• Are you telling your brand story in social media?

Tag: Social Media Analysis

What is a Social Media Analysis?

Social media marketing is an essential element when building an online presence for your small business. There are many bells and whistles associated with social media strategy including content management, social listening, monitoring and engagement, lead generation strategies and analytics. A social media analysis helps brands look at the ‘big picture’ of their social media marketing efforts to examine what’s working and what could use improvement.

We are long past the days where you could post something on social media and organically reach your audience with little to no thought or strategy involved. There’s a lot of noise out there. Positioning your company for success and building a targeted strategy are the keys to success when marketing your biz online.

What does a social media analysis include?

Online Presence

Have you searched for yourself recently on Google? Have you done a search for your name or your company name on social media? Are there duplicate social profiles using your name? Are there websites publishing content about you and your company that you aren’t aware of yet? The first step in doing a social media analysis is to take some time and see what’s already out there. What do people see when they do a search for you? While you can’t control what other people do online, you can be proactive about being a solid online presence that will help combat anything negative. If you aren’t seeing anything at all, then you know exactly where to start!

Profile Review

Have you utilized all the characters in your social media bios to optimize your pages for search purposes? Each social media platform is its own search engine. If you have not completely filled out your bio, about and profile sections on each one, you aren’t optimizing your opportunity to be found by your ideal audience.

There are 2600 words available to you in Facebook and LinkedIn alone. Have you maxed that out with the right keyword phrases to make it easier for folks to find you? Some bios give you fewer characters – you’ll need the right words for Twitter and Instagram since those bios are so short.

Facebook actually has a keyword area, the Impressium, created by Mark Zuckerberg. Most people don’t realize it’s even there, much less use it to their advantage.

Have you taken the time to express who you are, what you do and what pain points you solve for folks that stumble upon your biz online?

If you do not have a robust story posted online with the necessary components to keep you searchable then people can’t find you.

Social Media Audit

Next, let’s look at your content. What are you posting on your social media feeds? Is it quality content that your audience will want to engage with? Is it packed with the right keywords and phrases to not only grab attention but also make your content more searchable? Are you utilizing a hashtag strategy so that even more people can find and follow your content?

All of these tactics ensure that your online presence on social media is the best it can possibly be. If you don’t have time to tackle this yourself, or find it to be overwhelming, we offer a Social Media Analysis Report for free as part of our discovery session. Your Social Media Marketing Analysis Report will show you areas that need improvement to boost your social proof and current SEO ranking!

Let’s get you FOUND by your target audience in 2019!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

AllProWebTools Launched AWESOME New Tools for Businesses!

https://www.allprowebtools.com/

Over the last 2 years, I have had the honor of implementing systems within AllProWebTools for my business and a variety of clients. There is so much value in incorporating business processes in a single system.  A single system you ask?  As a customer management program, I use for my business, to a myriad of additional functionality, I wanted to personally share the benefits of the system and recent enhancements that will benefit the small business owner, virtual assistant team managers and social media managers in support of their clients.


CRM – Customer Relationship Management

AllProWebTools provides a tool for robust CRM.  Sure, there are a lot of CRM’s out there, by have you utilized a tool that has customization, with a team that can write code to make the ideas for your envisioned processes work?  We have this team.  I met with the team a few months ago to discuss integration of some key functions of my business systems, processes, and to discuss the challenges of a variety of subscriptions in a massive amount of platforms … wouldn’t it be wonderful to house all of my systems and processes in one place instead of many?

AllProWebTools stepped up to the challenge and the new release provided me with a variety of tools to tackle some of the pain points I have in my day to day work flow. These, I will share with you below.

Newsletters and Mass Communications
Sending newsletters, announcements and drip campaigns have been a large pain point in effectively communicating messages with clients, potential clients and power partners.  How can I effectively setup a communication system without key functionality?  I used another system in conjunction with functions of my AllProWebTools product and it just didn’t make sense to continue tolling and developing processes in multiple systems.  AllProWebTools developed functionality to house my drip along with my newsletters in a single database.  I can now track communications to ALL of my contacts in the system to truly know when I communicated, how I communicated and what their actions were!

