Social Engagement Archives - The Social Media Advisor

October 23, 2018
Social Engagement

#LearnSocialMedia – The Right Way to Encourage Social Media Engagement

We all know that content is king. But it’s not just any king; it’s a very hungry king. Creating good content and putting it out there isn’t enough. It’s a bit like growing a garden. You can’t just scatter some seeds and expect to get fresh veggies all season. For your garden to remain healthy and prolific you have to cultivate it, water it, and weed it.

For small business owners, there’s a lot to love about working with social media—it lets us use the creative side of our brain while connecting with our customers, it’s cost-effective, and it can help us strengthen our relationships. But is your social media strategy really working or are you just creating content that isn’t getting seen?

Effective social media is content that generates engagement. That means it’s getting liked, shared, and commented on. If you can honestly say yes, that’s what’s happening with your social media, then great! It’s time for you to take it to the next level. But if your answer is no, then now is the perfect time to take a pause and revisit the best ways to make sure your social media content is getting engagement.

Do You Have A Strategy?

When you make a post to social media, do you have a reason for it? Unless you have well thought out goals and objectives, then it’s a pretty good bet that you are wasting valuable time and resources. Be sure that your strategy includes a way to measure success!

Are You Tailoring Your Content To The Platform?

It makes a lot of sense to repurpose your content so that you can use it across multiple platforms. However, have you thought about how to tweak that content so that it works for the platform on which you are posting it? While it may seem like content is content, you need to make sure that what you post works for the platform you are using; for example, video works best on some platforms, like YouTube, and images work better on others, like Pinterest.

Are You Consistent And Authentic?

In many ways, social media is like everything else in business — we expect the people we work with to be dependable and have our best interests at heart. If your audience can’t count on you or they peg you as a fake, they’ll stop trusting you.

Because social media is so easy to access, we take for granted that all we need to do is jump in. The problem with that approach is that it neglects to take into account that there are right and wrong ways to do things. The good news is, there is still a quick and effective way to learn what you need, not just to make social media posts but also to get engagement: the Social Power Program.

Whether you’re starting from scratch or you’re fine-tuning your social media engagement strategy, this online eLearning and Accountability training system offered by the Social Power Program can help you make sure that you are getting the most from your social media. When you take advantage of the program and team, you’ll have the tools not just to post on social media, but to get the engagement you’re looking for.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

August 14, 2018
Social Engagement

#ShareYourMessage – Building Know, Like & Trust in Your Social Media

Know, Like, and Trust: it’s a concept that salespeople have always embraced—you have to get people to know you, to like you, and to trust you. That part has never changed. What has changed is how we get people to do that. One key tool we can use to build the Know, Like, Trust Factor is social media. But how?

Let’s break it down:

The KNOW

Social media is all about engagement. When we engage with the members of our community, they spread the word. Whether it’s by sharing our content, offering reviews, or commenting on something they’ve seen, when people engage with our content we become more broadly known.

Think about a viral post. It’s called viral because its visibility spreads. Long story short, we need to post content that people want to engage with.

Good “Know” Content: Solutions to key problems, shareable content such as infographics, and customer profiles.

The LIKE

Getting our content shared isn’t enough. People have to share it because they like it. Think about it: something can go viral for lots of reasons. Some of the most widely shared posts and videos are passed along because they are negative or unattractive. That is not the best kind of exposure to get. Notoriety is one thing, being notorious is quite another. In other words, be nice and keep your content positive.

Good “Like” Content: Content that is personal, responses to comments and questions, content that focuses on building relationships.

The TRUST

It doesn’t really matter how good your content is if the people who see it don’t trust you. That means you need to be authoritative, reliable, and good at what you do.

Good “Trust” Content: Product giveaways, case studies, employee profiles, reviews, and testimonials.

You can’t create a strong Know, Like, Trust Factor overnight. It takes time, experimentation, and persistence. Your space may be crowded with others trying to do the same thing. But if you are patient and dedicated, you can do it!

Be consistent, be genuine, and value your relationships. Over time, your customers will come to know, like and trust you. It will be worth the effort.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

May 29, 2018
Social Engagement

#FreshContent – Social Engagement as Content

For social media managers, two things are critical—engagement and content. What if you could combine the two? The good news is, you can! But you’ll have to work at it a little bit. You’ll also need to come up with a plan.

