Tag: Social Media Analysis

#BePrepared – How to Read Social Media Reports

Have you been using social media for months and months, but you have no idea if you’re even getting any results?

Don’t worry: You’re not alone.

Tons of small business owners post daily to social media without any real idea of what’s working and what’s not.

We get it: Checking all of those reports and trying to interpret the data can be daunting. But it’s important to check your analytics regularly so you can spot trends and improve your strategy where necessary.

Luckily, it’s pretty easy to do if you know what to look for. These are the key metrics you should focus on for the best ROI:

Followers

These are the people who have “liked” your page and (hopefully) see your posts show up on their timeline. This number is important because the more followers you have, the more engagement and traffic your page will receive. All of those add up to higher visibility.

To see how many followers you have, simply visit your profile page on any social media network and look at the number displayed there. For more in-depth information, you can view insights or analytics reports and see exactly how many followers you gained and how many you lost in any given time period.

Impressions

Impressions are the number of users who saw a post. Most of the big-name social media networks have built-in analytics that will show the number of impressions your posts receive.

Why are impressions important? Because the more people that see your content, the better, obviously!

Check your analytics to see which days and which posts received the most impressions so you can create more of that type of content!

Engagement

Engagement goes beyond audience members just seeing your posts. When they engage, they “like” your posts, leave comments, and share.

Impressions are nice, but engagement gets you in front of new eyes. When an audience member shares your content, there is the chance that everyone on their friends’ list will see it as well.

Like impressions, you should monitor engagement to see which posts receive the most activity – and then make more of them.

Mentions

The best free advertising of all? Brand mentions: When a user talks about your brand of their own volition.

On the flip side, of course, people may mention your brand because they are unhappy with your product or service.

Either way, mentions are worth monitoring and responding to. A quick reply to ANY mention shows that you take customer service seriously and that you value your audience.

Don’t think you have the skills to monitor analytics on your own? Never fear! Our Social Power program will give you all the tools you need to grow your business on social media. Reach out today to learn more.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialMediaAnalysis – Social Media Analysis Expert in Denver

No matter what kind of business you’re in you need access to experts: experts who understand the nuts and bolts of your industry, the tasks necessary to get the work done, and experts who make things happen. These experts may be direct hires or outside your company.

Let’s face it: no one is an expert at everything. We are the first to admit that. As we celebrate our 16th year of business, we are proud to say that we are experts in making Social Media work.

With that in mind we ask you to think about the answer to one simple but powerful question: Are you getting the most out of your Social Media? If you aren’t sure, consider whether or not you find yourself struggling to find ideas about what to share online, worrying that you don’t have a consistent online presence, or wondering what you need to do to close sales that come in through social media.

The Social Media Advisor can help you determine if you are moving in the right direction when it comes to incorporating social media in your everyday marketing strategy.

We also know that it may not be the most obvious social media techniques that solve the engagement puzzle. For example, what do your social media profiles say about you and your business? Are you making the most of all the platforms are do you just focus on the big ones like Facebook and Twitter. Are you using social media to tell the right story to the right audience?

We’ve been making the most of social media since today’s power players like LinkedIn were in their infancy. We know how to take full advantage of what they have to offer, and we can help you do the same.

Best of all, we can help you get started right away with a FREE social media analysis. Your analysis will give you a detailed look at what your customers currently see when they find you online. You’ll also learn what you can do to improve both your image and your ranking.

So if you’ve been waiting for the perfect time to explore how you can improve your social media presence, now is the ideal time to get started. Before you know it you and your team will be on your way to better engagement, broader reach, and more effective use of your marketing dollars. Best of all, our comprehensive FREE social media analysis will give you just the jump-start you need.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialMediaAnalysis – What to Measure in a Social Media Analysis

You work hard to make sure that your social media feeds are vibrant and engaging. But are your efforts working? To make sure that you’re getting the most from your social media dollars and determine if your strategy is working, you need to monitor its effectiveness. That means that you need a formal plan for taking measurements! But precisely what metrics should you be tracking?

  • Social Media Engagement: It doesn’t do much good to spend your resources on creating good content if it’s not getting the attention of your community. While the precise metrics will depend on the platform, you should monitor likes, shares, re-tweets, and replies. If your content is not engaging, then you need to reevaluate.
  • Search Engine Rankings: It is critical that you know whether or not customers can find you. Keeping track of where you stand in terms of search engine rankings will help you determine that. Your goal should be to place as high as possible on page 1 so that you’ll be found by the right people.
  • Volume and Conversion: Whether it’s your website or your social media, you need to know how many people are visiting your sites and how these numbers are trending. On Facebook, for example, you should monitor how many people like your page and how this is changing over time. You want to see growth, but you also need to monitor trends over time. For Twitter, you want to track your followers. For your website, you should analyze visits, bounce rates, and where your visitors are coming from.
  • Demographics: It is essential to know what types of people are using your content so that you can determine if you are hitting your target audience.
  • Click Rates: It is important to know what content is hitting a chord with your audience. If no one clicking on the links you publish then your call to action needs to be tweaked.

Establishing a program to monitor how well your social media is working can be tricky. Luckily, you can get help from experts. When you consult with The Social Media Advisor, you can take advantage of a FREE social media analysis. In no time at all, you’ll be able to determine if your social media campaigns are targeting the right customers, generating engagement, and helping you grow your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#SocialProof – What is Social Proof and How Do You Earn It?

If you’ve heard the term “social media influencer,” then you know what social proof is. Think about how you go about choosing a restaurant. How do you feel when you pull into the parking lot of an eatery and it’s empty? Chances are you keep on driving since you want to know that others are eating there. That is social proof.

How about testimonials and reviews? Yep – also types of social proof.

There are all sorts of scientific analysis that explore the meaning of the term, but we all know what it means. Social proof is simply following the lead of others.

While the term social proof is relatively new, the concept is not. Advertisers and marketers have been using it forever – think “Dentist recommended,” “AAA Rated,” as well as client lists. What’s new is the need for social marketers to pay attention to how they incorporate social proof in their overall strategy.

When you consider how difficult it can be to differentiate between all the different product offers that are available, it’s easy to understand why social proof is so important. Social proof, whether positive or negative, sets products and services apart.

Even search engines, with their heavy emphasis on engagement, demand that you take the concept seriously. Earning strong social proof will not only convince people to try your product or service, but it will also get you found in a sea of similar offerings.

Earning social proof is not easy. Think about it in terms of establishing a strong reputation: it doesn’t happen overnight. It’s not enough to create great content; you have to package it, convince your community to share it, and get the word out. Chances are you are already employing social proof in your online content and on your social media. You just may not have thought about it in those terms.

But do you know exactly how you are using social proof and whether or not it’s effective?

Luckily, there is a way to find out.

The first step is to take advantage of the FREE social media analysis offered exclusively by The Social Media Advisor as part of our discovery session. You’ll learn how to improve your approach to social proof and what you can do to make sure that you are getting found. Let us help you make the most of your social proof and improve your SEO.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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