Hollie Clere, Author at The Social Media Advisor

May 2, 2021
Social Media Training

Are You Looking for a Social Media Keynote Speaker for Your Conference?

When it comes time to find interesting and reliable speakers for an in-person or virtual conference, the challenge is locating the right person for the job! There are plenty of options to choose from but we understand the importance of making a great impression on your audience by picking just the right speaker for the event.

The Evolution of Social

As someone who has been working in social media for over a decade, there is little that surprises me anymore. I’ve seen the evolution of social media since the early days of LinkedIn and I’ve been around for all the changes. When you book a social media keynote speaker for your next event, you’ll want someone with knowledge and experience.

Proven Experience

With over 13 years of executive consulting experience supporting over 700 small businesses in successful brand storytelling using social media, I know a thing or two about what does and doesn’t work for businesses trying to make an impact on social media.

Comfortable with the Stage

I’ve spoken from many stages over the last 7 years for a variety of organizations and events. My expertise and network make me a highly sought-after Keynote Speaker and Storytelling Trainer. I’ve delivered high-quality content for many small businesses and have over 100 written recommendations achieved over the last few years alone.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

April 25, 2021
Social Engagement

Top 3 Ways to Spark Engagement with Your Social Media Posts

Engagement is the key to all of your social media activity. If your audience isn’t engaging with your content, there’s a chance they aren’t seeing it or aren’t interested in what you’re posting.

If you want a measurement of successful social media, head to the comments. Are you starting discussions? Are people having conversations on your page? Are your followers asking questions or commenting on your comment? If not, social media engagement is your #1 priority!

Engagement comes in the form of Like, Comment, and Share. Depending on which social media platform you are on, clicks and saves also count.

To increase engagement, we’ve seen trends around these 3 elements:

The Right Visuals

Stock photography looks great but your audience will engage WAY MORE when you post photos of you, your business, your team, or any behind-the-scenes images. Audiences are beginning to grow numb to stock imagery. While it may be pretty, it does nothing to connect with your brand or earn the trust you need to convert your viewers into followers or customers.

Ask Questions

Ask your audience to engage with things by posing various questions. Examples include: “Would you rather?” graphics, “which do you like better?” with photos, or “Share a selfie or picture of…” Asking your audience to respond with a GIf to a question is popular as well. SOmetimes, a simple “What are your thoughts about…” can get people talking. People love to share their lives if asked to do so. This type of engagement is great for making sure people see your posts and algorithms share your content.

Invite People to the Conversation

When appropriate, and without being spammy, invite people to the conversation by tagging or mentioning them in the content. This will extend your reach to new audiences but should not be overused. Business owners that randomly tag groups of people without considering whether or not they’d be interested are perpetuating the spam culture that makes it so difficult for brands to reach people. Use tagging as a way to share something relevant, celebrate a milestone, promote collaboration, or post a review or testimonial. If you have power partners or sponsors, talk about those projects and relationships and tag those businesses in the content.

Real social media engagement is the path to success when promoting your business online. Focus on engagement and you’ll have a captive audience ready to hear from you.

The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well. Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

April 18, 2021
Social Media Marketing

Top 3 Strategies for Developing Successful Social Media Campaigns

A solid social media strategy involves building your audience growth both organically and through paid activity. There are a variety of components to consider when creating social media campaigns including a blog strategy, editorial calendar, content that inspires engagement, video that grabs attention and builds trust, and working on audience growth both in-person and online.

Social media is part of a comprehensive marketing strategy and the most successful campaigns take the entire marketing strategy into consideration.

Know What You Want

Finding new clients and making more money is not a strategy. It’s a result. Have a clear goal. If you are looking to sell $1,200 widgets, social media is not the place to ask for high-ticket sales. You want an easier barrier to entry for people who have just found you. This new audience needs to get a task of how you will serve them. You’ll need to build trust with a person before trying to sell your high-dollar package, session, ticket, or retreat. Then you can nurture that audience into larger purchases over time, preferably by convincing them to join your email newsletter.

