Author: Hollie Clere

How Can You Show Your Customers You Are a Thriving Business During a Pandemic?

During the first few months of the pandemic, many small businesses went quiet. They went quiet because they weren’t quite certain how to show up in a way that was respectful and appropriate for the situation. They were concerned about saying, posting, or doing the wrong thing at a highly sensitive and critical time. As the months passed, many companies pivoted or figured out ways to remain relevant and survive. Not all companies made it through. 

News and the media have flooded our feeds and it’s been difficult to keep track of our favorite bakery, nail salon, brewery, restaurant, life coach, etc. This is especially true for small businesses that haven’t been proactive about consistently posting and engaging with people online. Don’t assume that your customers know that you are still in business. Your die-hards will hunt you down but the rest are trying to get through each day, just like you. The only way your people will keep you top of mind and know that you are still in business is directly related to your commitment to posting online, sending your newsletters, and continuing with your marketing efforts.

If you’ve been quiet but are ready to get back in the game, here’s what we suggest:

  • Update your CRM software or email newsletter database and make sure it is current and then send out an announcement. Let your audience know what you are up to and what you’d like them to do next.
  • Post consistently to your social media channels at least 3x a week. This works best after creating an editorial calendar and marketing strategy. Contact us if you need support getting this set up.
  • Create some custom offers to thank your audience for their loyalty during this trying time to reward them for past business and encourage them to continue working with you, to sign up to work with you or to refer their audience to you.

Out of sight, out of mind is very real when it comes to running a small business. Do your brand a favor and start getting back out there. Your audience needs you to show up and show them the way.


Having a strategy in place for your social media postings will be key in developing relationships, staying relevant, and knowing how / what to post so you don’t run out of content.  By signing up for Quarterly Roadmap sessions, we will also cover the best ways to use ads and you’ll learn how to read reports so you aren’t wasting a ton of money. Instead, you’ll be strategic about your spending so you see results for your efforts. Contact The Social Media Advisor today to get started!

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Can You Expand Your Business Activities Online to Serve Customer Needs?

In the last year, we’ve really seen a larger focus for small businesses in transitioning to doing business online. This pivot was essential and it kept many companies alive during a turbulent and uncertain time. Since so many business owners in our network are relying on social media marketing to bring in new business right here, here are our best tips to converting leads into customers online.

Be Found

Are your profiles complete and appealing? Once you gain a social media user’s attention, the next thing they are likely to do is to visit your profile on that platform. Too many small businesses rush through the process and don’t take full advantage of all the space and opportunity available to convince viewers to click through to their website or a landing page. 

Also, every social media platform is searchable. Do you have the right keywords and information on your profiles? If you want to be found in the right searches, your profile must contain the right keyword phrases. 

The first thing we want you to do is to make sure your profiles are all up-to-date, with robust and relevant keywords, and that your website site copy accurately reflects your current offerings and business hours. It’s a shame to do all that work to lead people to your website but then lose them because your copy is not detailed enough or is outdated.

Be Transparent

There’s been a trend in recent years where small business owners were encouraged to not put their packages and pricing on their website. This was to encourage people to reach out so that you could customize a package just for them OR to be able to capture their information before you give over the ‘goods.’ 

However, with this move to online marketing and business transactions, do you want to be the transparent business that makes it easy for a lead to make a qualifying decision about working with you, or do you want to play the hard-to-get role that encourages your audience to look elsewhere? There are too many people out there that do exactly what you do. Your copy should convince people to contact you, not your unwillingness to post your prices on your website.

If your prices drive people away, that’s actually a good thing. Those individuals either aren’t your people or aren’t ready for what you have to offer. This will save you time, and money, in the long run because you’ll avoid wasting time trying to sell people who aren’t right for you. This will free you up to find and convert the right customers. 

There are also ways to post your packages and pricing on many of the social media platforms so we recommend getting that all set up as well.

Be Creative

What are some ways to create pathways to work with you outside of your traditional offerings? Could you provide gift card options for your customers to encourage them to refer you to others and give you a try? Could you add a subscription option, allowing you to have recurring income while building that connection with your audience each month? Is there a package you could create so your clients could have an hour or more on retainer with you each month for support? Once you figure out the different pathways to working with you, make certain you communicate those options in social media and through your email newsletters so that anyone on the fence about taking the next step could be encouraged to sign up.

Thinking creatively about how you can show up for your audience and bring value to your customers is one of the ways successful business owners survive crisis situations and learn how to thrive regardless of external circumstances.

Having a strategy in place for your social media postings will be key in developing relationships, staying relevant, and knowing how / what to post so you don’t run out of content.  By signing up for Quarterly Roadmap sessions, we will also cover the best ways to use ads and you’ll learn how to read reports so you aren’t wasting a ton of money. Instead, you’ll be strategic about your spending so you see results for your efforts. Contact The Social Media Advisor today to get started!

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Can Your Business Serve Your Online Audience Better?

