#LearnSocialMedia Archives - The Social Media Advisor

March 31, 2019
Social Media Training

#LearnSocialMedia – Why Reviewing Social Media Reports is Essential for Your Online Strategy

Whether you consider using social media for business a bonus or a burden, there’s no denying that creating content can be fun. However, as anyone who does it will tell you, it can also be extremely time-consuming.

That’s where social media reports come in. Reports can help you determine if you’re meeting your content goals and using your resources wisely.

Each social media platform has its own set of analytical tools to help you understand if your content and timing are effective. Of course, there are also professionals and third-party tools available to do additional analysis, but let’s assume you want to do your own analysis.

At a minimum, you should be using Facebook and Twitter.

With the reports these two platforms have built-in, you’ll be able to determine how many people are viewing your content and whether or not they are sharing your content with others.

Facebook

Facebook’s reporting tool is called Insights. It’s automatically available if you have a business page. When you view Insights you’ll be able to see how many people are viewing individual posts, determine how often each item is shared, and if it’s been commented on. Over time, you’ll be able to understand what type of content works best with your particular audience. You’ll also be able to break down your information along demographic lines.

Twitter

Twitter’s reports are called Analytics. Like Insights, you’ll be able to track what elements of your content are performing well. If you’re purchasing paid advertising, you’ll also be able to track which ads are giving you the best return on investment.

Other platforms such as Instagram and LinkedIn have their own reporting tools and carry similar information, and you should be taking advantage of them. By monitoring each of these analytical tools, you can make sure that your social media strategy is working. If not, it’s time to make some adjustments.

It’s easy to get overwhelmed by all the data that comes along with your social media pages. Luckily, you can get a head start on learning what it all means and how to best use it with the Social Media Advisor’s Social Power Program. Right now, when you enroll in the Social Power Program, you’ll get a FREE comprehensive social media analysis. This analysis will give you a complete picture of your strengths and weaknesses and a snapshot of what your audience sees. Don’t you owe it to yourself to take advantage of this free benefit today?

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

March 24, 2019
Social Media Training

#LearnSocialMedia – How to Learn Social Media from Your Home

No matter what type of business you’re in, it’s mandatory in today’s market that you be up-to-date on how social media can help you meet your goals. Gone are the days when you could throw up a few posts and move on.

To make the most of what social media has to offer, you need to know what makes each platform unique, the best way for your specific business to measure results, and how to get maximum engagement from your followers.

Face it – unless your business is selling social media services, you probably aren’t an expert at social media. Of course, there’s absolutely nothing wrong with that. The good news is that there are professionals out there who are passionate about helping people just like you use social media to get your message out. They are there to teach you what you need to know to turn social media into a key element of your marketing strategy.

You probably know what comes next. In order to use social media to its full potential, you need training. Ugh, you may be thinking. Training means leaving the office and spending time offsite sitting in a classroom. You just don’t have time for that.

Well, think again, because you can learn how to use social media without leaving your office. Even better, you can take courses right at home. With online eLearning, you control the schedule and the location.

The Social Power Program will give you all the tools you need to create a social media strategy from scratch or enhance your existing strategy. You’ll also get the nuts and bolts that will help you and your team put your strategy into action.

The program is affordable so that you can make sure that anyone in your organization who touches your social media can do so the right way.

From learning how to get found on social media to understanding how to get your community to engage, you’ll get actionable knowledge from the very first lesson. Not only that, we’ll start you off with a FREE comprehensive social media analysis. Your analysis will give you a baseline so that you can monitor your progress. In no time at all you’ll see your metrics improve, your engagement go up, and your SEO pay off.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

February 14, 2019
Hire Your Social Media Speaker / Trainer, Social Media Training

#LearnSocialMedia – Hot Topics for Social Media Workshops for 2019

If you use social media then you know it’s an ever-changing challenge. Both you and your team need to stay up to date on what works and what the trends are. One great way to do that is to hold regular workshops where you and the other members of your company who use social media can exchange ideas and information.