https://www.allprowebtools.com/

Email Integration
A Challenge with managing email in a variety of places, such as Outlook, Gmail and other hosts, is the fact that you are literally having to login to different databases to manage email communication and manually take notes on each communication in the system.  The team at AllProWebTools developed processes for my multiple email addresses to track communications as they happen with every single contact.  Which means, if I am looking up communications with Sally Sue of ABC Company, I no longer have to login and search a variety of email accounts for our communications, it is housed nicely in the AllProWebTools system, by email address for each of my contacts.  Additionally, I no longer have to login to multiple email accounts, but the system also works as an email host so that all of my email communication can come from this system alone.  I can also flag specific emails (such as spam) to not save data in the system as a contact, so that my database remains clean, containing only contacts that are truly real and spam gets removed from my tasks on a daily basis, which saves me a ton of time!




https://www.allprowebtools.com/


Social Media and Analytic Reporting

One of my struggles as a Virtual Social Media Manager, has been the aspect of reporting.  In the new launch, they developed a system to automatically import reporting for Google analytics and social media sites, so when my clients want an active report of activity and engagement, I can quickly pull up their reporting within mere moments.  This eliminates the process of manually logging into each profile, taking screen shots of reports and compiling a manual report for our clients.  Literally, 2 hours worth of billable time condensed into a few short clicks for a downloadable report.

https://www.allprowebtools.com/

As an AllProWebTools Expert, it has been wonderful to share the needs of our Virtual clients, provide insight into options for them and for the team to literally hear these requests and develop the processes for me … priceless.

The team is top notch.  If you are providing support services for you clients, I highly recommend this tool for CRM, Newsletters, Drip, Social Media Reporting, as well as a myriad of other functions I haven’t mentioned; including but not limited to Ecommerce, Website hosting, task management, team assignments, landing pages, SEO, Blog functionality, data storage (such as Dropbox for example) and so much more.  If you have a business process that needs be housed in a single database and are tired of logging in, remembering many passwords and if you are interested in streamlining processes, this is the system for you.

 AllProWebTools Certified Marketing Expert DISCOUNT

As an expert, we have the ability to offer you significant discounts on the normal $195 setup fee that would be charged if your clients purchased directly from AllProWebTools. If you contact us for setup with AllProWebTools, we will offer you a 50% discount on your setup in the system. Just mention #ALLPRO201750

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#DevelopStrategy – Return on Investment in Social Media



As part of our series on Developing Your Marketing Strategy (#DevelopStrategy), we’re covering how to receive a Return on Investment (ROI) in social media.

Unlike a cost-benefit analysis, an ROI cannot be estimated beforehand. This is extremely important to understand when you develop your strategy. Also, ROI is difficult to measure without an investment in advertising since paid ads usually give a considerable amount of analytics, but don’t worry, we’ve got you covered.

The first step in developing your ROI marketing strategy involves setting goals for your social media. These goals will need to align with your mission statement. The primary goal needs to state what you hope to accomplish. Beneath that is a set of smaller goals that align with the primary.

Let’s say your primary goal is to build your mailing list full of loyal fans who are excited about your products/services.

Your smaller goals must be S.M.A.R.T. goals: Specific, Measurable, Attainable, Relevant, and Time Bound. I like to keep the scope to no more than three smaller goals since your marketing strategy will develop from this. For this article, we’ll create one example: increase social media conversion by 10% in the third quarter.

Note: You can give specific numbers. Gain 10k followers by x date, for instance. These goals are unique to your business model. 

It’s time to develop your strategy. For our 10% social media conversion increase example, we’re going to have a three-pronged attack. 

1. Create a lead magnet. This can be as simple as a discount coupon or as complicated as generating a comprehensive ebook to help your potential clients/customers deal with a real-world problem. 

2. Create buzz using a hashtag campaign that our influencers will be willing to share and participate in. 

3. Share theme-related content on all social media channels that generates buzz for new product or service.


Keep in mind that your strategy may need to be adjusted based on your business and goals.

Now that you have a primary goal, a set of smaller S.M.A.R.T goals and a marketing strategy in place, you’ll need to track your conversions (ROI). You do this through Reach, Traffic, Leads, Customers, and Conversion Rates. Reach includes fans, likes, followers, etc. that you have. The more reach you have, the greater your conversion rates, and is usually trackable inside the social media platform.

Traffic to your site or other URL mentioned in your campaign is another great way to measure ROI. Leads are the number of sign ups you gain through this campaign. Customers are the number of individuals who actually convert from potential to become paying clients. Conversion rates involve tracking the percentage of visitors based on social media platform or promotion campaigns. This tells you which part of your campaign is working and which isn’t.

It’s true that it can be difficult to track ROI when it comes to social media but not impossible. Most of the social media platforms have their own analytics tracking system that will deliver valuable information on what is and isn’t working for you with social.