Many of us have had to shift our businesses recently to offer online and no contact options.  Have you come up with your plan to serve a shifting audience yet?  As the world becomes more automated, your customers will expect you to understand the apps and tools commonly used to make things like scheduling, payment, and support easy and efficient.

Scheduling

Many new and smaller businesses have grown accustomed to signing up new clients on a one-to-one basis – in-person or over the phone. The future is transitioning all of these administrative tasks online using modern apps and solutions. The key to modernizing your business and making it online-friendly is finding ways to automate tasks that are normally time-consuming and frustrating. No one enjoys playing phone tag with someone to set up an appointment. More and more individuals find that engaging in a phone conversation without an appointment is inconvenient. We don’t answer a call if we don’t know the number and we put our phones away in an attempt to be more productive. In this brave new world, investing in and setting up an online scheduler is essential for businesses wanting to efficiently and easily make appointments with leads and customers. There are lots of options available but we use YouCanBookMe.com.

Invoicing

We live in a world of online payment solutions. The days of waiting for a check to come in the mail are over. In fact, many people in the younger demographics don’t even use checks or carry cash which means an online invoicing tool is key. After all the hard work of persuading a lead to do business with you, don’t then make the process difficult by making payment inconvenient and hard to process. Whether you use Quickbooks Online for your business, have a Square or Stripe account, or use a CRM software with invoicing built-in – get familiar with a trusted tool and make payment easy and convenient for your customers.

Support

Do you have a system set-up on your website or social media to answer common questions and provide real-time support or your audience? If you find that people call 15 times a day asking about your location, setting up something on Facebook that answers that question or setting up your phone system to answer that question before transferring to you could save you time AND help you support your audience at the same time. Take some time to research options for online and phone options that could help your customer support efforts.


Another way to have more time to really focus on nurturing your leads and clients is to bring on help! Social media marketing doesn’t have to be tackled alone. Having a strategy in place for your social media postings will be key in developing relationships, staying relevant, and knowing how / what to post so you don’t run out of content.  By signing up for Quarterly Roadmap sessions, we will also cover the best ways to use ads and you’ll learn how to read reports so you aren’t wasting a ton of money. Instead, you’ll be strategic about your spending so you see results for your efforts. Contact The Social Media Advisor today to get started!

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Can You and Your Team Develop a Commitment to Your Social Media Marketing?

Every relationship requires a commitment. If you aren’t posting consistently on social media, you are showing your audience that you aren’t committed to the relationship you have with them. You are, essentially, training your audience that you aren’t serious about your social media so they shouldn’t be either. You are also teaching the social media marketing algorithms that you aren’t seriously committed to your audience so they shouldn’t make showing your content in new or underutilized feeds a priority either.

Are you ready to commit to social media marketing this year? Here are our best tips for you, and your team, to make an impact on social in the next three months.

Creating an Editorial Calendar

It’s easy to say you are making a commitment this year to social media marketing but it’s tougher to be consistent without a plan. The key to a successful social media strategy involves creating an editorial calendar – a plan for what you will post and when you will post it.

What does an editorial calendar include?

  • What channels or platforms will you use?
  • What themes will you talk about each month? (If you have 12 topics – you have a year’s worth of content!)
  • Which days will you post content?
  • What will you post on those days?

The more detailed your editorial calendar is, the easier it will be to stay on track and create content that resonates with your audience. Some marketers just post whatever they are thinking about that day. Consistency is important, yes, but if you want your message to truly resonate with your audience – a social media marketing strategy where you know what you are talking about each month and you are clear about where what you want your audience to do will return higher results.

Providing Value

While the #1 reason for having your business on social media for you is probably sales and conversions, you must remember that the audience you are seeking is not using social to consume ads all the time. Why does your audience use social media? There are a variety of reasons but the top ones are to establish and build connection with others, consume information that’s relevant or interesting to them, and to leisurely pass the time. They aren’t there trying to find what you are offering. This means your content needs to be created based on what the audience is looking for – if you want them to consume and engage with content. What is your audience looking for? What will get their attention?

Think of your social media content as if it’s the window of a department store. The wrong display will be ignored – the consumers will pass it right by without any consideration at all. The right window display will get attention and encourage people interested in what you sell to step into the store – your virtual pages and online community!

How to Promote Your Business

The whole purpose of engaging on social media with your business is to build relationships that will potentially convert into collaborative partners or customers. Therefore, you need to spend some part of your time promoting your products or services to be effective. Balancing providing value with not becoming too promotional can feel tricky at first but we recommend following the 80/20 rule. This means that 80% of what you post should be educational, inspirational, informative, or entertaining and only 20% of your posts should be promotional. With the right social media strategy, your sales posts will meld nicely with the value-added content you are sharing the rest of the time.

Having a strategy in place for your social media postings will be key in developing relationships, staying relevant, and knowing how / what to post so you don’t run out of content.  By signing up for Quarterly Roadmap sessions, we will also cover the best ways to use ads and you’ll learn how to read reports so you aren’t wasting a ton of money. Instead, you’ll be strategic about your spending so you see results for your efforts. Contact The Social Media Advisor today to get started!

 

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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