What we mean when we talk about adapting social engagement and converting it to content is asking our users to supply us with content—videos, stories, images, etc. In other words, they are engaging with us, and that engagement becomes content. There are lots of reasons to approach content generation this way, but one of the key reasons is that you’ll find your audience engages more readily with the content generated by their peers. Engagement, then, begets more engagement and so on. In this way, you’ll have lots of fresh content, and you have not had to create it yourself.

So how do you go about soliciting social engagement to use as content? Here are eight steps to help you make this part of your social media strategy.

Define Your Goals

Like any element of a marketing strategy, you need to know what you want to accomplish. Do you want clicks, shares, likes, sales? You’ll need to keep this in mind when you ask for content.

Know Your Audience

What type of content is successful in engaging your audience? For one audience, how-to videos may work best, for others, storytelling may be more effective.

Select Your Approach

To encourage engagement, you can run a contest, offer a giveaway, launch a survey, or simply ask. Use the method (or combination of methods) that works best for your particular audience.

Update Your Toolbox

The tools for developing and attaining content improve every day. Make sure that the tools you have access to are the best for what you are trying to accomplish.

Develop Your Call To Action

How you get your audience to act is critical in any campaign. Come up with your calls to action and test them. Don’t forget that you’ll not only need to ask for the content to be submitted but you’ll want it shared, commented on, and otherwise acted upon. You’ll need more than one way to ask.

Decide How to Measure Success

To evaluate if your effort is working you need to how you’ll judge success. Success might look like the number of entries, how many times something is shared, or new sales.

Repurpose Your Engagement Content

One of our favorite ways to use social engagement is to pay attention to what people are posting. This is especially true when it comes to what our audience is asking – as these are great topics for future content! What better way to ensure you are delivering the content your followers are looking for than to respond to their comments and questions with high-quality content?

GO!

Once you are ready, take a deep breath and launch your campaign.

Do It All Over Again

Successful social media campaigns are as much art as science. Take what you learn, make adjustments and try again.

The ever-changing landscape of social media is exciting AND exasperating! You’ll need to be imaginative, flexible and persistent in your efforts. In this way, you’ll learn a lot about your customers, your products, and your company, and perhaps even yourself.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

#FreshContent – Social Engagement as Content

February 27, 2018
Social Engagement

#SharetheLove – Engage With Your Tribe – Follow Your Power Partners, Share Their Posts, Follow & Engage With Your Customers

You’ve spent a lot of time building your social media network and you have a diverse and vibrant tribe. Congratulations! You have developed a great asset. Now the challenge is to keep your community engaged, show your appreciation, and continue to keep your network growing.

So how do you nurture your network to make sure that it remains strong and healthy? Below are five ways you can show your love to your community and keep them on your side.

5 Tips for Keeping Your Network Strong and Healthy

1. Share and share alike. One of the best ways to keep in touch with your community is to show them how much you appreciate them. The best way to do this is by sharing their posts and content. Of course, you should do so with a purpose and as it makes business sense. Passing along valuable information with a well-craftedcomment will not only show your partners and collaborators that you are paying attention, but that you value their insight, too.

2. Follow where they lead. You can keep up with your power partners by following their feeds. Not only will it show them that you are interested in what they have to say, it can help you keep up with what’s happening in their world.

3. Respond, comment, and engage. It doesn’t take long to offer a comment on a useful post. Perhaps you have an article that would be a good follow-up or you have a thought-provokingquestion. There are many ways to respond. The point is to engage with the person who is posting. Exactly how you respond will depend on the platform and the style of the post but don’t miss the chance to encourage engagement.

4. Show your appreciation. Social media is a great place to say thank you to your customers. There are many ways to do this—from a simple note of gratitude to a promotion that shows how important your customers are to your business. Social media can be an important tool for letting the people who keep you in business know you don’t take them for granted.

5. Be consistent. While you don’t need to comment, respond, or post every day, it is important that you keep a regular schedule. When it comes to social media, out of sight can mean out of mind.

Whether it’s Facebook, Twitter, Instagram or some other social media platform, if you aren’t taking advantage of these channels to engage with your tribe, you are missing a great opportunity to strengthen your network and your relationships.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars

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Tag: Social Engagement

#LearnSocialMedia – The Right Way to Encourage Social Media Engagement

Be sure to Follow us and Let’s Engage!

#ShareYourMessage – Building Know, Like & Trust in Your Social Media

Be sure to Follow us and Let’s Engage!

#FreshContent – Social Engagement as Content

Be sure to Follow us and Let’s Engage!

#SharetheLove – Engage With Your Tribe – Follow Your Power Partners, Share Their Posts, Follow & Engage With Your Customers

Learn how to use social media to grow your business online with our video series!

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