Blog Archives - Page 43 of 111 - The Social Media Advisor

November 6, 2018
Social Engagement, Socially Kind

#SociallyKind – Socially Kind in Engagement

There is plenty of research that proves that a lot of good can come from being kind — not just for the person to whom you are showing the kindness, but also for you. Being kind can improve your health, reduce your stress, and improve your life in general.

It stands to reason that the same is true for social media. Being kind can work magic in all sorts of ways. The trouble is, life today is so fast-paced that it’s easy to forget to slow it down; it’s easy to forget to take the time to be kind during engagement with the people who follow our social media streams.

With so much to think about in managing our social media efforts, considering kindness seems like just one more thing to do. But the truth is, incorporating kindness can actually make our jobs easier since it can reduce conflict and strengthen the online relationships we work so hard to foster.

Here are five quick tips to help us make sure that we fully embrace being kind during our social media engagement.

Be Mindful

Simply put, being mindful means paying attention to what is going on around you before you take action. Put another way, when you are mindful you are aware of the results of what you say and do. As you rush rush rush to respond to comments, provide information, or post content, think about what the impact of the interactions might have on the people who are viewing them.

Be A Role Model

Consider the example you are setting before you fire off a reply. Is your response to someone’s negative comment going to make things better or worse? What would the people viewing your answer think about you if you said what you’re posting in person? When you post positively, you set the tone for the interaction.

Show Gratitude

A lot of people contribute to your success so why not let them know you appreciate them. Saying thank you is an act of kindness, and it doesn’t cost you a thing.

Be Considerate

Social media is a public space that you share with thousands of others. So why not make it better for everyone by keeping others’ feelings in mind. Whether it’s a timely reply to a question, sharing a post that might help someone get their work done more efficiently, or offering to help someone, being considerate is quick, it’s easy, and it’s good for everyone.

Practice the Golden Rule

When you boil it all down, being kind on social media is really just using the tried and true practice of treating others as you would like to be treated. If you want people to be nice to you, then you have to be nice to others.

There is no downside to being socially kind when you engage on social media, so share the love and just be nice.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

October 30, 2018
Social Media Marketing

#LearnSocialMedia – Common Social Media Marketing Frustrations

Managing social media can be fun! You get to use your creative and analytical skills; you can make new friends, and get the adrenalin rush that comes with seeing your content get views. That’s the good side. The downside is that in order to use social media successfully, you may have to overcome a variety of frustrations.

Luckily, there are things you can to do to ease the hard parts.

It’s Harder than it Looks

The key to getting engagement is consistently creating compelling content. There are hundreds of resources available for how to do that and software to make your videos and graphics are easy to come by. So it should be easy, right? Well, coming up with content is harder than it looks. You need to set goals, know how you will measure success, and the content needs to be “good.”

Prioritizing can be Tough

There is always something to do, and social media is no different. It can be difficult to determine what should be handled and when. When you try to balance that with your other priorities it can be tricky. The best strategy is to make a plan and stick to it. Also, a solid social media analysis done regularly can be eye-opening and help with prioritization.

It Always Takes Longer Than You Think

If you have ever created a video, then you know that it’s never as quick as you think it will be. Writing quality content can also be more time consuming than you anticipate. Keep in mind that you will get back what you invest. Budget your time generously and press on.

It’s Hard to Keep Up

Like everything in the tech world, social media is a moving target. Facebook, for example, is always looking for new ways to present its newsfeed, requirements for advertisers change, and platforms fall out of favor. Getting expert help can make it easier to keep up with the changing landscape.

Every Platform is Different

Each social media platform has its own intricacies. What works on Twitter may not be effective on Instagram and vice versa. Your content needs to be tailored to the platform you are using.

If all of the above sounds discouraging it doesn’t have to be. There are tools available that can help you navigate the frustrating world of social media management. One of the best is the Social Power Program. This online training system can help you fine-tune your existing strategy or create a brand new one. It can help you master what makes each social media platform unique and get the most from whichever ones you decide are best for your business.

