Author: Hollie Clere

Celebrate Your Client Retention Goals

Many small business owners set annual goals, but nowhere near as many make goals that relate to client retention. I think most people know by now that it costs more money to replace a client than to nurture and appreciate your current ones, but still businesses just don’t consider the importance of client retention efforts (often until it’s too late).

If you did set goals for client retention this year, take a moment to celebrate your thoughtfulness and follow through on those goals.

Then check out these ideas for client retention that you can implement this year:

Purposeful Partnerships

Have you been keeping your eyes open for possible collaboration opportunities with your clients? Teaming up and working on something together – whether it be a new launch or a community service endeavor – is a great way to celebrate your business relationship by creating something that makes the world better. Be certain to share your successes on your website and on social media.

Share Your Customer’s Success Stories

Hopefully, you have connected to your clients on social media already. If you are, then spend time each week reviewing their most recent posts, engaging with their content, and sharing their successes on your own social media feeds. It’s a fantastic way to show your clients that you appreciate them and what they do and shows your audience how dedicated you are to your clients at the same time.

Client Appreciation

The middle of the year is a great time to think about client appreciation, especially if you haven’t gotten around to showing your gratitude yet. This could look like many things:

  • Sharing how much you appreciate your client on social media.
  • Hosting an online or in-person appreciation event (promoting it through social media or creating an online group where everyone can connect and celebrate together).
  • Writing a handwritten note.
  • Sending a thoughtful gift.

It’s good to do something thoughtful, that puts your clients in the spotlight, at least once a year. If you haven’t had a chance yet, now is a great time to start planning how you will show your appreciation for their belief in you and your business.

Profits and your bottom line are important. Spreading awareness about your business is important. Finding new leads to keep your company growing is important. However, don’t take your attention away once a lead signs on the dotted line and becomes a customer. Client retention is one of the most important aspects of running a successful business. Solid client relationships will pay dividends in the long run and are worth celebrating often.

By celebrating your clients on social media, you are showcasing to your potential customers what they can expect when doing business with you. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Celebrate Your Social Media Marketing Goals

At the beginning of this year, did you commit to getting on social media? Being more present on Facebook (or Instagram, or YouTube)? Did you decide to be more consistent with your posting or more present for your audience?

Whatever social media marketing goals you set for yourself this year, it’s time to honor what you accomplished and celebrate your social media wins!

Branding & Messaging

Is your messaging on social media the same as it was at the start of the year? In the last six months, has your market, audience, culture or team shifted? Taking a look at your brand and your vision for your business and company culture is important for staying relevant and on brand. It’s common for a small business owner to become so focused on getting the work done that they stop being intentional about what they put out in the world.

If you are regularly updating and staying on top of your messaging on your website, when connecting in-person, and on your social media channels – then it’s time to celebrate!

Channels & Platforms

When was the last time you did a social media audit? Do you know which social media channels are performing better than others? Do you know why you are seeing success on one platform but no progress on another? Take time right now to evaluate your time, money and efforts so that you can focus on what works. Share what you’ve learned or what’s working for you on social media. Your audience may resonate with this process, have some advice for you to tweak things and be better, or may be eager to learn from your efforts.

Engagement & Community

One of the hardest things for most small businesses to achieve on social media is engagement. What goals did you have for social media engagement at the beginning of the year and how is that working out for you now? Perhaps it’s time to spark a culture of engagement on your social media channels by starting meaningful conversations, sharing your new ideas or direction, or educating your audience on what is and isn’t working for your business right now.

Brands who are open about their successes and their struggles bring an air of authenticity to social media that people crave. Be brave and celebrate your wins (and your failures) publicly so that meaningful conversations are being had on a regular basis.

If you have made progress at all so far this year on social media, then pat yourself on the back! That means social media marketing has the potential to help you build your brand and grow your business. It’s easy to focus on what doesn’t work but often that leaves business owners hopping from one marketing method to another and getting disappointed in the lackluster results. Success in social media is a marathon, not a sprint, so it’s important to pay attention to what is working and build on that success.

Sharing your successes on social media can be SO beneficial for your small business. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Celebrate Your Networking Goals

Did you set goals for your networking efforts this year? If you want to get the most out of the time you spend networking for your business, it’s essential that you set goals for your efforts. In fact, we wrote all about setting networking goals here.

When you celebrate your wins on a regular basis it helps with confidence, positive thinking, forward momentum, and motivation. Knowing you on the right track with your efforts and that, even when things are tough you are achieving your goals, is a small business success technique.

Identify Your Personal Wins

Midyear is the perfect time to evaluate the various networking groups you participate in. Have you met any of this year’s networking goals? If yes, then celebrate your progress! It takes time and effort to participate at a level where you start seeing true results so, if you are, congratulations! Taking time to honor these small successes gives you the opportunity to evaluate what is and isn’t working, as well pausing to recognize the benefits of all your hard work.

Group Accomplishments

If you are struggling to identify any individual goals you’ve met with your networking groups so far, perhaps there are group accomplishments you could celebrate instead. Has the group grown this year? Did it pivot in an impactful way? Has attending the meetings helped you build an audience or a tribe? Most businesses join networking groups to find clients and make money but there can be other results from attending these events that may benefit your business.

Invite Others

Once you know that you have found a beneficial networking group that is helping you achieve your business goals, one way to celebrate is to share the group with others! Your audience will be motivated by your success and bolstering the group could bring additional benefits your way.

If you did select goals for business networking this year, now is a great time to pull out those goals and do a self-evaluation of your progress. Can you celebrate any networking wins right now?

Sharing your successes on social media allows others to connect with you, build rapport with you, and become motivated by your progress. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Celebrate Your Marketing Goals

As a small business owner with an eye on success, you sat down late last year or at the beginning of the year and decided on some goals for your business. A good portion of these were probably marketing goals. Midway through the year is the perfect time to evaluate those goals, make any necessary shifts or changes, and celebrate your wins!

Share Your Successes

Every time you hit a marketing milestone, it’s a big deal! We encourage you to pause, take a moment, and really celebrate that accomplishment. And don’t just pat yourself on the back in the dark, share your success with your audience! They want to honor you and celebrate with you. Your milestones will not only keep you motivated to do more, be better as a business but they can also inspire others who respect and admire the good you are doing in the world. Use your social media channels to share your successes and what they mean for the future of your business and your community.

Share Your Testimonials

Always ask for feedback. After every completed project, sale, or class – reach out and ask for feedback from your customers. Not only will this help you tweak your offerings and make them better, they are a great way to share with the world the impact of what you do. Every time you collect a testimonial – whether it’s via email, Google, Facebook, Yelp, or another platform – you can repurpose that copy by adding it to a testimonial page on your website AND by creating graphics to share on social media. Testimonials are usually evergreen as well, which means you can share them whenever and wherever you like.

Share Your Case Studies

Case studies can be truly impactful for small businesses. One of the hang-ups with getting new customers as a small business is that, typically, your brand isn’t as well-known. Putting together a case study that explores a real-world problem and your approach to solving it gives your audience and potential customers information they can use to determine whether or not you are the solution to their problem. Case studies are also great for exploring the myriad of benefits that come from working with you, your style or individual approach, and gives readers that inside look into how things work behind the scenes. If you haven’t been putting together case studies after the completion of a project or service, this is an excellent way to explore the impact you are making and to share that success with the world.

What accomplishments have you had so far this year? Taking time to jot down our achievements, our completed projects, and our passed milestones helps small business owners take much-needed time for both to acknowledge our successes, express gratitude, and make celebrating our wins a priority.

There’s still time to make waves this year with your business. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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