sake of posting will help you with consistency but if you don’t know what you want your audience to do next, neither will they. Regardless of what content you create and share, know what your call to action is, where you want to direct traffic, and be clear with your audience on what action you’d like them to take next.

There are multiple calls to action you can use, such as:

  • Join my newsletter list.
  • Download my ebook / checklist / PDF
  • Sign up for a discovery session / consultation
  • Subscribe to my YouTube channel
  • Visit my website
  • Contact me if find out more

The more you have, the more you can switch up your content and be intentional each month about growing your audience, building your list, or converting leads into customers. A variety of options also keeps your content from getting stale.

Promotional Posts

The 80/20 rule of social media marketing means that 80% of the time you are sharing educational, inspirational, motivational or entertaining content and you are only straight-up promoting your company 20% of the time.

However, you are on social to grow your business so that 20% is important. Remember to showcase the benefits of purchasing your product or service, not the features, as the benefits are what cause people to convert.

If you don’t have an editorial calendar yet, or the thought of creating one overwhelms you, check out this blog post on building your editorial calendar.

If you’d like to team up with a social media marketing agency that’s been providing results for over 15 years, contact us here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Can You Fall in Love with Marketing Your Business Through Social Media

As a business owner, the amount of work you have to do to stay on top of running your business, while promoting it, can be overwhelming. Few businesses look at social media marketing through the lens of loving this opportunity to show up and connect with others. Here are some ways you can shift your perspective to fall in love with marketing your business through social media this year.

Refining Your Message

One of things that creating a social media marketing strategy does for your business is that it forces you, as a business owner or entrepreneur, to develop and refine your message. You have to know what you want to say, and how you want to present yourself as a business, to create social media content. The more you refine your message, the more confident you’ll become when promoting it. This is an excellent opportunity to share the right message with others.

Growing Your Audience

There’s nothing more powerful, when it comes to a successful social media strategy, than the feeling of having grown your own audience. Building community online is the most impactful way to score when it comes to know, like, and trust. It starts small but, over time, you can truly be leading a community of people who trust you and are eager to hear what you have to share.

Spreading Your Influence

Social media marketing allows you to share your message beyond your immediate community. You may be able to find enough clients by taking time to meet people in person each month, but you’ll never be able to scale offline in the same way that you can online. Building a website is important, but if you never direct traffic to your website – no one will find it. One of the best ways to send people where you want them to go is to hang out where they are and connect with them, build trust, establish a relationship – and then encourage folks to check out what you’ve created. Social media marketing is the best way to accomplish this.

Your mindset regarding social media marketing is one of the greatest factors for success with this type of marketing. If you approach social media with the intent to share your message, grow your audience, and spread your influence – instead of simply focusing on conversions – you’ll find the experience much more rewarding for you and your business.

Want help getting started? At the Social Media Advisor, we can optimize your social media profiles (helping you get FOUND), assist you in creating monthly social media content (so you get SEEN) and teach you how to use social media marketing effectively (so you are finally HEARD). Contact us to find out more: https://thesocialmediaadvisor.com/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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