However, if you don’t have a funnel, strategy, or goal for converting strangers into followers and then converting those followers into customers, you are throwing spaghetti at the wall and hoping something will stick.

Finding Your Audience

Organic growth, while not impossible, is much harder than it used to be. Finding and convincing strangers to follow you or sign up will require a small, regular investment in social advertising. You want targeted advertising though. This means you don’t want to boost a post or get more website traffic by selecting anyone in the United States. You need to think specifically about your buyer, their behavior, and who they really are. What are their ages? What do they do in their free time? Where do they shop? What do they post about on social media? Specific characteristics will make a world of difference in getting your ads in front of the right people.

Track Your Analytics

Schedule time to regularly review your social media reports and analytics. This includes Google Analytics. If you are getting traffic to your website from advertising, but nothing happens next, you’ll need to adjust your call to action on your website. If you aren’t getting click throughs on your ads, then adjustments need to happen in your ad.

The difference between posting on social media and a social media campaign is all about your strategy. A content strategy, call to action, and a specific goal will do wonders for both your organic and paid marketing efforts. Track what is working (and what isn’t) and adjust often. This is the difference between lackluster results and success on social media.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

April 11, 2021
Social Media Marketing

Top 3 Components of Successful Social Media Posts

Telling an effective brand story has many layers but is important to map your content strategy out properly as to not overwhelm your audience with too much information at once. There are many moving parts, bells, and whistles for creating content for social media.

Where should you start? What takes priority? What will ensure your social media marketing efforts are successful?

Editorial Calendar

There are businesses out there that will tell you they decide in the moment what to post and that it feels more authentic. Posting in the moment has its perks but it’s no strategy. Not only is it not a strategy with targeted goals and objectives, many struggle with what to say or post. This level of disorganization can lead to confusion, frustration, and disappointment.

By creating an editorial calendar, business owners will know what they are posting, when, how often, and what the goal is supposed to be or that post. It doesn’t mean you can’t post in the moment but spontaneous posting should be a bonus, a supplement to your content strategy.

Know the audience. Know the content that works best for them. Know the best time to post. And, above all, have a plan. What do you want that post to accomplish? What’s the goal? Where are you directing traffic? What’s your call to action? The more information you decide in advance, the more on point you’ll be with your social media marketing.

Plan for Engagement

It doesn’t matter how hard you work on creating and scheduling social media content if no one in your audience ever likes, comments, or shares your work. Engagement is the #1 goal for any social media strategy. Develop a plan in advance by polling your current audience and asking them what type of content they’d like to see from you. Your die-hard followers? Ask them to engage with your posts often so more people are likely to see them. Create conversations (which requires you to check-in and respond). Your audience wants to interact with you, not just a graphic or a quote. Plan for sharing content that will attract new people and keep your current audience coming back again and again.

Hashtag Strategy

Yes, silly hashtags exist and they are mostly for entertainment purposes. However, that is no reason to dismiss hashtags altogether! Since every social media channel is its own search engine, learning how to use hashtags is key in attracting new people to your social platforms. Research popular and effective hashtags for your industry and use them often. If you preferred platform is Instagram – experiment with 15-30 hashtags per post, either in the post itself or as the first comment on the post. For other platforms, 3 to 5 hashtags per post is more than enough.

Overwhelmed? The Social Media Advisor team can help you create a social media strategy and start being consistent online with your business.

Prefer a DIY approach? The Social Power Program exists to help small business owners learn to navigate social media marketing and all its various components and challenges. Members have access to a Private Facebook Support Group, Monthly Ask the Expert Mastermind Sessions, a FREE Ebook, and regular new videos posted to our library to support their marketing efforts as well. Learn everything from creating an editorial calendar, to designing custom branded images, to use of hashtags, to paid ads and reporting, how the algorithms work, and MORE! Find out more about the Social Power Program here.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

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Are you telling your brand story in social media?

Author: Hollie Clere

Learn how to use social media to grow your business online with our video series!

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