Tag: #SociallyKind

#SociallyKind – Being Socially Kind to Your Clients & Customers

When you think about showing kindness to your clients what comes to mind? Do you think of how you interact with them in person or over the phone? Probably. But did it occur to you to consider how you communicate over social media?

There’s a good chance that most of the interactions you have with your clients and customers are now through platforms like Facebook, Twitter, and Instagram. If you aren’t showing kindness through your social media, then you are losing a great opportunity to strengthen and build relationships while putting your best face forward.

As you develop and execute your social media strategy, keep these top 5 tips in mind for being socially kind to your clients.

5 Ways to be Socially Kind to your Clients:

Be Responsive – When your clients contact you over social media, they expect to get an answer promptly. If you don’t reply or you are slow to get back to them, they’ll stop checking in. From there it’s just a step away from losing their business.

Be Consistent – Your engagement with clients over social media should be in alignment with what you say on other channels. If, for example, you give an answer on your website or over the phone, it should be the same as what you offer on social media. Not only should your replies be consistent, but your branding and other messages should also be the same across platforms.

Be Grateful – Social media is the perfect place to let your clients know how much you appreciate what they do for you. A simple thank you will go a long way.

Be Generous – Help your clients expand their community by introducing them to your followers, sharing information about their products, and engaging with the content they publish on their social media. Where appropriate, send them referrals.

Be Positive – One of the kindest things you can do for anyone who engages with you is to be positive. Remember to take a moment before posting to determine if the content is true, if it is useful, if it sets a good example, and if it does no harm. Unless it passes all those criteria, don’t post it. 

Being kind to your clients on social media does not have to be difficult. It may take a few seconds to make sure that whatever you are posting passes the kindness test but it will be worth it in the long run. Not only will you feel good about your content, but your clients will feel good about it, too.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SociallyKind – Being Socially Kind to Your Power Partners

We often hear how it “takes a village” to properly raise a child. When it comes to running a successful business, this couldn’t be truer. We cannot do it alone. We need customers, of course, and suppliers and all the other people who make the work happen.

There’s also another group of people that you may not think about much — power partners. Power partners are people who are a lot like us. We don’t compete with them, but we work in in the same industry and may even have the same customers. These people are something else, too — underrated.

Power partners are a pretty important part of our network. They offer both moral and physical support, send business our way, and help us maintain a rock-solid reputation. So unless you are already showing this important group of people significant love, then you are taking them for granted.

You may not be sure how to best display your appreciation, but it’s actually very simple. The number one way to show your power partners how much they mean to you is to be socially kind to them.

Five Ways to be Socially Kind to Your Power Partners

  • Say thank you. You might not be surprised to hear that the top way to show kindness is by saying thank you. Yes, a simple shout out to express your appreciation can go a long way.
  • Make referrals. Let your community know what your partners have to offer. You never know, you may be solving the problem of two people.
  • Share their stuff. Keep an eye on your partners’ social media feeds and pass along the information you think might be valuable to your followers and subscribers.
  • Help people get to know each other. Offer profiles of both your customers and partners when it is appropriate. This can help them connect.
  • Be nice. No matter what you are doing keep in mind that how you use your social media is a reflection of both you and the people with whom you do business.

The main rule you should keep in mind when using social media is that you should always be considerate of the people who are affected by what you say and do. This is just as true for how you handle your power partners as it is for dealing with customers. Be authentic and kind, and you’ll help all the members of your network.

If you need help in order to make the most of social media, there’s no better place to go than the Social Power Program. This self-paced online program can help you and your team make the most of all your social media channels.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#KindnessIsAwesome – Provide Value in Your Content Using the T.H.I.N.K. Method

If you spend five minutes online reading news articles, you are going to probably feel like you need a good dose of anti-depressants and therapy. If the news has you feeling down, what’s even worse is the dreaded comment section of these stories! I always hear people saying “stay away from the comment section”, and for good reason–this seems to be a breeding ground for negativity.
What the world needs now, maybe more than ever before, is a serious dose of kindness.  That’s why I’m hoping to spread the message that #KindnessIsAwesome in life and work.  If you have a strong social media presence with your personal life or business, it is possible to spread a little kindness and hope to the world with the T.H.I.N.K. method.
Is it True? 
The first part of this method is to ask yourself if what you are posting is true.  Always consider this when you are posting something.  The Internet is a fertile ground for conspiracy theories and fake news stories.  If you spread one of these by posting it or linking to the original post, you are tying your good name to that story.
So, the bottom line is, make sure that the content you are posting is true and accurate.  How do you do this?  Only use reputable news sources.  Don’t post any content that begins “A friend of a friend of mine has an uncle whose neighbor told him.…”  Make sure that your content is accurate and something that can be verified.
Is it Helpful? 
Next, ask yourself if the content you are posting will be helpful to your audience.  One of the biggest enemies to kindness is idle gossip, which is spreading information that may or may not be true, but is spread simply to be malicious.  So before you hit that share button on a piece of content, ask yourself if that piece of information will be helpful to your audience.
Is it Inspiring? 
Going hand in hand with being helpful is being inspiring.  A content post may not have a helpful piece of information or statistics, but it may be inspiring to your audience.  These are the posts that lift up your readers and inspire them to follow their dreams to reach their goals.
Is it Necessary? 
The fourth part of this process is to ask yourself is it necessary.  Is this piece of information really something that is needed by your audience?  Does it provide something for them? Does it have value? Will it enrich their lives in some way?
Is It Kind? 
Finally, the easiest way to help spread kindness is to only post messages online that are kind.  Actively seek out content for your web presence that promotes kindness to humans, kindness to animals, and kindness to the world at large.  If you do this, you will draw more people to your brand and improve your web reputation in the long run.
Highly acclaimed teacher, Rafe Esquith, once said that the first rule of his classroom is to be kind and do good. Take a moment before you hit the send button on your emails or before you post on your websites. If you use that moment to T.H.I.N.K. then you will help spread kindness. That’s how we continue to be #SociallyKind and set a good example for how others can #BeAwesome as well!

Find out more about my #SociallyKind project on my website: http://www.thesocialmediaadvisor.com/-sociallykind-project.html
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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