Here are five hot workshop topics that can help you make the most of social media.

Building Relationships

Social media is all about establishing relationships and cultivating them. The trouble is, managing those relationships isn’t always easy. It takes authenticity, timeliness, and a great deal of attention. Like all talents, maintaining that type of interaction is easier for some people than it is for others. Luckily, the skills that are needed to do just that can be learned.

Storytelling

A big temptation when using social media is to try to tell people what they want to hear. Today’s social media users, however, are savvy and can spot inauthentic content immediately. When you tell stories, you have to dig a little deeper, so your content is more likely to ring true. The fact is, being an effective storyteller can be hard.

Generating Leads

Let’s be honest, using social media as a marketing tool is about getting sales. If you aren’t using it effectively, then you’re wasting your time. Knowing the strengths and weakness of each platform, what type of content works best, and how to leverage it, is critical in meeting your goals. You also need an actual strategy for converting leads into paying clients or customers. Without it, you are eliminating a form of hope marketing – hoping that your audience will do what you want them to do even though you didn’t get them clear direction.

Using Facebook Live

If you believe that your social media content should be fresh, unique, and authentic (spoiler alert—yes, you should believe this), and you are not taking advantage of Facebook Live, then you’re missing out. Live broadcasts can increase your brand awareness, highlight the elements of your products and services, and drive traffic to your page.

Video

The trend toward using video is not new. Neither are the challenges of incorporating video into your social media strategy. It’s important that your team understands your video strategy and how to keep it consistent with your brand.

Keeping yourself and your team up to date on the trends and issues driving social media success offers a great deal of value. You’ll help your team stay interested and excited, you’ll improve engagement with your social media followers and, with any luck, you’ll increase sales.

If you would like to learn more about how to use social media effectively or get help planning your workshops, we can help. Ready for one on one training on social media marketing? Looking for the right social media trainer for your team? Book me for a free discovery session: https://hollieclere.youcanbook.me/

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

October 30, 2018
Social Media Marketing

#LearnSocialMedia – Common Social Media Marketing Frustrations

Managing social media can be fun! You get to use your creative and analytical skills; you can make new friends, and get the adrenalin rush that comes with seeing your content get views. That’s the good side. The downside is that in order to use social media successfully, you may have to overcome a variety of frustrations.

Luckily, there are things you can to do to ease the hard parts.

It’s Harder than it Looks

The key to getting engagement is consistently creating compelling content. There are hundreds of resources available for how to do that and software to make your videos and graphics are easy to come by. So it should be easy, right? Well, coming up with content is harder than it looks. You need to set goals, know how you will measure success, and the content needs to be “good.”

Prioritizing can be Tough

There is always something to do, and social media is no different. It can be difficult to determine what should be handled and when. When you try to balance that with your other priorities it can be tricky. The best strategy is to make a plan and stick to it. Also, a solid social media analysis done regularly can be eye-opening and help with prioritization.

It Always Takes Longer Than You Think

If you have ever created a video, then you know that it’s never as quick as you think it will be. Writing quality content can also be more time consuming than you anticipate. Keep in mind that you will get back what you invest. Budget your time generously and press on.

It’s Hard to Keep Up

Like everything in the tech world, social media is a moving target. Facebook, for example, is always looking for new ways to present its newsfeed, requirements for advertisers change, and platforms fall out of favor. Getting expert help can make it easier to keep up with the changing landscape.

Every Platform is Different

Each social media platform has its own intricacies. What works on Twitter may not be effective on Instagram and vice versa. Your content needs to be tailored to the platform you are using.

If all of the above sounds discouraging it doesn’t have to be. There are tools available that can help you navigate the frustrating world of social media management. One of the best is the Social Power Program. This online training system can help you fine-tune your existing strategy or create a brand new one. It can help you master what makes each social media platform unique and get the most from whichever ones you decide are best for your business.

The Social Power Program can help you learn how to create great content, prioritize your goals, and get the most from the resources you have. Whether you need training for yourself or for your team, it’s one tool you can’t live without.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

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