Tag: Social Media Training

#LearnSocialMedia – Hot Topics for Social Media Workshops for 2019

If you use social media then you know it’s an ever-changing challenge. Both you and your team need to stay up to date on what works and what the trends are. One great way to do that is to hold regular workshops where you and the other members of your company who use social media can exchange ideas and information.

Here are five hot workshop topics that can help you make the most of social media.

Building Relationships

Social media is all about establishing relationships and cultivating them. The trouble is, managing those relationships isn’t always easy. It takes authenticity, timeliness, and a great deal of attention. Like all talents, maintaining that type of interaction is easier for some people than it is for others. Luckily, the skills that are needed to do just that can be learned.

Storytelling

A big temptation when using social media is to try to tell people what they want to hear. Today’s social media users, however, are savvy and can spot inauthentic content immediately. When you tell stories, you have to dig a little deeper, so your content is more likely to ring true. The fact is, being an effective storyteller can be hard.

Generating Leads

Let’s be honest, using social media as a marketing tool is about getting sales. If you aren’t using it effectively, then you’re wasting your time. Knowing the strengths and weakness of each platform, what type of content works best, and how to leverage it, is critical in meeting your goals. You also need an actual strategy for converting leads into paying clients or customers. Without it, you are eliminating a form of hope marketing – hoping that your audience will do what you want them to do even though you didn’t get them clear direction.

Using Facebook Live

If you believe that your social media content should be fresh, unique, and authentic (spoiler alert—yes, you should believe this), and you are not taking advantage of Facebook Live, then you’re missing out. Live broadcasts can increase your brand awareness, highlight the elements of your products and services, and drive traffic to your page.

Video

The trend toward using video is not new. Neither are the challenges of incorporating video into your social media strategy. It’s important that your team understands your video strategy and how to keep it consistent with your brand.

Keeping yourself and your team up to date on the trends and issues driving social media success offers a great deal of value. You’ll help your team stay interested and excited, you’ll improve engagement with your social media followers and, with any luck, you’ll increase sales.

If you would like to learn more about how to use social media effectively or get help planning your workshops, we can help. Ready for one on one training on social media marketing? Looking for the right social media trainer for your team? Book me for a free discovery session: https://hollieclere.youcanbook.me/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#HiretheExpert – What to Expect from a Social Media Trainer?

If you have embraced social media as a sales tool, then you know that it’s easy to get started but not quite so easy to be effective. Without a thoughtful, focused approach that incorporates social media into your sales and marketing strategy, you can expend valuable resources without a lot of return. To avoid this trap, professional social media training for your team is a surefire approach.

Before you start to look for a specific training program, think about the type of training that will work best for you and your team. Time constraints, the learning style, and the resources you have available are all factors in determining what type of training will be best for your business. Online training, in person, or via teleconference are all viable options. Should the training be one-on-one or group? Should the training touch everyone in your organization or a select group?

Now that you know what type of training you are looking for, you can begin to zero in on finding the trainer that can help you meet your goals. Here are five tips to help you choose a trainer that will meet your expectations and leave your team wanting more:

  1. Look for a trainer who is experienced in both training and implementation. Be sure to get a program that uses real-world examples and provides your team with key ideas and takeaways they can be put into action right away.
  2. Choose a program that provides both basic and advanced skills. Since your team includes a mix of learning styles, levels of expertise, and technical capabilities, you need a curriculum that will bring beginners up to speed quickly while challenging more advanced participants.
  3. Be sure to hit all the platforms. You use a variety of social media platforms so your trainer should offer skills that can be effectively used in each of them.
  4. Keep the focus on learning rather than selling a tool. It may take a little homework on your part, but you want to make sure that your trainer’s number one priority is on helping your team become adept at using social media, not on selling a tool for managing platforms.
  5. Look for strategy as well as “how-tos.” While you want the training to leave your team with practical knowledge, you also want the training to show them how social media fits into an overall sales and marketing strategy.

The right social media training will help your team handle the important job of being the face of your business on these ever-changing platforms. As a bonus, your employees will be more confident, and more productive. That’s not just good for them; it’s good for your business.

Are you ready for one on one training on social media marketing? Looking for the right social media trainer for your team? Book me for a free discovery session: https://hollieclere.youcanbook.me/

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#TrainYourTeam – Why Hire a Social Media Specialist to Train Your Sales Team?

What’s the value of having a social media specialist come in and train your sales team on social media marketing? Your sales team is the front line and your future success depends on this team knowing the brand message, the company culture, and the details of how the company is marketed both online and offline – this includes social media. This group of people is key when it comes to building know, like and trust – the secret to online marketing success.

