Tag: Event Marketing

Why You Need a Social Media Expert at Your Next Event

I’ve been around since the very earliest days of social media marketing and it’s been quite a journey. As head of my company, I’ve positioned myself as a social media expert by putting in the time and gaining the experience necessary to not only help small businesses grow their companies by using social media but also in training mom and pops, non-profits, and organizations in how to effectively market their business in these online spaces.

These years of expertise make me uniquely positioned to lead an in-depth and impactful conversation about social media marketing. I’ve led masterminds, created training programs, created community, and stood on the stage as the social media expert for various events, trade shows, and conferences. 

Are you currently planning a big event where you’d like to bring your own community together and share valuable content with them? 

Here are the reasons, I believe, you should consider hiring an expert for your next social media conference or event.

Providing Value

Every event coordinator or creator is hoping to provide enough value for their audience to make the investment in money and time worth it to their attendees. What’s more valuable than showing your people how they can make more money with their work? 

Effective use of social media marketing is a driving force for more revenue and a bigger audience and client base. Your audience just needs the right person to show them where to start.

Engagement

It’s one thing to have an audience but that doesn’t mean they are engaged or participating in any way. An unengaged attendee is equivalent to a lurker online. They are there but you have no idea whether or not they are enjoying the experience or would rather be somewhere else.

Social media marketers understand engagement. They live in a world where they are constantly needing to grab attention and convince people to participate.

If you want a more engaged room at your next event, hire a social media marketing speaker!

Bigger Impact

There are a lot of plates in the air when you are running an event. Maintaining an online presence during the event is challenging for any event coordinator. Hiring a social media expert to speak at your event is a great way to remind your audience to share their experience, images, and insights in real time on social. Often, this is the best marketing your event can do if you want to go even bigger the next time! 

The right social media speaker will pump up your guests, remind them to post, share and tag your event and even walk them through the steps to get it done. You’ll make a much larger impact during the actual event and you’ll have loads of content to work with next time!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#PlanAhead – How to Use Social Media to Showcase Your Next Event

Event marketing, when done strategically, can be an effective way to build your brand, gain awareness for you and your business, and fill that client list. However, there are many events that end up with zero attendance. It’s easy to get discouraged when it comes to event planning and marketing for growing your business. Here are some tips on using social media marketing to sell more tickets for your next event.

Highlight Your Speakers

By creating content around your speakers, you are demonstrating the value of attending your event. Not only should you announce your keynote and other speakers, but you should also be creating graphics with quotes or wisdom from each speaker, sharing their online content, and interviewing them to build up awareness and create the tension you need to sell those tickets!

Gather Media from Prior Events

If you’ve hosted this event before, pull out those photos and videos! This media is essential as it helps potential buyers to get a feel for what type of event it is and what they are in for if they purchase tickets. Make sure you are creating content for social media using these photos and videos. If you don’t have any, prioritize getting these at your next event.

Testimonials

If you don’t have written or video testimonials about how great your event is, start collecting them! These are great, not just for social media, but also for the event website or landing page. You can use them for Facebook advertising as well. Quite versatile and a great way to push people from indecision to action.

Create an Event Hashtag

One of the most beneficial uses for the hashtag is when it comes to promoting events. By creating an event hashtag, and encouraging others to use it, you are:

  1. Grouping all of your event content, even content posted by attendees, in a way that makes it easy to search and find.
  2. Encouraging attendees to share content about your event with their audiences.
  3. Creating brand recognition for your event.
  4. Making it easy to jump into the conversation and engage with your attendees online.

Let Folks See What’s Behind the Curtain

It’s easy to focus intently on all the planning, prep-work, and execution of the event and not even think about social media marketing. However, your audience builds excitement and interest when they get to see and engage with behind the scenes content.

Selling tickets to your next event is no small feat and, sometimes, can get lost in all the hustle and bustle of planning and executing the event. However, social media marketing is a great way to spread the message, remind your audience about your big event, and generate interest and excitement.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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