The Social Power Program can help you learn how to create great content, prioritize your goals, and get the most from the resources you have. Whether you need training for yourself or for your team, it’s one tool you can’t live without.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

October 23, 2018
Social Engagement

#LearnSocialMedia – The Right Way to Encourage Social Media Engagement

We all know that content is king. But it’s not just any king; it’s a very hungry king. Creating good content and putting it out there isn’t enough. It’s a bit like growing a garden. You can’t just scatter some seeds and expect to get fresh veggies all season. For your garden to remain healthy and prolific you have to cultivate it, water it, and weed it.

For small business owners, there’s a lot to love about working with social media—it lets us use the creative side of our brain while connecting with our customers, it’s cost-effective, and it can help us strengthen our relationships. But is your social media strategy really working or are you just creating content that isn’t getting seen?

Effective social media is content that generates engagement. That means it’s getting liked, shared, and commented on. If you can honestly say yes, that’s what’s happening with your social media, then great! It’s time for you to take it to the next level. But if your answer is no, then now is the perfect time to take a pause and revisit the best ways to make sure your social media content is getting engagement.

Do You Have A Strategy?

When you make a post to social media, do you have a reason for it? Unless you have well thought out goals and objectives, then it’s a pretty good bet that you are wasting valuable time and resources. Be sure that your strategy includes a way to measure success!

Are You Tailoring Your Content To The Platform?

It makes a lot of sense to repurpose your content so that you can use it across multiple platforms. However, have you thought about how to tweak that content so that it works for the platform on which you are posting it? While it may seem like content is content, you need to make sure that what you post works for the platform you are using; for example, video works best on some platforms, like YouTube, and images work better on others, like Pinterest.

Are You Consistent And Authentic?

In many ways, social media is like everything else in business — we expect the people we work with to be dependable and have our best interests at heart. If your audience can’t count on you or they peg you as a fake, they’ll stop trusting you.

Because social media is so easy to access, we take for granted that all we need to do is jump in. The problem with that approach is that it neglects to take into account that there are right and wrong ways to do things. The good news is, there is still a quick and effective way to learn what you need, not just to make social media posts but also to get engagement: the Social Power Program.

Whether you’re starting from scratch or you’re fine-tuning your social media engagement strategy, this online eLearning and Accountability training system offered by the Social Power Program can help you make sure that you are getting the most from your social media. When you take advantage of the program and team, you’ll have the tools not just to post on social media, but to get the engagement you’re looking for.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

October 16, 2018
Social Media Marketing

#LearnSocialMedia – Are You Using Social Media to its Highest Potential?

Social media works the same way. You plant the seeds and then nurture them. That way, you’ll have enough food (and the right kind) to feed the king.

Using Social Media to Its Potential

There are steps you can take to make sure that the time and effort you put into creating social media content is worthwhile. Here are six steps that you can use:

Create A Plan

If your social media strategy is haphazard, then chances are your results will be, too. Take the time to create a plan that takes into account what your goals are and establishes a way for you to measure success.

Reach Out To Influencers

If your content is high quality, then the people who are experts in your field will appreciate it. Find the individuals whose voices are strong and get them involved. That may be as simple as tagging them or require that you engage with them. The best strategy will depend on your industry.

Post And Then Post Again

There are guidelines for the best times to post on the various platforms but they vary. Of course, you don’t want to bombard your audience with the same post over and over again, but it can pay to repost your material strategically. However, some posts are worth sharing multiple times. Just be strategic about when and how often so you aren’t coming across as spammy.

Repackage And Reuse

There are numerous ways to present information. Find content that you can repurpose and post it on additional platforms. A good example of this approach is turning a white paper into a presentation or infographic.

Tailor Your Approach To The Platform

Learn enough about the various platforms so that you can take advantage of the unique ways content is used. The same strategy you use on Facebook may not work for Twitter.

Be Consistent

Unless you are consistent in both your timing and approach you’ll likely find yourself spinning your wheels. Your audience needs to be able to depend on you.

A key advantage of social media is that it is easy to use and can be easy on the budget. But (and this is a big “but”) if what you are doing is not working then it’s a waste of time. One of the best ways to ensure this doesn’t happen to you is to take advantage of the Social Power Program.

The Social Power Program can give you the tools you need to ensure that you are focusing your efforts in the right place. It’s online and cost-effective. Remember, it doesn’t do much good to fertilize your garden if you’re just feeding the weeds.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

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