Your Sales Team & Social Engagement

When your sales team is comfortable and confident engaging on your behalf online, you are organically building likes and follows on your channel. Each individual that is engaging with you is not only an addition to your audience but they also potentially promote that same content to their network as well. If your sales team doesn’t understand how to engage with your audience online – or simply avoids it because they aren’t sure what to do – you are missing out on some fantastic organic engagement and opportunities to connect with your leads.

Your Sales Team & Compliance

Do the members of your sales team understand the policies and procedures put into place for online interactions? Have you created compliance policies to protect your company online? It’s vital that these procedures are in place and that your team is trained on the right and wrong way to engage with leads and customers in an online space, such as social media. It’s essential that you teach your team to properly represent you on the Internet.

Your Sales Team & Their Public Presence

Since your sales team is the face of your business, their online presence does have an impact on your company. While you can’t tell your staff what to post on their personal feeds, it’s important to have a discussion about what it looks like to be appropriate in an online space since their public persona is a reflection on your brand. A social media specialist can come in and breach this topic with your team and give them guidelines on what they should or shouldn’t be doing online.

Your brand needs someone who specializes in social media, keeps up with the latest trends and changes, and operates in this space daily to really equip your sales team on how to confidently and successfully organically grow your audience on social media.

Our team here at the Social Media Advisor offers social media training and workshops to companies here in Denver and has been doing this work for over 15 years! Hire the expert in social media to get your team ramped up this month and make 2019 an AWESOME year for your business. Find out more at my website or book an appointment with me to talk next steps.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#EducationMatters – Simplify Your Social Media With Tools

This month is all about #EducationMatters. Social Media can be a major time-suck but it doesn’t have to be that way. We’ve listed our top Social Media Tools to help keep you organized, stay on track, and, best of all, save you time so you can focus on other aspects of your business.
  1. Canva: Incredibly easy social media imaging tool that takes the guesswork out of image sizes. With over 50 templates available for various social media sites (From Facebook to YouTube channel art), Canva can deliver high quality productions with a wide variety of image and font choices, making it easy to #BeAwesome. Their price range for images are from $0-$1, but you can always upload your own into the template for free. It’s also available as an app for iPad and iPhone. Android users need not worry. There’s a Canva app on the way for you as well!
  2. Hashtracking: Have you ever wondered if a hashtag you use is a relevant one? Or what a popular hashtag would be for a certain product or service? Hashtracking.com takes the guesswork out of hashtags for social media campaigns and events. If you’re not willing to pay for ongoing report options, they offer free social media snapshot reports without a subscription. You simply need to log in to your Twitter or Instagram account to use the service. This is a one-time log-in.
  3. Feedly: Have all your content curation in one spot. Feedly is an RSS aggregator. This RSS reader can gather feeds from multiple sites based on your preferences, add feeds from publications, blogs, podcasts, and even YouTube channels. It works well with Google Alerts as well as a multitude of other apps. The best part of the service is that you can organize all your feeds into collections that make them more accessible in the future. One of its biggest pluses is the integration it has with another social media tool, Buffer. 
  4. Buffer: Posting your social-media content across multiple social-media services just got a lot easier. With Buffer you can schedule Twitter, LinkedIn, Facebook, Pinterest, Instagram, and Google+ pages all it once. To use Pinterest, you’ll need to pay for their service, but the others are free. Please note that you’ll need a mobile device to push out your Instagram posts, but that’s an Instagram requirement, rather than a limitation to Buffer. 
  5. Hootsuite: Another option for social media content scheduling and sharing is Hootsuite. Hootsuite can connect to Twitter, WordPress, Facebook, Google+, LinkedIn, YouTube, and Instagram. Please note that their free version limits you to three social media accounts. Their pro version is $9.99 a month and allows you to have real-time analytics and 50 social profiles. Like Buffer, you’ll need to use a mobile device to push out your Instagram posts.
  6. Commun.it: For businesses that find Twitter especially valuable, this tool helps the user to manage their engagement and presence on the platform. This relationship management tool allows users to monitor and respond automatically with potential leads on the site. It will also track and monitor accounts you have expressed interest in and report their daily activities to you. As with most of the tools mentioned, there are both free and paid versions that offer different features.
  7. Trello: This website exists as an online program management tool with a free option. Users create lists and cards to organize their projects. For businesses with team member, it is simple to assign different individuals to various cards as an indication for team assignments. 
  8. Google Drive & Dropbox: Both of these sites are excellent (and FREE) options for cloud storage that can be easily shared with clients and team. Dropbox is more for just storing the files themselves, while Google Drive is an online document center allowing individuals and team to work within files right on the site. 
This is only the tip of the iceberg when it comes to Social Media Tools. Is there a place where you struggle with time? If so, let us know in comments and we might be able to direct you to just the right tool to help you #BeAwesome at what you do!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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