Take time to develop a winning strategy, keep track of your metrics, and be willing to adapt. These are the keystones to a quality ROI. If you need help working on your social media marketing strategy, the team here at The Social Media Advisor is here for you. Our goal, as always, is to help you #BeAwesome as a business.


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

A Pinterest Success Story – 3 Key Take Away Thoughts

http://thesocialmediaadvisor.com/Training-.html

One of the biggest joys I have in doing a Brand Story in Social Media is watching the life cycle of the opportunity.  Starting with a case analysis by measuring clients’ goals, research their competition, discover if their potential clients are present in the platforms they are interested in, then building a strategy around the brand for them.  It’s like wrapping a special gift; you find the perfect solution, build a goal oriented box around it, wrap it in a pretty, robust brand and tie it in a perfect bow.


One story I wanted to share with you is a fitness based client who happened to be male. Contrary to popular belief, Pinterest isn’t a platform just intended for women.  Although, 70 percent of users are women, they search for different things and (generally) have different interests.  You can see some statistics referenced in this great article http://expandedramblings.com/index.php/pinterest-stats/ which not only lists 90 statistics, but will show you a handful of great demographic stats which may really benefit your brand.  We followed a step by step process to achieve his goals and he maximized them to achieve his best results.


(1) Know Your Audience

If you don’t know what your niche is, it is best for you to consult with a Business Coach and/or Brand Consultant.  Define it, own it and make it you. It is your brand after all and surely you wouldn’t want to market to “anyone who has hair” or “anyone who has skin” (which are popular phrases I have heard from folks who haven’t found their sweet spot yet.  Where skin may be important to the make-up consultant, defining an age group, specific service offering or technique may be better ways to approach the “anyone with skin” conversation.  I digress.  We searched Pinterest for 3 specific targets.  The client didn’t believe that his target market would be in this platform, but the best rule of thumb is; “if your target is talking about the service they need … that you have … changes are, this is a really good fit” – Hollie Clere our CEO.

Do you know what we found?  Over 1,000 Pins in Pinterest that fit his target demographic.

(2) Build and Effective Story Rich Brand that will Showcase Your Personality and Specialty

A social media friend of mine once described to me the idea of Pinterest and I have held onto it because it is sound advice and a perspective from an active Pinterest user.  To summarize without quoting (as it has been too long to do her words justice), think of how you search and what you would want to see in a brand.

  1. Show off your personality.  No one wants to look at a series of boards just about “business”.  They want to get to know you.  Remember, Like, Know, Trust is the most important aspect to sales and social media conversations.  People will buy from people they Trust, not just a brand just because it is a brand.  Showcasing your interests are perfectly acceptable in this platform.
  2. Pin influencers and other folks that have solid information shared.  Sharing original content is good, but building a following and subscribing to others is even better.  How else do you start to have social interactions without giving praise to others when they have a successful solution?  Why reinvent the wheel?
  3. Don’t build empty boards.  You took the time to create it and if it reflects you and the board is nearly empty, what does it say about your brand?  Fill it up!  You wouldn’t turn in an executive report without all of the information right?  You wouldn’t tell a story without getting to the punch line … it will leave your viewer a lacking sense of what you were trying to accomplish.

We established goals, built full, robust boards and he maintained the deliverables we set forth.  He wasn’t spammy (just promoting his material), he was engaging and put thought into each item he chose to share with each pin (giving credit where credit was do).  You know what was great about that?  People appreciated the mentions, took notice of his acknowledgements and he was well on his way to building a reputation in Pinterest.

(3) Maintain Consistency and Engage

You will hear Social Media folks talk continually about consistency and engagement. It’s true if you think about it.  You can’t build a great relationship with a client unless you get to know them, remain in front of them and nurture the relationship. Our client did just this.  He developed a schedule daily to Pin, Re-Pin, Comment and Reply to things he chose to post to his boards.  The routine was solid and he developed relationships that turned into business.  

I have always said, it is better to create a brand and presence in platforms that will drive traffic to your website and have the potential for you to grow relationships which eventually will turn into sales.

Check it out, search, do research and only then will you know if this is a platform that will work well for you.  Consider taking classes or workshops that will give you tools to optimize each and every Pin.

Cheers to your success!

If you are interested in learning some strategies to optimize Pinterest for your Business, we have a workshop that may be a good fit for you!  View the schedule at: http://thesocialpro.eventbrite.com

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


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