Why You Need a Social Media Expert at Your Next Event

I’ve been around since the very earliest days of social media marketing and it’s been quite a journey. As head of my company, I’ve positioned myself as a social media expert by putting in the time and gaining the experience necessary to not only help small businesses grow their companies by using social media but also in training mom and pops, non-profits, and organizations in how to effectively market their business in these online spaces.

These years of expertise make me uniquely positioned to lead an in-depth and impactful conversation about social media marketing. I’ve led masterminds, created training programs, created community, and stood on the stage as the social media expert for various events, trade shows, and conferences. 

Are you currently planning a big event where you’d like to bring your own community together and share valuable content with them? 

Here are the reasons, I believe, you should consider hiring an expert for your next social media conference or event.

Providing Value

Every event coordinator or creator is hoping to provide enough value for their audience to make the investment in money and time worth it to their attendees. What’s more valuable than showing your people how they can make more money with their work? 

Effective use of social media marketing is a driving force for more revenue and a bigger audience and client base. Your audience just needs the right person to show them where to start.


It’s one thing to have an audience but that doesn’t mean they are engaged or participating in any way. An unengaged attendee is equivalent to a lurker online. They are there but you have no idea whether or not they are enjoying the experience or would rather be somewhere else.

Social media marketers understand engagement. They live in a world where they are constantly needing to grab attention and convince people to participate.

If you want a more engaged room at your next event, hire a social media marketing speaker!

Bigger Impact

There are a lot of plates in the air when you are running an event. Maintaining an online presence during the event is challenging for any event coordinator. Hiring a social media expert to speak at your event is a great way to remind your audience to share their experience, images, and insights in real time on social. Often, this is the best marketing your event can do if you want to go even bigger the next time! 

The right social media speaker will pump up your guests, remind them to post, share and tag your event and even walk them through the steps to get it done. You’ll make a much larger impact during the actual event and you’ll have loads of content to work with next time!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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